David Reviews

 Biting the hand that feeds us since 2002.

Asda
"Tins"
10s
5 January 2017
UK Supermarkets

It's cupboard jenga time as Asda slash the price of the nation's favourite tins and dry goods. Students returning to study after the excesses of Christmas will be pleased to see that several incarnations of pot noodle are included in the offer... that'll get them through to Easter.

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Asda
"Tins"
10s
5 Jan 2017
It's cupboard jenga time as Asda slash the price of the nation's favourite tins and dry goods. Students returning to study after the excesses of Christmas will be pleased to see that several incarnations of pot noodle are included in the offer... that'll get them through to Easter.

Asda
"Nice Try Mr"
20s
14 Dec 2016
This chap is markedly less successful in securing another helping of Asda's tasty Christmas fare than the crafty lad with the bear in a companion ad. He pulls out all the stops to get his mitts on some smoked salmon: gaslighting, persuasion, even offers of 'help' - but it's to no avail. Better luck next time.

Asda
"Bear"
10s
14 Dec 2016
A wily young lad uses the pretext of a furry friend to cadge another helping of Christmas dinner. Luckily Asda's beef joints are so cheap there's plenty to go around and he doesn't get rumbled when he nabs the portion for himself. As long as the bear doesn't start asking for a festive tipple, we reckon the ruse will hold.

Asda
"Pyjamas"
20s
9 Dec 2016
Christmas might be the only time of year when the sprogs in your life actually want to go to bed - which this ad for Asda does a lovely job of capturing. With their kids' pyjama range starting at six quid, the excitable little nuggets can be stylish as they try and catch the big guy in red dropping off their gifts.

Asda
"Good Stuff"
20s
2 Dec 2016
A husband looks on in bewildered horror as his wife plans to give away the award-winning wine he hunted and gathered from Asda. Luckily, at the last minute she remembers one of the potential recipients has decided to extend Sober November and the boozy Christmas plans are saved by the skin of their teeth - hurrah.

Asda
"Long Nighty Night"
20s
29 Nov 2016
Whether on a sofa, under a table, or in the bath, Asda have enough affordable bedding for you to keep the hoardes of visiting relatives toasty this Christmas. We're enjoying the Walton's-style goodnight here... wonder if Gary's got something snuggly to curl up in too?

Asda
"Tree"
10s
29 Nov 2016
Asda's latest Christmas vignette will have cat owners nodding in recognition. This moggie takes a dim view of the living room Christmas tree and pounces on its prey. Instead of sad-looking efforts like this, the supermarket suggests one of their pre-lit trees as a better option. Certainly seems to have captured this feline's imagination.

Asda
"Elf Pyjamas"
20s
22 Nov 2016
The whole family can match this Christmas day with Asda's range of festive elf PJs. The dog costumes in this ad - rubber gloves for antlers - are just as adorable but a little less professional-looking. We like the way Daddy Elf is stopped in his tracks when he encounters a man minding his own business... the wordless exchange that ensues is lovely.

Asda
"Grander for Gran"
10s
15 Nov 2016
Unlike the rest of the family, a glam gran with a penchant for leopardskin doesn't just get Champagne on Christmas morning. Instead, she's handed a sophisticated bellini. This installment of Asda's festive campaign bonanza is short but very sweet: the sheer delight on her face at being singled out as special feels utterly genuine.

Asda
"Christmas Catwalk"
20s
15 Nov 2016
Christmas jumpers are front and centre in another clip from Asda's epic Christmas campaign. We're treated to a parade of festive apparel and asked important questions - what's the most stylish way to wear antlers? Is it possible to wear 'too much' cheesy gear during the holidays? The answer is no; if it flashes or sparkles then it's bang on trend.

Asda
"Big Dilemma"
20s
10 Nov 2016
This 20s installment of Asda's sprawling Christmas campaign showcases a familiar childhood dilemma: give in to the urge to jump in a muddy puddle and ruin your clothes, or swerve mum's wrath and the potential loss of Christmas presents. It only takes a disapproving look for this girl to make her choice, deciding to stay on the good list and reap the benefits of Asda's rollback on toys.

Asda
"Sweeties"
10s
9 Nov 2016
Asda's twenty-six-strong festive campaign aims to spread the joy, as it were. This 10" installment features a woman facing a storage dilemma. Desperate for anything to hold her healthy supply of Quality Street, she eyes an occupied fish tank as a possible 'bowl'. The breadth of scenarios shot by Rattling Stick's Traktor should ensure there's something for everyone.

Asda
"The Neverending Table"
20s
8 Nov 2016
Saatchi & Saatchi are taking a different approach for Asda's Christmas campaign this year. Instead of investing everything in one all-singing, all-dancing spot, Green Supermarket is releasing 26 short clips right over the festive period. Lots of ads means if you don't like one, maybe you'll like the next. And judging by the quality of the ones we've seen, it's a smart move.

Asda
"Werewolf Family"
40s
12 Oct 2016
Asda get cute with this heartwarming but smart ad for their range of Halloween costumes. A young werewolf decides he wants to be something else for Halloween this year, and his considerate family pop along to Asda to let him and his little sister try on costumes and find out what they really want to be. Mum e supportive of her child's creativity, even when his costume is a confusing mish-mash which manages to showcase a good chunk of Asda's range.

Asda
"That's Better"
40s
10 Sep 2016
How do you solve a problem like James Martin? You add a whole load of other ingredients to marginalise him and let the food do most of the talking. Then you add a popular hit from the 1980s and allow to simmer. Finally, you garnish it with a charming VO from Derbyshire guitar-slinger Issy Suttie. Et voilà... a much tastier concoction than previously.

Asda
"Puddles"
30s
18 Jul 2016
The super at the end of this new film for Green Supermarket urges us to "search Asda James Martin" - which sounds like a good idea, although the word 'hunt' might be a better fit and it should probably be followed by the words 'down and kill'. The sequence with the children is sweet but this ad crumbles as soon as Martin is back on script. And it's very hard to get past that music.

Asda
"Hot Date"
30s
14 Jul 2016
The sooner James Martin is recruited by Top Gear the better. The TV chef may have an amiable persona but this is another very creaky performance. Maybe it'll be taken for authenticity in the same way that Donald Trumps unreconstructed amateurishness is... but it's hard for a seasoned watcher of advertising to look past the awkwardness.

Asda
"James's Picnic"
40s
13 Jun 2016
Cyclist-hating James Martin stays behind to make the picnic as a family heads into the hills on their bikes. Does the dishevelled chef use the same mode of transport once he's got their food ready? Of course he doesn't. The food offering in this is interesting... kind of makes you want to try it but you don't need Asda for that.

Asda
"James Martin"
40s
8 Jun 2016
There are some nice touches in this Asda ad featuring James Martin but, sadly, none of them involve the man at its centre as the TV chef is to acting what Stephen Hawking is to ballroom dancing. Nonetheless he seems an excellent choice for Green Supermarket as he has the right levels of non-nonsense relatability despite his celebrity status.

Asda
"Pizza"
10s
18 May 2016
In this ten-second spot for Asda, a pizza box is retrieved from the freezer in the style of a pizza being pulled from a restaurant oven. It's a neat idea but ten seconds doesn't really give it room and all you really learn from this ad is that Asda sells pizzas. Which - to be fair - you'd probably have guessed if you didn't already know!

Asda
"BBQ"
10s
2 May 2016
Asda's basic food ranges are all about price and this short ad for the supermarket makes that clear enough... with the emphasis much more on budget than fine food. Nonetheless, it gets the job done as it reminds green supermarket's clientele that it's time to drag the barbecue from its winter hibernation and throw a few hunks of indeterminate meat on top of the flames.

Asda
"Mixology"
10s
2 May 2016
An array of spirits glide across our screens in this spot for Asda. The VO flags up their £15 price tag along the way; observing that we don't have to be expert cocktail makers to recognise what great value they provide. It's hard to make short promotional ads which feel as if some thought has gone into them, but that's exactly what these manage to do.

Asda
"Queen's Birthday"
10s
2 May 2016
One of several 10-second spots for Asda. This one urges us to celebrate the Queen's birthday with a bottle of bubbly, and while the VO announces the brand on offer some corgis trot across the lawn in the background. It's a sweet idea and no doubt the attendant cucumber sarnies will encourage more than a few people to pick up a loaf along with their fizz.

Asda
"Rocking Horse"
10s
9 Apr 2016
Is it a rocking horse or is it a pony? This spot for Asda employs a cute use of wordplay to deliver the price point message - so even though it's a mere ten seconds long, it does the trick effectively. The visuals could have been a tad more impactful, but at the same time these are fast-turnaround ads that don't always have the luxury of being more considered.

Asda
"Surprise Visitor"
20s
19 Mar 2016
The giant chocolate hen is causing seismic waves around the Easter dinner table in this ad for Asda. A pleasant chappie has brought the roast lamb through and is just sitting down to general murmurs of approval when the hen decides to sit down too. The boom that ripples around the room suggests our man is heavier than he seems. Better lay off the dessert.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.