David Reviews

 Biting the hand that feeds us since 2002.

Churchill
"Diva Soft Top"
30s
15 August 2016
UK Insurance

This Churchill campaign continues to anthropomorphize vehicles and in-car paraphernalia in charming fashion. A glamorous cabriolet is used to the finer things in the life, so she's understandably peeved at breaking down on a country lane. Still, she does catch a glimpse of that tasty 4x4 from up the road... even if Churchie's less than optimistic about her romantic prospects.

Back Me Up
"Snake"

Matt said:

That is going to terrify people.


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Churchill
"Diva Soft Top"
30s
15 Aug 2016
This Churchill campaign continues to anthropomorphize vehicles and in-car paraphernalia in charming fashion. A glamorous cabriolet is used to the finer things in the life, so she's understandably peeved at breaking down on a country lane. Still, she does catch a glimpse of that tasty 4x4 from up the road... even if Churchie's less than optimistic about her romantic prospects.

Churchill
"Lollipoppers"
40s
12 Apr 2016
There's something about Robert Webb's comedy shtick that makes him seem like he's trying to hard when he appears in a commercial. Here he plays a man tasked with training new lollipop ladies... which is part of a worthy campaign which will see Churchill providing schools with someone to help ensure the safety of its pupils - so at least Webb's tiring exertions are for a decent cause.

Churchill
"Sun Visor"
10s
20 Mar 2016
These 10" ads do a neat job of maintaining Churchill's profile with their short bursts of anthropomorphic antics. The latest car accessory to belt out a tune is the sun visor, complete with a fetching pair of shades. Its version of Cyndi Lauper's 'I Drove All Night' pleases the insurer's nodding mascot who must surely have the most eclectic taste in town.

Churchill
"Furry Dice"
10s
14 Mar 2016
This campaign's creative use of vehicular paraphernalia continues to charm, even in 10" form. A pair of hanging dice brighten up this car's interior in more ways than one as they enjoy a burst of Billy Ocean's 'Get Outta My Dreams, Get into My Car'. Meanwhile, Churchill the dog nods his head approvingly at the in-car entertainment.

Churchill
"Tyre"
30s
2 Feb 2016
More master puppetry from Blinkink's Joesph Mann as a tyre uses its last breath to draw a promise of vengeance from Churchill the dog. While the canine crusader isn't willing to go after the uninsured driver with a pack of hounds, he is able to promise that the insurance company he represents is willing to repair the damage without affecting the driver's no claims bonus.

Churchill
"Scrapyard"
30s
1 Feb 2016
First rate puppetry and a neat gag combine to create a good outcome for the insurance company. A crushed vehicle tries in vain to laugh off the extent of its 'injuries' much like the Black Knight in 'Monty Python & the Holy Grail' - but Churchill the dog isn't fooled. He's pleased to hear about the options available to the company's punters if their car should suffer a similar mishap.

Churchill
"Bumpers"
75s
16 Jul 2015
It's unusual for bumpers to be a brand's best advertising but these shorts by Blinkink's Joseph Mann are so good that you could certainly make the case. The characterisations created by Mann's ability to animate the inanimate combined with top VO performances makes for lovely little bursts of entertainment.

Churchill
"Oh Yeah"
10s
2 Jun 2015
Churchill's new direction featuring anthropomorphised objects continues with the mascot nodding away to Yello's 'Oh Yeah' in the car. The bulldog may have finally found his personal anthem! When the VO notifies us that one can acquire insurance from £158, the car's dashboard expresses its pleasure as various dials and screens respond to the song.

Churchill
"Depend On The Dog"
30s
1 Jun 2015
There are no humans in the latest commercial for Churchill... instead it's 'peopled' by animated objects. They voice the very human fears and concerns that customers have regarding their insurance. In this spot, a garage door (voiced by Rob Brydon) agitatedly tells Churchill that it's worried its little hatchback, safely ensconced within, might come to harm on the roads.

Churchill
"Art Gallery"
20s
11 Mar 2015
Churchill the dog is afraid he's going to be given away to the next household who rings up for insurance. So how does he hide? He camouflages himself by sitting very still in front of an artwork in a gallery. VO artist Tim Key's perfect comic timing perfectly underlines the visual sequence and the pace ensures we get the message: a free toy to add to our meerkats, our robot and our sloth.

Churchill
"Mexico"
30s
5 Mar 2015
It soon won't be possible to purchase any kind of financial product without receiving a stuffed toy as part of the deal. There's nothing wrong with it per se, but it does feel like part of a general infantilisation of the public that can't be doing any of us any good. Tim Key provides the sardonic VO complemented by Vic Reeves's Churchillian notes.

Churchill
"Chips"
30s
4 Jun 2014
Dawn plays dim in this ad for the insurance company. Sitting in a sheltered spot to ward off the traditional summer weather, she ponders what would be an appropriate reward for customers who are good drivers. Churchill feebly attempts to point at the advert wrapping his chips, which has a headline about 80% discounts, but all Dawn can come up with is... saveloys.

Churchill
"Café"
30s
11 Feb 2014
This campaign is really getting into its stride now, and Dawn French seems to have given in and embraced the whole notion that she's bezzie mates with a giant nodding dog. In this spot she gets het up at the thought of uninsured drivers leaving their victims uncompensated until Churchill points out that one particular company takes care of all that.

Churchill
"Dance"
30s
2 Feb 2014
A genuinely sweet for the Insurance company, which suggests it's starting to really establish the relationship between Dawn French and the giant nodding dog. To illustrate the offer of up to 80% off annual premiums, they have Churchill holding an impromptu 80s disco in his garage. Depeche Mode's Just Can't get Enough booms out as Dawn whirls him round; herself replete with leg warmers and crimped hair. Lovely.

Churchill
"Conveyor Belt"
30s
1 Aug 2013
Dawn French and her doggy sidekick reprise The Generation Game as a variety of objects glide along in front of them and they try to remember what they are. At the end it's revealed that these are all the things Dawn keeps in her bag and that this is a ritual Churchill likes to go through each time they leave the house.

Churchill
"Spoons"
30s
17 Jun 2013
Dawn French asks her travelling companion if they're covered against uninsured drivers while balancing a spoon on her nose. She is reassured when Churchill replies in the affirmative and drops his own spoon in the process. It's not especially exciting, but then insurance isn't - and this smartly sticks to a single-minded proposition.

Churchill
"Door Key"
30s
9 Jun 2013
Poor old Churchill can't reach the keyhole when he turns up at his new property. Quite how this relates to home insurance is a little hard to fathom but since the animatronic canine is such a recognisable figure, it hardly matters... and a puzzling moment is always an excellent way of drawing the focus.

Churchill
"Racing Car"
30s
24 May 2013
Looking like a daylight-deprived Jeremy Clarkson in helmet and goggles, the Churchill dog enjoys a bit of toddler-style car driving to the backing track of Gary Numan's 'Cars'. The ad is promoting an 80% no claims discount, but it's hard to concentrate on that for wondering what sort of dogs James May and Richard Hammond would be.

Churchill
"Lift"
30s
6 Feb 2013
Dawn French looks like she just wants to run her car off the road at high speed and end her stint as Churchill's spokesperson even more dramatically than Martin Clunes - her predecessor. The comedienne displays a remarkable lack of warmth and this campaign feels as though it's been rather hurriedly cobbled together.

Churchill
"Dawn French"
30s
4 Feb 2013
Having replaced Martin Clunes in the Churchill ads, in this spot Dawn French is looking for a very specific type of canine at Battersea Dog's Home. The overachieving mutt she's after very much brings to mind Harvey from the Thinkbox ads - possibly a deliberate nod to the award-winning campaign for the TV ad champions.

Churchill
"Alphabet Spaghetti"
30s
4 Feb 2013
Now that Martin Clunes has been dropped from Churchill's advertising because of his driving ban, we have Dawn French being served an alphabet spaghetti breakfast with the lugubrious dog. French looks unimpressed with what's on her plate and looks like she'd be happy to swap for the sausages opposite.

Churchill
"January Savers"
10s
10 Jan 2013
There's still time to have a 'happy January' if you chat to Churchill about saving money on your insurance. Well, of course that would buck anyone up. What better to put a spring in your step over the next bleak months before summer disappoints for another year running? As convincing as the notion of having 'a happy period'.

Churchill
"Lawnmower"
30s
13 Aug 2012
Much to Martin Clunes's annoyance, Churchill the dog uses his lawnmower to carve news of a 50% discount into the grass. It must be immensely difficult living with an animated dog with a pesky sense of mischief... even if he is voiced by Vic Reeves.

Churchill
"Multi-Dog Deal"
40s
13 Aug 2012
Dogs from across the land are bringing bones to Churchill as a thank-you for the multi-dog deal that enables their owners to save a whopping 10% if they insure more than one animal. By whopping we do, of course, mean measly as this really isn't a deal worth shouting about. Nice ad though.

Churchill
"Suds"
30s
16 Jul 2012
Churchill the dog and Martin Clunes once again try to out-jowl one another on behalf of the advertised insurance company. Here they get home from their heroics to discover that the washing machine has pumped suds into the their driveway... but they're relaxed about it because of Churchill's emergency helpline.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.