David Reviews

 Biting the hand that feeds us since 2002.

First Choice
"Live Proposal"
55s
29 February 2016
UK Holiday Companies

This is the second of two pieces of work from advertisers who decided to take advantage of a leap year tradition by featuring a live proposal. In a way, it's lucky for First Choice that Jason said 'yes' when Sara popped the question as this would have had an altogether different vibe if he'd declined her offer or told her he was already married or just run from the room without uttering a word. Though - in truth - those outcomes obviously would have been more memorable than this.

Batchelors Cup a Soup
"Incredibly Tasty, Phenomenally Thick"

Sam said:

always a great video and always terrible music


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First Choice
"Live Proposal"
55s
29 Feb 2016
This is the second of two pieces of work from advertisers who decided to take advantage of a leap year tradition by featuring a live proposal. In a way, it's lucky for First Choice that Jason said 'yes' when Sara popped the question as this would have had an altogether different vibe if he'd declined her offer or told her he was already married or just run from the room without uttering a word. Though - in truth - those outcomes obviously would have been more memorable than this.

First Choice
"Life's Too Short To Say 'No'"
90s
19 Dec 2015
The woman at the heart of this impressive commercial for First Choice is ready to begin following her heart's desires so she begins a magical journey by pursuing an ice cream van. The dream-like quality continues as she dives into a lake only to emerge in a tropical paradise.

First Choice
"All You Can"
60s
22 Dec 2013
This appealing ad demonstrates that whatever you want from your family holiday, you'll get it in buckets and spades. Not for you some half-finished hotel or stagnant water park - this is all super-deluxe without the super-deluxe price tag. Or at least, that's what it cleverly implies.

First Choice
"Good Feeling"
60s
19 Dec 2011
When you book a holiday with the advertised company, you'll feel as though you're the most special holidaymaker in the world. At least, that's the proposition on display here as a man is discovers what it's like to be a superstar as he makes his way to the hotel pool.

First Choice
"Kids' Pool"
30s
25 Dec 2009
According to this ad for First Choice, "the better the kids' pool, the quieter the adult pool". To illustrate this claim, a pool full of energetic children is contrasted with an idyllically tranquil pool where a couple of adults are relaxing.

First Choice
"Under Water"
60s
23 Dec 2008


First Choice
"Father And Son"
60s
25 Dec 2007
As unapologetically sentimental as a Ricky Gervais Christmas special, this commercial for First Choice holidays has a mop-haired father standing by a fountain and greeting his son with open arms as a rousing piece of piano music plays in the background. Reach for handkerchief/sickbag as appropriate.

First Choice
"More Space"
30s
7 Aug 2006


First Choice
"Big Sky"
30s
7 Aug 2006


First Choice
"Legroom"
20s
2 Jan 2006


First Choice
"Last One In The Sea"
30s
25 Dec 2005
This is quite a spectacle. A boy shouts that the last one in the sea is a "great big loser" resulting in a human tsunami of children thundering across the beach. The metaphor is inappropriate yet strangely apt as this ad broke as much of the media contemplated the first anniversary of last year's tragedy.

First Choice
"Elephants"
20s
28 Dec 2004


First Choice
"Ostrich"
20s
25 Dec 2004


1-13 of 13 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.