The RM's 'It's a state of mind' campaign continues with this impressively-filmed spot suggesting a voodoo-style horror movie.
While we're not told explicitly who the paranoid central character is, we understand he's very scared of some legendary force or other and we can see why.
Fleeting glimpses of seemingly mythological creatures whose descriptions have evidently been passed down over the years suggest that in the shadows lurk predators so unknowable, so intelligent and so deadly that once you're caught you don't stand a chance.
These are, of course, the Marines; and you can see how an ad like this will appeal to young men of a certain mindset who like the idea of being perceived as a physically terrifying and inexorable force for good.
The RM's 'It's a state of mind' campaign continues with this impressively-filmed spot suggesting a voodoo-style horror movie. The paranoid central character is terrified of some legendary force or other and we can see why - the shadows hide predators so unknowable, so intelligent and so deadly that once you're caught you don't stand a chance. What is the force? The Royal Marines, of course.
These recruitment films for the Royal Marines cleverly tap into the machismo of young men. Even those who wouldn't consider joining would like to think that they have the 'state of mind' required to join an elite force so you can imagine how seductive it is for those who find the proposition palatable.
The sense of excitement is palpable as a number of young men crash through various scenarios. But it's not a video game on offer here... it's the real thing. A marine turns to the camera at the end and asks potential recruits "what next?" leaving little doubt that leadership qualities are being sought.
A terse voiceover artist speaking in the first person explains that he's about to undertake his first mission wearing the green beret. He underlines the camaraderie of the outfit and the excellence of the training within his claim that he'll be immediately accepted.
The green beret is identified as more than merely a symbol... it's representative of the state of mind required by those who want to make a career in the Royal Marines. The kind of people to whom this pitch appeals are probably the people needed by this branch of the services.
There's some familiar footage in this re-edited film which attempts to dare young men into joining the Royal Marines. It may not be what they want to do but can they resist finding out whether they are up to the task?
Of all the recruitment ads for the armed services, the films for the Marines have to be the most macho. Here, a scary looking man who rants on a beach is followed into the jungle by Marines who have been cleverly hidden in unlikely places. Presumably, the slightly mincing walk is part of the whole stealth thing.
Footage of a brutal training exercise asks at which point we would find our personal limit. Is it as our head is thrust underwater? Is it as you run out of air under the water? Or, like DAVID, is it as you watch the ruddy ad? 99.99% need not apply - include me out.