David Reviews

 Biting the hand that feeds us since 2002.

Toyota
"Good Chat"
90s
28 February 2017
New Zealand Cars

This touching ad for Toyota explores the value of silence. In a world where we're increasingly encouraged to be open about our feelings, whether in person or by shouting into the technological void, director Hamish Rothwell demonstrates that sometimes it's more powerful to say nothing at all.

The film makes a bold decision early on: leaving it up to the viewer to infer what's left a guy so down in the dumps. A death, a breakup - it's never made clear why he's having a rough time, which gives the film a universal feel.

Despite his mate's offer to "talk about it", the ad goes on to sketch an intimate friendship using a total of only six words. Driving to the strains of Leonard Cohen's "You Got Me Singing", there are plenty of concerned glances and an aborted "It's just...", but the pals otherwise pass their time in silence.

The gradual lift in spirits as the pair spend time in the great outdoors is beautifully drawn, and it feels tangible as awkwardness mellows into familiarity. The parting hug and sign-off of "Good chat" brings a nice touch of levity to the table - we feel like this guy is going to be all right.

It's refreshing to see an emotionally intimate male friendship explored with such honesty and nuance: not a trace of laddishness or "no homo" buffoonery in sight. Particularly in the often hyper-masculine world of car ads, this work is a creative, welcome change of pace.

Fairtrade
"Don't Feed Exploitation"

Chris said:

Film it for real *or* do mockumentary. This isn't either and falls between two stools.


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Toyota
"Good Chat"
90s
28 Feb 2017
This touching ad for Toyota explores the value of silence. In a world where we're increasingly encouraged to be open about our feelings, whether in person or shouting into the technological void, director Hamish Rothwell demonstrates that sometimes it's more powerful to say nothing at all.

Toyota
"Right Light"
60s
15 Dec 2016
We’ve seen lots of variations on the Christmas lights meme this year. Now Toyota unveil their own bright idea to promote their annual Toyotathon sales event. We see family and friends driving into the countryside on a mission. As dusk approaches, rolls of lights are arranged with purpose. Soon we spot a plane overhead, and one passenger looks out the window onto a luminous greetings card.

Toyota
"A Better World"
60s
1 Dec 2016
A father and son enjoy a countryside adventure in this Toyota commercial. The lad experiences the best that nature has to offer - and the advertised car manufacturer thinks they can help future generations do the same by reducing emissions. Director Brian Williams and DP Callan Green make strong use of Ireland’s greenery to convey Toyota’s own, well, green message.

Toyota
"Anniversary"
53s
26 Sep 2016
This follow-up to Toyota's 'first date' ad shows the couple have gone the distance and since tied the knot. Unfortunately, the husband drops a clanger by forgetting their anniversary. Thanks to his quick thinking - and the Auris's in-car multimedia system - he manages to smooth things over with a grand floral tribute... and make some interesting new friends as well.

Toyota
"Blind Date"
40s
26 Sep 2016
This likeable Toyota commercial proves nice guys don't always finish last, though it helps to have a car packed full of handy features. A nerdy-looking fellow has his work cut out to impress his online date, but his chances improve when they hit the road. Touchscreen search options, on-the-fly route planning, and weather alerts turn this fella into the smoothest bachelor in town - with the advertised vehicle proving to be the ideal wingman.

Toyota
"Heinz"
1 min 37s
18 Jul 2016
As witnessed in EDEKA's controversial Christmas ad, the Germans do like a twist in the tale. The same spirit inspires this amusing commercial for Toyota starring an elderly gentleman called Heinz as he sits alone at a table overflowing with memories. By the time we think we have the ad sussed, there's still a foul-mouthed surprise in store for the patient viewer.

Toyota
"C-HR Launch"
73s
16 Mar 2016
Toyota put on a light show in this slick launch film for the C-HR Coupé. Sitting idle in a parking garage evidently isn't this car's style, and the vehicle instead propels off into the night just as the city lights come to life. Calvin Harris's 'Blame' is the appropriately restless soundtrack as the C-HR slaloms through various illuminations while parties unfold all over town.

Toyota
"Fueled By The Future"
4 mins 45s
21 Oct 2015
There's an astonishing amount of affection for Back to the Future, as we've already acknowledged... but the full-length spot for Toyota doesn't really deliver on its promise. While it's a nice idea to suggest that car technologies have been inspired by the movie, the full-length spot for the Mirai is a little too slickly written and overlong for the slightly nebulous 'how' at the end - although the production itself has a lovely feel to it.

Toyota
"Back To The Future Teaser"
45s
15 Oct 2015
'Back To The Future Part II' saw Michael J Fox's Marty McFly travel in time from 1985 to October 21st 2015. With that very date on the horizon, Fox and co-star Christopher 'Doc Brown' Lloyd reunite to discuss what the film got right about life in the 21st century. While we may not be nipping down to the shops on hoverboards yet, this reunion is a lovely idea and the nostalgia wave will continue with a longer ad to come. It's made all the more poignant by the tangible effect of Fox's illness and his determination not to be thwarted by it.

Toyota
"The Dust"
3 mins 30s
28 Jul 2015
This extended jaunt at the racetrack sees Michael Vaughan and Glenn McGrath settle their rivalry with a fittingly cricket-themed time trial. As we've seen with Toyota's lovely TV idents, the creative team at Saatchi & Saatchi knows how to present an irreverent take on the sport with plenty of amusing touches to keep us entertained.

Toyota
"Cricket Idents"
85s
15 Jul 2015
Great production values help give these fun Toyota idents an air of authenticity amidst the technological buffoonery. Unlike the teams battling it out in this year's Ashes series, these players have all sorts of car-inspired accoutrements to help with their game. Top execution and an effective showcase for the brand's features as well.

Toyota
"Take Me For Granted"
60s
1 May 2015
The fact the script has been translated (presumably... please, God!) is no excuse for the bewildering way it wanders all over the place in this Toyota ad. First, we think it's a dad sounding slightly annoyed at his daughter about being taken for granted at 2am. Then, unnervingly he says: "Use me. Abuse me," which takes us to places we really don't want to visit. By the time we become aware it's the car talking, it's devolved into the kind of clichéd guff that makes the idea of going deaf seem quite palatable.

Toyota
"Road Sign Assist"
35s
1 Apr 2015
A quirky ad from Toyota appealing to those who could use a helping hand in keeping them within the speed limit. Their new on-board safety feature alerts you when creep over the crucial number. It's almost like having a friendly and helpful policeman along for the ride, only there's no risk of doughnut crumbs spraying on to the interior.

Toyota
"Breakdown"
60s
1 Apr 2015
Another enjoyable exercise in suspense from Toyota as their cars lie seemingly abandoned in a variety of locations. Where have the drivers gone? Are there evil or supernatural goings on afoot? Turns out the answer is a little more innocent. If you see a Toyota blinking by the side of the road, it's more likely the driver's answering the emergency call of nature than the car giving up the ghost.

Toyota
"Mysterious Stories"
90s
18 Mar 2015
Winning the accolade "Most Reliable Car" eight years in a row might give other car manufacturers the excuse to rest on their laurels but Toyota has other ideas. It tells us their new app can recognize any of their models and conjure up an interactive story for each user. We're then treated to the range of scenarios one might be greeted with.

Toyota
"Mr Handsome"
80s
10 Feb 2015
Hey guys! Do you look like the result of a love tryst between Alan Partidge and Will Self? Don't despair. You canbecome irresistible to women... just buy a Toyota, of which there is one for every single man in the world. It's sort of like the Lynx of cars, we guess - a whiff of that new car smell and leggy models everywhere will be fainting at your feet.

Toyota
"Unbreakability"
90s
7 Oct 2014
This wonderful piece of nonsense from Australia shows a group of men being put through their paces to discover whether or not they are macho enough to own a Toyota Hilux. It's an unapologetically old-school representation of what it means to be a man, and even though the film's tongue is firmly in its cheek, it reinforces just about every stereotype of manhood that you could imagine in a minute and a half.

Toyota
"Bad in Dad"
45s
5 Aug 2014
This is such a lovely idea - the car that brings out the bad in dad - that it feels it deserves to be pushed further than it has. A conservative father starts acting up thanks to the cool his new Camry RZ has bestowed upon him... but you wish the transformation were a little more extreme than turning up the music when his mum's speaking or spraying the hose at his missus when cleaning the car.

Toyota
"Imagine"
40s
13 Jun 2014
Quite entertaining, this, and - we imagine - perfect for the audience it's aimed at, as well as being a pretty clever proposition about the relaxed drive it offers. Middle-aged family man wants a decent car that'll look respectable at the office, reliable on family holidays, and have a bit of oomph in reserve when he wants to give it a bit of welly on the way to B&Q with his Clarkson's Fave Driving Tracks CD on full blast.

Toyota
"Don't..."
40s
2 May 2014
A bearded man with glasses wanders through life recommending that we make sure love plays a part in everything we do. He reckons we've all fallen out of love with driving and that the advertised car is the only solution. To this end, he's prepared to walk across a row of vehicles in a traffic jam to prove his point... the weirdo.

Toyota
"Tougher Than You Imagine"
60s
20 Feb 2014
This wonderfully silly ad from New Zealand has a chap commenting on the state of his mate's Toyota as it pulls up. The mate then embarks on an increasingly outlandish account of the reasons for this. After dodging tornadoes and landslides to reach a volcano, he says: "this is where it got interesting"... and we discover that what went before was dull by comparison.

Toyota
"Terry Crews & The Muppets"
60s
31 Jan 2014
Former NFL player-turned-actor Terry Crews (currently a cop in Brooklyn 99) goes on a trip with the Muppets in this spot for the new Toyota Highlander. Having picked them up when their van breaks down, he gets increasingly into the groove of their world until at the end he's wearing his tie round his forehead and telling Kermit that there were "singing vegetables... and chickens". Not sure what this has to do with the car, but it's nice to see him have fun.

Toyota
"Wishes"
60s
3 Feb 2013
A "RAV4 genie" appears in a puff of smoke to tell an average American family she can grant any wish they want. A series of amusing scenarios follow, ending with dad's first wish to lose his own spare tyre, not the car's. As with a spot for Hyundai, the link to the car is tenuous but you do get to see actress Kaley Cuoco in something other than Big Bang Theory.

Toyota
"Feels Good Inside"
90s
19 Oct 2012
This commercial from New Zealand claims that the advertised car is so much fun to be inside that cat is willing to hurry quickly through its nine lives just so it can get aboard the vehicle. The ensuing mishaps would probably be too offensive for British tastes but for the admirably hard-edged Antipodean sense of humour, they're a scream.

Toyota
"1,000,000 Km Journey"
60s
16 Oct 2012
One of four animated films commissioned by Toyota for the 2012 Paris Motor Show telling true stories of Toyota drivers. This execution tells the story of a man who has covered more than a million kilometres in his Toyota vehicle. It's an impressive way of delivering a message about reliability... and careful driving.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.