David Reviews

 Biting the hand that feeds us since 2002.

Argos
"Trampoline"
30s
20 November 2016
UK High Street Retailers

Argos remind us it's not just boxers that enjoy a good bounce - yetis do too. This latest parody of the John Lewis Christmas ad features a pink yeti enjoying its own trampoline. Maybe it's the restrained piano riff, but there's something oddly poignant about watching a fluorescent snow ape jumping up and down. Now there's a sentence we never thought we'd write.

Direct Line
"Fleetlights"

Chris said:

Tracker chips for teddy bears from Richmond sausages, now drones for an insurance company.


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Argos
"Trampoline"
30s
20 Nov 2016
Argos remind us it's not just boxers that enjoy a good bounce - yetis do too. This latest parody of the John Lewis Christmas ad features a pink yeti enjoying its own trampoline. Maybe it's the restrained piano riff, but there's something oddly poignant about watching a fluorescent snow ape jumping up and down. Now there's a sentence we never thought we'd write.

Argos
"Yetis"
60s
4 Nov 2016
Argos categorically settle the question of whether or not yetis exist with their colourful Christmas ad. In fact, the retailer lets five of the mythical beasts loose. Ice skates on, they navigate the snowy streets picking up all manner of festive tech, toys, and treats along the way. Despite their bulk, the Abominable Snowmen prove to be rather nifty skiers... even when a fleet of BB-8s roll with them.

Argos
"Bounding"
30s
29 Sep 2016
This ad from Argos is as innovative as it is colourful, showing deliveries made with a bit more oomph than you might expect. Not your typical high-street ad, the choreography is fun without being slapstick, and the comic, colour-coordinated customers are a lovely visual touch. DAVID might have to order something if the same-day delivery comes complete with acrobatics like that.

Argos
"Drones"
30s
13 May 2016
Friend's Tim & Joe must have felt like two kids with keys to the drone factory in this zippy ad for Argos. It seems the retailer have plenty of televisions to satisfy this summer's viewing schedules, so they're used as colourful signposts for these competing flying machines. It's an elaborate way of communicating a now familiar message, though the drone pilots earn their wings on this occasion.

Argos
"Just Can't Wait for Christmas"
60s
6 Nov 2015
When there are five directors of photography included in the credits, you'd better believe that most of what you ultimately see has been done in camera. And when what you see is the best part of an Argos store hurtling down the side of a snowy mountain, you'd better believe it's a mighty impressive achievement.

Argos
"Big Red Event"
30s
26 Aug 2015
Working on the assumption that shoppers like things that are big and colourful, Argos announce their Big Red Event full of discounted products and enticing price points. Unfortunately however, the 'big red' device they've used makes it look like each item is merely onscreen to cover up horrifically gory explosions taking place behind them.

Argos
"Fast Track"
30s
11 Aug 2015
A bunch of inline skaters demonstrate the zippiness of Argos's new fast Track delivery service by whisking away parcels in a dazzling white roomset. This is underscored by the punchy track 'Water Fountain' by tUnE-yArDs, although somehow it doesn't seem massively appropriate. Still, the style of the ad is in keeping with the campaign overall so the synergy remains.

Argos
"Summer"
30s
24 May 2015
The law of diminishing returns is starting to dull the impact of this campaign and while the iconography remains as sparky as ever, there isn't a great deal to get excited about here. Whatever motivates people to head to Argos for their summer gear, it doesn't seem likely that this will play much of a role in persuading them to splash out on anything.

Argos
"Ballooniverse"
30s
27 Mar 2015
This stylish film doesn't really reflect the reality of the Argos experience which - as we've said before - is akin to spending time in the visiting room of a low security prison. But as it's a retail model that has done astonishingly well to survive the Internet era, you have to suppose they're doing something right and that something may very well be lovely-looking advertising like this.

Argos
"Advent Calendar"
60s
8 Nov 2014
Yes, yes; we know we gave five stars to the first ad in this campaign a five - but this, if anything, is even better. Inventive, quirky (dancing arms in a box!) and constantly surprising, it doesn't just put a fresh gloss on the retailer, it gives it a whole new image. Far from the cosy, somewhat staid and slightly downmarket feel it's had since it arrived on our high streets several decades ago, this suggests Argos is bursting at the seams with intelligent inspiration.

Argos
"Wind Tunnel"
40s
2 Nov 2014
Once we'd got over the novelty of the first new Argos ad, we wondered quite how subsequent ads would differ significantly from one another. We should have known better and guessed that there would be equally imaginative alternatives. A vertical wind tunnel features in this, with synchronised skydivers providing a visual metaphor for Argos's Instant Pick-Up service. Stylish.

Argos
"Ode to Joy"
30s
21 Oct 2014
A pyroclastic flow of colourful toys erupts in a sterile, all-white bedroom, defying gravity as Ode to Joy rings out. Dolls, Lego bricks and crayons hurtle through the air with slow-motion grace and a large yet elegant super informs us there's up to a third off Barbie, Hot Wheels and Monster High, whatever that is. A visually impressive homage to the annual onset of Christmas Fever.

Argos
"Gift Guide"
20s
14 Oct 2014
Another in the new high-energy campaign from Argos flagging up the multitude of branded goods available to buy at the decidedly low-energy stores. It's only October, but in the tradition of retail advertising Christmas is already rearing its tinselled head and starting to ramp up the pressure to get our wallets out. At least it's done stylishly here.

Argos
"Brilliant"
60s
12 Oct 2014
This is quite a rad departure from the cosy little family of blue aliens headed by Bill Nighy. We think they'd be a tad intimidated by the pace, the slickness and the provocatively-titled track How You Like Me Now? adopted by Argos for its new campaign. This spot is as swag as they come - hard-hitting without feeling aggressive, it's cool as hell and we want to shop there.

Argos
"My Way"
60s
7 Oct 2014
It's farewell then to the Argos aliens in this send-off, which has Bill Nighy's father of the family singing My Way as they look back on their glittering career as the high street retailer's unlikely advocates. We assume they're shuffling off just ahead of Christmas because a new initiative to get us into Argos is about to be ushered in - so watch this space... obviously.

Argos
"Garden Conga"
30s
23 May 2014
Not even extraterrestrials are immune to the perils of being active, and in this spot for Argos the, er, girl has ended up with a blister after doing a conga round the garden. Interestingly, Bill Nighy's dulcet tones don't make an appearance here even though his daddy alien is leading the way round all the garden furniture and a myriad barbecues... and it feels somewhat flatter without him.

Argos
"Goal Celebration"
30s
29 Apr 2014
Daddy alien (voiced by the great Bill Nighy, as ever) celebrates a goal as though he scored it himself in the latest ad for Argos. It's a useful reminder that the World Cup is coming in case anyone's thinking of upgrading their equipment ahead of the tournament... though it's a challenge to keep concentrating during the dreary specifics.

Argos
"Goal"
30s
30 Apr 2014
Ah, Bill. Once again Mr Nighy gives it his all with a roar of "goooaaaaaaaal!!" that propels his character out of the house, round the park, through a yoga class and back to the living room without pausing for breath. This segues into the selling bit telling us Argos has the tablets and TVs to keep up with everything sports-related, but we're more interested in discovering aliens can get carpet burns.

Argos
"Garden Furniture"
30s
17 Apr 2014
"Iranian troglodyte!" shouts the blue child bouncing on a trampoline in an unlikely riposte to her brother's "show-off!" Good lord. How provocative. No, wait a minute - she's not saying that at all. She's saying: "you alien troglodyte." Ah, okay. That's much more acceptable, although it's a still bit rude to call your sibling an alien... even if they are.

Argos
"Panic"
10s
21 Dec 2013
Bill Nighy's alien dad is talked down from a full-blown panic attack about his Christmas shopping. That's because you can order everything online at Argos and still pick it all up the same day rather than hovering by the front door praying your pressies will turn up in time.

Argos
"Christmas Dinner"
30s
6 Dec 2013
The blue family gets into the swing of the festive season, although they don't quite get the hang of Christmas dinner. They may end up with a very clean turkey, but not a very tasty one - however, they have plenty of sprout juice to make up for it. Shame all their Argos kitchen gadgets are wasted on them - but at least we know where to go to get the job done.

Argos
"Furbie"
30s
14 Nov 2013
Daddy Alien mistakes a Furbie for a friend of his daughter's when he sees it sitting on the sofa waiting to be wrapped. Other-worldly or not, he does the ubiquitous British trick of speaking slowly and loudly to it when he senses it doesn't understand him, and is horrified when, having fetched snacks, he sees wifey doing something untoward to 'Charlotte'.

Argos
"Competition"
20s
16 Nov 2013
Want to win a family trip to New York and record your own song into the bargain? Of course you do. Stay tuned to this week's broadcast of The X Factor and "it could be you", as they say. The winner will be announced on air by Daddy Alien himself in the programme's last ad break.

Argos
"Competition Winners"
30s
16 Nov 2013
For those who have been watching this week's X Factor, this ad will not have been at all baffling - indeed, they'll have been waiting for it. Because it reveals the winner of a competition announced earlier, requiring entrants to find a gift for Santa in order to secure a holiday to New York. Tricky thing to pull off at short notice - which may be why the audio crashes out despite Bill Nighy's breathless effort.

Argos
"A Gift for Santa"
40s
2 Nov 2013
It's a great idea - our alien family set about choosing a gift for Santa. There are some gentle laughs along the way, including frightened elves and rocking reindeer, but it's the worrying thought of Santa's face without his beard that's truly funny. Mind you, will Mumsnet be up in arms over the prospect of a strange-chinned Father Christmas traumatising the children?

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.