David Reviews

 Biting the hand that feeds us since 2002.

Kingsmill Bread
"First Day"
40s
30 January 2015
UK Bread / Bread Products

It's hard for dad to do all the parenting by himself after mum died/ran off with the milkman/left to join Islamic State (delete as applicable) but when he drops his oldest daughter at her university halls of residence, he knows exactly what to do to help her introduce herself... hand out free sandwiches to the starving students. Cutely done by John Thomson and the gang but a bit too much saccharine in the dough.


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"Mojito"

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Authenticity!


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Kingsmill Bread
"First Day"
40s
30 Jan 2015
It's hard for dad to do all the parenting by himself after mum died/ran off with the milkman/left to join Islamic State (delete as applicable) but when he drops his oldest daughter at her university halls of residence, he knows exactly what to do to help her introduce herself... hand out free sandwiches to the starving students. Cutely done by John Thomson and the gang but a bit too much saccharine in the dough.

Kingsmill Bread
"Heartbreak"
40s
7 Apr 2014
John Thomson's dad comforts his heart-broken daughter in the latest heart-warming installment for Kingsmill. The bread is used as a metaphor for the kind of chap she should find to replace the fella who dumped her while his face is drawn on a boiled egg that she happily smashes with a teaspoon. Yeah... you go, girl.

Kingsmill Bread
"Internet Dating"
40s
17 Jan 2014
John Thomson plays a neutered-looking dad in this spot for the sliced loaf. His daughter's off to uni and wants him to start looking for love. They're eating sandwiches made of the advertised bread, and she, her little brother and dad himself are inspired by it to come up with adjectives for his profile. We get a direct glimpse of this profile, in which he looks like Swiss Tony; and they all share a chuckle over the abilities of Photoshop.

Kingsmill Bread
"Dad Says"
30s
4 Nov 2012
In this lovely commercial for Kingsmill, a young lad explains to his sister various things said to him by their dad. As well as allowing him to list the virtues of the product, it enables him to offer the comic pay-off - a warning to her not to think again if she's thinking about hoping to school wearing a ridiculously short skirt.

Kingsmill Bread
"Midnight Snack"
30s
16 Feb 2012
This campaign is starting to find its feet. The household's teenager is disturbed late in the night as she raids the fridge by her concerned father but any attempt to persuade her that she should have been home earlier is deflected by her enthusiasm for the advertised product.

Kingsmill Bread
"Wrong Way"
20s
23 Jan 2012
A little boy complains to his father that he's made his sandwich wrong because he asked for "lettuce and ham" but has been given "ham and lettuce". Instead of giving him a clip 'round the ear, dad ingeniously turns the sandwich upside down to correct the error.

Kingsmill Bread
"Little Loaf"
30s
12 Jan 2012
Dad is trying to decide how much bread to buy as his teenage daughter describes her social diary for the coming week. Apparently, she's going to be out a lot so he decides to take advantage of a half-sized loaf with full-sized slices so her bread won't go stale.

Kingsmill Bread
"Little Big Loaf"
10s
1 Mar 2011
Kingsmill have introduced a new variant called the Little Big Loaf which promises full-sized slices in a smaller loaf of bread. This simple ad lays out this idea with admirable starkness with Helen Baxendale providing a homely-sounding summary.

Kingsmill Bread
"Have You Tried?"
20s
1 Nov 2010
Another crafty re-edit reinvigorates footage shot for a less successful ad that was on our screens last year. Stripped of its revenge motif this a more straightforward proposition that is more effective for being less annoying.

Kingsmill Bread
"Dad And Son"
30s
26 Sep 2010
This is an interesting salvage job. The original commercial tried something that didn't quite come off so the material has been remoulded into a more conventional ad and, hey presto, Kingsmill have a brand new piece of work that's better than what went before.

Kingsmill Bread
"Oatilicious"
30s
1 Mar 2010
A woman describes how her husband Mark was taking a shower while she was preparing her children's lunch-boxes. Realising that she'd forgotten to wake up the kids, she uses an unusual method to get her husband to alert them instead.

Kingsmill Bread
"Shirt"
30s
11 Jan 2010
Another confessional tale from a fan of the advertised bread. When her husband eats her toast as she's ironing his shirt, a woman 'accidentally' leaves a conspicuous burn mark as a punishment. This is fair enough really... if toast isn't sacred then what is?

Kingsmill Bread
"Kate's Confession"
40s
12 Oct 2009
Another confession in this series of ads for Kingsmill. It comes from Kate who denies her husband sexual attention because she's thinking about a bacon sandwich instead. Naturally, 'sex' doesn't get a mention as the ad refers to 'cuddles' but we got the meaning.

Kingsmill Bread
"Why Not Confess?"
10s
10 Oct 2009
A plea for people to confess at Kingsmill's Web Site if they've ever taken something that didn't belong to them. This is illustrated by a hand closing in on a sandwich which has been made using the advertised bread... well, it would be a odd if it was Hovis.

Kingsmill Bread
"Dan's Confession"
30s
14 Sep 2009
Another in the new series of commercials for Kingsmill bread in which people own up to sandwich theft. This time, a dad and his son return from a football match to discover that mum has left a finished sandwich on the table. Luckily, the dog gets the blame.

Kingsmill Bread
"Sam's Confession"
40s
14 Sep 2009
A woman describes how she stole her husband's sandwich in this clunky offering for Kingsmill's sliced bread. A series of animations aim to enliven the effect but they only add to the impression that this ad is slightly off the pace.

Kingsmill Bread
"The Pit"
30s
2 Mar 2009


Kingsmill Bread
"Wheat Garden"
30s
5 Jan 2009


Kingsmill Bread
"Just A Seed"
30s
5 Mar 2008
A woman impatiently waiting for her partner sits with their baby in a car outside his office. When he is delayed, she prises open his lunchbox and steals a little of his sandwich. Explaining to the baby that it is merely a seed she finds herself eating more and more until his whole lunch is consumed.

Kingsmill Bread
"Norman"
30s
9 Apr 2007
Ad in which Norman the caterpillar nearly buys the farm because of a boy's refusal to eat brown bread. But wait, what this? Luckily the folks at Kingsmill have found a way of pandering to children's fussiness while sneakily feeding the little blighters something healthy.

Kingsmill Bread
"Enthusiastic Children"
60s
18 Feb 2007
A heart-warming montage of family scenes which includes the pictured toddler stuffing bread into her gob; a boy offloading his lettuce into his sister's hood and a young lad who decides the toast that lands on the grass should be for his father rather than himself.

Kingsmill Bread
"Crusts"
30s
18 Sep 2006
Ad suggests we should capitulate to our children's demands not to have to eat the crusts on the bread we give them. Debuting during Jamie Oliver's despairing look at the state of school food, it inadvertently backs up the idea that over-indulgence in a big part of the problem.

Kingsmill Bread
"Gone Fishing"
20s
4 Aug 2006
A little boy is surprised to discover that his mother has put a fish into his pocket as he sets off for school. he is similarly surprised to see a fish tail sticking out of the ice cream he has bought. Kingsmill is a better way of getting Omega Oils into your child.

Kingsmill Bread
"Conveyor Belt"
10s
4 Apr 2006


Kingsmill Bread
"Make More"
30s
20 Mar 2006
Ad people do like making the rest of us look completely daft at times... currently we have Barclays staff being portrayed as childishly distracted and here it is suggested that the people who make Kingsmill bread are pretty daft too.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.