David Reviews

 Biting the hand that feeds us since 2002.

Daily Mail
"Handbag Giveaway"
20s
26 February 2016
UK National Newspapers

The lady may not have been for turning, but Margaret Thatcher will doubtless be spinning in her grave at this Daily Mail giveaway. In exchange for five vouchers, readers can nab one of Maggie's trademark handbags and kid on that they're taking on the trade unions... within the confines of their securely locked homes with any luck. Deeply depressing.

Moyee
"Rockstar"

Mary said:

Way to go in promoting a serial killer's-eye view of women. Really REALLY creepy.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 98 Results

ADD SEARCH RESULTS TO A LIST

Daily Mail
"Handbag Giveaway"
20s
26 Feb 2016
The lady may not have been for turning, but Margaret Thatcher will doubtless be spinning in her grave at this Daily Mail giveaway. In exchange for five vouchers, readers can nab one of Maggie's trademark handbags and kid on that they're taking on the trade unions... within the confines of their securely locked homes with any luck. Deeply depressing.

Daily Mail
"The Hairy Bikers"
30s
4 Dec 2015
The Daily Rail has the so-called Hairy Bikers trussed up like chickens in this ad promoting their Christmas recipe magazine. Coccooned in velvet smoking jackets and silk cravats, the pair are to the biking community what Cliff Richard is to music and the whole spot feels frozen in aspic.

Daily Mail
"Compost"
20s
26 Mar 2015
The Daily Mail is providing its readers with a free bag of compost... so, no change there then. Seriously, who thinks up these offers? And which hapless sod is given the job of advertising it? We know you'd love to know the answer to the second question but I think we should probably allow those concerned to cower anonymously, don't you?

Daily Mail
"WW1 Commemorative Shilling"
30s
11 Jul 2014
This "exquisite replica of the famous King's Shilling" is yours free in Saturday's Daily Mail, along with a "magnificent free replica of the royal Christmas Box". Well, who wouldn't want those? one asks oneself. No question of the tittle-tattle rag for bigots cashing in on the First World War centenary. Heaven forfend.

Daily Mail
"Mary Berry"
20s
19 Jun 2014
Seeing how Mary Berry is such a game old bird as proved by her recent performance in a BBC trail, you'd think the Daily Rail would want to put a bit more effort into this dismal effort. Cheap, untidy shots of the magazine it's promoting - the 'Cook Now, eat Later' collection - make it look like they've already turned it into tomorrow's cat litter tray liners in their minds.

Daily Mail
"Lego"
20s
8 May 2014
It says a lot about this newspaper's demographic that punters are reminded the free Lego could be handy for "children and grandchildren"... the latter being the more likely recipients. Grateful youngsters will be able to let their imaginations run wild as they put together anything they want... provided it's the exact thing the Lego is designed to represent.

Daily Mail
"By George"
10s
26 Apr 2014
Given the Mail's notorious disdain for European immigrants and freeloaders who support a life of leisure at the expense of the state, it's perhaps surprising that the newspaper is so devoted to the Royal Family. They just can't get enough of baby George and his parents and they've produced yet another supplement to demonstrate their devotion.

Daily Mail
"Spanish in a Week"
20s
7 Feb 2014
We'd like to take issue with the notion that anyone can learn another language in a week, let alone a Daily Rail reader - but on second thoughts, this target audience probably can. After all, they only need a few stock phrases to get by on, such as: "I'm not eating this foreign muck", "Where's the nearest English pub", and "What d'you mean, my fucking holiday home's collapsed?"

Daily Mail
"Prince George Calendar"
10s
9 Jan 2014
This piece of tat will no doubt be lapped up by the fodder it's aimed at, who we can see cooing over Baby G's little lace dresses while marking off the days to their annual whist drive. The headline's a tad unfortunate because at a glance you tend to read: 'Inside Prince George', which conjures up unwonted images of a nascent royal digestive system.

Daily Mail
"2 Day Diet"
30s
3 Jan 2014
There's something a bit Butterfield Diet about this spot for the Daily Mail. For just two days a week you stick to the meals in their handy diet guide, and the rest of the time you can eat normally. What if your 'normally' is like Brian Butterfield's Saturday where "anything goes"? Could the reactionary rag get sued?

Daily Mail
"Free Kindle"
20s
15 Dec 2013
The Daily Rail is promising a free Kindle Fire to anyone who takes out a twelve-month subscription to Mail Plus. That way you can view scandal and prurience to your heart's content, safe in the knowledge you can always click over to War and Peace if anyone gets close enough to see what you're doing.

Daily Mail
"Mary Berry"
30s
22 Nov 2013
Mary Berry urges you to buy the Daily Rail which comes with her Christmas cookery magazine. Not hugely appealing, seeing as we thought she had been dead this past century, and does indeed have that strangely jaundiced look of someone filled with embalming fluid. Would you want to eat a turkey prepared by her, or her photoshopped facsimile?

Daily Mail
"Christmas CDs"
30s
15 Nov 2013
One of those invariably depressing ads that serve to remind us we still have quite a slog ahead of us on the evolutionary spectrum. Just think of all those Middle Englanders out there getting their Gyles Brandreth-style pullies out of mothballs and dusting off the sherry in readiness for a season of bigotry, ill will and a surfeit of mince pies.

Daily Mail
"Money"
20s
1 Nov 2013
"Free money inside your paper" - does no-one else see a problem with this? If DAVID owned a newsagents, he might be tempted to check for a few errant £50s slipping out. Well, you would, wouldn't you? Oh, come on. More importantly, this ad suggests the Daily Rail are having to pay people to read it. If only.

Daily Mail
"£1m Lotto Giveaway"
20s
10 Oct 2013
Looks like The Mail is competing with The Sun by offering you the chance to win some of £1 million - although being The Mail, it offers you the alternative of paying off your mortgage; something The Sun doesn't do, possibly because its readers are less likely to have one. Ooh, controversial.

Daily Mail
"Lego Figures"
30s
28 Jun 2013
The scurrilous Mail is blatantly aiming for an ever younger readership with its sinister offer of free Lego toys. "Open up a thrilling fantasy world for your children and grandchildren," says the VO at the start. So the fantasy world offered by their news stories is no longer enough. You can almost hear Paul Dacre saying: "It's never too soon to become a racist bigot."

Daily Mail
"Margaret Thatcher"
20s
9 Apr 2013
"One man knew her better than anyone," explains the Daily Rail's VO; which leads us instantly to assume the man in question must be Dennis. But no - it's Robin Harris, her "adviser and confidante". This conjures up thoughts of lurid personal dramas behind closed doors as Den demands to know if Caz and Mark are really his: "For the love of god, Mags, tell me they're not."

Daily Mail
"Get Knitting"
20s
22 Mar 2013
According to the Daily Rail, knitting is "so calming, so fulfilling," that it wants to teach you this arcane art in order for you to master the egg cosy and baby crash helmet shown here. There's even a hat you can make for someone who doesn't want to engage with the world and is evidently thrilled by this. Get it. NOW.

Daily Mail
"Vouchers"
30s
27 Oct 2012
A woman describes how she has been able to earn reward vouchers just by buying the Daily Mail. The much-maligned newspaper has upped its advertising game recently and is becoming one of the few newspapers to regularly promote itself on the telly box.

Daily Mail
"Jamie Oliver"
30s
11 Oct 2012
Jamie Oliver brings his chirpy enthusiasm to the screen to persuade people to buy this weekend's Daily Mail. Inside are wipe-clean recipe cards that'll enable punters to put together delicious meals in just fifteen minutes. Doesn't the fat-tongued chef have a book out with the same proposition just now?

Daily Mail
"Rod Stewart"
30s
5 Oct 2012
For a man in his late sixties, Rod Stewart doesn't half look like a man his late sixties wearing a ridiculous wig. The notorious blonde-fancier has written his memoirs and here he promises Daily Mail readers that he's held nothing back... he may want to try a few pelvic floor exercises if this problem continues to trouble him.

Daily Mail
"Safe"
20s
20 Jan 2012
The Daily Mail is trying to bribe us to read their newspaper with cash inducements. Bank notes fly all over the place as a man in a white coat (Paul Dacre's carer?) opens a giant safe and releases the money.

Daily Mail
"Weight Watchers Recipes"
30s
6 Jan 2012
Gary Rhodes may have aged but he still possesses that smarmy boyish charm that makes you want to drown him in a soufflé. He's one of a number of chefs contributing recipes to Daily Mail readers and we assume that they're all good wholesome English dishes without a hint of any of that foreign muck passed off as food when you go abroad for your holidays.

Daily Mail
"Free Jamie Magazine"
30s
7 Oct 2011
Jamie Oliver has a recipe magazine in the Daily Mail next week. The campaigning chef has obviously forgiven the newspaper for their negative coverage of his various efforts to improve the nation's health. He's a pragmatic fellow, you have to give him that.

Daily Mail
"Christmas Club"
30s
16 Sep 2011
It's bad enough to see a Christmas related commercial in the middle of September without the involvement of the Daily Mail. The Christmas Club enables punters to save up for the festivities (though it might make more sense to cancel Christmas this year).

1-25 of 98 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.