David Reviews

 Biting the hand that feeds us since 2002.

Santander
"Transactions"
60s
13 January 2017
UK Banks

This ad for Santander shows a montage of funny clips pulled from the internet, while a VO explains ways in which the bank is here to help its customers prosper. These kind of content-mined ads can feel like a cop-out, but the inclusion of clips that feature the brand's spokespeople is a subtle way to link this to the rest of their campaign.

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"Countryman"

Ed said:

Nicely shot. Bad creative.


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Santander
"Transactions"
60s
13 Jan 2017
This ad for Santander shows a montage of funny clips pulled from the internet, while a VO explains ways in which the bank is here to help its customers prosper. These kind of content-mined ads can feel like a cop-out, but the inclusion of clips that feature the brand's spokespeople is a subtle way to link this to the rest of their campaign.

Santander
"Santa&deer"
30s
6 Dec 2016
Santander becomes 'Santa&deer' for this amusing Christmas ad. A panto-grade reindeer gambols soulfully across sweeping landscapes before its , er, drivers - Jenson Button and Jessica Ennis-Hill - suffer a wardrobe malfunction. While they get back on their hooves, the bank encourages customers to donate unwanted toys in exchange for chocolate coins.

Santander
"Santander Cycles"
82s
26 Oct 2016
Santander Cycles - formerly known as Boris Bikes - are getting safer as the clocks roll back according to this Halloween themed ad from Sidhu & Simon. The new safety laser attached to the bikes projects an image to let drivers know they're approaching, as demonstrated by Jessica Ennis as she joins some kids trick or treating... and a surprise guest answers the door.

Santander
"Android Pay"
30s
22 Sep 2016
Santander lets us know that they now support Android Pay with this ad starring a little girl full of youthful brio. While mum and dad do their best to keep up with their pocket-sized dynamo, at least they can make payments on the move with the advertised app. As mobile banking continues to grow, this ad shows the bank is looking to get Android customers on-side as soon as possible.

Santander
"Proposal"
30s
15 Mar 2016
A shopkeeper has something on his mind, and it seems to revolve around the photograph he carries around with him at all times. After all, you never know when Jessica Ennis-Hill is going to walk into your store. Turns out he's a romantic at heart, and it's Santander's way of saying we should also be wanting more out of life. Oddly intense VO by David Morrissey, is it not?

Santander
"Nursery Surprise"
30s
8 Jan 2016
Notwithstanding the strange levered-in cameo from Jenson Button, this is rather sweet. A pregnant woman is feeling left out when her partner invites a group of his mates around for a night of video gaming until she discovers that their motives are quite different. The dad-to-be has the look of a man who has no idea what's coming his way when that baby is born and it turns out to be a first rate piece of casting

Santander
"The Astonishing Treat Machine"
2 mins 10s
9 Dec 2015
Jessica Ennis-Hill is the voice of Santander's 'Astonishing Treat Machine' in this sweet Christmas stunt. So as not to give the game away, Ennis-Hill is tucked away in a booth while she talks to customers in the guise of the world's friendliest ATM. Once this lot have proved their love of Christmas, the machine churns out the kind of treats everyone wishes they could get from their local hole in the wall.

Santander
"Frothy Tache"
30s
20 Sep 2015
Jessica Ennis sports a frothy 'tache in this latest spot for Santander which focuses on contactless transactions with Apple Pay. It means she - and others - can keep on sipping, shopping and doing whatever it is they're doing because there's no need to use both hands to scrabble around for their wallets - their phones can take the place of their debit card and keep track of the amount they've spent.

Santander
"Keep On Jamming"
30s
8 Jun 2015
Santander once again encourages us to keep on doing whatever it is we're doing. Whether it's moving, mumming, or jamming, Santander want this to continue while you take advantage of their cashback offers and assistance with household bills. It's up to David Morrissey's VO to do all the work as the brand's celebrity ambassadors are sensibly reduced to non-speaking cameos.

Santander
"Keep On Pampering"
30s
16 Mar 2015
Glimpses of the sporting ambassadors are squeezed between sights of ordinary folk going about their daily business in the latest commercial for Santander. David Morrissey injecting a matey cheer into his voice holds the whole thing together and it adds up to a pleasant if unremarkable whole designed to help keep this bank in people's minds.

Santander
"Keep On Dreaming"
30s
15 Mar 2015
One of a series of ads for Santander exhorting us to keep on doing what we're doing, because if we're with the aforementioned bank we can afford to. So holidayers can keep on holidaying, dads can keep on, er, dadding, and so forth. Then comes the science bit about interest rates on current accounts and preferential ISAs. Sweet.

Santander
"Keep On..."
30s
8 Mar 2015
You know when you buy a pair of shoes that don't go with any of your clothes but cost so much you just say 'damn it to hell, I'm wearing them anyway'? Well, Santander are a bit like that with their sporting celebrities and they conspicuously lever them into their commercials whenever they can regardless of whether or not they add anything. Here, Jessica Ennis and Rory McIlroy are the square pegs forced into the otherwise pleasing round holes.

Santander
"What Should A Home Be?"
30s
2 Jun 2014
Jenson Button poses the question and punters offer their answers in the latest ad in this benignly pleasant campaign for Santander which does - at the very least - solve the 'spokesperson' problem. This is the kind of advertising that doesn't really further the cause of a brand but certainly doesn't do it any harm.

Santander
"Rewards"
30s
19 May 2014
Hmmm... quite how the definition of a reward and the definition of a credit card are linked to each other we're not sure, and neither is this ad. But we think the general gist is that if you're a deserving type, then Santander's the kind of bank who'll treat you fairly. Or something like that. It's not particularly engaging, but at least they're gradually edging out the disastrous sports 'ambassadors'.

Santander
"123 Mini"
30s
24 Mar 2014
Rory the Golfer asks us what childhood should be, and just as we're gathering our thoughts a series of actors playing the part of parents tell us. This leads us back to Rory and a new question asking what your child's bank account should be. We don't know, Santander; it's a bit of a leap from considering childhood to suddenly thinking about a bank account they don't yet have.

Santander
"Words - McIlroy"
30s
12 Mar 2014
It's all very well giving the infamous ambassadors less and less to do but why have them at all? It's so obvious that Santander's latest films have the makings of a decent campaign that their insistence on levering their expensive sport stars into the action is the advertising equivalent of self-harm.

Santander
"Words - Ennis"
30s
12 Mar 2014
This shorter version of the ad featuring all three of the bank's sporting brand ambassadors is easier to digest; focusing as it does on just one of the trio, Jessica Ennis. We still maintain that their presence is superfluous, as words associated with athletes don't throw any meaningful light on words associated with banking. Nonetheless, it's a far better approach than before, which was like watching deer in headlights staring at their own imminent demise.

Santander
"Word Association"
90s
9 Mar 2014
Words are at the heart of this commercial for Santander that finds a different use for the trio of sport stars whose iffy performances have blighted the brand's advertising over the past few years. Concentrating instead on the humanity of ordinary folk, this is a much better piece of work - but Ennis, McIlroy and Button are like ornaments that have to be used because of what they cost... even though anyone can see this ensemble would be even better without them.

Santander
"Ideas Are Everywhere"
60s
23 Nov 2013
In this spot, Santander suggest they're the bank most receptive to your business ideas. People are shown going about their daily lives, and above the heads of many of them little light bulbs glow to indicate inspiration. It's visually arresting and demonstrates that you don't have to always go in with the hard sell to communicate a message such as this.

Santander
"Rory's Pie"
30s
22 Sep 2013
The second round of Santander's sports celebrity campaign is really getting into its stride and now that it's the sports celebrities who are being nonplussed by the actors rather than the other way round... the commercials are much more successful.

Santander
"Jigsaw"
30s
19 Sep 2013
The weakest of the three latest ads in the odd campaign is nonetheless light years ahead of the originals. Jessica Ennis-Hill is more relaxed this time around; doing a jigsaw at home when she's interrupted by an intruding customer who has qualified for the credit card she told him about.

Santander
"Sculptor"
30s
18 Sep 2013
One of three spots which shows a big improvement on the initial campaign, this has comedy actor Cavan Clarkin telling Jensen Button how liberated his mortgage makes him feel while Button puts the finishing touches to a clay maquette of himself. The comedy face from Clarkin adds a nice touch at the end.

Santander
"Jessica Ennis"
30s
15 Sep 2013
Wisely, this time, most of the script has been put in the mouth of a professional actor rather than expecting the athlete to perform outside her comfort zone... if you recall that didn't go too well last time. With less to do than before, Jessica Ennis gives a passable impersonation of a human being and the whole thing hangs together much better.

Santander
"More Advice"
30s
21 Mar 2013
Poor old Rory is the sports rabbit most trapped in headlights in the latest ad for Santander. While the others at least do their best to emote in a situation that's deeply outside their comfort zone, Rory looks like he's waiting for his head to be sliced off with the heaviest iron known to man or golfer.

Santander
"Reminders"
30s
9 Mar 2013
This weekend, DAVID walked past a branch of the advertised bank and saw cardboard cutout figures of McIlroy, Button and Ennis in the window. It's a measure of the performances offered by the three 'brand ambassadors' in these commercials that he initially thought it was actually them.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.