David Reviews

 Biting the hand that feeds us since 2002.

Coca Cola
"Pool Boy"
60s
3 March 2017
Argentina Fizzy Sweet Drink

Coca Cola breathe new life into a classic trope in this ad from their 'Taste the Feeling' campaign, one of several light-hearted spots rolling out worldwide. Astutely playing with and subverting cliché, it's refreshing to see such a wide-reaching campaign feature an LGBT character without it feeling like tokenism.

Lusting after the perspiring pool boy is the premise of many a film - the majority of which are relegated to the 'vintage' section of certain websites - and this ad sees a brother and sister equally enraptured. They simultaneously decide to woo the object of their affection with a cold bottle of Coke, and a race to the pool ensues.

The slapstick chase is shot in amusing slow-motion, as the pair trip, shove, and full-on body check each other into walls (a realistic depiction of sibling love if we've ever seen one). They finally make it outside... only to find their mum has got there first! Complete with a sandwich, the wily cougar. Her innocuous 'who, me?' look provides a satisfying pay-off.

Road Safety
"The Carvin Family"

Matt said:

Wow. Powerful stuff.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 129 Results

ADD SEARCH RESULTS TO A LIST

Coca Cola
"Pool Boy"
60s
3 Mar 2017
Lusting after the perspiring pool boy is the premise of many a film - the majority of which are relegated to the 'vintage' section of certain websites - and this ad sees a brother and sister equally enraptured. They simultaneously decide to woo the object of their affection with a cold bottle of Coke, and a slapstick race to the pool ensues.

Coca Cola
"Gifts"
40s
4 Dec 2016
The red trucks in Coca Cola's iconic ad have caused a Twitterstorm recently because they no longer show Santa winking at the end. Quelle dommage! But they're safely out of sight in this slice of manufactured nostalgia as a boy hands out bottles of Coke to deserving people - saving his last bottle for Santa himself. At least the man winks in this one.

Coca Cola
"Rain"
60s
28 Jun 2016
Typical, eh? On the day you manage to wrangle golfing superstar Jordan Spieth for your commercial, Mother Nature throws a wet blanket on proceedings with a torrential downpour. Luckily for Coca-Cola, the soft drink find creativity in confined conditions - namely Jordan Spieth's trailer. In lieu of a dry practice range, Spieth decides his shelter for the shoot provides ample opportunity to keep his aim in check.

Coca Cola
"European Championships"
60s
20 May 2016
If a commercial is as bad as this, it ought to be possible to fine the brand for it by removing the product from the shelves for a month or two. Essentially, we bear witness to the world's most annoying football fan rallying others to the cause of supporting the national team ahead of this summer's European Championships. But he simply makes DAVID want to reintroduce football hooliganism.

Coca Cola
"Hulk v Ant Man"
60s
8 Feb 2016
It's safe to say we haven't exactly been bowled over by Coca Cola's new ad campaign. However, the soft drink giants have done what anyone in trouble would do - they've called in the Avengers. It's larger than life versus smaller than life as Bruce Banner's Hulk takes signature umbrage at Scott Lang's Ant-Man nicking his mini can of Coke. Looks like Dr Banner will also be chasing a refund for that anger management book.

Coca Cola
"Brotherly Love"
60s
27 Jan 2016
Where is Coca Cola actually going with this? It feels as if there's no solid identity to the brand any more. The spot features both Coke Zero and ordinary full-fat Coke in a rather random way, and the well-trodden narrative of the teased younger brother being rescued by his tormentor is made sicklier by the soundtrack that sets the mood. Surely there have to be better ideas?

Coca Cola
"Under Pressure"
60s
20 Jan 2016
Coca Cola's wave of new advertising includes this execution scored by a mild cover of Queen and David Bowie's 'Under Pressure'. Appropriately enough, various individuals are shown in the midst of stressful situations before all becomes well again - and it's no surprise to see the soft drink at the heart of when the good times roll back in.

Coca Cola
"Anthem"
60s
20 Jan 2016
After advising us to choose happiness over other available emotions, Coca Cola reveal their new mantra: "Taste the feeling". Such a nebulous piece of copy gives the campaign enough rope to go down potentially interesting routes in the future, but for now, we have a familiar montage of life unfolding with Coca Cola an ever-present companion. Perfectly in keeping with the brand's image, but hardly anthemic.

Coca Cola
"Choose Rugby"
20s
6 Aug 2015
The familiar campaign receives a sporting twist ahead of the Rugby World Cup this autumn. Regardless of what Coca-Cola variant you choose to quench your thirst, each bottle gives you a chance to win one of a million rugby balls. Quite a generous offer - maybe teams who fall at the first hurdle will be asked to deliver them.

Coca Cola
"Choose Silver"
10s
6 Jul 2015
Choice continues to be the message from Coca Cola and this 10" ad sees them pay tribute to the silver-labelled member of the family. Known as much for its hunk-centric advertising as its zero calorie taste, we appropriately see a brief snippet of the iconic Diet Coke window cleaner. With an advertising legacy as rich as theirs, it's wise to call back to it on occasion.

Coca Cola
"Choose Green"
10s
1 Jul 2015
Following on from their entertaining 'Choose Choice' ad, Coca Cola give a ten second plug to each member of their core range. Here's it's the turn of Coca-Cola Life to receive its moment in the spotlight. A variant rarely advertised on these shores, the brand will hoping talk of a sweet taste from "natural sources" will enough to persuade consumers to go green.

Coca Cola
"Choose Black"
10s
1 Jul 2015
Following on from their entertaining 'Choose Choice' ad, Coca Cola give a ten second plug to each member of their core range. Here's it's the turn of Coke Zero to receive its moment in the spotlight. If one decides to choose the black option, the thirsty customer is said to receive the complete taste of Coke without any of that pesky sugar.

Coca Cola
"Choose Choice"
30s
1 Jun 2015
After a rather portentous start to their 'Choose Happiness' campaign, Coca Cola are impressing with their follow-up efforts. This pleasing ad references the brand's rich advertising lineage all the way back to the 1890s with snippets of the core range inserted for good measure. Finding the next Diet Coke window cleaner is some task, but they appear to be on the right track with lively work like this.

Coca Cola
"Choose To Smile"
50s
27 May 2015
Coca Cola must be kicking themselves for spending huge sums of money on portentous ads musing about happiness when they could've just used this montage of irresistibly cute babies laughing and smiling first. Working with children does pay dividends on occasion. Sigh, if only we could sit around laughing maniacally while ripping up bills.

Coca Cola
"Man and Dog"
60s
5 May 2015
Harking back to the golden age of Disney animation is an interesting move from Coca-Cola. 101 Dalmations showed us a dog always knows how to persuade their owner to take them for a walk, and this ad demonstrates there's still mileage to be had out of something as simple as the relationship between the two.

Coca Cola
"Happiness"
30s
2 May 2015
Another meaninglessly meaningful ad for Coca-Cola which announces that we can just choose to be happy rather than sit around waiting for happiness to find us. Apart from being breathtakingly stupid as a sentiment, the message is delivered in a hoarse rap style which we presume is meant to sound grittily profound but simply feels like your ears are being grated.

Coca Cola
"Try Life"
20s
28 Apr 2015
Some time ago a ten second spot was broadcast telling us about the new, green-labelled Coca-Cola containing natural sweetener Stevia. This is twice as long at 20 seconds, but it still feels like a campaign going about things in reverse. Where's the big all-singing, all-dancing ad telling us it's here? Unless, of course, it's just not expected to do well over here.

Coca Cola
"Kiss"
30s
2 Mar 2015
Coca Cola is still trying to teach the world to sing in perfect harmony, it would seem. The music maybe modern but the idea of universal appeal remains the same and if only all the embittered folk around the world could lay down their arms and pick up a bottle of Coke instead then surely everything would be groovy, no?

Coca Cola
"Christmas Trucks"
30s
28 Nov 2014
Every year it's the same: people make themselves almost sick with excitement when the Coca-Cola trucks rumble into town. Same with the ad. "It's nearly Christmas!" they squeak, using it as their excuse to haul out the huge outdoor light display in the shape of a deformed ungulate pulling a fat man on a tea tray. America, you have much to answer for.

Coca Cola
"Stevia-Sweetened Life"
10s
11 Nov 2014
A new version of Coca Cola is being launched - the first in quite a few years. So this must be a teaser for it, as the whole launch can't be 10" long. Featuring a green label in place of the traditional red, its point of difference is that some of the sugar has been replaced with natural sweetener Stevia. Of course, for fans of Breaking Bad that's simply going to prompt the response: "Lydia!"

Coca Cola
"Santa"
60s
8 Nov 2014
This year's offering from Coca Cola focuses on the notion that it's important to do good deeds and create little bubbles of happiness, however brief they may be. So from his fairy tale office, seated at his olde worlde desk and fueled by the fizzy drink in question, Santa sends out goodwill to a variety of people to show that there is still kindness amid the drudgery.

Coca Cola
"Bobby"
50s
17 Jul 2014
Personalised Coca Cola is evidently enjoying a broader appeal these days. In this bouncy spot, a dog named Bobby goes looking for a can or bottle with his name on it, because, of course, dogs like carbonated drinks and are able to read. Overlooking that, however, it's rather sweet and aptly uses That's Not My Name by The Ting Tings to help get the message across.

Coca Cola
"What Kind of Fan Are You?"
60s
13 Jun 2014
Introducing a series of individuals engaged in a common activity is a bit of an advertising trope but it's one that works especially well in this charming film out of Ogilvy in Kenya and being shown throughout Africa. It's packed with marvellous stereotypes: grey-haired old timers in suits and bow ties brandishing walking sticks, a clueless woman and the cool dude who corrects her.

Coca Cola
"Pemberton"
80s
16 May 2014
This fun spot for the carbonated beverage explains how its creator, John Pemberton, set about coming up with his drink. At every step he goes to turn to the internet... but of course, given that this is 1886, it doesn't exist so he has to do it all the hard way. It's an amusing way to suggest how wholesome Coke is - if you ignore its inconvenient surface-stripping, tooth-eroding qualities, of course. And no mention of cocaine... naturally.

Coca Cola
"World Cup Fans"
30s
8 May 2014
Thirty seconds of sugary froth that falls flat to leave a sickly aftertaste. Ah well; at least this ad is truthfully reflective of the product it's promoting. Yes, we know football should unite us in love and harmony across the world, but wouldn't it have been nice to feel we were witnessing something precious being bottled instead of having mass-marketed sentimentality thrust into our sticky little paws?

1-25 of 129 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.