It's the end of the world as we know it... and with a little tequila we'll feel just fine. Jose Cuervo encourage us to live in the moment in this apocalyptic film, set in a remote dive bar at the end of days.
A newsreader grimly announces the terrible news before being cut off, giving the bar's patrons a moment to consider their options. Some flee and take their chances in the storm while others decide to stay put and wait for the inevitable.
The film comes alive when one chap puts Elvis' 'It's Now or Never' on the jukebox and decides to go down dancing. Lights flicker, the walls shake, and the barman keeps pouring drinks as one last party ensues.
There's a poignantly defiant tone to this film, skilfully handled by director Ringan Ledwidge. When the jukebox is destroyed, a patron gets on the piano and, like the band on the Titanic, the music plays on. In a particularly affecting moment, the barman kisses and rehangs a picture of his late wife - no matter that the roof has been torn off.
With moments of levity and remarkably cool production courtesy of Rattling Stick, this ad is perfectly pitched to deliver the brand's 'Tomorrow is Overrated' tagline. Not only is it advisable to seize the day in these uncertain times, but, well, the end of the world is one sure-fire way to avoid a hangover.