David Reviews

 Biting the hand that feeds us since 2002.

Jose Cuervo
"Last Days"
2 mins
7 March 2017
USA Tequila

It's the end of the world as we know it... and with a little tequila we'll feel just fine. Jose Cuervo encourage us to live in the moment in this apocalyptic film, set in a remote dive bar at the end of days.

A newsreader grimly announces the terrible news before being cut off, giving the bar's patrons a moment to consider their options. Some flee and take their chances in the storm while others decide to stay put and wait for the inevitable.

The film comes alive when one chap puts Elvis' 'It's Now or Never' on the jukebox and decides to go down dancing. Lights flicker, the walls shake, and the barman keeps pouring drinks as one last party ensues.

There's a poignantly defiant tone to this film, skilfully handled by director Ringan Ledwidge. When the jukebox is destroyed, a patron gets on the piano and, like the band on the Titanic, the music plays on. In a particularly affecting moment, the barman kisses and rehangs a picture of his late wife - no matter that the roof has been torn off.

With moments of levity and remarkably cool production courtesy of Rattling Stick, this ad is perfectly pitched to deliver the brand's 'Tomorrow is Overrated' tagline. Not only is it advisable to seize the day in these uncertain times, but, well, the end of the world is one sure-fire way to avoid a hangover.

IPA
"Favourites"

Matt said:

Hence why it's misleading!


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-6 of 6 Results

ADD SEARCH RESULTS TO A LIST

Jose Cuervo
"Last Days"
2 mins
7 Mar 2017
It's the end of the world as we know it... and with a little tequila we'll feel just fine. Jose Cuervo encourage us to live in the moment in this poignantly defiant film, set in a remote dive bar as the apocalypse looms. Some of the bar's patrons flee and take their chances in the storm, while others decide to stay put and wait for the inevitable.

Jose Cuervo
"The Margarita"
90s
28 Mar 2015
This very stylish spot for Jose Cuervo tequila - like an animated Film Noir - reveals the history of the Margarita cocktail. Named for a beautiful Mexican showgirl, it was the result of her bad-mannered dissatisfaction with the free drinks offered her by a bartender. He was rather taken with her impetuousness, so instead of making her pay for the glasses she broke, he created a drink in her honour, the fool.

Jose Cuervo
"The Battle for Tequila"
80s
28 Mar 2015
One of three spots for a new campaign for the drink, this whisks us back to 1873 when a dastardly bandit ran riot through Mexico, ransacking the towns as he went. However, he hadn't reckoned on the folk of Tequila, who were determined he wasn't going to get his sticky little paws on their beloved distillery. The slick animation guides us through the battle.

Jose Cuervo
"The Alchemist"
85s
28 Mar 2015
This animated film positions the man responsible for the advertised drink's quality control as a daunting figure. He would sooner burn down the distillery than allow a single bottle of imperfect tequila to emerge through its gate so you can take it as read that every sip will be perfect... provided he never has a day off.

Jose Cuervo
"Who's In?"
60s
23 Oct 2012
Unless we're much mistaken this is a celebration of drunken adventures. Like the current Smirnoff campaign, the advertising on displayed here is stretching the limits of what's permissible. No drunkenness is actually shown, of course, but there's a very strong sense that these people have it behind them... and in front of them.

Jose Cuervo
"The Unexpected"
20s
2 Mar 2010
In this oddity for Jose Cuervo, three men are barred entry to a concert and instead head through a stage door where they find themselves on a catwalk during a fashion show. This, they salute with a glass of the advertised tequilla. We're saying nothing more.

1-6 of 6 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.