David Reviews

 Biting the hand that feeds us since 2002.

Ok Go
"The One Moment"
4 mins 13s
24 November 2016
USA Promos

Viral wonders Ok Go are back with another compelling, visually complex promo which takes a few watches to fully appreciate. Which won't be a problem, because this has made a social media splash which guarantees you'll see it a few times whatever platforms you use.

The video is first shown in its entirety in real time - shot in 4.2 seconds - and then shown in slow motion to accompany 'The One Moment'. The colourful salt bursts, paint splatters, and exploding guitars are visually hypnotic, keeping our attention right to the end of the song.

For a band who are known for their promos featuring everything from synchronized treadmill dance routines to trained rescue dogs, this might be their most ambitious work to date. The rapid-fire series of events are the result of intricately assembled digital triggers, and the final edit uses footage from seven cameras in four different frame rates. The editing team certainly earned heaps of praise for this one.

Director and singer Damian Kulash explained the concept as 'a celebration of those moments in life when we are most alive. We constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within.'

HP
"Brothers"

Toby said:

love, love, love.


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Ok Go
"The One Moment"
4 mins 13s
24 Nov 2016
Viral wonders Ok Go are back with another compelling, visually complex promo which takes a few watches to fully appreciate. Which won't be a problem, because this has made a social media splash which guarantees you'll see it a few times whatever platforms you use. The video is first shown in its entirety in real time - shot in 4.2 seconds - and then shown in slow motion to accompany 'The One Moment'. The colourful salt bursts, paint splatters, and exploding guitars are visually hypnotic, keeping our attention right to the end of the song.

Ok Go
"Upside Down And Inside Out"
3 mins 21s
3 Mar 2016
Each time a new OK Go video comes out, the general consensus is that this is the one that can't be topped. And each time we end up being proved wrong. But where do you go after a promo made in a single take in zero gravity? Line dancing in a magma chamber? Synchronised swimming in the Mariana Trench? Watch and marvel.

Ok Go
"This Too Shall Pass"
3 mins 50s
15 Mar 2010
This has to be one of the most elaborate stunts ever dreamt up for a pop promo. A sequence that begins with a single domino receiving a flick ends with the four members of the band getting coated with paint. In between, a good deal else happens too.

1-3 of 3 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.