Viral wonders Ok Go are back with another compelling, visually complex promo which takes a few watches to fully appreciate. Which won't be a problem, because this has made a social media splash which guarantees you'll see it a few times whatever platforms you use.
The video is first shown in its entirety in real time - shot in 4.2 seconds - and then shown in slow motion to accompany 'The One Moment'. The colourful salt bursts, paint splatters, and exploding guitars are visually hypnotic, keeping our attention right to the end of the song.
For a band who are known for their promos featuring everything from synchronized treadmill dance routines to trained rescue dogs, this might be their most ambitious work to date. The rapid-fire series of events are the result of intricately assembled digital triggers, and the final edit uses footage from seven cameras in four different frame rates. The editing team certainly earned heaps of praise for this one.
Director and singer Damian Kulash explained the concept as 'a celebration of those moments in life when we are most alive. We constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within.'