Aim high and donít look down, says this stunningly-shot Honda Civic commercial, in which rock climber Imogen Horrocks decides to take the gnarly way up an imposing mountainside. After all, she didnít become a Team GB member by climbing ladders.
Evoking ĎMission: Impossible IIíís opening scene, Horrocks tackles great heights in searing heat. A safe landing went out the window a long time ago. Still, she isnít fazed. Every crevice and every foothold is expertly used... yet this is no ordinary mountain.
As the ad progresses, the Civicís design features manifest in the rock itself. One section becomes a passenger door handle, while a curved outcrop becomes a tail light. Itís cleverly realised - like a petrolheadís spin on Mount Rushmore.
This is an extremely assured commercial debut from Colonel Blimpís Pedro MartŪn Calero. He and DP Eric Gautier demonstrate a strong head for heights as Horrocks inches her way up, and a couple of the more vertiginous shots may get some viewers' stomachs doing somersaults.
The Civic may not come across as the most dynamic option at first glance, but the brand seems confident this is the ideal hatchback for the intrepid motorist. Still, best nip down to your local climbing centre first before trying the Horrocks method.