David Reviews

 Biting the hand that feeds us since 2002.

Amazon
"Snowchains"
30s
11 December 2016
UK Internet Based Services

Amazon's chatty couple return in another festive commercial. Once again, we don't see their mouths as they speak, giving the ad an oddly disconnected feel. Still, we understand how the online retailer can ensure everyone gets what they wanted - and how they can help the in-laws on their journey home in the snow. What a thoughtful husband, eh?


Tesco
"Uncle Gethin"

Matt said:

That too.


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Amazon
"Snowchains"
30s
11 Dec 2016
Amazon's chatty couple return in another festive commercial. Once again, we don't see their mouths as they speak, giving the ad an oddly disconnected feel. Still, we understand how the online retailer can ensure everyone gets what they wanted - and how they can help the in-laws on their journey home in the snow. What a thoughtful husband, eh?

Amazon
"Presents"
30s
21 Nov 2016
The dialogue in this Christmas spot for Amazon is spoken offscreen (presumably for money-saving purposes), and unfortunately it makes everything rather stilted and leaden. Still, the surprise gift of a book of baby names is sweet enough - at least they can rely on Amazon when they have even more presents to buy next year.

Amazon
"Lion Dog"
30s
31 Mar 2016
This would be quite a sweet ad if it weren't for the music, which is much how we would imagine falling into a silo of artificial sweeteners would feel. A family dog watches a baby getting all the attention and preferring to play with a toy lion instead of a real, live four paws. However, dad clocks the situation and calls on Amazon Prime to remedy the situation.

Amazon
"Baldwin Bowl"
60s
8 Feb 2016
Alec Baldwin channels the spirit of his 30 Rock character Jack Donaghy in this Super Bowl spot for the Amazon Echo; a 360° wifi speaker which streams music, responds to voice commands and does a host of other stuff. He explains the device at an OTT party but there's so much going on the key thing you remember is the amusing stadium-themed buffet.

Amazon
"Baldwin and Marino"
30s
27 Jan 2016
Amazon will make their first foray into Super Bowl advertising this year and they're relying on the unlikely duo of Alec Baldwin and Dan Marino to get the party started. In a similar vein to his '30 Rock' character, Jack Donaghy, Baldwin chairs an unorthodox brainstorming session with the Miami Dolphins legend. With a little clarification from Amazon's voice command widget, they think they've got it sussed.

Amazon
"Yoga"
30s
11 Jan 2016
This wonderfully silly commercial for Amazon has a woman in a yoga class suddenly being struck by something as she looks at a man curled up on his mat. For a moment, you're wondering whether this is going to be a 'find someone to love your imperfections' ad for match.com so it's a delightful surprise when it turns out to be something altogether stranger.

Amazon
"Drone Delivery"
2 mins 15s
30 Nov 2015
If I was to say to you that this is a TV advert containing a drone, you might imagine that I'd be referring to myself - Jeremy Clarkson - and my incredibly deliberate way of saying each word as though it's an entire sentence. But you'd be wrong. Because, in fact, the drone I'd be referring to is not a ridiculously popular bully masquerading as a motoring journalist... it's a small aeroplane used by Amazon to deliver small items to your house.

Amazon
"Box Man"
20s
21 Nov 2015
The questionable delights of Black Friday are upon us once more, but Amazon aims to ensure customers enjoy a more tranquil bargain hunt than those charging down shop doors. To mark their run of discounts and deal events, the online retailer unveils their own knight in shining cardboard pounding the streets so you don't have to.

Amazon
"More Than Black Friday"
20s
8 Jul 2015
Do you remember Black Friday? The retailing day with the same nickname the day JFK was killed and every bit as fondly remembered? Amazon appear to think our experience of it was positive even though every comment on social media suggested Britons thought this US import was a vile addition to the already vulgar commercialisation of Christmas. But Amazon's new event takes it for granted that we loved it. The twats.

Amazon
"Prime for Festivals"
40s
8 Jun 2015
Amazon have taken a leaf out of Google's book by placing themselves at the centre of everything you need for a particular project in this perky piece of communication. It's been inexpensively done but - cleverly - this has been made to work in the ad's favour rather than counting against it. It's a handy reminder that Amazon are the ubiquitous purveyor of everything you could want.

Amazon
"Mr Sharpe"
20s
22 Dec 2014
Mr Sharpe - the protagonist of this commercial for Amazon - is feeling unstoppable after using a tablet to secure items in the Boxing Day sales as well as winning a game by realising that he's 'Katie Price' after asking just two questions of the other players. All he has to hope now is that his parcels aren't being delivered by Yodel... unless they're presents for next Christmas.

Amazon
"Amazon Prime"
30s
11 Nov 2014
Lots of testimonials introduced by smarmy Dermot O'Leary but ne'ery an explanation of what Amazon Prime actually is. Presumably other pieces of communication will provide the required explanation but it never seems wise to rely on punters putting two and two together and a little more information really wouldn't go amiss.

Amazon
"Fire"
30s
3 Oct 2014
Amazon's Firefly feature is pretty amazing - it allows users to get information on anything that catches their interest just by taking a photo of it. It also recognises not just music but films and TV programmes as well - an omnipotent Shazam. But - unless you already know this - it doesn't seem likely that you'll work it out from this commercial for the service... slick as it is.

Amazon
"Prime Membership"
30s
16 Mar 2014
Amazon continue their mission creep-style methods towards world domination with their latest offer: become a Prime Member and you get instant access to loads of films and TV shows along with other goodies. But Prime Membership appears to be not much more than random bits of their existing services cobbled together and served up like a mezze of sweepings from the kitchen floor. Which they then charge you £79 for the privilege of consuming.

Amazon
"The Re-inventors of Normal"
60s
6 Oct 2012
The retailing giant has so many services to offer us that it's almost scary. In this minute-long commercial, they say they are "the re-inventors of normal"... if someone undergoing a psychiatric assessment said this about themselves, it would probably lead to some pretty earnest note-taking and the possibility of a stay in a secure facility.

Amazon
"Cloud Drive"
42s
6 Oct 2015


1-16 of 16 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.