David Reviews

 Biting the hand that feeds us since 2002.

Auto Trader
"Part-Exchange"
20s
1 September 2016
UK Magazines

A woman uses the Auto Trader app to make sure she and her car dealer have the same price in mind when it comes to part-exchanging. There's something to be said for the relaxed vibe of these ads, but considering the aggressive rise of outlets advising customers to sell their vehicles direct, the brand's proposition risks being lost in the online ether.

Kenzo
"My Mutant Brain"

Nicky said:

yes it's pretty special, I love the fact you can't see any cameras anywhere with all the mirrors, she's got to win the 'Best performance' at


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Auto Trader
"Part-Exchange"
20s
1 Sep 2016
A woman uses the Auto Trader app to make sure she and her car dealer have the same price in mind when it comes to part-exchanging. There's something to be said for the relaxed vibe of these ads, but considering the aggressive rise of outlets advising customers to sell their vehicles direct, the brand's proposition risks being lost in the online ether.

Auto Trader
"She's the One"
30s
1 Jan 2016
A chap sells his car to buy an engagement ring for his beloved; a woman searches for a motor big enough for her Irish Wolfhound, and a dad reigns in his son's dreams of a motorbike with a far more sensible mode of transport. This ad may demonstrate the diverse reasons for perusing Auto Trader, but it's a bit lacklustre compared to previous spots.

Auto Trader
"Little Sister"
40s
1 Sep 2015
This charming film for Autotrader looks at the process of buying a car from the perspective of a lad who has just become older brother to a baby sister. All things considered, he's more impressed with the new car than the new addition to the family... if only she'd been born attached to a DVD player then he might have been sold.

Auto Trader
"What Drives Us..."
30s
26 Dec 2014
This ad makes Auto Trader even more upmarket that we used to perceive it to be. The excellent photography, the thoughtful direction, and the script which acknowledges us as sentient humans with dreams and desires rather than simply small-ads fodder - all these combine to make us feel it's a worthy entity to choose our next car from.

Auto Trader
"Hello Goodbye"
30s
26 Dec 2013
A visually arresting way to show the ease with which you can buy and sell cars, this has people leaping effortlessly in and out of vehicles. Somersaulting men in suits, leaping ladies, and dogs staring in delighted wonderment somehow give this an almost Gallic sense of style - not something you normally associate with Auto Trader, it has to be said.

Auto Trader
"Coming Home"
40s
25 Mar 2013
Auto Trader has the car you're looking for, and this ad ad uses a very effective visual idea to demonstrate how smoothly their search engine works. As a woman refines her choices on an iPad, a convoy of cars drives towards her and any that don't meet her needs take turnings that lead away to other destinations.

Auto Trader
"The One"
40s
10 Sep 2012
This attractively framed commercial depicts the moment when ownership of a new car is taken and a dream is fulfilled. Working through the years, it seems that the magic of this moment hasn't changed much even as the cars (and the fashions) have. A genuinely impressive piece of work.

Auto Trader
"The One"
60s
7 Sep 2012
This attractively framed commercial depicts the moment when ownership of a new car is taken and a dream is fulfilled. Working through the years, it seems that the magic of this moment hasn't changed much even as the cars (and the fashions) have. A genuinely impressive piece of work.

Auto Trader
"Thousands Of Cars"
30s
4 Jul 2011
The animated robot figure from the previous ads walks through a virtual showroom in this ad illustrating the range of cars available via the advertised service. Like the other campaign featuring a little robot (for Freeview) it leaves us a little cold.

Auto Trader
"Hand"
20s
16 Jun 2011
This ad made for the Northern Ireland edition of the car trading magazine has images appearing on a hand as various Belfast accented folks explain what kind of car they're looking for. It's makes a decent, er, fist of it what was clearly a small budget.

Auto Trader
"Owner Reviews"
20s
18 Feb 2011
The advertised car-based journal now has owner reviews. It's not clear how this is different from what they had before... after all, isn't the wording of a classified ad an "owner review"? Answers on a postcard please.

Auto Trader
"Cars Made Easy"
30s
2 Sep 2010
This looks like the little fella who's been advising people in installing Freeview but experts will probably be able to identify tons of differences between the robot in this ad and the robot in the other campaign. In any case, this wee chap represents the help offered by Autotrader when buying and selling cars.

Auto Trader
"Bigger And More Bustling"
30s
15 Feb 2010
Another run out for the Teletubbies style animation first used a couple of years ago. A reassuring voice over reveals that 'Auto Trader Land' is now "bigger and more bustling" than ever before. That's because no-one can sell a car for love or money.

Auto Trader
"Cat's Pyjamas"
20s
14 Apr 2008
Second in the series of commercials for the car trader magazine which seem to have been inspired by the Teletubbies. Here, underwater cars swim about an aquarium while being scrutinised by personnel from Auto Trader.

Auto Trader
"World Of Cars"
30s
28 Feb 2008
Although looking like the illegitimate children of the eBay figures and whichever of the Teletubbies is most virile, the animated characters in this ad successfully suggests that the advertised car magazine is an invaluable tool when you're searching for the perfect car.

Auto Trader
"Mismatch"
20s
3 Apr 2005
Tara Palmer-Tomkinson sends up her glamorous image here as she offers us a glimpse of what life might be like if she hooked up with the wrong man. Trapped in a grim rural existence living I a caravan she can only ponder that such mismatches can be avoided automotively if you use Auto Express.

Auto Trader
"Moving Ads"
10s
1 Apr 2005
When the idea of "moving ads" was proposed to the client perhaps they thought they'd be getting something with a bit of emotional impact... instead, they get an ad with some special effects creating movement in each of the classified ads.

Auto Trader
"Mismatches"
50s
1 Sep 2004


Auto Trader
"Online"
20s
8 Sep 2003


Auto Trader
"Tears"
30s
1 Sep 2003


Auto Trader
"Steamy"
20s
18 Mar 2003


Auto Trader
"Stalker"
30s
17 Mar 2003


1-22 of 22 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.