David Reviews

 Biting the hand that feeds us since 2002.

Sun Life
"Hello, Boys"
30s
9 March 2017
UK Life Insurance

Cyclists have a new danger to look out for: Sun Life’s sixty-two-year-old siren. After her brief appearance in the insurer’s recent 60” spectacular, she’s the centre of attention here. The sunseeker doesn’t seem too fussed at the Lyrca-clad bodies flying over her garden hedge… that’s because Sun Life’s home cover offers complete peace of mind.

Volvo
"Human Made"

Will said:

top draw bit of advertising.


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Sun Life
"Hello, Boys"
30s
9 Mar 2017
Cyclists have a new danger to look out for: Sun Life’s sixty-two-year-old siren. After her brief appearance in the insurer’s recent 60” spectacular, she’s the centre of attention here. The sunseeker doesn’t seem too fussed at the Lyrca-clad bodies flying over her garden hedge… that’s because Sun Life’s home cover offers complete peace of mind.

Sun Life
"Life After 50"
60s
9 Mar 2017
Over fifty equals over the hill? Not if Sun Life has anything to do with it. Long associated with the likes of Michael Parkinson offering free Parker pens “just for enquiring”, the insurer flips the script in this all-action commercial. The entertaining script encourages growing old disgracefully with some well-staged beats.

Sun Life
"Frozen Family"
30s
20 Jun 2013
This ad for life insurance has a man's contemplation of his blissful life becoming something unsettling as he considers the prospects for his family if he was to suddenly die. This is never the most edifying proposition but placing it in this context and using this particular special effect is pretty effective.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.