David Reviews

 Biting the hand that feeds us since 2002.

O2
"Follow the Rabbit"
40s
2 March 2017
UK Mobile Phone Networks

O2 introduce a brand new animal mascot in this intriguing ad for their 'un-rewindable' live experiences across the UK. We get a good long look at the stunningly animated little fella as we're asked if we're the kind of person who'll follow our curiosity - or will it be another night on the sofa for us?

While historically following rabbits to adventure isn't the smartest move (just ask Alice), the rapid pace with which this blue bunny bounds off suggests he knows what he's doing. The spotlight struggles to keep up with him until he disappears into a crowd of revellers, which offers a dynamic contrast to the ad's still beginnings.

O2 have a history with animals - their 'Be More Dog' is still one of our favourite feline ads - and director duo DOM&NIC have created an admirable addition to the collection here. We look forward to seeing where this little chap pops up next.


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"The Carvin Family"

Matt said:

Wow. Powerful stuff.


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O2
"Follow the Rabbit"
40s
2 Mar 2017
O2 introduce a brand new animal mascot in this intriguing ad for their 'un-rewindable' live experiences across the UK. We get a good long look at the stunningly animated little fella as we're asked if we're the kind of person who'll follow our curiosity - or will it be another night on the sofa for us?

O2
"Goslings"
60s
15 Aug 2016
What's so very lovely about this campaign is the way it ticks all the boxes on the brief... and then turns them into living, breathing creatures with irresistible cuddle appeal. This ability to transform abstracts into tangibles is pretty damn rare, and VCCP are the go-to alchemists in this realm. Not only does the message come across loud and clear that O2's coverage is strong, it also suggests it's adorably focused on you.

O2
"Used Phone"
60s
29 Jul 2016
This super piece of work advertising O2's second-hand phone scheme pulls out all the stops in its effort to catch our attention. It's another opportunity for directorial duo Si & Ad to show off their increasingly confident flair and the extraordinary effort they've put into this suggests there might be something in the 'buy one get one free' conceit when it comes to directors.

O2
"Magic Hat"
60s
19 Jun 2016
For better or worse, children are becoming quite the precocious technology users as they learn to tap, swipe, and browse along with their ABCs. Like all kids, however, they'll sometimes find themselves straying too far from the safe path. With this in mind, O2 and the NSPCC collaborate on this ad highlighting the dangers of unsupervised internet access with a pleasing visual treatment.

O2
"Gift"
60s
3 Jun 2016
The dog days are over at O2 as the mobile network replace their animal-centric approach with a friendly gift box. The VO explains how the carrier turns one's phone into a bottomless box of treats, offering customers perks such as cinema tickets, shorter gig queues, and discounted grub. The absence of whiskers is an adjustment, but there's a whimsical feel to the visuals which still communicate the brand's message nicely.

O2
"A Gift On Us"
30s
19 Mar 2016
Want a new phone... on the house? That's what you'll get with O2, apparently. After 12 months, that is, if you choose the latest model on their 30GB tariff. Shame there has to be such a rider, but all the same this does make it sound as if you're a rather privileged customer. Suavely done with some slick choreography.

O2
"Walk"
40s
23 Nov 2015
O2 give Star Wars fans an early Christmas present with an extended look at BB-8, the spherical droid that looks set to roll away with filmgoers' hearts. Wandering through the desert, C-3PO and R2-D2 are alerted to the chirps and beeps of the newest droid in town. And he has some very important information to deliver...

O2
"Make Them Giants"
2 mins
9 Sep 2015
Ever wondered why rugby players are so huge? According to this delightful commercial advertising O2's sponsorship of the England team, it's because of our admiration for them. Each glance of appreciation received by Chris Robshaw and his team-mates has them grow a little until eventually they are giants striding out across the fields.

O2
"Show Your Support"
60s
20 Jul 2015
This fun commercial for O2 reminds us that they support English rugby by showing some of the current players literally riding on the shoulders of the fans. Some of the juxtapositions are unlikely - to say the least - so we suspect VFX providers ETC offered directorial team The Sacred Egg and the cast some clandestine assistance with the heavy lifting.

O2
"Wagging Tails"
60s
27 Jun 2015
This creates the impression that the whole thing is one continuous shot, and even though some of the joins are easy to spot it's still impressively done - the fluidity of movement really captures and keeps the attention. The people who've taken advantage of their connection to O2 to secure special deals and priority tickets are easily spotted because their tails are wagging.

O2
"C4 Priority"
30s
13 Jun 2015
A visually-arresting spot featuring snippets of Channel 4's best comedies set to the head-nodding 'Ode to Oi'. The ad's VO explains that the triumphal gestures made by the characters - thanks to the back-and-forth editing - are how we'll feel if we download O2 Priority, which will enable us to see our fave shows 48 hours before anyone else.

O2
"Big Bundle"
30s
10 May 2015
The 'Be More Dog' campaign has allowed a much greater synergy between O2's branding work and the special offer stuff... which used to be very much a poor cousin before the arrival of the feline hero. Here, the fluffy protagonist promises to turn the dial up to eleven in a bid to deliver the best prices to punters who prefer to buy their mobile telephony on the hoof.

O2
"Refresh"
60s
26 Mar 2015
This smart commercial for O2 confidently asserts that their customers are benefiting in a change to mobile phone contracts. The campaign's dog-envying cat commands our attention as he struts down the street a la John Travolta in Saturday Night Fever.

O2
"Wear the Rose"
4 mins 07s
19 Mar 2015
A trio of England players are interviewed by young Harry Westlake in this fun piece of content supporting O2's sponsorship of the national rugby team. It looks as though the questions were wisely withheld from the players which has allowed for a sparky spontaneity and for the young interviewer to emerge as the real star of the piece.

O2
"Ed Sheeran"
60s
18 Nov 2014
This excellent ad features Ed Sheeran, portraying his rise to fame from his bedroom at the family's home, through to busking on the underground and ending with an appearance at Wembley Stadium. The whole commercial was filmed in a single shot which gives it a lovely dynamism and proves Sheeran must be good at hitting his marks.

O2
"The Feline Frontier"
30s
4 Nov 2014
The famous puss-pooch has gone stellar - quite literally. Here he shows just how far you can go if you put your mind to it and floats about as if he's a feline George Clooney in Gravity. It's all thanks to his SIM card, it would appear, and what's more he's never going to be stranded thanks to his rocket-speed 4G. Huzzah!

O2
"Crying Baby"
30s
25 Oct 2014
Another in the winning O2 campaign where a heroic moggie saves the day. This time, his chirrupy meow is correctly interpreted as panicking dad can't find the thing he needs in order to stop the baby crying and make it go to sleep; send help. Kitty has jumped over broken bridges, navigated public transport and busy road to bring the message... what a superstar.

O2
"Wedding Planner"
30s
19 Oct 2014
Another in this excellent new series for O2 making further use of their dog-like cat. Once again he's called into action by a telecommunications-based crisis and - once again - he's not found wanting. He charges across the countryside until he's able to convey the entire difficulty to an o2 guru with a single nod of his feline head.

O2
"Frog"
30s
11 Oct 2014
When a fun runner is unable to access his smart phone because of his encumbering costume, the brand's iconic cat rushes to the rescue. His Lassie-like run to the nearest O2 shop has him being understood in classic 'Timmy's stuck down a well!' fashion and soon a high-tech solution has been provided for the hapless marathoner.

O2
"Cinemahead"
30s
8 Sep 2014
One of a pair of cute O2 ads which aim to drum up a bit of social media interaction by getting punters to vote for one of two treat options in an online poll. In this execution - which features a terrific performance from the protagonist - a gamer describes how his eyes have been opened to other forms of entertainment by the special offer.

O2
"Art School"
30s
8 Sep 2014
One of a pair of cute O2 ads which aim to drum up a bit of social media interaction by getting punters to vote for one of two treat options in an online poll. In this execution, Klaus and his nude modelling partner discuss the possibilities of considering other cultural offerings instead of dedicating themselves to their art.

O2
"Bundles"
30s
16 Jul 2014
A cat might be king for a day, but a dog is bling forever - that seems to be the message in this spot for O2, in which our cat, having discovered his inner pooch, pimps up his ride and lives big. That's because he wants to do justice to his big bundle pay-and-go sim for £15 a month. Remarkable, though, how kitty morphs from a middle-class chappie to an ebullient northerner as soon as he unleashes his labrador.

O2
"Motivational Speech"
60s
17 May 2014
The feisty feline goes from strength to strength, and, not content with simply being 'more dog', he wants to share that experience with humankind. Enter, then, the world's first moggie motivational speaker. Into a packed auditorium he comes, while the audience waits agog for pearls of wisdom to fall from his, er, lips. Nicely done.

O2
"Match Day"
40s
4 Mar 2014
Ever wondered what the preparations for a big rugby match look like from a dog's point of view? Of course you have. This is the latest in a series of ads from O2 evincing their support of England's rugby team, and it proves an innovative way of offering glimpses of them as they get ready for a significant game.

O2
"Lady Gaga"
60s
1 Feb 2014
If you're an O2 customer you can get first dibs on a Lady Gaga ticket. Which apparently means you're more dog. It's a little tricky to marry these two messages up if you're not familiar with the campaign, but we're guessing it means that, like dogs, O2 customers joyously embrace all life-affirming experiences and going to see Lady G in concert must be one of them.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.