David Reviews

 Biting the hand that feeds us since 2002.

Leo Vegas
"Double Vegas"
90s
21 February 2017
UK Betting

It turns out that Leo Vegas is such a vast online casino it needs not one but two brand ambassadors. We're already familiar with the suave yet faintly menacing lion... and now another familiar visage joins him. It's the perfectly-named Johnny Vegas - and boy, what a bonus he proves to be. Having "bigged it up" in the audition, he finds himself slightly out of his depth - and we can't look away.

The 90-second ad uses a variety of behind-the-scenes tropes to convey the comic's anxiety about the things he's expected to do. We see him roar feebly in the recording booth, protest at featuring in a Japanese ad, and jump out of a plane... onto a greenscreen mat.

His timing and physicality are superb, and what's so clever about bringing him on board is the extra dimension he introduces.

While the besuited big cat suggests the brand has a sophisticated player demographic, Jonny opens things up and invites a broader audience.

The hapless manner in which he bumbles through renders the idea of gambling harmless - it's just a bit of a laugh. Existing customers can align themselves with the superiority of Leo the lion; new ones will associate the brand with fun and frippery.

But to say his clout stops there would be wrong. Johnny Vegas is also known for being controversial and anarchic; his size and his ability to look and sound dim-witted belying a sharp intelligence. So both target audiences will appreciate his presence and take what they choose from it.

Whatever we feel about the ubiquity of online gambling and the barrage of ads promoting it, we have to judge each campaign by the quality of its ideas, execution, and presumed effectiveness. This particular ad hits the jackpot on all three counts and we look forward to seeing what's next for the newly-formed double act.

Finish
"Combinations"

Matt said:

Hard to believe they were here a few years ago. https://www.youtube.com/watch?v=ItCcR6BD0uo


CLICK HERE TO SEE CLIP

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Leo Vegas
"Double Vegas"
90s
21 Feb 2017
It turns out that Leo Vegas is such a vast online casino it needs not one but two brand ambassadors. We're already familiar with the suave yet faintly menacing lion... and now another familiar visage joins him. It's the perfectly-named Johnny Vegas - and boy, what a bonus he proves to be. Having "bigged it up" in the audition, he finds himself slightly out of his depth - and we can't look away.

Leo Vegas
"Milk Bottle Orchestra"
30s
1 Nov 2016
The natural musical talents of the lion-headed man introduced in the previous ad are showcased in this delightfully odd piece of work for Leo Vegas mobile casino. The message is to 'find play in the everyday', whether that's indulging in some inadvisable online gambling or... this. We know that cats like milk, but this is a whole new level of dairy appreciation.

Leo Vegas
"Carcass"
40s
21 Aug 2016
The online gambling market is huge and getting huger, so it's not surprising to see campaigns in this sector becoming ever more outlandish in a bid to make an impression. None more so than Leo Vegas and their extraordinary new commercial featuring a lion getting it on with an indeterminate carcass that looks as though it's been professionally prepared by a butcher.

Leo Vegas
"Gone To Vegas"
30s
7 Mar 2016
In this spot for the online casino, a couple of hopeful men get stood up because their dates would rather play some virtual slot machines than go out. Effectively, they're deluding themselves that they're in the supposedly glamorous atmosphere of Vegas - a concept which sees the 'Leo' part of the name acknowledged visually with the aid of a silent lion bringing pizza.

Leo Vegas
"Dressing Room"
63s
27 Sep 2015
These bumpers from Leo Vegas as sponsors of Celebrity Juice are highly entertaining. Set in a starry dressing room, they feature a gold-bedecked Leo drinking, trying on outfits, and generally displaying the attitude of a slightly spoilt sleb. Love the lion head - nice line in sneers. Whatever you think of online casinos, this does the job of making Leo Vegas feel like a player.

1-5 of 5 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.