David Reviews

 Biting the hand that feeds us since 2002.

Geox
"Start Breathing"
65s
21 March 2016
UK Fashion Labels

Italian fashion label Geox uses breathable fabrics in its ranges - so this spot, shot by Rankin, showcases the clothes to a soundtrack by Nicole Paris, 23-year old beatboxer extraordinaire.

It's an inspired decision. The track is arrestingly unusual, packed as it is with the human trills and hisses that replicate percussion instruments, and it provides the momentum for the models' dance moves. Those in the know will appreciate the connection between the fabric and the music's origin.

As they move, so do the clothes. Billowing layers and skinny styles alike flutter and stretch flatteringly to suggest they feel as comfortable as they look cool.

It's a supremely eye-catching piece of film as well as one which manages to successfully communicate the qualities of the range on offer... which is the perfect advertising combination.

Royal Navy Reserves
"Wednesdays"

Matt said:

Corker.


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Geox
"Start Breathing"
65s
21 Mar 2016
Italian fashion label Geox uses breathable fabrics in its ranges - so this spot, shot by Rankin, showcases the clothes to a soundtrack by Nicole Paris, 23-year old beatboxer extraordinaire. It's an inspired decision. The track is arrestingly unusual, packed as it is with the human trills and hisses that replicate percussion instruments, and it provides the momentum for the models' dance moves.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.