David Reviews

 Biting the hand that feeds us since 2002.

El Kef
"Dirty Laundry"
85s
21 March 2016
Morocco Washing Powders / Liquids

This atmospheric ad for Moroccan washing liquid El Kef is a textbook beneficiary of the 'you wouldn't expect this in a [insert typically drab product] ad' effect.

On a dark and stormy night, a trio of cops are called to a crime scene which would test the nerves of the most hardened of investigators. The TV flickers ominously, strange creaks keep everyone on edge, while dirty clothes lay strewn across the floor. So many dirty clothes...

Torches at the ready, the three happen upon the cause of the disturbance in the washroom - and it has the foul stench of "original perfume" about it.

Great Guns director Omar Hilal realises this amusing conceit with a smart eye for genre tropes... the officer being overcome with disgust at the washing powder's misdeeds is a particularly nice touch. This film does an enjoyable job of positing El Kef as the upstanding citizen in Morocco's laundry sector.

Royal Navy Reserves
"Wednesdays"

Matt said:

Corker.


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El Kef
"Dirty Laundry"
85s
21 Mar 2016
This atmospheric ad for Moroccan washing liquid El Kef is a textbook beneficiary of the 'you wouldn't expect this in a [insert typically drab product] ad' effect. On a dark and stormy night, a trio of cops are called to a crime scene which would test the nerves of the most hardened of investigators - and it has the foul stench of "original perfume" about it.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.