David Reviews

 Biting the hand that feeds us since 2002.

Hotels.com
"Binge"
30s
16 March 2017
USA Hotels

Binge-watching may seem like a good idea, Captain Obvious warns, but it's all too easy to lose an entire weekend without even noticing. The link to Hotels.com is tenuous, but there's a lovely performance from the couple who've missed grandpa's 99th birthday (and funeral, it transpires); particularly the guy - who discovers he's grown a beard and can no longer stand up despite 'actively trying'.

Transport For London
"Build a Picture"

Miles said:

He's about 45 though, right?


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Hotels.com
"Binge"
30s
16 Mar 2017
Binge-watching may seem like a good idea, Captain Obvious warns, but it's all too easy to lose an entire weekend without even noticing. The link to Hotels.com is tenuous, but there's a lovely performance from the couple who've missed grandpa's 99th birthday (and funeral, it transpires); particularly the guy - who discovers he's grown a beard and can no longer stand up despite 'actively trying'.

Hotels.com
"Egg"
20s
13 Jul 2016
Captain Obvious continues his unique engagement with British customs in this Hotels.com commercial which takes place at the breakfast table of a swanky hotel. The straight-laced skipper reminds us we too can enjoy such classy hospitality thanks to the advertised website before misreading the waiter's offer of soldiers to accompany his egg. Well, breakfast can seem like a military exercise at times.

Hotels.com
"Bob's Your Uncle"
20s
8 Jul 2016
CP+B continues to show considerable skill in deploying the lumbering 'icon' that is Captain Obvious to the best possible effect. Here, for example, some lightweight comedy wordplay is used to distract us from a pretty straightforward demonstration of the advertised service's app... one that proves surprisingly persuasive.

Hotels.com
"Rocket Scientists"
30s
22 Jun 2016
Booking.com's uniformed spokesperson shows why he's ascended to the rank of captain in the obviousness stakes with this ad promoting the website's loyalty scheme. With military clarity, Captain Obvious explains how accumulating ten nights earns travellers a free one - an ideal bonus for both rocket scientists and non-rocket scientists alike.

Hotels.com
"Sherlock"
20s
24 May 2016
Captain Obvious - the man who most likely has the phrase, "We hold these truths to be self-evident" tattooed somewhere on his person - returns with more plain-to-see nuggets for Hotels.com. So confident is the mascot in the advertised website's credentials, he even advises Sherlock Holmes that his observational skills aren't required. No seat, Sherlock, eh?

Hotels.com
"Captain Obvious"
30s
13 May 2016
This is the TVC version of the ambitious UK introduction of hotels.com's Captain Obvious character. This uniformed fellow has been adorning the website's advertising in the USA and other territories for some time, and CP+B would have every right to feel a bit aggrieved at having to incorporate him into their advertising and that's why - we suspect - they decided to add an unusual dimension.

Hotels.com
"Smart Booking"
30s
15 Jun 2015
Another engaging ad for the online hotel hub has Joe Wilkinson reminding us we can access the Hotels.com app on any number of smart devices... especially from an "even smarter kind of smart phone". We sympathise with the dad who's chipper on the surface, but knows he's in for it if he doesn't find accommodation quickly. With the advertised service, he's got a fighting chance.

Hotels.com
"Guard"
10s
26 May 2015
VO Joe Wilkinson reveals that Hotels.com reward those staying ten nights with another night absolutely free. With that sorted, they can spend their extra dosh on something else. In this couple's case, it's a guard seemingly loaned by the Secret Service to keep pesky flies away during dinner.

Hotels.com
"Recovering"
30s
26 Apr 2015
Joe Wilkinson provides the sardonic VO in this funny follow-up identifying the ways our holidays can go wrong if we haven't used the advertised service. While these aren't quite on a par with the outstanding booking.com films out of W+K Amsterdam, they nonetheless hit enough home truths to prove persuasive.

Hotels.com
"Naked Guy"
30s
9 Mar 2015
This is one of those scripts the Americans usually nail quite effortlessly but - for once - it's not quite there. With the exception of the line delivered by the excellent actress playing Janet, the performances are a bit stilted and we reckon the whole thing should have felt a lot more embarrassing. It would be fun to see what the Scandinavians would have done with this.

Hotels.com
"Identifying Hotels"
30s
12 Jan 2015
We like this ad a lot - but it misses a trick. It's all very well to point out the obvious, as if Hotels.com is a bit Ronseal, but it does rather imply that the site is indiscriminate beyond identifying which places call themselves a hotel. Having said that, the little man in the bathroom scenario is very funny. That's one helluva shriek.

Hotels.com
"Make Someone Happy"
30s
21 Jun 2013
This Pixar-style animated spot is actually rather charming. A kindly chap representing the service shows not only famous names to their perfect hotel rooms, but ordinary mortals too. Still not quite sure what Hotels.com does specifically, but we do know their intention is to make people happy. Aah.

Hotels.com
"Tandem"
30s
23 May 2012
More of the animated campaign for the hotel web site reveals that you can gain extra nights at their hotels if you provide them with regular custom. A multi-rider tandem is used to illustrate this point with those aboard travelling through several major European cities.

Hotels.com
"Family Holiday"
30s
20 Apr 2012


Hotels.com
"Great Escapes"
10s
8 Jun 2011
Martin Clunes provides the voiceover for this animated ad which use a 'Great Escape' motif to promote last minute holiday deals. Let's hope the German tourist board doesn't see this, eh? Mind you, they'll be grateful for all the business they can get after the e coli outbreak.

Hotels.com
"ITV Weather Sponsorship"
15s
14 Nov 2010
The usual mixture of animation and stock footage is used to advertise Hotel.com's sponsorship of the weather on ITV. This isn't necessarily the time of year when you want to be associated with the weather if you're trying to sell holidays.

Hotels.com
"Globe Walker"
20s
19 Jul 2010
This animated commercial features a man striding across the world wearing a variety of national costumes. The aim is to demonstrate the global might of the advertised service claim that they've "literally" covered the world. Thankfully, this isn't true.

Hotels.com
"We Don't Know"
20s
25 May 2010
While the people at hotels.com know everything about hotels, they know nothing about anything else. It's a curious boast... after all, what does he know of London who only London knows, as someone wise once said.

Hotels.com
"Whatever Your Need"
10s
7 Jul 2007
Cheap and cheerful ad for a hotel price comparison site that promises to deliver whatever you need from a hotel. This includes the unlikely idea that you might need the kind of igloo favoured by imagined by the makers of animated films to be where Eskimos live.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.