David Reviews

 Biting the hand that feeds us since 2002.

Sky Sports
"No More One Horse Race"
45s
16 March 2017
UK TV Stations

Nico Rosberg’s retirement following his 2016 title victory left many Formula One fans shocked - and presumably left his closest rivals delighted. Pole position is up for grabs, yet this beautifully shot Sky Sports promo draws from a different track sport.

While there isn’t a car in sight, there’s plenty of horsepower. A white stallion stands proud at the starting line, but its repose is short-lived. The chasing pack bursts through the early morning haze to give the leader something to think about.

Sam Pilling and DP Pat Scola craft an engrossing race day, juxtaposing natural and man-made speed. The ebb and flow of this tarmac flat chase is complemented by some full-throttle sound design. Just as Cheltenham ends, the Formula One season begins - this bridges the short gap in classy fashion.

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Sky Sports
"No More One Horse Race"
45s
16 Mar 2017
Nico Rosberg’s retirement following his 2016 title victory left many Formula One fans shocked - and presumably left his closest rivals delighted. Pole position is up for grabs, yet this beautifully shot Sky Sports promo draws from a different track sport. While there isn’t a car in sight, there’s plenty of horsepower.

Sky Sports
"Beckham's Run"
60s
22 Jul 2016
David Beckham always seems to be running somewhere, doesn't he? In this case he appears to be jogging through last football season and reminding himself of all its unlikely twists and turns. This serves to remind us that a new season will begin shortly and with Leicester having broken the mould, we surely don't know what to expect.

Sky Sports
"Sky Loves Cycling"
90s
18 Jul 2016
Many of the golf fans understandably furious when the British Open became the latest sporting event to vanish behind Sky's paywall will probably find it hard to believe but the broadcaster's commitment to supporting sport at all levels is pretty commendable... and nowhere is this more evident than cycling.

Sky Sports
"Breadth of Sport"
40s
20 Jan 2016
With the BBC contemplating a future with live sports coverage at a premium, Sky Sports take the opportunity to assert their dominance with this colourful ad. Vivid smoke billows from the stars of an ever-increasing catalogue of sports available from the broadcaster, while its array of prestigious events has been bolstered this year by the arrival of the Open Championship.

Sky Sports
"US Tennis Open"
40s
25 Aug 2015
With prim and proper Wimbledon done for another year, this enjoyable work of hard court verse heralds Sky Sports' upcoming coverage of the US Open. Our Flushing Meadows poet-in-residence charts the tournament's vibrant history in the Big Apple and looks ahead to see who will add their own names to the record books.

Sky Sports
"Greatest Moments"
90s
16 Jul 2015
Sky and the English Premier League have been synonymous since 1992 and to mark the upcoming 2015/16 season, Thierry Henry walks through some of the league's most iconic moments. It's a great way of adding a fresh twist to so many familiar moments, with Henry revisiting everything from the Liverpool-Newcastle thriller of '96 to his own historic unbeaten season as a player.

Sky Sports
"US Open"
30s
6 Jun 2015
Golfers' hearts are beating faster at the prospect of the upcoming US Open, according to this trail for coverage of the event on Sky Sports. It suggests Chambers Bay strikes fear into the hearts of players because of its difficulty... yet the images of their completely impassive faces and the lack of any real emotion in their voices makes this feel a bit unconvincing.

Sky Sports
"Chasing Pack"
60s
1 Mar 2015
The new Formula One season is almost upon us and the 'chasing pack' will be looking to catch up with Lewis Hamilton. In a recent commercial for Betfair, racehorses were imagined aboard cars... here, the racing cars are imagined as wolves charging energetically through a forest in a bid to overtake Lewis Hamilton wolf.

Sky Sports
"New Newsroom"
40s
1 Aug 2014
Corny but in a nice way - Jeff Stelling and the gang get ready for the coming season with a brand new studio as Sky seeks to vanquish yet another rival when it comes to dedicated sport broadcasting. They probably know BT Sport is here to stay and there's less chance of dismissing them quite as easily as they saw off the threat of Setanta.

Sky Sports
"Dare To Dream"
3 mins
4 Aug 2014
To properly understand the devotion of a true football fan, it's no use asking someone who supports Manchester United, Liverpool or Chelsea... you have to visit a small club from one of the lower leagues. In this trail for the coming season, a number of these extraordinary devotees talk about their connection with the club they support in this lengthy paean to the troublesome business of backing an unreliable group of footballers week after week.

Sky Sports
"Big Ideas"
60s
11 Jun 2014
With every year that passes, David Beckham refines the art of looking enigmatically suave just a teensy bit more; and in this ad for Sky, he shows he can do the full Roger Moore eyebrow lift which spares the need to open his mouth. Madcap ideas are presented to him as The Next Big Thing, to which he merely shakes his head and suppresses an indulgent chuckle. When he reveals a solution to thunderous applause onstage, we can't help but wonder if he's planning world domination... go on, David - kick Cameron into touch and lead the nation with your smouldering gaze.

Sky Sports
"Formula One Facts"
60s
4 Mar 2014
For any other broadcaster, trails in the build-up to a new F1 season would probably focus on trying to draw a new audience to the sport, but Sky's mission is slightly different. Now that live races largely sit behind their paywall, a lot of the sport's fans have had to decide whether they want to take out a subscription to watch Formula One; and it's the fans who haven't opted to buy a package which includes Sky's dedicated F1 channel that they're trying to appeal to here.

Sky Sports
"Formula One Facts"
30s
2 Mar 2014
This Sky Sports trail for the new Formula One season has been very stylishly done and offers fans of the sport a few amazing facts to whet their appetites for the coming season. This is plainly designed to build the anticipation of those already interested in motor racing rather than appeal to anyone not already persuaded of its brilliance.

Sky Sports
"Game Changers"
30s
3 Aug 2013
Game Changers appears to have been developed by Sky to challenge their new rival BT Sport who are using the phrase 'game changing' heavily in their marketing of their new service. David Beckham and Jessica Ennis will be among those taking part in the new Saturday morning programme aimed at children.

Sky Sports
"Football League Fans"
30s
13 Jul 2013
Football league fans, don't you just love 'em? Faithfully following their teams through thin and thin and never doubting the truth when the chorus combines to declare theirs the "greatest team the world has ever seen" despite all evidence suggesting that they might not be. A lovely affectionate look at these stalwarts.

Sky Sports
"Meet the Beckhams"
60s
14 Jul 2013
Has David Beckham's appeal and earning power declined how that he's now longer playing 'the beautiful game'? Not at all. The tattooed superstar struts through this commercial for Sky Sports made by Brothers & Sisters in a fashion which suggests that he understands perfectly his relationship with the public and the value he can bring to a brand.

Sky Sports
"Didier Drogba"
30s
16 Jun 2013
Like Thierry Henry, Ivorian striker Didier Drogba likes to watch a bit of NBA when he isn't playing his own sport. Many Chelsea fans would be willing to do anything their former idol asked of them and may tune in just so they can enjoy something he enjoys so this is a clever bit of advertising.

Sky Sports
"Thierry Henry"
30s
16 Jun 2013
Former Arsenal legend Thierry Henry likes to watch a bit of basketball when he's not playing kickball - and it's available on Sky Sports. It's a shrewd move to use an icon like Henry to push this sport... many of those who idolised him during his time in North London might tune in just to please him.

Sky Sports
"Butterflies & Lions"
40s
29 May 2013
The voice-compilation approach whereby each person says a word or two of a sentence is normally a recipe for disaster, but it works really well here. The portraits of rugby greats from across the years are beautifully composed and you sense this is going to whet the appetites of those eagerly anticipating the forthcoming Lions tour of Australia.

Sky Sports
"Every Race Live"
40s
19 Feb 2013
If you can work out the stunningly convoluted terms and conditions required to make your tellybox eligible to receive all 19 Grand Prix weekends in HD live via Sky Sports, here's admiring your cunning, tenacity and desire to watch said events. Otherwise, just be content with the ad, which in itself is quite exhausting.

Sky Sports
"Goal"
90s
13 Aug 2012
For the second year running, Rattling Stick's Ivan Bird has beautifully captured what it means to be a football fan. As a Chelsea fan, Bird of course discovered that sometimes you can "get what you want" when his team negotiated the fire swamp of a semi-final against Barcelona to reach and win the Champion's League final.

Sky Sports
"Training"
40s
14 May 2012
Various participants in what promises to be an extraordinary summer of sport are getting ready to make their contribution. So isn't it incumbent on the rest of us to match their effort by subscribing to Sky Sports; buying a huge new television and a comfy new sofa and buying in enough crisps and beer to keep a university bar going for a month?

Sky Sports
"The Start"
30s
1 Mar 2012
As the Formula One season approaches, its new broadcaster tries to ramp up the excitement and the latest commercial makes a decent fist of it. Slow motion is used to excellent effect in summoning the feeling of anticipation felt by fans in the moments before the race begins.

Sky Sports
"F1"
40s
17 Feb 2012
This lovely film advertising Sky's new sports channel dedicated to Formula One catches the excitement of the event in a fashion not normally seen outside feature films about motor sport. If Sky take their cues from this trail then their coverage of this sport might raise the bar.

Sky Sports
"The Game"
30s
30 Jul 2011
This feels like a shortened version of a more ambitious piece promoting the start of the football season. Graeme Souness is the manager of a team of pundits who take part in a game to show they know their stuff. It's another reminder of how much the channel was improved by the departure of Andy Gray and Richard Keys.

1-25 of 68 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.