David Reviews

 Biting the hand that feeds us since 2002.

Apple
"Sticker Fight"
60s
15 March 2017
USA Computer Hardware

Still have trouble sorting your emojis from your emoticons? Well, Apple is ready complicate even things further. This frenetic ad introduces ‘texting stickers’: pop culture-inspired embellishments for instant messaging. A citywide tagging spree ensues with Stewie Griffin, Dr. Frank N. Furter, and the Hungry Caterpillar just some of the e-adhesives on display.

Transport For London
"Build a Picture"

Miles said:

He's about 45 though, right?


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Apple
"Sticker Fight"
60s
15 Mar 2017
Still have trouble sorting your emojis from your emoticons? Well, Apple is ready complicate even things further. This frenetic ad introduces ‘texting stickers’: pop culture-inspired embellishments for instant messaging. A citywide tagging spree ensues with Stewie Griffin, Dr. Frank N. Furter, and the Hungry Caterpillar just some of the e-adhesives on display.

Apple
"Touch Bar"
30s
13 Dec 2016
Another evolutionary ad from Apple, this time following the keyboard from typewriter to touch bar. How much impact the new tech actually has is hotly debated, and we can't help but feel the inclusion of a cat on the keyboard is a shot in the foot highlighting a potential issue with the innovation. The vintage keyboards shot from above are a lovely visual, though.

Apple
"Frankie's Holiday"
2 mins
22 Nov 2016
Apple's holiday ad is a weird but tender plea for acceptance at a divided time in history. 'Frankie' (Brad Garrett) makes the journey down from his isolated cabin to share in some holiday cheer. In the face of suspicion and fear, he screws colourful lights onto his neck bolts and manages to get the townspeople on side with a Christmas song.

Apple
"Human Family"
60s
8 Aug 2016
A recording of the late Maya Angelou reading her poem 'The Human Family' plays out over this global montage of snapshots taken on people's iPhones. They're beautiful images showing us how, in our diversity, we're actually more alike than we imagine... but the suggestion that the phone's camera can achieve this standard of quality is somewhat undermined by the super at the end saying "additional software and equipment used".

Apple
"Nail Bar"
60s
7 Jun 2016
Ray Liotta and music impresario DJ Khaled comprise one of Apple's more surreal celebrity double acts in this ad for the fruit-based brand's music platform. As if the sight of Liotta being pampered whilst wearing a velour tracksuit wasn't perplexing enough, DJ Khaled's viral "you've played yourself" catchphrase (meaning to expose one's weaknesses) elicits a Joe Pesci-style reaction from his salon buddy. A bizarre melting pot of references...plus the Doobie Brothers.

Apple
"Stevie Wonder"
60s
8 Dec 2015
Apple are never short of musical collaborations when it comes to their advertising and their Christmas ad is no exception. Stevie Wonder hosts a festive shindig full of song, cheer, and mirth... and a healthy smattering of Apple products dotted around the place. Unashamedly wholesome, but Wonder's duet with Andra Day makes it a more engaging ad than usual from the brand.

Apple
"Watch"
60s
15 Mar 2015
Apple's long-anticipated Watch is almost with us and - as usual - the company has divided opinion about its likely success. It won't live or die by its advertising though and there's a strong sense of that in this commercial which does little more than inform of its imminent arrival. As Google discovered with its ridiculous Glasses, the market will make up its own mind in this area and no advertising in the world can save a product whose time has not yet come.

Apple
"Duet"
60s
18 Dec 2014
This is a truly lovely commercial which demonstrates the positive emotional impact computer technology can have on our lives. A young woman discovers an old vinyl recording from her grandmother to her grandfather, and decides to compose an accompaniment for the song. She gives this to her gran on an iPad mini as a Christmas gift, and the quiet response it provokes is very touching.

Apple
"Perspective"
2 mins 55s
10 Sep 2014
This extremely clever ad demonstrates that there's a multitude of ways to look at the world, not just a single vision. Part of a plethora of comms surrounding the launch of Apple's iPone 6, it comes from the same school as Honda in its structural ingenuity and leaves you wondering: how did they do that? What lets it down, however, is that its sheer length diminishes the impact it would have had as a 60" ad .

Apple
"Stickers"
30s
22 Jul 2014
This is rather a lovely way for Apple to make the point that one of their MacBooks will be at the centre of your working and domestic life... if you choose to buy one. Animation and music combine for a ride through the different cultural influences that have an impact on the tech company's clientele and - despite the challenges they face from increasingly confident rivals - Apple's advertising always manages to stress the idea that it's the daddy in its sector.

Apple
"Gigantic"
90s
23 Apr 2014
Apple are keen to show us how innovative it's possible to be with their iPhone 5 technology. This US spot demonstrates the different functions the model features enabling the creation of a live, collaborative audio-visual performance. It's always good to hear a Pixies track even when it's been garbled by a thousand Apple fangirls.

Apple
"Misunderstood"
90s
20 Dec 2013
Is this Apple's response to the emotionally charged Google Nexus campaign? This archetypal tale of a family gathering for Christmas in snowy surroundings, setting up camp beds for the kids and welcoming each other heartily, is offset by the stand-offish teenage boy whose presence hints that things may not all be wonderful under the surface.

Apple
"Ears"
30s
4 Oct 2012
Another of those smug ads from Apple suggesting that they understand us in a way that other companies don't. Here they're baffled by the existence of round headphones when ears aren't round. Clearly they've never come across someone with ears like DAVID's that simply won't allow headphones like the ones being marketed here to gain any purchase... ensuring that they inevitably slip out. Is DAVID alone is suffering this difficulty?

Apple
"The Greenest MacBook Ever"
30s
16 Feb 2009
This animated ad boasts of all the steps taken by Apple to make their latest MacBook the greenest yet. It fits in with Apple's image that they would go after this accolade and no doubt their muesli-munching, sandal-wearing devotees will swing their kaftans with delight.

Apple
"Mac Book Air"
30s
3 Feb 2008
It must be a dream come true for an advertising agency when they are presented with a product like the Mac Book Air because there is something truly remarkable about it. Sensibly, this US commercial focuses entirely on the fact that it's thinner than a supermodel with a heroin habit.

Apple
"Screen"
30s
25 Sep 2007
Apple has introduced a new version of the iMac which manages to squeeze all the computing into the screen and to show it off they have commissioned this commercial which elegantly shows off the slimness of the product. Bound to appeal to those short of space as well as those who buy anything with the Apple logo.

Apple
"Stuffed"
40s
26 Jun 2007
David Mitchell dons the mother of all fat suits to illustrate the idea that a PC arrives so stuffed with trial software that you cannot get on with using it. Robert Webb, by comparison, smugly explains that a Mac only has the software Apple wants you to have, er, we mean, the software you need.

Apple
"Home Office"
40s
1 Mar 2007
Mitchell and Webb reprise their roles as Mac and PC with David Mitchell once again playing the part of a social retard as he tries to imagine what fun it would be if you applied office etiquette around the home. Robert Webb smugly suggests it won't be fun at all... how perfectly he captures the essence of Apple.

Apple
"Disguise"
35s
27 Feb 2007
Mitchell and Webb as PC and Mac with the former wearing a disguise in overcooked metaphor about spyware. Never been able to understand why some geek's inability to get a girlfriend should mean PC users have to put up with viruses but why are Apple exempt from attack? They'd be top of our list.

Apple
"Tentacle"
30s
22 Feb 2007
Mitchell and Webb go through another comedy routine on behalf of Apple with casually-dressed Webb playing the computer for infantilized adults and Mitchell playing the computer for grown-ups. Here, Mitchell gets carried away with his metaphors when invoking the tentacle of the octopus.

Apple
"Pie Chart"
40s
21 Feb 2007
Another in the series of ads designed to malign the PC in favour of the Mac. Here David Mitchell representing the PC shows how pie charts could be used to show what happens on a family holiday while Robert Webb representing apple Macs patronisingly watches on with a smug look on his face.

Apple
"Restarting"
35s
18 Feb 2007
Comedians Robert Webb and David Mitchell who perform as a double act extend their repertoire to play Mac and PC... representing the competing computing technologies. Here, anxiety ridden PC (Mitchell) is forced to restart several times while Mac (Webb) looks smugly on.

Apple
"Powerful"
30s
1 Sep 2003


Apple
"Big & Small"
30s
1 Mar 2003


1-24 of 24 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.