David Reviews

 Biting the hand that feeds us since 2002.

Boots No 7
"The Power of Make-Up"
3 mins 35s
13 January 2017
UK Cosmetics

The fourth installment of the Boots No 7 roundtable sees the panel discuss make-up’s transformative qualities. The decision whether to wear it or not can change our interactions in all sorts of ways. Whether it’s in the workplace or in a social context, the familiar faces discuss how cosmetics can strengthen - or conversely undermine - their position.

Mini
"Countryman"

Ed said:

Nicely shot. Bad creative.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 45 Results

ADD SEARCH RESULTS TO A LIST

Boots No 7
"The Power of Make-Up"
3 mins 35s
13 Jan 2017
The fourth installment of the Boots No 7 roundtable sees the panel discuss make-up’s transformative qualities. The decision whether to wear it or not can change our interactions in all sorts of ways. Whether it’s in the workplace or in a social context, the familiar faces discuss how cosmetics can strengthen - or conversely undermine - their position.

Boots No 7
"The Joy of Make-Up"
4 mins 16s
12 Jan 2017
Another discussion from Boots No 7's make-up panel, this time emphasising femininity as strength and the enjoyment and empowerment to be found in cosmetics. The overall attitude can be summed up by the wonderful quote from presenter Gemma Cairney, who says she sees make-up as 'war paint rather than covering flaw paint'.

Boots No 7
"Perceptions of Make-Up"
3 mins 44s
11 Jan 2017
Boots No 7's diverse panel discuss what make-up means to them in this latest online film. Chimamanda Ngozi Adichie - who spoke so eloquently for the brand here - relates her experiences growing up in Nigeria, while author Louise O'Neill charts her on-off relationship with make-up. Another rewarding piece of content that looks beneath the surface.

Boots No 7
"Make-Up Inspirations"
4 mins 20s
4 Jan 2017
Podcasts are all the rage at the moment and this film for Boots - running online and designed to complement their TV advertising - taps into the intimacy of this new form of broadcasting. A collection of successful women from different realms talk about their relationship with make-up, and it's astonishing how unguarded and candid their conversation is.

Boots No 7
"Makeup Doesn't Mean Anything"
60s
22 Oct 2016
Chimamanda Ngozi Adichie, award-winning author and celebrated feminist speaker, is the new face of Boots No. 7 range of cosmetics. In between featuring on Beyoncé albums and writing thank-you notes to Michelle Obama, the woman often identified as the most influential in Africa finds time to give us her thoughts on cosmetics and their function in the world: 'Make-up is just make-up, it's how you feel wearing it that matters.'

Boots No 7
"Explosive Colour"
10s
1 Sep 2016
Boots No 7 seems to have taken a leaf out of the Marks and Spencers book with this latest 10" ad for the brand's comprehensive make-up selection. A black background plays host to a pyrotechnic display of colourful powder, providing a quick yet diverting demonstration of how the range's palette can satisfy one's cosmetic needs in vibrant fashion.

Boots No 7
"Match Made Service"
10s
8 Aug 2016
A 10" plug for Boots No 7's tailored make-up range forms the first three letters of 'foundation' (more than enough for us to get what's going on) with three different foundation shades, while Mariella Frostrup's VO points viewers to their local branch for their own ideal tone. Funny, the on-screen gloop reminds us somewhat of runny chocolate, or... erm, something else.

Boots No 7
"Alessandra Ferri"
60s
18 Apr 2016
Italian prima ballerina Alessandra Ferri stars in this ad for Boots No7 to convey the notion that you don't have to be young to look and feel good. At 52, she's still performing to great critical acclaim so she's a great choice to act as ambassador for the brand's latest anti-ageing Lift and Illuminate serum.

Boots No 7
"More Colours"
30s
16 Dec 2015
Jessie J's 'Sexy Lady' provides the soundtrack for this Boots ad in which a variety of young women colour-coordinate their lips, nails et al to match their accessories. It isn't very exciting, but then after the razzamatazz of Christmas excess perhaps that's appropriate. Although why it has such a summer vibe is less easy to explain.

Boots No 7
"Colours"
30s
11 Aug 2015
This is a pleasing effort from Boots' cosmetics range. As Jessie J's familiar anthem keeps the upbeat vibe going, women of various ages and skin tones wear their favourite shades with confidence as their colourful backgrounds change. Aesthetically pleasing and embracing of the brand's diverse audience, there's plenty to like here.

Boots No 7
"Protect & Perfect"
30s
1 Jul 2015
This latest ad for Boots's No7 range shows snippets from one woman's life throughout the year and how the changing conditions can affect her skin. Luckily, Boots have plopped some anti-wrinkle technology into their tubs of cosmetic gloop to help out. A reasonable enough effort, but they could've invented a less convoluted product name.

Boots No 7
"One Year On"
40s
15 May 2015
There's something quite sad about ad an in which a bunch of ordinary women are reunited through their use of an anti-ageing serum to gush about how the product has kept wrinkles at bay. It speaks volumes about the way women are still perceived in society, making them feel that staying young and attractive is still a more attainable and realistic goal than heading up a boardroom.

Boots No 7
"Sharing the Love"
20s
15 May 2015
Hmm... we're not quite sure what this is setting out to achieve. A group of slightly hysterical women have got together to share "a love of No 7 and how it makes you feel." As with the current anti-ageing serum ad it's a bit so-what: just how exciting can it be to stand out in the cold to size up how well each other's make-up is sitting on their wind-stung faces?

Boots No 7
"Eight Women"
60s
14 May 2014
Hmm. Apparently, these eight women didn't look in a mirror once for a whole month in order to test the efficacy of a Boots No 7 anti-ageing serum. Apart from finding this a bit hard to believe, we also found their reaction a bit excessive when they finally did see their faces again. Not because they were faking it, but because they were most likely reacting to a nice make-up job viewed in flattering light rather than anything the serum had done.

Boots No 7
"Colour Picker"
30s
20 Apr 2014
Boots No 7 provides a bespoke foundation colour match service, and this spot shows an array of women who are evidently pleased with it. The approach eschews the 'here comes the science bit' approach; sticking instead to the way the results make the women feel about their skin. After all, when it comes to make-up you're looking for the right visual outcome - who cares about the pseudo-technical guff?

Boots No 7
"Sofa Chit-Chat"
30s
7 Oct 2013
A group of women discuss the merits of the UK's favourite skin serum. They all look fine as they are, and we can't imagine that this really is down to any effect of the product, although we suppose it's always possible. DAVID's always found a bit of WD40 does the trick for him, personally.

Boots No 7
"Colours"
30s
8 Aug 2013
A bunch of glam but very real women show off their individual looks as defined by their make-up. Nothing too showy: a slick of ruby lipstick here; a frosting of blue eyeliner there; all of them confident and happy because No 7 offers everything they need to achieve the style they want. Simple and effective.

Boots No 7
"Catastrophe"
30s
18 Apr 2013
An astute idea which doesn't quite come off - the dilemma of what to wear seeming less important because your complexion's looking fantastic thanks to the advertised products. Knowing you boast a dewy glow does help in the confidence stakes, admittedly; but it's not going to make that jacket go any better with those shoes.

Boots No 7
"The Mission"
40s
1 Sep 2012
A young woman leaves her office at lunchtime to embark upon a secret mission. Is she planning to flick through 'Fifty Shades of Grey'? No. She's going to Boots so they can work out which foundation she should be using. Apparently, the high-street shops now have a special device that will reveal all.

Boots No 7
"Ex"
30s
14 Jun 2012
Another of the commercials for Boots's cosmetic range which depicts women in realistic scenarios. In this instance, a woman comes face-to-face with her ex and chooses to flaunt her vibrancy rather than running in the opposite direction... something she's only able to do because of the confidence given to her by the advertised products.

Boots No 7
"Awkward"
40s
19 Apr 2012
A woman in her forties keeps avoiding her own image in the hall mirror by employing a variety of tricks. Until, that is, she has an epiphany and realises that her skin looks great and that she should be perfectly happy with it. This she credits to the advertised skin cream which can reverse signs of ageing.

Boots No 7
"Bleary Eyed"
30s
25 Jan 2012
This lovely commercial shows a woman waking up the morning after a major party. As she traipses through her flat, she discovers some photographs of herself and immediately worries that she forgot to remove her make-up. Luckily, she's wrong about this and because she's been using skincare products from Boots' Number 7 range, her skin looks radiant.

Boots No 7
"Ta Dah!"
60s
8 Sep 2011
This charming series of vignettes features a number of women who are pleased that people think that they're younger than they are. It's beautifully filmed and each scenario will resonate with women of a different age group. Really excellent work.

Boots No 7
"Look Younger"
30s
19 May 2011
Francesca Annis exchanges banter with Keeley Hawes in the latest ad for the high street retailer's cosmetics range. The 66 year old actress explains how she bought her top from a charity shop and is off to Paris as her co-star giggles uncontrollably.

Boots No 7
"Exquisite"
10s
28 Jan 2011
Keeley Hawes shows off her wink to launch a national competition being conducted by Boots No 7 through Facebook. A quick glance at the relevant web page suggests this has bucked the trend by generating a reasonable amount of online interest.

1-25 of 45 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.