David Reviews

 Biting the hand that feeds us since 2002.

Renault
"Unexpected"
60s
14 February 2017
Pan-Global Cars

This ad for Renault smartly advertises their entire range of new cars. It's quite the feat, made possible by a strong creative executed with aplomb by director Martin Werner.

A man driving along a deserted road runs into a series of billboards displaying mysterious photographs. As he crashes through each one he reaches another stage in his life - represented by the occupants of his vehicle changing, along with the car itself.

There are some neat touches - for example, the man's wife gets her own wife; and the decision not to show the final billboard he ploughs through leaves the story satisfyingly open-ended. Overall this is a polished, appealing ad sure to grab audiences' attention.

Finish
"Combinations"

Matt said:

Hard to believe they were here a few years ago. https://www.youtube.com/watch?v=ItCcR6BD0uo


CLICK HERE TO SEE CLIP

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Renault
"Unexpected"
60s
14 Feb 2017
This ad for Renault smartly advertises their entire range of new cars. A man driving along a deserted road runs into a series of billboards and reaches another stage in his life for each one he ploughs through - as represented by the occupants of his vehicle changing, along with the car itself. A strong concept executed with aplomb by director Martin Werner.

Renault
"Discovery Channel Sponsorship"
60s
7 Apr 2016
This series of bumpers positions the Renault Kadjar as the perfect vehicle to accompany James Cracknell and the documentary team filming him as they document his outdoor adventures. It's a bold piece of marketing as this isn't a car that springs to mind when listing vehicles appropriate to this task but the treatment is authentic and may put a glimmer in punters' minds.

Renault
"Cinema Vérité"
30s
3 Oct 2015
This ad for the new Renault Kadjar goes for the cinematic approach in more ways than one. A group of filmgoers get extra value for their tickets as they're pulled into the action by the advertised vehicle, dust and all. The post on this is jolly nice, but are we really convincing by the audience's exaggerated responses to what they see on screen?

Renault
"Twizy & Stirling Moss"
2 mins 08s
20 May 2015
It turns out that one of motor racing's most revered names drives a Renault Twizy. Stirling Moss - the elder statesman of fast cornering - owns one of these vehicles, and agreed to promote it for Renault who want it to be known that if it's good enough for Stirling, then it's good enough for anyone. And when you watch the 85 year manoeuvre it through the city streets, you just can't argue with that.

Renault
"Jonathan Ross Bumpers"
45s
18 Oct 2014
These bumpers for Renault sponsoring Jonathan Ross may have been done on a shoestring budget but as a result they're rather good because of their distinctive feel. Kudos to the director. Highlighting the idea that the car offers a more "interesting" ride, they humorously feature rudimentary visual cues that it will take you into uncharted territory, such as the cold wastes of space or the depths of the ocean floor.

Renault
"Electric Zoe"
30s
12 Oct 2014
When Paul Weller angrily dashed out the lyrics to That's Entertainment in 1980, he can scarcely have imagined that one day a pastel version of his song (with a harpist plucking the notes) would help sell a French car. There's always a lot of moaning about the John Lewisification of old songs but, actually, it works rather well in this instance and the ad is certainly better off for it.

Renault
"Red Lights"
40s
16 Feb 2014
The red filter which gives this ad a rather lurid tinge is quite arresting. A red Clio drives through the boulevards of Paris leaving a glow in its wake and creating a rather nice aerial effect around the Arc de Triomphe. The track's strong too; a good, pulsing bass in keeping with the line 'restart your heart', although it's unclear at what point your heart had ever stopped.

Renault
"Butterflies"
10s
26 Oct 2013
This bumper has a cloud of social butterflies fluttering around the Renault in question, each greeting the car with an admiring "mwa" as if acknowledging its rightful place as guest of honour. A lovely idea - and only an obvious one after having seen it, which makes it additionally delightful.

Renault
"Wild"
35s
12 Oct 2013
This collection of bumpers advertising Renault's sponsorship of Jonathan Ross's Saturday night chat show have been rather nicely done. There's no real connection between the animals and the car... or indeed the programme, but we can't imagine punters give two hoots about that (if you'll forgive the pun).

Renault
"Memories"
40s
1 Jul 2013
This is one of those commercials that tries to persuade us we've got to live our lives now and do things worth remembering rather than endlessly cataloguing our experiences. It's not a bad idea and it's been competently executed but it lacks the sparkle it needs to make it really come to life.

Renault
"4 Years"
60s
7 Apr 2012
This is the second time Renault have pushed their '4 year' proposition in this fashion but this is much more satisfying than the first ad. This is mainly because the underlying story in this ad is a lot less predictable than the first effort and because of that it has more emotional punch.

Renault
"Four Years"
40s
6 Feb 2012
A lot can happen in four years, according to this ad for Renault. A lot certainly happens to this man but we suspect that the life of most men in their early twenties could be summarised by a still image of them staring inanely at a screen while eating crisps.

Renault
"Awards"
30s
18 Apr 2011
Awards picked up by the advertised car are highlighted in this unexciting commercial for the French marque. The cars themselves actually look quite impressive and this leaves you wondering why more attention hasn't been drawn to this in a more appropriate context.

Renault
"Jazz"
55s
4 Mar 2011
This clever commercial from France illustrates the perfection of the advertised car's Bose speakers by showing how a road crew are unable to interfere with the driver's enjoyment of a piece of music. Mind you, there are those who prefer the sound of road drills to jazz.

Renault
"The One And Only"
30s
10 May 2010
A man is singing along to the gruesome Chesney Hawkes song The One And Only when he suddenly realises he's being watched by a man in the next car. Embarrassingly, this turns out to be his new girlfriend's father. We hope this is an adapt... there is no other excuse.

Renault
"Signs"
30s
10 Mar 2010


Renault
"The Best"
30s
14 Feb 2010
An upbeat soundtrack and a split screen are used to jazz up this commercial revealing that Renault models have picked up a few motoring prizes this year. It's as hard to get excited about the ad as it is to get excited about the awards.

Renault
"Greatest Invention"
90s
1 Jan 2010
"Has there ever been a finer creation than the motor car?" asks the voiceover in this clunky commercial for Renault. A vignette of images reminds us of the fun we can have behind the wheel before preaching to us about the responsibilities that come with car ownership.

Renault
"Perfect Everywhere"
30s
25 May 2009
Blur's imaginatively named Song 2 (which you probably know as the 'woo hoo song') is used to good effect in this ad which takes the piss out of drivers who use inappropriate vehicles to get around town. The advertised car is 'perfect everywhere'.

Renault
"The Little Things"
30s
14 May 2009


Renault
"Inflatables"
75s
7 Feb 2009


Renault
"Is That Your Car?"
30s
23 Jan 2009


Renault
"Remember When?"
40s
21 Nov 2008
This ad asks us to remember various things we might have said in our pasts... apparently, they might include having said: "I'll never get a Renault". Er, actually, we think they overestimate our indifference... we never said "I'll never get a Renault"... we never gave them a second thought.

Renault
"Le Cheque"
30s
19 Jul 2008
This dubbed commercial has a couple at a car showroom surprised when they are given a cheque instead of being asked to supply one. In the current climate, we suspect that the terms and conditions involve handing over your first born child as collateral but it's an attention-grabbing offer nonetheless.

Renault
"Compilation"
20s
1 Aug 2006


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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.