David Reviews

 Biting the hand that feeds us since 2002.

Diesel
"Make Love Not Walls"
1 min 38s
15 February 2017
UK Perfume

This film launching Diesel's 'Make Love Not Walls' campaign is hopeful, surreal, and flamboyant. But then, it's directed by famed photographer and Warhol protégé David LaChapelle, so why would we expect anything different?

The film stars 'bad boy of ballet' Sergei Polunin, who wanders through a wasteland until he comes across a mysterious wall (no word as to whether Mexico paid for it). The dancer throws a flower over the barbed wire, inspiring the stylish people on the other side to respond in kind.

The ad descends into a joyful celebration of breaking down boundaries once a hole is blasted through the wall, including an homage to LaChapelle's iconic 'Kissing Sailors' photograph for Diesel. Accordingly, the cast is a model of diversity and includes transgender models Laith de la Cruz and Octavia Hamlett; androgynous queer artist Karis Wilde; and drag star Raja.

The clear political allusions feel authentic given the history of social commentary in Diesel's advertising - whether points are made by smashing walls or turning a tank into an inflatable rainbow balloon. The whole thing is set to 'Higher Love' by Alex Vargas whose lyrics fittingly reference the desire to tears down walls, and the hippy-dippy harkback to flower power serves as a call for a loving counterculture to combat the divisions in society. At another time it could feel overblown, but in the current climate we're more than happy to soak up some good vibrations.

Finish
"Combinations"

Matt said:

Hard to believe they were here a few years ago. https://www.youtube.com/watch?v=ItCcR6BD0uo


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Diesel
"Make Love Not Walls"
1 min 38s
15 Feb 2017
This film launching Diesel's 'Make Love Not Walls' campaign is hopeful, surreal, and flamboyant. But then, it's directed by famed photographer and Warhol protégé David LaChapelle, so why would we expect anything different? It stars 'bad boy of ballet' Sergei Polunin, who wanders through a wasteland until he comes across a mysterious wall (no word as to whether Mexico paid for it).

Diesel
"What If?"
30s
21 Aug 2015
What if you could get the girl, subdue the wolf and destroy the pointless concrete obstacle? That's the question posed by this typical piece of nonsense that grown men and women spent time making in order to flog the advertised stinky stuff. A self-selecting cavalcade of fools will fall for this approach and their money is understandably hard for Diesel to resist.

Diesel
"Jogg Jeans"
60s
20 Mar 2015
Daniel Avery's 'Drone Logic' is used for a second time in recent weeks in a commercial. Daniel Avery's 'Drone Logic' is used for a second time in recent weeks in a commercial. The track is both icily remote and intimately hi-energy and - by making it the centre of the ad - Diesel has created a spot which will have fashionistas everywhere eager to get their mitts on a pair of Jogg Jeans.

Diesel
"Shape the Future"
20s
23 Aug 2014
A young man who can't decide whether to model himself on Eurovision winner Conchita or a sexy Jesus takes to the streets in this ad for Diesel. He is preparing to shape the future as a lobotomised young woman watches him, evidently mystified because he looks vaguely familiar. The ad is promoting the "masculine" new fragrance that looks like a hand grenade masquerading as a fist and shouts 'I'm afraid of everything' like a red Porsche shouts 'I've got a tiny todger'.

Diesel
"Watch"
20s
1 Dec 2013
In the absence of anything to say, style has to triumph over substance. Plus it has to transcend the language barrier, so we suppose it does the job for the desired target audience - anyone in the world with a telly. Yet this feels awfully like it's trying too hard, and what's with the Mohican at the end? It just looks like a pretentious sundial, which defeats the purpose of a watch, and - hence - the ad itself. Hmm.

Diesel
"Are You Ready?"
20s
17 Nov 2013
A nasally-voiced woman asks if we're ready for the future while a couple of men meet up to stare each other down. We're then asked if we're brave enough to tattoo, because only the brave do that. We'd replace 'brave' with 'foolish', but this is a fragrance ad so there's little point discussing the semantics of an aftershave's name.

Diesel
"Fuel for Life"
45s
11 Jul 2013
This longer version of the fragrance ad we saw recently is immeasurably improved by jettisoning the faux noir dialogue ("Are you alive?" etc) and having an Elvis track instead. It's rather stylish as these things go, and just proves that if you're going to use a director like Emily Kai Bock you should allow them to do their thing.

Diesel
"A Normal Night"
20s
1 Jul 2013
"Are you alive?" a young man asks a woman in a bar. If his eyes cannot be trusted, or worse, his mind, he may genuinely not know. Anyway, turns out it's a meta-question, as she replies that she's not wasting her life in a shithole any longer and has been waiting for someone reeking of Spirit to whisk her away. Or words to that effect.

Diesel
"Get It While You Can"
80s
20 Dec 2012
What a marvellous response to the idea that today may be the end of days. Directorial pairing Jonny and Will have managed to create erotica using the most unlikely of, ahem, tools in this sensational piece of animation urging us to get it while we can and thus shuffle off this mortal coil in a state of ecstasy.

Diesel
"The Goodwill"
2 mins
18 Dec 2012
In the final instalment of this series of virals showing what happens when you hypnotise suggestible people to believe that they're five years old, the 'children' play joyfully with their lovely new possessions. Obviously Diesel wouldn't want to suggest that you have to be under a spell to like their stuff.

Diesel
"Joy"
2 mins
18 Dec 2012
We're assured that the young adults in this ad were genuinely hypnotised to believe that they were five years old in order to capture the childlike delight that only those under the age of ten can offer at this tie of year. One question though: if they thought they were five, why were they so happy with gifts that aren't toys?

Diesel
"Anticipation"
2 mins
18 Dec 2012
This is one of a trio of virals made for the fashion retailer which involved genuinely hypnotising a group of young adults to make them behave as if they were five years old. In this – the first of the three – the 'children' anticipate the gifts they may receive when they think they've woken up on Christmas morning.

Diesel
"Tattoo"
30s
4 Apr 2012
A female voice-over asks a series of questions in a fashion which suggests that an intriguing story lies at the heart of the sequence that we see which shows two men embarking on some kind of enigmatic rivalry. It'll all end in tears as they argue about who smells nicer.

Diesel
"Battle"
20s
6 Apr 2012


Diesel
"Denim Collection"
10s
14 May 2011
A typical short for the perfume company has a couple of good looking youngsters messing around sexily for a few seconds while a singer warbles on about being glad to be alive. The best you can say about this is that it's not terrible and it's over quickly.

Diesel
"Balcony"
10s
9 Nov 2010
Unless we've missed our guess, Diesel are making a pitch for the much neglected mentally ill market. A schizophrenic reacts to the voices in her head by slipping onto the balcony in her underwear. You can't hide, luv, you need help.

Diesel
"Phone Call"
20s
4 Oct 2010
A man receives a phone call asking him if he's alive and before he knows where he is, he's standing under the shower while wearing his best suit. Clearly the intention here is to remind viewers that men who wear the advertised smelly stuff can easily be goaded into doing something stupid just for the he'll of it because they're gullible fools.

Diesel
"Sneaker Of The Future"
1 min 50s
28 Sep 2010
Another ad in this series of commercials pressing the case for Diesel's sneakers to be regarded as weapons of ass destruction rather than running shoes. This ad is a spoof of a German sportswear commercial and asks us to imagine what a arse-kicking sneaker of the future might look like.

Diesel
"Training Centre"
3 mins
28 Sep 2010
More from the campaign which focuses on the advertised footwear's potential for kicking arses. In this lengthy piece, various illustrations are offered of the basic techniques necessary to effectively kick an arse. From the looks of things, the footage in this ad might be enhanced by wearing the appropriate 3D eyewear.

Diesel
"Study Number 7"
35s
28 Sep 2010
There's another demonstration of the advertised product's arse kicking capability in this Argentine commercial. According to this ad, the sneaker will make a victim's arse wobble for longer than any other shoe and they have the footage to prove it.

Diesel
"Countryside"
70s
28 Sep 2010
Another in this series of Argentine commercials for Diesel's footwear range which suggest their sneakers are better for kicking arses than they are for running. This one is reminiscent of a famous ad for Reebok in which a man is pursued by a giant belly. The apparent romantic bliss at the end is a strange twist.

Diesel
"Ballet"
75s
28 Sep 2010
"Hey, and you know what else would work? Ballet. We could have ballet dancers kicking each other's asses. That would be real funny." Well, not really, but it's a game effort from this Argentine commercial for Diesel's footwear which is part of a campaign that reveals that the sneakers are better for kicking asses than they are for sport.

Diesel
"Trailer"
60s
28 Sep 2010
This Argentine ad explains that Diesel's sneakers aren't really designed for running but they're perfect for kicking arses. A sequence of appropriate targets are then shown getting a good kick in the rump including a third world dictator and a dentist recommending toothpaste in a commercial.

Diesel
"I Can"
10s
1 Jun 2010
Only the brave? Only a twat, more like. A young man begins a series of sentences with the words 'I can...' but curiously forgets to say 'I can behave like an arse' in the typical offering for a perfume brand.

Diesel
"Are You Alive?"
10s
22 Oct 2009
French actor Mathieu Tribes asks the customary question in the well-established fashion in the latest ad for the fragrance. Buy some today and see if it transforms your fella into a smouldering hunk of Gallic broodiness.

1-25 of 31 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.