David Reviews

 Biting the hand that feeds us since 2002.

Experian Credit Expert
"Next Steps"
30s
15 February 2017
UK Financial Services

First steps turn to next steps in this latest Experian commercial as it builds on last year's promise to provide free credit scores permanently. Having obtained that all-important number, consumers can now use CreditMatcher to find compatible loans and credit cards. Shots of moving feet create a suitably progressive tone.

Finish
"Combinations"

Matt said:

Hard to believe they were here a few years ago. https://www.youtube.com/watch?v=ItCcR6BD0uo


CLICK HERE TO SEE CLIP

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Experian Credit Expert
"Next Steps"
30s
15 Feb 2017
First steps turn to next steps in this latest Experian commercial as it builds on last year's promise to provide free credit scores permanently. Having obtained that all-important number, consumers can now use CreditMatcher to find compatible loans and credit cards. Shots of moving feet create a suitably progressive tone.

Experian Credit Expert
"First Steps"
30s
21 Sep 2016
Credit score website Experian announce that their service is now free . After years of being synonymous with free thirty-day trials, it's a bold move. The brand has done well in communicating its usefulness in recent times, and this ad creates an optimistic vibe with a sequence of feet striding forward with purpose.

Experian Credit Expert
"Look After Your Credit Record"
30s
28 Dec 2015
This nicely-filmed spot for Experian features a couple whose neglected credit rating appears in different guises until they rescue it from the attic, spruce it up, and restore it to its former glory. Once achieved, this enables them to use it to secure a mortgage. This is an effective piece of communication which sells the idea 100%... we just wish Experian themselves didn't duplicate the behaviour of the worst kind of shitbag loan company by making it impossible to get a one-off report that's any use.

Experian Credit Expert
"Chopsticks"
40s
1 Jul 2015
This commercial for Experian cleverly addresses a question that troubles people about a service like this... what exactly is the point of it? While the ad doesn't provide a specific answer to this pivotal enquiry, it nonetheless manages to seed the idea that investigating your credit score may prove more useful than you might imagine.

Experian Credit Expert
"Armchair"
30s
18 May 2014
This ad has echoes of the Barclaycard campaign which variously featured a chap sailing through the city on a roller coaster / waterslide to demonstrate how smooothly life can run if you have the right bit of plastic. Equally, Experian suggest, life's a lot simpler with a good credit rating, which you can manage from the comfort of your own armchair. Can you, though?

Experian Credit Expert
"Ordinary People"
30s
1 Jan 2013
Credit rating dodgy due to reckless financial decisions in the good old days? Don't worry - take a free look at how badly you score and ask the Experian credit check team how to rectify the errors of the past. Might as well - you get a free 30-day trial. Worrying thing is, why would you need so long?

Experian Credit Expert
"Know Your Score"
30s
4 Sep 2012
Commercials for this service somehow managed to suggest that knowing your credit score is tantamount to improving your credit score... but what happens if the news they provide is so bad that no amount of cute animation can disguise the fact that credit providers won't touch you with a barge pole?

Experian Credit Expert
"Speed Dating"
30s
12 Sep 2011
This commercial manages to inadvertently imply that the advertised service has rather too much inside knowledge. A young man at a speed dating event is unnerved when a woman sat opposite reveals his secrets... it's hard to imagine why this discomfort should persuade us to use Experian.

Experian Credit Expert
"Suit Of Armour"
30s
5 Jul 2010
Another in this strange series of ads promoting an equally odd service. Has there ever been a service less likely be used by people might benefit from it? We reckon it's used by rich people to gawp at their credit-worthiness while the rest of us just hope for the best.

Experian Credit Expert
"One Giant Step Ahead"
30s
5 Apr 2010
The world-weary billionaire introduced to us in the previous commercials returns home with a space helmet under his arm. As he sweeps into his expensive villa, he reminds us that we can keep control of our finances by using the advertised service.

Experian Credit Expert
"Ice"
30s
4 Feb 2010
Another surreal invitation to examine our credit records using the advertised service featuring the man who has the best credit record in the world (which is, when you think about it, just another way of saying that he's filthy rich).

Experian Credit Expert
"Highest Credit Rating In History"
40s
3 Feb 2010
This quirky ad introduces us to the man with the highest credit rating in the world as he returns to his mansion after his pet pig has unearthed a truffle the size of small dog. If we use the advertised service we can be similarly in control of our destiny.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.