David Reviews

 Biting the hand that feeds us since 2002.

Reebok
"This IS Classic"
79s
16 February 2017
UK Sportswear

The beat goes on in this atmospheric Reebok Classics film. Rapper Jesse James Solomon pays tribute to a London that comes to life after sundown, as well as those who’ve provided the soundtrack over the years.

Solomon’s restrained lyrics suit his stroll through nighttime London. He lends a heightened quality to his familiar surroundings, comparing sirens to Christmas trees. He’s also a man who appreciates the past: “I’m into the classics”.

RSA’s Antony Crook has demonstrated his affinity for the brand in the past, and this shorter piece maintains his firm grasp of place and time. He shifts between grainy footage and today’s melting pot of genres in action.

Meanwhile, the likes of Mike Skinner a.k.a. The Streets (a noted Classics fan) make brief cameos. Each time we cut to new faces, however, we’re reminded that the current generation is busy making its own mark.

While the brand targets hardcore fitness junkies in the US, this appeals to a completely different kind of audience. The name is ingrained in UK music culture, and this film pays tribute to its enduring presence. A classy ode to what’s gone before, and what is yet to come.

Finish
"Combinations"

Matt said:

Hard to believe they were here a few years ago. https://www.youtube.com/watch?v=ItCcR6BD0uo


CLICK HERE TO SEE CLIP

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Reebok
"This IS Classic"
79s
16 Feb 2017
The beat goes on in this atmospheric Reebok Classics film. Rapper Jesse James Solomon pays tribute to a London that comes to life after sundown, as well as those who’ve provided the soundtrack over the years. RSA’s Antony Crook has demonstrated his affinity for the brand in the past, and this shorter piece maintains his firm grasp of place and time.

Reebok
"Hands"
60s
20 Jan 2017
At a time of year when many of us are focused on our appearance, Reebok are bringing back their 'Be More Human' campaign, which carries the message that being physical unlocks the best version of yourself. A series of cinematic ads get the point across, with 'Hands' focusing on the physical changes which accompany the mental.

Reebok
"Full Circle"
60s
28 Sep 2016
This is a canny piece of work from Reebok. There are no star names in this ad. Rather, it's someone who's rarely given their moment in the spotlight: the fitness trainer. She's in peak condition, but she's still only human: she doesn't get out of bed with a spring in her step, while she has to dig deep with her own training before the doors open.

Reebok
"Perfection"
30s
18 Jul 2016
Ronda Rousey's defeat to Holly Holm last November sent shockwaves throughout UFC and the wider sporting community. However, this 30" Reebok commercial has Rousey on the offensive as she strips the so-called indicators of 'perfection' from her body. Make-up, hair extensions, and a revealing gown are discarded in favour of Rousey's fighting attire. Others may buckle at the loss of an unbeaten record, but it's what makes her more human... and more dangerous.

Reebok
"Hunt Greatness"
83s
9 Jun 2016
Woe betide anyone caught between NFL star J J Watt and his prize says this intense commercial for Reebok. The defensive end relates how he trains under cover of darkness before catching his doubters off-guard. The ad makes canny use of foreboding lighting and audio cues to convince us that winding up as the 289 lb man's prey is a fate best to be avoided at all costs.

Reebok
"Freak Show"
60s
30 Jan 2015
"To honour our bodies and sharpen our minds... to be more human." That's why the men and women in this ad for Reebok push themselves to their limits, we're told... no-one pushes tyres through muddy terrain simply to become better tyre pushers. While their levels of fitness are almost freakish, their daily lives are anything but... and it prompts us to ask of ourselves: shouldn't we be honouring our bodies too?

Reebok
"I'll Show You The Future"
2 mins 05s
9 Sep 2014
This sterling piece of work for Reebok promoting its Classics range takes us to the North West where the brand began, and where music made history - respectively, Bolton and Manchester. Reflecting on the way nostalgia mellows the way we look back on the past, the VO tells us that it's not true that music - everything - was better back in the day: good things are constantly being created.

Reebok
"Real Flex"
30s
13 Mar 2012
The advertised trainers are quite literally put through their paces in this ad for Reebok. Emphasising the need for flexibility, the shoes seem to have souls that are more malleable than competitive products and it adds up to a pretty convincing pitch.

Reebok
"One"
60s
5 Mar 2012
According to this ad for Reebok, the sport of fitness is being delivered all over the world in giant containers carried by helicopters. It's one of those vague sentiments delivered in a grand style that will impress some but leave others baffled.

Reebok
"Reethym Of Lite"
30s
7 Sep 2011
You can forget the youthful exuberance but can you forgive the use of the word "reethym"? Clearly, the advertised sportswear company wants to create an association between the word 'rhythm' and their brand name but surely the hybrid they've concocted should have stayed on the drawing board.

Reebok
"Amir Khan"
30s
8 May 2011
A mixture of live action and animation are used to draw attention to the fact that Amir Khan is a Reebok athlete. Despite the modern veneer, this is a pretty old fashioned approach built around the established idea that kids will want to emulate one of their heroes by wearing his favourite brand.

Reebok
"Make More Of Your Moves"
30s
7 Mar 2011
This commercial urges us to make more of our moves without really explaining what that means. An attractive young woman bounces around like an energetic child in an attempt to illustrate the proposition but we are none the wiser.

Reebok
"Hero - Andriy Schevchenko"
2 mins 07s
16 Feb 2011


Reebok
"Lewis Hamilton"
30s
8 Dec 2010
This animated ad uses a blueprint style to show racing driver Lewis Hamilton exercising. Since his sport involves travelling at speed in a ridiculously fast car, he isn't necessarily the most obvious person to appear in a sportswear ad but no-one could question his fitness.

Reebok
"Easy Tone"
30s
28 Mar 2010
This is a bit of a stretch... literally. Reebok is claiming that women can get a firmer and more toned bum if they invest in a pair of trainers. Apparently, they'll make you walk and run in a fashion which will tauten your gluteus maximus.

Reebok
"Sid V Max V Dryer (Director's Cut)"
2 mins 04s
9 Feb 2010
In this commercial for Reebok we learn how Canadian ice hockey player Sidney Crosby practised his skills as a young man. He used a drier in the basement of his parents' house as a target to help him perfect the flick which would later help him score so many goals.

Reebok
"Sofa"
60s
24 Sep 2008
A vintage piece from Frank Budgen which uses the filmic paraphernalia of a horror movie to show a man being menaced by his sofa. Instead of being a couch potato, he should pop on his running shoes and get fit. An absolutely classic piece of advertising from one of the greats.

Reebok
"Hero - Thierry Henry"
10s
12 Sep 2006
Clearly part of a bigger campaign, this ad asks "Think You Know Me?" as Thierry henry throws a basketball through the hoop. So all the speculation about a big money move was true after all... but it was Nike to Reebok rather than Arsenal to Real Madrid.

Reebok
"The Pump"
30s
18 Nov 2005
Trainers with an on/off switch? Impressive special effects consider the possibility of a whole city emerging from your shoe to illustrate how life opens up when you go out running in a pair of Reeboks. But does anybody actually go running in these shoes?

Reebok
"Jay-Z's Fitting"
30s
25 Aug 2005
Rap star Jay-Z is being fitted for a bespoke suit at a tailor in a scene a little reminiscent of Michael Caine's visit to the tailor in The Italian Job. The tailor asks how business is and receives a long, rambling answer. Kids, eh?

Reebok
"Pool Hall"
30s
18 Mar 2005
Another interesting role model for Reebok as a black American man explains that whilst he is "not a gangster" and he is "not a thug" he cannot apologise for who he is. He does this in the seedy setting of a pool hall.

Reebok
"50 Cent"
60s
18 Mar 2005
Controversial rapper 50 Cent marks his involvement with Reebok in an ad that focuses on his involvement in gangland shootings. Before he turned to making music about gangsters selling crack, 50 Cent was a gangster selling crack and notoriously survived nine bullet wounds.

Reebok
"Rappers"
60s
17 Feb 2004


Reebok
"Carmina Burana"
30s
3 Sep 2003


Reebok
"Joseph Willam Foster"
60s
23 Aug 2003


1-25 of 27 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.