David Reviews

 Biting the hand that feeds us since 2002.

HP
"The Wolf"
6 mins 22s
16 February 2017
UK Computer Hardware

This stylish short from HP sees Christian Slater tapping into his 'Mr Robot' role to hack through a financial company's security via an unusual route: their printers. It's hard not to be compelled by Slater's slick, cocksure performance as he uncovers secrets and destroys lives simply because he can. Time to update the security software, we reckon.

Finish
"Combinations"

Matt said:

Hard to believe they were here a few years ago. https://www.youtube.com/watch?v=ItCcR6BD0uo


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HP
"The Wolf"
6 mins 22s
16 Feb 2017
This stylish short from HP sees Christian Slater tapping into his 'Mr Robot' role to hack through a financial company's security via an unusual route: their printers. It's hard not to be compelled by Slater's slick, cocksure performance as he uncovers secrets and destroys lives simply because he can. Time to update the security software, we reckon.

HP
"Brothers"
2 mins 50s
22 Nov 2016
AMV BBDO have managed to capture the warmth and togetherness of the holiday season without succumbing to schmaltz in this touching ad for the HP Spectre x360. The bond between siblings is strained as one - who is deaf - cannot share in the other's passion for music. Seeing his brother struggle, the musician decides something must be done.

HP
"Star Wars Remix"
30s
21 Jan 2016
Having previously featured a DIY R2-D2 in their advertising, HP continues to promote creative interaction with the 'Star Wars' saga with this musical offering. Various interpretations of John Williams's revered score are made possible by the brand's musician-friendly technology, though we'll take the original over DJ Snake's work of noise pollution.

HP
"DIY R2-D2"
60s
24 Nov 2015
A high school whizz-kid uses an HP computer to create his own remote controlled R2-D2. Once finished, he sends it on its merry way down the road on a mission, scaring mutts and headbutting the door at its destination a little enthusiastically. What is its purpose? Who has it been sent to see? The very sweet outcome cashes in on the current Star Wars movie hype and will no doubt produce a swathe of discarded bin lids up and down the country.

HP
"Bend The Rules"
30s
8 Sep 2015
It's all a bit incoherent, this ad. We jump from one frenetic scenario to another to another as people shriek at each other, strut their stuff on cliff tops, and do a spot of Mexican wrestling. Mixed up in all that is the HP Pavilion X2 laptop, which enables the participants to, er, bend the rules. What rules? It's total anarchy all the way through!

HP
"Jane"
60s
22 Jul 2015
This lovingly-made ad for HP will ideally persuade viewers to invest in the brand's new workstation, but it may also prompt a stream of adults to pick up their long abandoned paint brushes and rediscover their artistic side. To the sound of 'The Logical Song', we see a little girl's life unfold with a special focus on her creative endeavours.

HP
"Flexible Laptop"
30s
17 Apr 2015
HP can try all it likes to emulate the advantages of the Lenovo Yoga laptop, but this won't have us rushing out to buy one any time soon. DAVID's experience of HP has been a thoroughly disillusioning one from which he's learned that if you're going to buy teccy stuff then get the best you can. It's a bit lightweight on evidence in any case... where's the beef?

HP
"Ink Deal"
20s
11 Oct 2014
There's a familiar ruse in this ad for HP as a son copies his father's movements but any charm it might have possessed has been sucked out it by a dreadful musical choice and an uninspiring VO that has rather too much to say for itself without actually managing to explain how this scheme works and whether it offers value for money.

HP
"Security Solutions"
30s
17 Sep 2014
Rupert Everett's voice sounds reasonably appropriate for this HP ad, which explains that if the company's security solutions are good enough for the world's biggest organisations, they're good enough for smaller, inconsequential ones. Well, not those words exactly. Onscreen graphics signal the flow and spread of information as office workers tap busily on keyboards.

HP
"Mobile Networks"
30s
9 Sep 2014
You sense there may have been a bit of shrugging in the recording booth as Rupert Everett read: "And now telecomms using HP's big data solutions are feeling the love too." The actor does well to make it sound as though he has some idea of what he's talking about as he blethers on about HP's capability. There's a suggestion here that the company is talking over the heads of the majority of the audience. Wouldn't it be cheaper to pay Rupert Everett to individually phone the nation's CEOs?

HP
"Data Mayhem"
30s
6 Sep 2014
Rupert Everett's dulcet tones lend a certain gravitas to this IBM-esque series of claims about the enormity of Hewlett Packard's ability to keep the world going. It's impressive but we're left wondering how we're supposed to feel about it? Do we console ourselves next time we're shelling out 30 for a toner cartridge that the money is being used to maintain the global infrastructure?

HP
"Alicia Keys - Beats"
60s
20 Feb 2012


HP
"Plan B"
2 mins 26s
28 Jun 2011
If you're willing to ignore the clunky start and finish and concentrate on the lengthy bit in the middle, this is a rather lovely piece of work. East London chanteur Plan B breaks down a hit single, highlighting the advertised technology in the process.

HP
"Dr Dre"
30s
25 Apr 2011
While accepting that he's clearly outside the target Market, DAVID is nonetheless so baffled by what's on offer here that he wonders if anyone can understand the proposition. It appears to involve computer equipment for making music and seems to have the backing of Dr Dre... whom, we suspect, is not the kind of doctor whom you should allow to examine your nether regions.

HP
"Runaway Baby"
30s
25 Oct 2010
To illustrate the ability to print wirelessly, a baby careers about in a wheeled walker at unlikely speed. It grabs the attention all right but it isn't much of a pay-off to discover that it's all allegorical and where are the reactions from people watching the baby fizz past at high velocity?

HP
"Hands"
60s
26 May 2010
Is this or is this not Sarah Jessica Parker and, more importantly do we really care? It's important to consider all of the evidence when trying to work out the answer to the first question: is there, for example, any sign of a nose bag? As for the second question... that's easy. It's "no".

HP
"Touch Smart"
20s
1 Dec 2009
Much is made in this ad of a touch-screen interface on the latest range of HP's printers. Against a black background, fingers fly around triggering the printer into action with various post-production enhancements designed to emphasise its whizziness.

HP
"Google Maps"
30s
27 Oct 2009
This cute but functional ad for HP shows us how technology is increasingly merging in marvellous ways. Apparently, you can hook this printer to the internet and output a Google Map which will help you get to your destination.

HP
"Next Shift"
60s
2 Oct 2009
Toys arrive for the next shift at the world's biggest toy store thanks to an inventory system run by HP which enables them to immediately replace everything that's been sold. It's an impressive claim and if DAVID ran a toy store, he'd be in like Flynn.

HP
"Print Smart"
20s
1 Sep 2009
An animated attempt to persuade us to buy HP cartridges rather than opting for a cheaper alternative based on the claim that it's more economic as they yield more copies than the competition.

HP
"Kevin Garnett"
30s
20 May 2009
Boston Celtics basketballer Kevin Garnett gives us a glimpse into what goes through his head as he prepares do something marvellously clever with the ball. The special effects brilliantly illustrates the players preoccupations and leave us wondering how he copes.

HP
"Maestro"
60s
2 Jul 2008
A man conducts graphics and words in the style of an orchestra maestro. All to illustrate how Hewlett Packard is now offering a computer which incorporates a touch screen PC giving complete control. In some ways the product deserves more focus as it is more impressive than the ad.

HP
"Runner"
75s
29 Jan 2007
Very entertaining viral shows us a young man fetching a cup of tea for his boss via a rip-roaring sequence of stunts, jumps and completely unnecessary twists and turns. It's supposed to make us think about the speed and agility of HP's systems. Who cares whether it does or not.

HP
"Santa"
30s
23 Dec 2006
Santa is like the most popular girl at the party at Christmas time. Everyone wants to have a dance with her and she's a girl who can't say "no". Every advertiser in the World to appropriate Santa's image to promote their seasonal offerings - here HP takes their turn.

HP
"Multimedia Laptop"
30s
18 Dec 2006
A headless man (not as exciting as it sounds) explains why he's in love with the stylish new laptop from HP. It's something to do with his need for gadgets and he's dead impressed with its natty little remote control that sits inside the computer when not in use. Geeks as style kings... whatever next?

1-25 of 41 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.