David Reviews

 Biting the hand that feeds us since 2002.

Ritz
"Perfection"
20s
23 February 2017
UK Biscuits

We’re back in the Ritz kitchen for another flavoursome balancing act. This time, it’s the brand’s Bakefuls variety in the spotlight. Freefalling onions are drenched in vinegar, while feathers glide downwards to sell the snack’s healthy credentials. Michel Legrand's 'Di-Gue-Ding-Ding' once again complement the neat visuals.

Sure
"Eden Hazard"

Matt said:

Clunky end, but if you're going to whore your brand round 3 football clubs these are the compromises you're going to have to make.


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Ritz
"Perfection"
20s
23 Feb 2017
We’re back in the Ritz kitchen for another flavoursome balancing act. This time, it’s the brand’s Bakefuls variety in the spotlight. Freefalling onions are drenched in vinegar, while feathers glide downwards to sell the snack’s healthy credentials. Michel Legrand's 'Di-Gue-Ding-Ding' once again complement the neat visuals.

Ritz
"Balancing Act"
20s
15 Feb 2017
This 20" ad gives us a sneak peek at the Ritz kitchen. Once these scales are activated, we watch a selection of sliced and diced ingredients hover in mid-air, showing us just how precise their Crisp & Thins recipe is. Together with Alexander Armstrong’s glib VO and Michel Legrand’s ‘Di-Gue Ding Ding’, the product comes across as a classy snack option.

Ritz
"Crisp & Thin"
10s
29 Mar 2016
For a 10-second spot, this is quite effective in terms of bringing the product to our attention and making it look appealing. Reprising the Irving Berlin song from the campaign launch last year, it flags up the fact that there's a new option on the block - the Ritz Crisp & Thins, which look intriguingly like a cross between a cracker and a crisp... and rather tasty at that.

Ritz
"Puttin on the Ritz"
40s
3 Jul 2015
Irving Berlin's 1927 song 'Puttin' On The Ritz' provides an excuse for a full-blown musical number in this impressive piece by expert chaos-monger Fredrik Bond. The production design evokes 1950s musicals and the dance moves are right for the project. Ironically, the weak link is the song itself which lacks the pizazz to earn this a full complement of stars.

Ritz
"Ritz Breaks"
20s
15 Jul 2014
Cool young hipsters do their thing - hula-hooping, street break-dancing, throwing paint etc etc - fuelled by the energy in a packet of Ritz Break. This is the brand's first bit of telly advertising in thirty years and they've played fairly safe... they've pretty much filmed the mood reel. But it's just about got enough about it to persuade people to start munching.

Ritz
"Skiing"
30s
13 Feb 2014
Inspired by Field of Dreams, this Canadian ad has created the Ski Slope of Crackers. A happy couple share a box of Ritz in the unlikely setting of a snowy mountain and are soon besieged by others who also love the taste of the little salty biscuit. It has a great look bringing to mind the air-brushed perfection of 1950s print advertising.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.