David Reviews

 Biting the hand that feeds us since 2002.

BUPA
"Dancing"
60s
6 January 2017
UK Health Insurance

A woman expresses herself on the dance floor in this uplifting yet understated BUPA commercial. Opening on her short journey from the drinks table, the array of emotions on her face suggest a far longer journey has taken place in her life. Then we learn she's had successful treatment for cancer, and understand we're witnessing her emergence from a long dark tunnel into the bright, welcome light of day.

It's filmed with a superb delicacy: the suppressed intensity of her joy and thankfulness is deeply authentic. We have all known at some time or other that transcendent moment when tears seem the only possible expression of happiness, and how the desire to contain them heightens the experience we're going through.

The woman is the centre of attention from the first shot to the last - a device which reaffirms the healthcare provider’s commitment to each patient. The languid pace underlines the individual attention provided by BUPA and - at a time when the newspapers are full of stories about the crisis in the NHS - it's a well-timed message.

Mobil1
"The Dot"

Matt said:

Aw, what a lovely cuddly Corporation.


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BUPA
"Dancing"
60s
6 Jan 2017
A woman expresses herself on the dance floor in this uplifting yet understated BUPA commercial. Opening on her short journey from the drinks table, the array of emotions on her face suggest a far longer journey has taken place in her life. Then we learn she's had successful treatment for cancer, and understand we're witnessing her emergence from a long dark tunnel into the bright, welcome light of day.

BUPA
"Cancer Survivorship Programme"
30s
13 Jan 2015
This sensitively made spot highlights the idea that Bupa isn't merely there when you need treatment. Often, recovering from illness or trauma requires psychological support... and their Cancer Survivorship Programme offers just the support needed for members who have undergone a bout with the Big C.

BUPA
"Elderly Care Line"
30s
14 Jan 2015
In the West, we're not great at looking after our elderly. In fact, we don't really know what to do with them; rather like the aunt or uncle who has a baby thrust into their arms for the first time. So it's great to learn from this sensitive, beautiful film that Bupa has an advice line members can call when their ageing parent does something unfamiliar and worrying.

BUPA
"Ground Miles App"
30s
19 Nov 2014
Chad Strider is back; telling us how to get that bikini bod just like his, with the help of the Ground Miles app. It's captured that cheap'n'cheesy US-style humour perfectly, with Chad in a lurid red two-piece, complete with slightly sunburnt décolletage and wonderfully fake backgrounds. We love the reference to his being ogled by lecherous women... very funny indeed.

BUPA
"Chad Strider"
3 mins 30s
14 Nov 2013
This is something of a radical departure for BUPA. Never really known for their goofball sense of humour, they've bitten the bullet and gone all out for it; inventing a walking inspiration called Chad Strider whose Hollywood rise, fall, and ultimate rehabilitation is told in this online short as a vehicle for BUPA's Ground Miles app.

BUPA
"Children's Wishes"
60s
16 Sep 2013
A group of young children tell us what they'd make their key priorities if they started up a healthcare company. As they talk, they illustrate their points on a wall; and their straightforwardness is a delight. What's more, the VO points out in no uncertain terms that BUPA's profits are ploughed back in for all members to benefit from.

BUPA
"Get In Shape"
10s
20 Jun 2012
Another little postscript to the ongoing campaign reveals that BUPA have health information that can be downloaded. It's certainly in the interests of the insurance company to ensure that their customers are as healthy as possible for as long as possible (and that they then die suddenly).

BUPA
"Sue"
30s
7 Jun 2012
A woman called Sue explains how BUPA helped her through a recurrence of skin cancer. Apparently, their cancer care package has no upper limits so Sue was able to have eight separate operations without worrying about the expense. Her story about the visit from her son is genuinely touching.

BUPA
"Online Tools"
10s
21 Feb 2012
A woman draws an image of herself standing on top of the world in this ad for BUPA that lets us know that they have tools online designed to make it easier to assess our own health. Smooth talking Matthew Macfadyen provides the voice as ever.

BUPA
"Charlie"
40s
31 Jan 2012
Octogenarian Charlie describes how he's been able to commune with chickens and ducks at the BUPA care home where he now resides. It's a spirited performance and appears to demonstrate that those fortunate enough to have paid sufficient funds into BUPA's coffers will have a happy retirement.

BUPA
"Surfing Granny"
40s
30 Dec 2011
An elderly woman appears to be doing the ironing when glimpsed from behind but as the camera sweeps around her, we see that she is actually waxing a surfboard. This is to illustrate that 'healthy' means different things to different people.

BUPA
"Find Healthy"
30s
11 Sep 2011
This re-edit is interesting because of a change of voice. In the original ad, it was Doctor Who actor Matt Smith explaining the benefits of different approaches to healthcare but now it's Matthew Macfadden who can be heard delivering the performance. Wonder what happened.

BUPA
"Different Kind"
10s
5 Sep 2011
What happened to Matt Smith? Not only is the Doctor's voice absent from this postscript to the longer ad from earlier this year... it's been replaced in that too. Did he do something wrong? Or did someone decide he's the wrong type of doctor?

BUPA
"Find Healthy"
60s
10 Mar 2011
That sounds like Matt Smith providing the voice for this impressive new ad for BUPA which addresses the question: 'what is healthy?' Smith's involvement allows BUPA to claim that they don't just have 'a doctor'... they have 'the doctor'.

BUPA
"Bob"
30s
5 Oct 2009
This delightfully simple animated campaign continues by introducing us to Bob... a weather forecaster. Bob's unable to predict whether or not his wife will have a slipped disc or if his daughter will need emergency help so he uses BUPA. Simple as that.

BUPA
"Individuals"
40s
20 Jan 2009


BUPA
"June And Ernie"
30s
11 Nov 2008
The iconic animation is used to describe the life of Ernie and June. June suffers from Alzheimer's Disease and is in a home but it looks like a good life for her because of the care she receives... and best of all, she gets to discover this for herself... day after day after day.

BUPA
"Doc Martin Sponsorship"
90s
24 Jun 2008
A bumper collection of BUPA's animated films mark the health insurer's sponsorship of Martin Clunes's gentle medical drama. The instantly recognisable iconography and the tie-in with the programme's content makes it pretty inevitable that this will be one of the more effective examples of this form of advertising.

BUPA
"Stuntman"
30s
18 Jun 2008
Another outing for the iconic advertising campaign which uses shapes to represent people making use of BUPA's services. Here we follow the progress of a stuntman who became injured at work. With help from BUPA he was soon back at work being chased by elephants.

BUPA
"Sid"
30s
17 Jun 2008
Like the current work for Lloyds TSB, the iconography in use here is so distinctive that it feels like a much longer-running campaign than is actually the case. Here we are introduced to Sid, for whom everything was going well until he had an accident with a water cooler. It was a bad one... he nearly drowned.

BUPA
"Emma"
40s
23 Jan 2008
A DRTV version of the ongoing campaign for BUPA tells us how Emma's situation was improved by her membership. Although the commercial cautiously avoids claiming outright that BUPA patients have a better chance of surviving cancer, it manages to suggest it nonetheless.

BUPA
"Pam and Ron"
30s
16 Jul 2007
Another animated excursion for BUPA tells how Pam and Ron parked Pam's 80-year old mother at a BUPA care home so they could take a holiday in Italy. The old dear had such a wonderful time there that she thought about sending them a postcard... well, they can get confused at that age.

BUPA
"Geoff"
30s
15 Apr 2007
Another ad in series which makes use of gleeful animation to tell us the stories of people who use BUPA. Here we're introduced to Geoff, a keep-fit fanatic who hurts his elbow. Our money was on myocardial infarction but then, this isn't Casualty, is it?

BUPA
"Edwin and Gloria"
30s
17 Mar 2007
Ad in which we are introduced to Edwin who has just been moved into a care home. He looked at several but much preferred the one run by BUPA where not only did he get his own bit of garden to look after, he got to take along his pet goldfish. Euthanasia never looked so appealing.

BUPA
"Anaemic Patient"
30s
15 Mar 2007
Another in this new animated series for the private health company BUPA (or Hypochondriacs R Us) has a young woman reporting to her local BUPA medical centre because she's feeling a little tired. After a battery of tests, anaemia is diagnosed and she is sent home hale and hearty.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.