David Reviews

 Biting the hand that feeds us since 2002.

Mobil1
"The Dot"
67s
5 January 2017
UK Oil

Any ad which manages to use the phrase 'industrial lubricants' without raising a juvenile titter is going to be intriguing, and this brilliantly animated film for Mobil1 definitely hits that mark.

The action centres on the part the 'dot' plays in our lives and the many ways it's expressed - making a point (pun intended) about how important little things are. The palette here is lovely, a mix of bright, colourful animation and live action hands moving the various incarnations of dots around.

Seeds, full stops, buttons, bullet points; each visual demonstration is perfectly judged to ensure one concept flows smoothly into the next. From art to business, we're told, dots help to increase productivity and efficiency.

The final reveal that the dot we've been building up to is a dab of industrial lubricant is simple and effective. Thanks to the preceding examples, a dull and decidedly unglamorous product area manages to grab our attention and lodge the Mobil1 name in our minds - making it a jolly good example of a brand awareness commercial.

Center Parcs
"The Forest is your Playground"

Chris said:

i went to a centerparcs once and it was actually impossible to go for a walk in the woods because they'd filled it with roads and static car


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Mobil1
"The Dot"
67s
5 Jan 2017
Any ad which manages to use the phrase 'industrial lubricants' without raising a juvenile titter is going to be intriguing, and this brilliantly animated film for Mobil1 definitely hits that mark. The action centres on 'dot' and the many ways it's expressed - making a point (pun intended) about how important little things are.

Mobil1
"Jensen's Challenge"
2 mins 11s
3 Dec 2015
Jenson Button proves he's a good sport in every sense as he takes on a challenge set up by Mobil in this online film for the motor oil. One way or another, DAVID suspects the Formula One diver didn't really hurtle narrowly between the solid objects they placed on the track but it's an enjoyable spectacle nonetheless.

Mobil1
"Car Wash"
90s
6 Jun 2014
This clever stunt is one that will never be forgotten by those who were caught up in it - and will probably start choosing the motor oil in question as a fond reminder. Unsuspecting members of the public roll up to their local car wash only to find their vehicle suddenly at the centre of a F1-style team cleaning, waxing and servicing like there's no tomorrow.

Mobil1
"Get Personal"
70s
18 Apr 2013
An ordinary bloke makes his weary, bleary way home from work to be met by FI mechanics who rush out to tinker with his unremarkable car the moment he parks up. This sweet and lovely ad is promoting the chance to obtain VIP tickets to mingle with various F1 stars, and a very winning formula it is too.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.