This entertaining film for Harry’s Shave Club tells the story of one company’s battle with the big boys. When founders Jeff Raider and Andy Katz-Mayfield decided a good shave needn’t cost the world, these “American Internet Cowboys” began building an e-shaving giant.
Of course, entrepreneurs like Jeff and Andy are always going to encounter some obstacles. Theirs? How to produce quality razors in the first place. Being able to purchase a German factory always helps, eh?
Archive footage, still photos, and a revealing interview with Andy’s parents (“Oh hell, yes!”) maintain the engagement throughout. Thanks to the well-delivered script and snappy editing, it doesn’t feel like it's close to three minutes in length.
The ad enjoys some wry jabs at its biggest rival, Big Razor a.k.a. Gillette, remarking on some of their sci-fi-inspired design choices. Of course, Gillette have already responded to the competition by announcing their own subscription blade service.
It’s an intriguing to-and-fro as the subscription model gains popularity in this sector. While we’re sure things are a little more cut-throat at boardroom level, Harry’s comes across as a good-natured and forward-thinking alternative.