David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • B-Reel Films become BRF.B-Reel Films have rung the changes in 2017 by rebranding themselves as BRF.
    • Well spotted.This live-action ad for 'Tom Clancy's Ghost Recon: Wildlands' sees a cat chase a mysterious red dot around the room.
    • How to save a life... live.Channel 4 and Cancer Research present television's first live colonoscopy.
    • What Goes Up...This promo for Channel 4's beleaguered reality show 'The Jump' features the smooth, sensual vocal stylings of Westlife.
    • Dancing as you're peeling.Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work fr its big new client.
    • Bosch Peps Up Friend LondonAward-winning Spanish director Pep Bosch signs to Friend London for UK representation.
    • Tom Noakes flocks to Prettybird.Filmmaker and skateboarding fanatic Tom Noakes has signed for Prettybird.
    • The French connection.This tongue-in-cheek ad from agency Glory Paris and language course website Speak Well offers sanctuary for Americans eager to escape whatever President Trump has in store.
    • Been Here Since ForeverThis year's Australia Day ad features a controversial sped-up re-colonisation of the country... all for the love of a barbie.
    • Laughing with despairSebastien Petretti's short film offers hope, humour and despair in equal measure.
    • Endless runner.Here’s a film you just want to keep running and running and running. Bulgarian parkour artist Ilko Iliev turns the city streets into one endless assault course.
    • Alex Turner arrives at Fat Lemon.Commercial director and documentary filmmaker Alex Turner has joined Fat Lemon’s carefully assembled roster for representation.
    • Andrea Jade Colomb is an OutsiderOutsider have snagged South African-born director AJ Colomb for their roster.
    • Cracking line-up for CraftWorks.Our first CraftWorks of 2017 takes place on January 25th. In the morning. At the LSE Student Union building. It's going to be great. Come along.
    • A budding successThe first advertising push for Apple’s AirPod earphones has a job on its hands.
    • A sleeper hitAn Audi technician ‘tucks in’ the factory’s supercomputer for the night. But what happens when artificial intelligence drifts off to the land of Nod?

CRAFTWORKS 2017

On 25th January - between 9.30am and 11.30am - DAVID REVIEWS and the APA are putting on the next CraftWorks show at the LSE Student Union building in Lincoln's Inn Fields.

The event costs just £20 plus VAT per ticket.

We'll be talking Heathrow's bears; meeting director Sebastien Petretti; looking back at Green Wing with Victoria Pile; and reuniting some of the people who made Sony Bravia 'Paint'.

FOR MORE INFORMATION AND TO BUY TICKETS CLICK HERE.


Alex Turner arrives at Fat Lemon.

Commercial director and documentary filmmaker Alex Turner has joined Fat Lemon’s carefully assembled roster for representation.

His new home describes him as “a lovely chap to work with”, which always helps. He’s got the skills to back it up, as well. Turner is able to interpret projects in unexpected ways, thus ensuring a distinctive outcome. When he’s not on a commercial set, you’ll find him shedding light on hidden stories.


CLICK HERE TO READ MORE...

Andrea Jade Colomb is an Outsider

Outsider continue to expand their sterling roster - this time with London-based director Andrea Jade (AJ) Colomb. Known for her skills in creative research and a distinctive directing style, Colomb started out in the industry making tea and running on sets for Saturday morning telly while still at college.


CLICK HERE TO READ MORE...

Cracking line-up for CraftWorks.

Following last month's triumph at The Location Guide's Focus event in Islington, CraftWorks is off to a flying start with a great line-up for our first 2017 Show.

The event - brought to you by DAVID REVIEWS and The APA - will examine the charming Christmas ad made for Heathrow Airport by Outsider's Dom & Nic; feature a chat with Green Wing show-runner and all-round comedy Goddess, Victoria Pile; introduce you to director Sebastien Petretti as we talk to him about his amazing new short film; and bring together the people who made a 2007 Sony Bravia film which involved flinging several tons of paint at a Glasgow tower block.

Tickets for the event are just £20 plus VAT and can be bought by clicking on this link.

The venue: LSE Student Union at 1 Sheffield St, London WC2A 2AP. AKA Saw Swee Hock Student Centre.

Date: Wednesday, 25th January.

Time: 9.30 - 11.30.


CLICK HERE TO READ MORE...

Apple AirPods
"Stroll"
60s
16 January 2017

The first advertising push for Apple’s AirPod earphones has a job on its hands. Last year’s Apple press conference sparked frenzied reactions online as headphone jacks and wires were consigned to history. Now the tech giant has to convince consumers that cordless earbuds are the future.

They’ve gone about it in typical Apple fashion. Compelling visuals and a catchy soundtrack are both present and correct as dancer Lil Buck goes for a walk with a difference. Once he’s tuned in, the world moves at a more rhythmic pace… and gravity enjoys a time-out.

It’s sheer freedom of movement as he dances up and down walls, sticks to car doors, and glides across a sea of lights. Anyone still with a spring in their step after watching ‘La La Land’ will appreciate the spectacle.

As for the AirPods themselves? Close-ups are few and far between, though do we learn removing one earbud pauses the music. A neat demonstration - getting your hands on them is another matter.

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Audi A5
"Pure Imagination"
60s
13 January 2017

An Audi technician ‘tucks in’ the factory’s supercomputer for the night. But what happens when artificial intelligence drifts off to the land of Nod? Best let Nexus’s GMUNK and the late Gene Wilder field that one.

‘Pure Imagination’ from ‘Willy Wonka and the Chocolate Factory’ scores this fantastical trip through databanks and along information highways. Each visual element is made of data - constantly morphing as if the computer is learning to dream. There’s even a fun tribute to the original movie’s manic boat ride as the camera surges through a tunnel.

Some may find the shift from Ever-Lasting Gobstoppers to a sports coupé jarring, but Wilder’s contribution adds an emotional layer to the film. His tribute to unbound creativity will draw film fans in straightaway.

Audi suggests their new A5 model stems from the same creative juices. The ad concludes without fully cementing the idea, but there’s enough visual fireworks from GMUNK and The Mill to command attention.

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On This Day

Honda FR-V
"Fast Food Outing"
30s
22 Jan 2005
The family introduced in a previous ad take another family out to a fast food restaurant, sadly they do not allow dogs so they take the drivethrough facility instead. Luckily the people carrier is so big they can comfortably eat their food whilst on board. Simple animated representations, quirky and Garrison Keillor's drawling delivery combine beautifully.

BMW
"It's Just A Car"
60s
22 Jan 2006
It's only a car. Well, not really. It's a fantastically expensive car made to look very cool by a typically slick piece of advertising which reflects the brand's core values: (ie: unostentatious yet smug wealth) in a manner that suggests they've been a teeny bit influenced by the current Honda campaign.

Swedish Horse Racing
"Know Your Horses"
60s
22 Jan 2010
This dynamic Swedish commercial shows people fostering relationships with horses so they can get inside information and gamble successfully. The various situations depicted are inventive and amusing and will undoubtedly stir interest in the sport.

Barclaycard
"Rollercoaster"
60s
22 Jan 2010
In this follow-up to last year's water slide commercial, the idea of freedom is explored in exhilarating fashion as a man careers through the city aboard a roller coaster. Boston's More Than A Feeling provides the music as our hero raises his arms and enjoys the ride.

Snickers
"Diva"
30s
22 Jan 2012
Joan Collins and Stephanie Beacham guest star in this ad for Snickers as a pair of dressing room divas. The conceit is imported from a series of similar ads made in the US featuring veteran comedy actress Betty White. As in the original ads, the actresses stand-in for athletes in need of a sugar boost.

Tesco
"Daydream"
40s
22 Jan 2013
Tesco's latest wheeze is to show us a woman fantasising abut a Barbarian dong her shopping for her. His two main props are the unlikely combination of mobile phone and a massive sword... one of which he uses to slice some tiger bread for her. No horses were harmed in the making of this commercial.

McCain Oven Chips
"Lift Error"
10s
22 Jan 2004
This ad conveys its message effectively and quickly with an illustration of a situation many can relate to. Watching the woman's frantic attempt and subsequent guilt-ridden failure to hold a lift door open for a mother and child, we can be glad that she won't also have to feel guilty about eating oven chips with too much fat in them.

BT
"Web Cam (No Trousers)"
30s
22 Jan 2004
In this ad for BT, we watch a young student as he awakens to a mess of an apocalyptic scale and skillfully rearranges it out of sight of his computer's webcam. He does so just in time to brush off his parents' concerns with a knowing smile, reassuring them with a daring nonchalance that "as they can see" the house is tidy.

Silver Spoon Light
"Horse"
10s
22 Jan 2006
Another strange animated piece showing how Silver Spoon Light is so like sugar that anyone can be fooled into thinking it's the real thing. This time it's a horse interrupting a picnic who happily partakes of the white glittery stuff.

Cadbury Crème Eggs
"CCTV"
30s
22 Jan 2007
Three sponsorship bumpers for the seasonal chocolate offering which is 'back on the street' - an appropriate tie-in since the sponsored programme is Coronation Street. The CCTV footage idea may be a bit overused but it is cleverly employed here.

Diet Coke
"Lift"
30s
22 Jan 2007
The annoying tortoise has presumably been turned into an ornamental ashtray as we see the return of an old theme for Diet Coke. Three women take to the lift for their Diet Coke break before pressing the alarm button to gain the attention of the hunky maintenance man.

Kia Cee'd
"Questions"
30s
22 Jan 2007
Is it an ad? Is it a movie trail? Is it another of those campaigns built around a competition to achieve something unlikely (like unearthing a buried car) or is the task more prosaic... like trying to figure out what this is all about?

Channel 4
"Secret Talent"
60s
22 Jan 2007
The usual suspects are asked if they have a secret talent. Gordon Ramsay reveals he can play the drums ... really, is there no end to his obnoxiousness? Meanwhile, Charlotte Church reveals she can fit her fist in her mouth begging the question: why doesn't she leave it in there?

Shreddies
"Nanas (Coco Ending)"
40s
22 Jan 2008
Another outing for the Nanas who knit Shreddies has an appendage which has a couple of the oldsters cooing over a coco variant. The geriatric minimum-wagers seem to enjoy their work... which is just as well really.

Kellogg's Special K
"Quick Change"
30s
22 Jan 2009
A woman's mood brightens as she realises she doesn't have to have the same humdrum cereal every day. There are now ten different varieties of Special K and the look of the protagonist changes as she tries each of them.

RBC
"Olympic Torch Relay"
60s
22 Jan 2010
This impressive-looking ad for Canadian bank RBC depicts the Olympic torch as a path of fire making its way across the North American landscape. The company is a sponsor of the Olympic torch's progress and they suggest that it has the ability to light up a nation.

Argos
"Reservations"
30s
22 Jan 2010
A series of vignettes demonstrate how annoying life can be when you are unable to make a reservation before using this to illustrate the wondrousness of being able to reserve stuff online before popping round to your local Argos to collect it.

Maple Leaf Bacon
"Sorry"
30s
22 Jan 2010
One of a series of new Canadian commercials for Maple Leaf Bacon which focus on its new resealable packaging. In this execution, a man who works in an office is sent some bacon as an apology by a woman who hit his car with hers.

Maple Leaf Bacon
"Proposal"
30s
22 Jan 2010
One of a series of new Canadian commercials for Maple Leaf Bacon which focus on its new resealable packaging. In this execution, a woman proposes marriage while holding open a package of the advertised meat as though it was a box holding a ring.

Kit Kat
"Crane"
30s
22 Jan 2011
A wrecking ball operator is enjoying a Kit Kat during his break when he decides to have some fun. We were pretty sure that we'd worked out what was coming next but we were wrong... it wasn't conkers as we imagined but something even more elaborate.

Alpen Porridge
"Bung It In The Microwave"
20s
22 Jan 2012
A new variant of Alpen is designed to be "bunged in the microwave" and this ad aims to simultaneously emphasise its wholesome credentials and debunk the idea that it's a poncy cereal. A tough ask, you might think, but this does the job rather nicely.

Black Mirror
"A Future You Deserve"
60s
22 Jan 2013
This series promises another delve into the darker recesses of Charlie Brooker's brain. The poacher turned gamekeeper isn't quite as good at making dramas as he was at tearing them apart in his columns for The Guardian and on Screenwipe but this trail for the new series certainly suggests that it'll be worth a look.

McVitie's Breakfast
"Breakfast Challenge"
30s
22 Jan 2013
David Mitchell provides the voiceover for this lacklustre piece demonstrating how a woman is able to face the pressures of the morning provided she's eaten the advertised biscuit. The regret in Mitchell's voice is palpable as he describes her antics with outsized versions of the stuff that troubles us in real life.

Virgin Media
"Multiple Tennants"
40s
22 Jan 2013
David Tennant has acted alongside other versions of himself before - as fans of Doctor Who will doubtless recall. Here the Scottish actor is accompanied by an additional three versions of himself to highlight the advertised service's ability to record three streams at once.

Wonders of Life
"Brian Cox"
30s
22 Jan 2013
This trail is worth watching if for one thing alone - the luscious Professor Cox doesn't smile - or talk with a smile in his voice - for nearly all of it. He's mostly moody and brooding. Hard, then, to concentrate on the amazing things he's telling us about life and its wonders and stuff because... he's not smiling as much. Wow.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.