David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • B-Reel Films become BRF.B-Reel Films have rung the changes in 2017 by rebranding themselves as BRF.
    • Well spotted.This live-action ad for 'Tom Clancy's Ghost Recon: Wildlands' sees a cat chase a mysterious red dot around the room.
    • How to save a life... live.Channel 4 and Cancer Research present television's first live colonoscopy.
    • What Goes Up...This promo for Channel 4's beleaguered reality show 'The Jump' features the smooth, sensual vocal stylings of Westlife.
    • Dancing as you're peeling.Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work fr its big new client.
    • Bosch Peps Up Friend LondonAward-winning Spanish director Pep Bosch signs to Friend London for UK representation.
    • Tom Noakes flocks to Prettybird.Filmmaker and skateboarding fanatic Tom Noakes has signed for Prettybird.
    • The French connection.This tongue-in-cheek ad from agency Glory Paris and language course website Speak Well offers sanctuary for Americans eager to escape whatever President Trump has in store.
    • Been Here Since ForeverThis year's Australia Day ad features a controversial sped-up re-colonisation of the country... all for the love of a barbie.
    • Laughing with despairSebastien Petretti's short film offers hope, humour and despair in equal measure.
    • Endless runner.Here’s a film you just want to keep running and running and running. Bulgarian parkour artist Ilko Iliev turns the city streets into one endless assault course.
    • Alex Turner arrives at Fat Lemon.Commercial director and documentary filmmaker Alex Turner has joined Fat Lemon’s carefully assembled roster for representation.
    • Andrea Jade Colomb is an OutsiderOutsider have snagged South African-born director AJ Colomb for their roster.
    • Cracking line-up for CraftWorks.Our first CraftWorks of 2017 takes place on January 25th. In the morning. At the LSE Student Union building. It's going to be great. Come along.
    • A budding successThe first advertising push for Apple’s AirPod earphones has a job on its hands.
    • A sleeper hitAn Audi technician ‘tucks in’ the factory’s supercomputer for the night. But what happens when artificial intelligence drifts off to the land of Nod?

CRAFTWORKS 2017

On 25th January - between 9.30am and 11.30am - DAVID REVIEWS and the APA are putting on the next CraftWorks show at the LSE Student Union building in Lincoln's Inn Fields.

The event costs just £20 plus VAT per ticket.

We'll be talking Heathrow's bears; meeting director Sebastien Petretti; looking back at Green Wing with Victoria Pile; and reuniting some of the people who made Sony Bravia 'Paint'.

FOR MORE INFORMATION AND TO BUY TICKETS CLICK HERE.


Cancer Research
"Live Colonoscopy"
90s
19 January 2017

Some Channel 4 viewers will have been caught off-guard while watching ‘A New Life in the Sun’ on Wednesday afternoon. After all, it’s not every day you see a live colonoscopy take place.

Eager to remind audiences how the charity is tackling the disease in real-time, we’re shown how a potentially cancerous bowel polyp is removed. It’s graphic footage, and we can’t help but feel extra-aware of our body's internal workings while watching it.

There is an element of shock value, of course. But this campaign has always been about showing the everyday realities of cancer. This measured tone remains intact here; the surgeon’s contribution is both reassuring and insightful, and the procedure is described as being pain-free.

Cancer Research hopes this will not only ease anxiety about such treatments, but crucially allow more advanced techniques to be developed. Perhaps reality television can do some good.

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The Jump
"Flying Without Wings"
50s
18 January 2017

This promo for Channel 4's beleaguered reality show 'The Jump' - in which celebrities compete at winter sports they're barely trained in for the craic - features the plangent vocals of Westlife.

'Flying Without Wings' accompanies shots of this year's batch of slebs flying through a snowy landscape, with appropriately transcendent expressions as they perform improbable acrobatic feats.

At least, until a friendly owl flies past and tells the formation that what they're doing is 'aerodynamically impossible' - bringing them back down to earth with a thud.

Considering the fact contestants are frequently injured (actress Tina Hobley has said she has struggled to 'drive, dress [and] wash my hair' since an accident on the show last year), we can't imagine how C4 got the latest to sign up... but there are plenty of them. Perhaps it's true - people really will do anything to get on telly.

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Sainsbury's
"Food Dancing"
60s
18 January 2017

Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work for its big new client.

Orange Supermarket has been placed at the forefront of a new movement called #fooddancing by an ad with an earwormy soundtrack from MysDiggi combined with a montage that's been made to look as though it's been clandestinely filmed in our actual kitchens.

Part of its boldness lies in the lack of slickness. Siri Bunford has delivered a film which - like the food prepared in the majority of British homes - looks like it's been thrown together rather than carefully assembled using tweezers. It gives it a relatable authenticity... very much advertising's plat de jour and, judging by the response on social media, the public are buying into the conceit with precisely the positivity hoped for by both Sainsbury's and their new agency.

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Bosch Peps Up Friend London

After a long hiatus from the UK market, acclaimed Spanish director Pep Bosch has signed to Friend London for UK representation. He's known for shunning the 'aspirational' style of advertising and instead focusing on individuality and championing the underdog.


CLICK HERE TO READ MORE...

Tom Noakes flocks to Prettybird.

Filmmaker and skateboarding fanatic Tom Noakes has signed for Prettybird.

Both parties unsurprisingly have good things to say about each other. Executive Producer Juliette Larthe describes Noakes as “a breath of fresh air”, while Noakes thinks his new home is “sexy”. Such enthusiasm - combined with an entertaining commercial and promo reel - makes Noakes a name to watch out for at Prettybird.


CLICK HERE TO READ MORE...

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On This Day

Time To Change
"End The Stigma"
40s
21 Jan 2009
A dignified and powerful film for a mental health charity neatly reminds us how unsympathetic the world can behave towards those suffering from depression and similar afflictions. An excellent exercise in awareness-raising.

Monarch
"Airport Children"
30s
21 Jan 2013
This charming commercial for Monarch suggests that using the airline is a way of reminding yourself how thrilling travel can be. To represent this idea, children make their way through an airport, staring at everything with a mixture of glee and awe before being transformed into their adult selves.

Adidas
"There Will Be Haters"
65s
21 Jan 2015
Even his fiercest detractors have to admit that Luis Suárez is one hell of a footballer. The bitey Uruguayan's seesawing contrition has done little to rehabilitate his image, but ultimately the fans at Barcelona don't care whether he's sorry for trying to sample Giorgio Chiellini's flesh during last year's World Cup - they only care whether he's putting the ball into the net on a regular basis.

Nissan Leaf
"Electric Tale"
2 mins 20s
21 Jan 2016
Mustard's Jean-Paul Frenay directs this whimsical piece about a Nissan Leaf embarking on a drive of fantasy without leaving the garage. Unlike Herbie the Love Bug or - at the other end of the scale - Stephen King's homicidal Christine, this car is content to use the power of the imagination to get around. With the southern tip of Spain as the destination, the Leaf sparks its trip into life in creative fashion.

The Voice
"I Want You"
70s
21 Jan 2016
The latest series of The Voice has begun and, despite the new line-up, the ratings are already disappointing... it can't be easy for the BBC to get behind the programme knowing that it passes to ITV after this series. It might also help if the programme itself were as much fun as this light-hearted, self-knowing, camp trail. No Tom Jones this year but Will.I.Am is back alongside Ricky Wilson and they're joined by newcomers Paloma Faith and Boy George.

Blue Dragon
"Mother-in-law"
30s
21 Jan 2005
Beautiful animated ad with art direction resembling the Japanese Anime style tells the story of a woman who wins her mother-in-law's heart by cooking a fine meal made using Blue Dragon's offerings.

The Independent
"American Pop-up Book"
30s
21 Jan 2005
Another in Walsh Trott Chick Smith's excellent ongoing campaign for The Independent shows typical American scenes as pages in a pop-up book to advertise a US travel guide.

Rimmel
"Sexy Lashes"
20s
21 Jan 2006
Rimmel have stuck with Kate Moss and in this, the first ad for the brand since pictures of the supermodel snorting cocaine appeared in a tabloid newspaper, they are probably pleased that they did. She looks dead sexy and Rimmel knows the notoriety will not harm their bottom line. Their loyalty looks wise now.

Milk
"Ideal Partners"
30s
21 Jan 2006
Children talk about their future romantic prospects in a charming piece promoting milk. As is often the way, the children's little knowledge proves to be dangerous thing but their misconceptions are thoroughly endearing.

Cisco Systems
"Pen"
30s
21 Jan 2006
Amusing ad from Joe Pytka for Cisco Systems shows a man getting a bit carried away when he is given equipment for an overseas trip. Hats off to whoever adapted this for the UK as the voice dubbing is near enough perfect.

Anchor Butter
"Fuzzy Felt Cow"
20s
21 Jan 2008
A fuzzy felt butterfly lifts up a similarly made cow while an upbeat bluegrass piece plays in the background in order to illustrate that the lighter variant of the butter has the same taste with fewer calories. A cute piece of animation that makes its points are succinctly.

Lynx
"Chocolate Man"
30s
21 Jan 2008
To represent the irresistibility of the latest Lynx variant, a man looks as though he is literally made of chocolate. He he then finds that women are unable to stop themselves licking and biting him as he goes about his life. Careful what you wish for, lads.

RAC
"Nodding Off"
40s
21 Jan 2008
Warning from the RAC on the dangers of nodding off at the wheel. DAVID has never found the pounding beat of this flavour of the youth music likely to make him sombulistic but, hey, each to their own. The message is sobering and may strike a chord with the target audience.

Protest
"Protest To Get There"
60s
21 Jan 2009
A bored young man overcomes his ennui with utmost ingenuity in this sportswear ad. He dons boots and climbs aboard a snowboard before jumping into the television and using the snow on the screen there to make his way out of his apartment and up the road.

Kit Kat
"Check Out"
40s
21 Jan 2009
A cashier in a supermarket is 'working like a machine'... literally. He provides the 'bleep' noise normally provided by the till when it scans the groceries but is able to take a break when a Kit Kat travels along the conveyor belt.

Vision Express
"Eyeballs"
30s
21 Jan 2009
A pair of eyes are in the gymnasium where they are put through their paces by a pair of eyes representing Vision Express. This could easily have been a tad clunky but thanks to some skilful direction it holds together extremely well.

Dentyl
"It's A Smooooth Thing"
30s
21 Jan 2009
Using Dentyl is like having a black cabaret serenading you in your bathroom according to the amusingly over-wrought metaphor at the heart of this ad. A young woman swishes the green stuff inside her mouth while the man with the piano does his thing.

Credit Union Northern Ireland
"Hello Brian"
30s
21 Jan 2010
Everyone recognises rugby hero Brian O'Driscoll when he pops into his local branch of the Credit Union. So the cashier decides to tease him by pretending that she thinks he's someone else in this amiable commercial for the Irish financial company.

Road Safety (Ulster)
"Kevin's Story"
50s
21 Jan 2010
Another description of loss from a Northern Ireland mother in this heartfelt road safety campaign. This woman's son was killed when he accepted a lift from an acquaintance who was over the drink drive limit and she reminds us of the far reaching consequences of his choice.

J P Morgan Chase & Co.
"Pop-Up Book"
45s
21 Jan 2011
The Americans excel at this form of cosy corporatism but surely everyone now sees through messages which suggest that big financial companies have any regard for their customers? The pop-up device is cute but this approach provokes waves of cynicism.

Emergen-c
"Jessica"
30s
21 Jan 2011
Just in case we imagine that the scene in this commercial represents actual events, we're helpfully told that this is, in fact, a fictionalisation. We don't know about you but we found it an enormous relief to learn that the ketchup incident probably never happened.

Prince Harry in Afghanistan
"Camp Bastion"
30s
21 Jan 2013
"He's an excellent co-pilot gunner; he's really on top of his game," says Prince Harry's army boss at Camp Bastion. Well, he's not going to say otherwise, is he? Richard Bacon gets to access all areas in this one-off - ahem - documentary for the beeb's baser channel, in which we find out that Hazzer's just an ordinary bloke at heart.

Kit Kat
"Cops and Robbers"
30s
21 Jan 2014
This spot takes its cue from the brand's traditional campaign, where an unlikely moment occurs when the protagonists take time out for a Kit Kat. Here, cops corner bank robbers in an underground car park - and stop for a breather by unwrapping a bar of the well-known chocolate wafer which they share with the robbers. A pleasant chat is had by all before the chase resumes - with an agreed head start for the baddies.

Red Cross
"Every Crisis is Personal"
40s
21 Jan 2014
The reluctance of people to donate money to a charity if they suspect the funds are destined to help people overseas rather than those who require assistance within these islands can be a real blight when it comes to fund-raising. It's a prejudice that no one wants to encourage but the issue cannot be left unaddressed and this terrific film for the British Red Cross negotiates it with aplomb.... not to mention tact and grace.

California Inspires Me
"Jack Black"
3 mins 55s
21 Jan 2015
This charming animation built around a piece of commentary by actor Jack Black - in which he talks about the ways he does and doesn't connect to his home state of California - was devised by Nexus's Nicolas Ménard. The visual imagery proves a perfect foil to Black's surprisingly melancholic reflections on growing up in one of the most glamorous locations in the world.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.