David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Moving picture day.The San Luis Obispo International Film Festival picks a homely way of promoting their annual programme.
    • Nexus and Evan Boehm create bubble trouble.Nexus Studios's Evan Boehm explores the dark side of fizzy pop in a new interactive tale.
    • Yes He CanGeordie Gary went from being a 'proper normal lad' to President of the United States by borrowing some money from his dad to set up a hotel.
    • Silver LiningsThis short film by Rupert Cresswell gives us an insight into the life of Charlie - a man with a lot on his mind.
    • Hand in HandAt a time of year when many of us are focused on our appearance, Reebok are bringing back their 'Be More Human' campaign.
    • Chinese breakaway.They say imitation is the sincerest form of flattery. In that case, Under Armour should be very flattered by this Chinese Adidas commercial.
    • The Art of the VoiceoverOur latest podcast has Paul Burke; Sam Brock; Jamie Grant and Charley Hayes talking about the Art of the Voiceover.
    • Skunk strengthens London team with Holly AbeyHolly Abey has joined Kate Taylor at Skunk London to help promote their fine array of directing talent.
    • B-Reel Films become BRF.B-Reel Films have rung the changes in 2017 by rebranding themselves as BRF.
    • Well spotted.This live-action ad for 'Tom Clancy's Ghost Recon: Wildlands' sees a cat chase a mysterious red dot around the room.
    • How to save a life... live.Channel 4 and Cancer Research present television's first live colonoscopy.
    • What Goes Up...This promo for Channel 4's beleaguered reality show 'The Jump' features the smooth, sensual vocal stylings of Westlife.
    • Dancing as you're peeling.Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work fr its big new client.
    • Bosch Peps Up Friend LondonAward-winning Spanish director Pep Bosch signs to Friend London for UK representation.
    • Tom Noakes flocks to Prettybird.Filmmaker and skateboarding fanatic Tom Noakes has signed for Prettybird.
    • The French connection.This tongue-in-cheek ad from agency Glory Paris and language course website Speak Well offers sanctuary for Americans eager to escape whatever President Trump has in store.

CRAFTWORKS 2017

On 25th January - between 9.30am and 11.30am - DAVID REVIEWS and the APA are putting on the next CraftWorks show at the LSE Student Union building in Lincoln's Inn Fields.

The event costs just £20 plus VAT per ticket.

We'll be talking Heathrow's bears; meeting director Sebastien Petretti; looking back at Green Wing with Victoria Pile; and reuniting some of the people who made Sony Bravia 'Paint'.

FOR MORE INFORMATION AND TO BUY TICKETS CLICK HERE.


Tom Clancy's Ghost Recon: Wildlands
"The Red Dot"
1 min 32s
19 January 2017

Despite shuffling off this mortal coil in 2013, Tom Clancy’s name still adorns Ubisoft’s range of tactical shooters. The latest is ‘Ghost Recon: Wildlands’, and this live-action ad directed by John McTiernan sets the scene with some feline help.

While three hardmen play cards, a cat notices a red dot dancing around the room. It pursues the dot until it’s shoved away by one of the goons. Before his cohorts can warn him about the dot resting on his forehead, all three are terminated with extreme prejudice. The cat, meanwhile, escapes with all nine lives intact.

Black ops have rarely looked so cuddly - a wry invitation for gamers to try the game’s beta event. Action movie buffs will also be intrigued to see McTiernan’s name here. It’s the ‘Die Hard’ director’s first project since 2003’s ‘Basic’. While that film bombed, this is a direct hit.

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Cancer Research
"Live Colonoscopy"
90s
19 January 2017

Some Channel 4 viewers will have been caught off-guard while watching ‘A New Life in the Sun’ on Wednesday afternoon. After all, it’s not every day you see a live colonoscopy take place.

Eager to remind audiences how the charity is tackling the disease in real-time, we’re shown how a potentially cancerous bowel polyp is removed. It’s graphic footage, and we can’t help but feel extra-aware of our body's internal workings while watching it.

There is an element of shock value, of course. But this campaign has always been about showing the everyday realities of cancer. This measured tone remains intact here; the surgeon’s contribution is both reassuring and insightful, and the procedure is described as being pain-free.

Cancer Research hopes this will not only ease anxiety about such treatments, but crucially allow more advanced techniques to be developed. Perhaps reality television can do some good.

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The Jump
"Flying Without Wings"
50s
18 January 2017

This promo for Channel 4's beleaguered reality show 'The Jump' - in which celebrities compete at winter sports they're barely trained in for the craic - features the plangent vocals of Westlife.

'Flying Without Wings' accompanies shots of this year's batch of slebs flying through a snowy landscape, with appropriately transcendent expressions as they perform improbable acrobatic feats.

At least, until a friendly owl flies past and tells the formation that what they're doing is 'aerodynamically impossible' - bringing them back down to earth with a thud.

Considering the fact contestants are frequently injured (actress Tina Hobley has said she has struggled to 'drive, dress [and] wash my hair' since an accident on the show last year), we can't imagine how C4 got the latest to sign up... but there are plenty of them. Perhaps it's true - people really will do anything to get on telly.

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Sainsbury's
"Food Dancing"
60s
18 January 2017

Something interesting always happens when an agency like W+K gets into bed with a client like Sainsbury's and so it proves with the agency's début TV work for its big new client.

Orange Supermarket has been placed at the forefront of a new movement called #fooddancing by an ad with an earwormy soundtrack from MysDiggi combined with a montage that's been made to look as though it's been clandestinely filmed in our actual kitchens.

Part of its boldness lies in the lack of slickness. Siri Bunford has delivered a film which - like the food prepared in the majority of British homes - looks like it's been thrown together rather than carefully assembled using tweezers. It gives it a relatable authenticity... very much advertising's plat de jour and, judging by the response on social media, the public are buying into the conceit with precisely the positivity hoped for by both Sainsbury's and their new agency.

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Bosch Peps Up Friend London

After a long hiatus from the UK market, acclaimed Spanish director Pep Bosch has signed to Friend London for UK representation. He's known for shunning the 'aspirational' style of advertising and instead focusing on individuality and championing the underdog.


CLICK HERE TO READ MORE...

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On This Day

Orange
"Orange Wednesdays"
30s
24 Jan 2005
Two of the familiar panelists from the Orange Film Board appear in this ad preomoting the offer that Orange users gives two cinema tickets for the price of one on Wednesdays. As one silently tries to think of a name for the offer; the other tries to think of an offer that could fit the name Orange Wednesdays.

Specsavers
"Crop Circles"
30s
24 Jan 2010
This amusing commercial for Specsavers has a farmer wondering why the aliens consistently leave crop circles in his fields. Could it be that there is some extraterrestrial message being left for him by visitors from far away galaxies? It certainly looks like it.

Save The Children
"No Child Born To Die"
60s
24 Jan 2011
This touching film for Save The Children shows a number of African youngsters watching celebrated moments from history as they are projected onto the sides of buildings and trees. Without support, their lives may not be long enough to emulate the luminaries they admire.

Bisto
"Promise"
40s
24 Jan 2011
This lovely commercial for Bisto is made up of a series of promises made by children. Each offers to improve their behaviour in exchange for an opportunity to sit down with the whole family for one meal each week. A cunning piece of reverse psychology.

Guinness
"Clock"
60s
24 Jan 2013
This charming commercial for Guinness offers the point of view of a clock that's decided to do more than simply tick tock onwards in a uniform fashion. Three illustrations of its ability to manipulate time demonstrate how its actions improve the lives of those who dwell in the small town that it dominates. Lovely.

BUPA
"Kiss It Better"
40s
24 Jan 2005
Beautifully filmed commercial claims that at BUPA all they want is to make us feel better - er, and our money, presumably. The ad shows various people being kissed better by their nearest and dearest and, somewhat incongruously, a house unfolding to reveal a beautiful natural landscape.

Walkers Potato Heads
"Potato Head"
40s
24 Jan 2005
Gary Lineker provides the voice for Mr Potato Head as he describes how Walkers's new range of crisps are without artificial colourings, flavourings, preservatives and much of the saturated fats.

Five
"Words"
64s
24 Jan 2006
Each of the major independent TV stations has now upgraded its look and the channel once derided for offering little more than a menu of live paternity tests by day and soft porn by night shows how it is matured into a more mature broadcaster.

Five
"This Much I Know"
58s
24 Jan 2006
Five takes a leaf out of Channel 4's book with various stars from its imported TV shows telling us what they know. Shot against a stark white background, the trail manages to cleverly emphasise what an impressive array of programming Five has managed to assemble.

Anchor Butter
"Cow Slippers"
30s
24 Jan 2008
Fuzzy Feltz is used to remind us that the cows that provide the milk for Anchor Butter freely roam the grassy pastures of New Zealand. In fact, it probably won't be long before the enlightened Kiwis offer cattle the vote... and from there how long before the first bovine Prime Minister?

Fiat Punto
"Quando, Quando, Quando"
40s
24 Jan 2008
A slightly gentler version of the ad from last year which turned the tables on the film The Italian Job by showing the three Fiats in the national colours of Italy driving around in the exciting fashion of the classic 1960s caper movie.

Kit Kat
"Crane"
60s
24 Jan 2011
A wrecking ball operator is enjoying a Kit Kat during his break when he decides to have some fun. We were pretty sure that we'd worked out what was coming next but we were wrong... it wasn't conkers as we imagined but something even more elaborate.

Film 4
"Great Directors Season"
60s
24 Jan 2012
Filmfour is holding a Great Directors Season and this trail shows some of the participants talking about film. Sketched versions of the directors' visages appear on screen as we hear their voices behind which has the neat effect of implying coherence for the season.

Super Bowl
"Early Risers"
20s
24 Jan 2014
In this amusing little trail for the Super Bowl, late-night revellers awaken dishevelled and disorientated as their well-rested and energetic offspring get up to find them. It perfectly captures the nightmare that is the morning after the party; crunchy carpets, pounding heads, flatlining blood sugar levels and children reeling away from the alcoholic miasma emanating from your every pore.

Go Compare
"Geek"
20s
24 Jan 2015
Go Compare advertising is getting groovier and groovier as it moves away from the village-y element and more towards superhero status. This spot homes in on a Professor Branestawm type whose cure for "comparison blindness" has made him feel a bit moneysupermarket.com - as a rival price comparison site might put it!

Barclays
"Code Playground"
40s
24 Jan 2015
Another charming ad in which a Barclays Digital Eagle helps a youngster take their first steps in learning how to code. The boy is asked what might happen if he increases the number of moving shapes on the screen in front of him, and he selects figures based on the ages of himself, his dog and his brother... but not his mum, because the upper limit stops at 20.

Mazda
"Car's Revenge"
30s
24 Jan 2005
According to this ad, the cheeky Mazda sprays a jet of water at any car with the temerity to urinate on its wheel. DAVID predicts that some punters will think this is for real and expect their car to exact revenge on any incontinent canine who happens along. Why stop there - what's wrong with a car that delivers a fatal electrical shock to a thief attempting to break into it?

Kit Kat
"Bin Men's Boat"
10s
24 Jan 2005
The bin men from the previous ad are once again claiming the prizes from the Kit Kat wrappers you threw away. Here they play with electronic toys whilst aboard an impressive motorboat while the theme from Dynasty plays in the background.

Anchor Spreadable
"Tree Fall"
10s
24 Jan 2006
Brief post script to ad from last year has the animated cow voiced by Stephen Fry urging a fellow bovine to try Anchor's lighter fat version of its spreadable butter after the latter falls after breaking the branch he is sat upon.

Dairygold Light
"Fake Tan"
30s
24 Jan 2008
The scenes of men showing how much they care by helping their girlfriends to evenly apply fake tan are quite sweet. Whether this brings to mind the addition of vitamins and folic acid to a low calorie spread is highly arguable but, never mind, it's an excuse to show women not wearing very much.

Iceland
"Cook From Frozen Range"
30s
24 Jan 2008
Kerry Katona keeps forgetting that it isn't necessary to thaw out Iceland's food before you cook with it. This is because the stuff they sell stretches the definition of food into hitherto unknown areas. But, as ever, the ad is breezily made and bound to appeal to the target audience.

Direct Line
"Slow Motion Pets"
40s
24 Jan 2008
A neat fit with the elegant work recently seen to advertise Direct Line here as pets are filmed in high-definition slow motion. The target audience will be delighted with the close-ups of their favourite animals.

Parador Properties
"Cilla"
40s
24 Jan 2008
A spectacularly seedy Spanish salesman has saucy Cilla signing a sales contract before Claire Sweeney suggests sourcing said property via seminars situated in suitable small towns in Ulster. Go on, try saying that out loud. The salesman seems to have based his performance on a sketch from Goodness Gracious Me.

Cervical Cancer Screening Program
"I'm Having It"
30s
24 Jan 2010
One can never be certain but this film creates the suspicion that it was written by a man... surely only an oafish male would have women revealing that they are having a smear test in a sexually provocative fashion. Ill thought through.

IKEA
"Malm 3-Drawer Chest"
10s
24 Jan 2010
In this short ad for the Swedish furniture retailer, a man tidying away his girlfriend's bra spots a pair of boxing gloves in the bottom drawer. Unsurprisingly, he's a little alarmed about their presence in her bedroom.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.