David Reviews

 Biting the hand that feeds us since 2002.

Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
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Latest Work

Suzuki
"Weather"
30s
21 Jan 2017
Ant & Dec hijack another Suzuki Ignis test drive. They claim to be a fount of knowledge for this unsuspecting driver… if he can get a word in edgeways. The “intelligent driving assistant” eventually advises him to wear a coat outside. Most helpful - just don’t rely on the duo’s Saturday Night Takeaway board game for accurate information.

Nestlé Pure Life
"Mums"
30s
21 Jan 2017
This rather odd ad from Nestle features a series of women explaining what their mothers passed onto them - self confidence, creativity, a sense of adventure - and then awkwardly segues into "That's why I give my family Nestle Pure Life!"... bottled water which reportedly comes from drought-stricken regions. It's clearly designed to be a universal message which works across multiple markets, but it doesn't quite hit the mark.

Hungry House
"Burger"
20s
20 Jan 2017
Hungry House’s takeaway aficionados discuss what makes the perfect burger. Everyone has their preferred toppings: halloumi cheese, avocado, egg, bacon… or just stack as many beef burgers as the laws of physics allow, as one bloke suggests. The ad reflects changing tastes as upmarket burger chains offer more choice than ever before.

Peperami
"Snack Back"
20s
23 Jan 2017
A group of lads find themselves in dire need of some sausage in the latest ad for Peperami. One creative chap amplifies his grumbling stomach - which doesn't exactly please the neighbours - until Animal comes kicking down their door to deliver meat snacks. We can't help missing the more anarchic version of the character, he feels a bit tame here.

Gaviscon
"Tim and Tom"
20s
23 Jan 2017
Gaviscon introduce us to Tim and Tom, two chaps who “live life on the go”... until heartburn and indigestion strike, that is. While they clutch their torsos, an animated fireman soothes their innards with dual-wield hoses. Whatever happened to John and James, the previous Gaviscon twins? Regardless, it seems like the brand has a twin fetish.

Lidl
"Fish and Chips"
20s
23 Jan 2017
At Lidl, you can get enough food to make fish and chips for four people - including the sauce and mushy peas, of course - for less than the price of four branded fish filets from Asda. This no frills ad gets the point across directly: Lidl is cheap as, well, chips.

Barclays
"Interview Skills"
30s
22 Jan 2017
Plenty of us have wished we could wind back the clock on a job interview. Well, Barclays do just that in this well-shot ad. The bank continues to support young jobseekers with practical advice, such as how to nail the final interview. This lad’s reverse walk is neatly done and it helps give the message some dynamism.

San Luis Obispo International Film Festival
"Home Cinema"
60s
23 Jan 2017
Inviting cinemagoers to make themselves at feel home is a risky business. Incessant chatter, smartphone abuse, a cacophony of rustling… enough to make any film connoisseur squirm in their seat. Still, the San Luis Obispo International Film Festival picks a homely way of promoting their annual programme.

Dunelm
"Sale"
10s
20 Jan 2017
Credit to Dunelm for injecting a little pizzaz into this 10” sales plug. An empty room is filled with sofas, rugs, and lighting, while the VO claims the retailer’s selection can make our homes “happy”. We’re not quite sure how that works, but stop motion visuals and a jazzy score add some production value.

Expedia
"Northern Lights"
20s
20 Jan 2017
Expedia help satisfy another case of wanderlust in this documentary-inspired campaign. Keen photographer David wants to add some priceless snaps to the album. With the help of the advertised website, he and his friends are able to capture the Northern Lights. A gentle nudge in the right direction for would-be travellers.

Oak Furnitureland
"January Super Sale"
20s
20 Jan 2017
Oak Furnitureland are having a January Super Sale, so any eager beavers - go away Donald, not that kind - can pop down and get some wood furniture for cheap. They even deliver your heavy chunks of hardwood for free, in case the prospect of lugging that table to the car was putting you off.

Pot Noodle
"Gary the Brickie"
60s
20 Jan 2017
Geordie Gary went from being a 'proper normal lad' to President of the United States by borrowing some money from his dad to set up a hotel and... you know where this is going. This is an excellent spoof, hitting all the marks of a good Trump send-up including the graphics of 'Gary Tower', his too-beautiful wife, and the inflammatory tweets which swell his social media following ('cats are crap'... Gary, you monster).

Short Films
"Charlie Cloudhead"
8 mins
20 Jan 2017
This short film by Rupert Cresswell gives us an insight into the life of Charlie - a man with a lot on his mind. We meet the long-suffering chap during an awkward dinner with his wife, a cloud literally hanging over his head as he frets about such issues as scheduling stress, being pressed over his yearly bonus, and accidentally saying things like "You're still a very attractive woman" to his wife - yikes.

Woolmark
"Unravelled"
2 mins 34s
20 Jan 2017
This ad for the International Woolmark Prize features director Issac Lock trying to create a 'three-hour live art immersive experience' celebrating merino wool, the overlooked 'foundation of our civilisation'. The event is beset with problems - budget cuts being less of an issue than nobody understanding the creative vision of the project. It's all a mockumentary, of course, and hugely entertaining to watch the 'creative process' in action.

Seven Seas
"Martha Ward"
20s
18 Jan 2017
This ad featuring fashion stylist Martha Ward is surprisingly un-stylish. A model exclaims "Martha, why don't I wear what you're wearing? We could be twins!" in manner supposed to suggest Seven Seas supplements keep Martha in such good nick she could be mistaken for someone a lot younger... but the lack of enthusiasm behind the remark makes it feel somewhat insincere.

American Express
"December"
85s
20 Jan 2017
If you’re already counting down the days until next Christmas, this American Express film hits the right note. A diverse cast describe what the holiday season means to them, from bringing friends and family together to a karaoke session with mum. Director Justin Hackney puts his subjects at ease and lets their personalities shine through.

Reebok
"Hands"
60s
20 Jan 2017
At a time of year when many of us are focused on our appearance, Reebok are bringing back their 'Be More Human' campaign, which carries the message that being physical unlocks the best version of yourself. A series of cinematic ads get the point across, with 'Hands' focusing on the physical changes which accompany the mental.

Sainsbury's
"Food Dancing (Extended)"
2 mins 55s
20 Jan 2017
This extended version of the new Sainsbury's 'Food Dancing' campaign features some interesting additions, including dance instructions and a colourful 80's rap video-style segment. Despite the campaign causing health and safety concerns in some quarters (dancing with sharp knives or flinging around tea-towels near open flames... maybe they have a point), this extended version is an effective promo for MysDiggi's specially-created song.

Gorillaz
"Hallelujah Money (ft. Benjamin Clementine)"
4 mins 31s
20 Jan 2017
Gorillaz explored environmentalism in 2010’s ‘Plastic Beach’. Now they’ve got President Trump in their sights. Damon Albarn and Jamie Hewlett’s animated posse are joined by London artist Benjamin Clementine as they pay ‘tribute’ to cold, hard cash. The lyrics are laden with references to wealth and protecting one’s interests - whatever the cost.

Djamchid Sisters
"For Her"
4 mins 04s
20 Jan 2017
This wistful promo for Israeli duo Djamchid Sisters looks like a storybook unfolding before your eyes. A woman follows a leafy breadcrumb trail to discover she’s not alone in this luminous forest. The art style is lovingly rendered by Nadav Nachmany and Inbal Ochyon, while the track glides along like leaves in the wind.

Adidas
"One in a Billion"
60s
18 Jan 2017
They say imitation is the sincerest form of flattery. In that case, Under Armour should be very flattered by this Chinese Adidas commercial. The ad riffs on Under Armour’s sublime ‘Rule Yourself’ ad from 2015. Yet there's more to it than that; it also challenges notions about Chinese conformity.

Mini
"Who's In?"
45s
11 Jan 2017
Are you in or out? That's the pressing issue in this ad for Mini, showcasing five different models aimed at young, outdoorsy people who embrace adventure like the rest of us would embrace a hot water bottle on a cold night. If you like rock climbing, surfing, ping pong (yes), and being uber-fashionable while you do it all, this is the car for you.

Short Films
"We Rise"
2 mins 38s
19 Jan 2017
This short film follows a band as they travel to and prepare for a gig. But this is a band we - the population in general - would not expect to exist. Because of our prejudices, we tend to assume folk with learning disabilities and differences such as autism aren't capable of coming together in this way. 'We Rise' challenges this assumption with energy, skill, and consummate grace.

Tom Clancy's Ghost Recon: Wildlands
"The Red Dot"
1 min 32s
19 Jan 2017
Despite shuffling off this mortal coil in 2013, Tom Clancy’s name still adorns Ubisoft’s range of tactical shooters. The latest is ‘Ghost Recon: Wildlands’, and this live-action ad directed by John McTiernan sets the scene with some feline help. While three hardmen play cards, a cat notices a red dot dancing around the room - which doesn't bode well for these three gents.

Subaru
"Never Sit Still"
30s
19 Jan 2017
This energetic spot from Subaru taps into the trend for rapid-fire editing popular in car ads at the moment. A tight 30" is just the right amount of time to show off the vehicle and create a sense of adventure, presenting 'the few who dare to keep moving' (teachers, inventors, scholars, artists) while the voiceover tells us to 'never sit still'.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.