David Reviews

 Biting the hand that feeds us since 2002.

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On This Day

Orange
"Orange Wednesdays"
30s
24 Jan 2005
Two of the familiar panelists from the Orange Film Board appear in this ad preomoting the offer that Orange users gives two cinema tickets for the price of one on Wednesdays. As one silently tries to think of a name for the offer; the other tries to think of an offer that could fit the name Orange Wednesdays.

Specsavers
"Crop Circles"
30s
24 Jan 2010
This amusing commercial for Specsavers has a farmer wondering why the aliens consistently leave crop circles in his fields. Could it be that there is some extraterrestrial message being left for him by visitors from far away galaxies? It certainly looks like it.

Save The Children
"No Child Born To Die"
60s
24 Jan 2011
This touching film for Save The Children shows a number of African youngsters watching celebrated moments from history as they are projected onto the sides of buildings and trees. Without support, their lives may not be long enough to emulate the luminaries they admire.

Bisto
"Promise"
40s
24 Jan 2011
This lovely commercial for Bisto is made up of a series of promises made by children. Each offers to improve their behaviour in exchange for an opportunity to sit down with the whole family for one meal each week. A cunning piece of reverse psychology.

Guinness
"Clock"
60s
24 Jan 2013
This charming commercial for Guinness offers the point of view of a clock that's decided to do more than simply tick tock onwards in a uniform fashion. Three illustrations of its ability to manipulate time demonstrate how its actions improve the lives of those who dwell in the small town that it dominates. Lovely.

BUPA
"Kiss It Better"
40s
24 Jan 2005
Beautifully filmed commercial claims that at BUPA all they want is to make us feel better - er, and our money, presumably. The ad shows various people being kissed better by their nearest and dearest and, somewhat incongruously, a house unfolding to reveal a beautiful natural landscape.

Walkers Potato Heads
"Potato Head"
40s
24 Jan 2005
Gary Lineker provides the voice for Mr Potato Head as he describes how Walkers's new range of crisps are without artificial colourings, flavourings, preservatives and much of the saturated fats.

Five
"Words"
64s
24 Jan 2006
Each of the major independent TV stations has now upgraded its look and the channel once derided for offering little more than a menu of live paternity tests by day and soft porn by night shows how it is matured into a more mature broadcaster.

Five
"This Much I Know"
58s
24 Jan 2006
Five takes a leaf out of Channel 4's book with various stars from its imported TV shows telling us what they know. Shot against a stark white background, the trail manages to cleverly emphasise what an impressive array of programming Five has managed to assemble.

Anchor Butter
"Cow Slippers"
30s
24 Jan 2008
Fuzzy Feltz is used to remind us that the cows that provide the milk for Anchor Butter freely roam the grassy pastures of New Zealand. In fact, it probably won't be long before the enlightened Kiwis offer cattle the vote... and from there how long before the first bovine Prime Minister?

Fiat Punto
"Quando, Quando, Quando"
40s
24 Jan 2008
A slightly gentler version of the ad from last year which turned the tables on the film The Italian Job by showing the three Fiats in the national colours of Italy driving around in the exciting fashion of the classic 1960s caper movie.

Kit Kat
"Crane"
60s
24 Jan 2011
A wrecking ball operator is enjoying a Kit Kat during his break when he decides to have some fun. We were pretty sure that we'd worked out what was coming next but we were wrong... it wasn't conkers as we imagined but something even more elaborate.

Film 4
"Great Directors Season"
60s
24 Jan 2012
Filmfour is holding a Great Directors Season and this trail shows some of the participants talking about film. Sketched versions of the directors' visages appear on screen as we hear their voices behind which has the neat effect of implying coherence for the season.

Super Bowl
"Early Risers"
20s
24 Jan 2014
In this amusing little trail for the Super Bowl, late-night revellers awaken dishevelled and disorientated as their well-rested and energetic offspring get up to find them. It perfectly captures the nightmare that is the morning after the party; crunchy carpets, pounding heads, flatlining blood sugar levels and children reeling away from the alcoholic miasma emanating from your every pore.

Go Compare
"Geek"
20s
24 Jan 2015
Go Compare advertising is getting groovier and groovier as it moves away from the village-y element and more towards superhero status. This spot homes in on a Professor Branestawm type whose cure for "comparison blindness" has made him feel a bit moneysupermarket.com - as a rival price comparison site might put it!

Barclays
"Code Playground"
40s
24 Jan 2015
Another charming ad in which a Barclays Digital Eagle helps a youngster take their first steps in learning how to code. The boy is asked what might happen if he increases the number of moving shapes on the screen in front of him, and he selects figures based on the ages of himself, his dog and his brother... but not his mum, because the upper limit stops at 20.

Mazda
"Car's Revenge"
30s
24 Jan 2005
According to this ad, the cheeky Mazda sprays a jet of water at any car with the temerity to urinate on its wheel. DAVID predicts that some punters will think this is for real and expect their car to exact revenge on any incontinent canine who happens along. Why stop there - what's wrong with a car that delivers a fatal electrical shock to a thief attempting to break into it?

Kit Kat
"Bin Men's Boat"
10s
24 Jan 2005
The bin men from the previous ad are once again claiming the prizes from the Kit Kat wrappers you threw away. Here they play with electronic toys whilst aboard an impressive motorboat while the theme from Dynasty plays in the background.

Anchor Spreadable
"Tree Fall"
10s
24 Jan 2006
Brief post script to ad from last year has the animated cow voiced by Stephen Fry urging a fellow bovine to try Anchor's lighter fat version of its spreadable butter after the latter falls after breaking the branch he is sat upon.

Dairygold Light
"Fake Tan"
30s
24 Jan 2008
The scenes of men showing how much they care by helping their girlfriends to evenly apply fake tan are quite sweet. Whether this brings to mind the addition of vitamins and folic acid to a low calorie spread is highly arguable but, never mind, it's an excuse to show women not wearing very much.

Iceland
"Cook From Frozen Range"
30s
24 Jan 2008
Kerry Katona keeps forgetting that it isn't necessary to thaw out Iceland's food before you cook with it. This is because the stuff they sell stretches the definition of food into hitherto unknown areas. But, as ever, the ad is breezily made and bound to appeal to the target audience.

Direct Line
"Slow Motion Pets"
40s
24 Jan 2008
A neat fit with the elegant work recently seen to advertise Direct Line here as pets are filmed in high-definition slow motion. The target audience will be delighted with the close-ups of their favourite animals.

Parador Properties
"Cilla"
40s
24 Jan 2008
A spectacularly seedy Spanish salesman has saucy Cilla signing a sales contract before Claire Sweeney suggests sourcing said property via seminars situated in suitable small towns in Ulster. Go on, try saying that out loud. The salesman seems to have based his performance on a sketch from Goodness Gracious Me.

Cervical Cancer Screening Program
"I'm Having It"
30s
24 Jan 2010
One can never be certain but this film creates the suspicion that it was written by a man... surely only an oafish male would have women revealing that they are having a smear test in a sexually provocative fashion. Ill thought through.

IKEA
"Malm 3-Drawer Chest"
10s
24 Jan 2010
In this short ad for the Swedish furniture retailer, a man tidying away his girlfriend's bra spots a pair of boxing gloves in the bottom drawer. Unsurprisingly, he's a little alarmed about their presence in her bedroom.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.