David Reviews

 Biting the hand that feeds us since 2002.

NEXUS'S WHITE HOUSE MAGIC

Not everything goes to plan. When Nexus were asked to devise an augmented reality experience to mark the end of President Obama's eight years in the White House, no one could have anticipated that worries about his successor would completely overshadow the valedictory mood.

With Donald Trump taking residence of the venerable building in mid-January, an extra layer of poignancy has been added to any celebration of the departing President.

Nonetheless, we have to salute the unbelievable ingenuity of the app developed by Nexus and we urge you to take a look at it yourself as nothing we can say will do justice to its cleverness.


I bet it's really complicated. It isn't. All you need is a dollar bill and a mobile phone. If you don't have a dollar bill then you can print one. Then download an app called '1600' and - after giving it permission to use your camera - point it at the dollar bill.


Okay, I can handle that. I'll wait here while you get it done.


Whoa...! What the...! What sorcery is this? We thought you'd be impressed.


I can literally move the phone around as I'm watching and change my point of view... how is that even possible? Great strides are being taken in this realm and this is a fantastic demonstration of its possibilities. The great thing about augmented reality (AR) is that you don't have to surrender your sense of what's happening around you. This is something that is going to ensure virtual reality - AR's better known variant - will remain a niche pursuit.


Yeah, who wants to wear a bucket on their head to play a game? Exactly. Although there were clearly a lot of problems with Google Glass, it's obvious when you look at an app like this that AR has incredible potential. As soon as the technology is ready for the breakthrough hardware, the world is going to fall in love with what it can do.


And developers like Nexus will be ready? It certainly looks like it. Apps like '1600' are helping to pave the way as they continue the process of demonstrating the potential of AR to storytellers and other content providers. This sector is crying out for the imagination of our most creative people... once they find ways to use AR then you can see how this technology will become part of all our lives.

Stories

STRANGELOVE FOR TUBBY BROTHER AND FLASH FACTORY.

StrangeLove have made a double signing: filial duo Tubby Brother and Marco Prestini, aka Flash Factory.


ARNO SALTERS IS RIFF RAFF

Riff Raff have signed multi-talented director Arno Salters to their roster.


NUR CASADEVALL ENLISTS WITH COLONEL BLIMP.

Colonel Blimp have signed Barcelona-based director and photographer Nur Casadevall for UK representation.


BIG EVENTS TO CELEBRATE THE IPA'S CENTENARY.

The IPA is celebrating its 100th birthday in style with a series of impressive events.


HENRY MASON'S BOLD NEW REEL.

Director Henry Mason is now being represented by BOLD, and that gave us the excuse to catch with him in Australia.


JOHN MCAVOY'S TALE OF REDEMPTION

At the latest of Just So's screenings exploring the realm of influence the audience was captivated by John McAvoy's extraordinary story of redemption.


SID ROBERSON: AN APPRECIATION.

Sid Roberson was a giant in every sense of the word and his loss has been keenly felt.


RODRIGO GARCIA SAIZ JOINS MINDSEYE

Rodrigo Garcia Saiz joins MindsEye for representation in the UK.


BRET EASTON ELLIS IS A DEVIL YOU KNOW.

Author Bret Easton Ellis has turned his hand to directing lately and - through US production company The Devil You Know - he's available for TV commercials.


DP NICK MORRIS JOINS VISION.

Vision have added cinematographer and all-round creative spark Nick Morris to their Emerging Talent roster.


GENEVIEVE SHEPPARD ARRIVES AT BRF

BRF’s recruitment drive continues with the signing of Genevieve Sheppard as their new Executive Producer and Head of Production.


DANIEL HOPE IS AN AARDMAN

Aardman Animation have signed Amsterdam based animation director Daniel Hope.


BRINGING HOME THE BAFTA

Congratulations to the team behind 'Home' who brought home the BAFTA for Best Short Film.


BACK 'THE WAY BACK'

A trio of creatives at Grey London have set up a KickStarter to help them fund an ambitious project which aims to use VR to boost those affected by affected by dementia and Alzheimer’s.


NEXUS BRINGS THE GRUFFALO TO LIFE

Nexus debut an app which brings the beloved children's character to life.


JEFF LABBÉ JOINS FURLINED IN THE US

Commercial director Jeff Labbé has joined Furlined for US representation.


ALEX BOUTELL HAS A TANTRUM

The notoriously small and selective tantrum have brought a new director into the fold.


LUCAS BORRÁS IS A NERD

Internationally renowned director Lucas Borrás joins Nerd for UK representation.


REPORT FROM THE SUPER BOWL ARMCHAIR

While the New England Patriots earned an historic 34-28 comeback victory, there were also some commercials broadcast during this year’s Super Bowl. Just how we like it!


FREEFOLK BECOME NEW YORK FOLK

Freefolk are ready to embark on their US adventure as they open their New York office.


ADAM WITTEN GETS A WORK PROMOTION

Work Editorial promote director turned editor Adam Witten to their roster.


MONTHLY CRAFTWORKS ARE A GO GO

The first CraftWorks of 2017 drew an audience of around one-and-a-half million to hear an excellent line-up talking about what they do and how they do it.


THEY'RE FRIENDS ELECTRIC

Friend Electric is a new sister company to the Electric Theatre Collective.


MICHAEL LAWRENCE JOINS WANDA LONDON

It’s a pretty picture at Wanda London as they welcome director and photographer Michael Lawrence to their roster.


BORJA LÓPEZ DÍAZ HAS A VISION

Vision have added accomplished DoP Borja López Díaz to their roster.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.