David Reviews

 Biting the hand that feeds us since 2002.

NEXUS'S WHITE HOUSE MAGIC

Not everything goes to plan. When Nexus were asked to devise an augmented reality experience to mark the end of President Obama's eight years in the White House, no one could have anticipated that worries about his successor would completely overshadow the valedictory mood.

With Donald Trump taking residence of the venerable building in mid-January, an extra layer of poignancy has been added to any celebration of the departing President.

Nonetheless, we have to salute the unbelievable ingenuity of the app developed by Nexus and we urge you to take a look at it yourself as nothing we can say will do justice to its cleverness.


I bet it's really complicated. It isn't. All you need is a dollar bill and a mobile phone. If you don't have a dollar bill then you can print one. Then download an app called '1600' and - after giving it permission to use your camera - point it at the dollar bill.


Okay, I can handle that. I'll wait here while you get it done.


Whoa...! What the...! What sorcery is this? We thought you'd be impressed.


I can literally move the phone around as I'm watching and change my point of view... how is that even possible? Great strides are being taken in this realm and this is a fantastic demonstration of its possibilities. The great thing about augmented reality (AR) is that you don't have to surrender your sense of what's happening around you. This is something that is going to ensure virtual reality - AR's better known variant - will remain a niche pursuit.


Yeah, who wants to wear a bucket on their head to play a game? Exactly. Although there were clearly a lot of problems with Google Glass, it's obvious when you look at an app like this that AR has incredible potential. As soon as the technology is ready for the breakthrough hardware, the world is going to fall in love with what it can do.


And developers like Nexus will be ready? It certainly looks like it. Apps like '1600' are helping to pave the way as they continue the process of demonstrating the potential of AR to storytellers and other content providers. This sector is crying out for the imagination of our most creative people... once they find ways to use AR then you can see how this technology will become part of all our lives.

Stories

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BOSCH PEPS UP FRIEND LONDON

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TOM NOAKES FLOCKS TO PRETTYBIRD.

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ALEX TURNER ARRIVES AT FAT LEMON.

Commercial director and documentary filmmaker Alex Turner has joined Fat Lemonís carefully assembled roster for representation.


ANDREA JADE COLOMB IS AN OUTSIDER

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EVERYTHING'S HUNKYDORY FOR MARY-SUE MASSON

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IT'S ACADEMIC FOR DORIAN & DANIEL.

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SYLVAIN CHOMET JOINS DIRTY FILMS AND HUSH.

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PARK VILLAGE SIGNS JAKE JELICICH

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NICK BALL IS MR CHRISTMAS

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HOTSPUR & ARGYLE'S CHRIS SHEPHERD HONOURED AT LIA FESTIVAL.

Chris Shepherd is the London International Animation Festival's special opening night guest.


NEXUS'S WHITE HOUSE MAGIC

The clever boffins at Nexus Studios have created an incredible AR experience to say celebrate eight years of the Obamas.


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A CULTURE SHOCK AT MOXIE PICTURES.

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ANDREA KAPOS DRAWS ON DARK ENERGY

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STRANGELOVE IS ALL AROUND GREG HACKETT.

After launching earlier this year, StrangeLove are pleased to announce a new addition to their core roster: intrepid filmmaker Greg Hackett.


76 SNARE WOLF&LAMM

76 in London have become the UK representatives for German directing duo Wolf&Lamm.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.