David Reviews

 Biting the hand that feeds us since 2002.

NEXUS'S WHITE HOUSE MAGIC

Not everything goes to plan. When Nexus were asked to devise an augmented reality experience to mark the end of President Obama's eight years in the White House, no one could have anticipated that worries about his successor would completely overshadow the valedictory mood.

With Donald Trump taking residence of the venerable building in mid-January, an extra layer of poignancy has been added to any celebration of the departing President.

Nonetheless, we have to salute the unbelievable ingenuity of the app developed by Nexus and we urge you to take a look at it yourself as nothing we can say will do justice to its cleverness.


I bet it's really complicated. It isn't. All you need is a dollar bill and a mobile phone. If you don't have a dollar bill then you can print one. Then download an app called '1600' and - after giving it permission to use your camera - point it at the dollar bill.


Okay, I can handle that. I'll wait here while you get it done.


Whoa...! What the...! What sorcery is this? We thought you'd be impressed.


I can literally move the phone around as I'm watching and change my point of view... how is that even possible? Great strides are being taken in this realm and this is a fantastic demonstration of its possibilities. The great thing about augmented reality (AR) is that you don't have to surrender your sense of what's happening around you. This is something that is going to ensure virtual reality - AR's better known variant - will remain a niche pursuit.


Yeah, who wants to wear a bucket on their head to play a game? Exactly. Although there were clearly a lot of problems with Google Glass, it's obvious when you look at an app like this that AR has incredible potential. As soon as the technology is ready for the breakthrough hardware, the world is going to fall in love with what it can do.


And developers like Nexus will be ready? It certainly looks like it. Apps like '1600' are helping to pave the way as they continue the process of demonstrating the potential of AR to storytellers and other content providers. This sector is crying out for the imagination of our most creative people... once they find ways to use AR then you can see how this technology will become part of all our lives.

Stories

JOAKIM REVEMAN JOINS ANOTHER FILM COMPANY.

Swedish-born director Joakim Reveman has joined Another Film Company for UK representation.


BOARD TO DEATH.

1stAveMachine's Baz takes board games over to the dark side in his new feature film, 'Game of Death'.


BOB MEETS BARE.

Bare Films have added brand spanking new comedy collective Bob to their roster.


DREW LIGHTFOOT IS NOT TO SCALE

Not To Scale have signed award-winning Canadian director and animator Drew Lightfoot to their roster.


TIM & JOE GO NATIONWIDE FOR EXPEDIA & VISIT BRITAIN.

Expedia invite tourists and wanderlusters on a countrywide stroll thanks to this interactive addition to Visit Britain’s #OMGB campaign.


JACOB JOHN HARMER JOINS ACNE.

Acne have added Jacob John Harmer to their technically accomplished roster.


THE GLITTERING PRIZES. PODCAST.

Advertising people notoriously festoon themselves with prizes but does this help to improve the work? DAVID asked Mark Denton, Paul Burke and Emer Stamp.


RASMUS HEISE HAS A VISION.

Vision have signed Oscar-winning DoP Rasmus Heise to their roster.


RATTLING STICK GETS FROSTY

Acclaimed director James Frost has signed to Rattling Stick's global roster.


CHRISTIAN BEVILACQUA IS BACK IN TOWN.

Director Christian Bevilacqua recently signed with Hunky Dory with an eye on their strength in the UK market.


THE MORNING AFTER... FEBRUARY'S CRAFTWORKS

The morning after February's CraftWorks, Jason Stone was joined by Sarah Clift, Elisa Chami-Castaldi and Charlie Crompton to talk through the event.


EWEN SPENCER JOINS MY ACCOMPLICE

Photographer, documentary filmmaker, and all-round culture fiend Ewen Spencer has joined My Accomplice for commercial representation.


SAMUEL BENNETTS JOINS UNIT9

UNIT9 have signed Aussie director Samuel Bennetts for UK representation.


FUN & LEARNING AT CRAFTWORKS

There were twenty-two panellists across five segments at February's CraftWorks.


BO MIROSSENI JOINS BURNING REEL.

Burning Reel ensure the UK receives some California sunshine courtesy of new signing Bo Mirosseni.


AN HOUR WITH ALMA HAR'EL

Our latest podcast was recorded the day after the London première of Alma Har'el's second documentary feature 'Lovetrue'.


STRANGELOVE FOR TUBBY BROTHER AND FLASH FACTORY.

StrangeLove have made a double signing: filial duo Tubby Brother and Marco Prestini, aka Flash Factory.


ARNO SALTERS IS RIFF RAFF

Riff Raff have signed multi-talented director Arno Salters to their roster.


NUR CASADEVALL ENLISTS WITH COLONEL BLIMP.

Colonel Blimp have signed Barcelona-based director and photographer Nur Casadevall for UK representation.


BIG EVENTS TO CELEBRATE THE IPA'S CENTENARY.

The IPA is celebrating its 100th birthday in style with a series of impressive events.


HENRY MASON'S BOLD NEW REEL.

Director Henry Mason is now being represented by BOLD, and that gave us the excuse to catch with him in Australia.


JOHN MCAVOY'S TALE OF REDEMPTION

At the latest of Just So's screenings exploring the realm of influence the audience was captivated by John McAvoy's extraordinary story of redemption.


SID ROBERSON: AN APPRECIATION.

Sid Roberson was a giant in every sense of the word and his loss has been keenly felt.


RODRIGO GARCIA SAIZ JOINS MINDSEYE

Rodrigo Garcia Saiz joins MindsEye for representation in the UK.


BRET EASTON ELLIS IS A DEVIL YOU KNOW.

Author Bret Easton Ellis has turned his hand to directing lately and - through US production company The Devil You Know - he's available for TV commercials.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.