David Reviews

 Biting the hand that feeds us since 2002.

REPORT FROM THE SUPER BOWL ARMCHAIR

If you went to bed with the score 28-3 to the Atlanta Falcons, you missed a fair bit. While the New England Patriots earned a historic 34-28 comeback victory, there were also some commercials broadcast during this year’s Super Bowl. Just how we like it!

This year’s gridiron showpiece came as welcome relief from recent events. While the focus was on entertainment, certain ads made subtle and not-so-subtle nods to issues such as immigration, equality, and race.

Here are a handful of the commercials that advertisers are hoping will offer a return on their astronomical costs.


1. Audi




Directed by Somesuch’s Aoife McArdle, Audi’s Super Bowl ad depicts a soapbox racer enduring a bruising race to the finish line as her father ponders what kind of world he wants her to live in - one where her triumphs gain just rewards.

Covering gender equality and fair pay is bound to provoke a reaction. Just check out the ad's YouTube comments. It’s a timely communication from the car manufacturer, however, and McArdle’s impressive treatment drives home Audi’s message.


2. Honda





This offers a neat twist on celebrity-heavy Super Bowl ads. Various stars including Amy Steve Carell, Robert Redford, and Viola Davis make the brave choice to let their yearbook photos be used. Just a friendly warning: you can’t unsee Carell’s high school moustache. Each contribution reminds us we’ve all got to start somewhere, and the brand suggests their success stems from humble beginnings.


3. Intel





Deflategate and a “friendship” with Donald Trump hasn’t done Tom Brady too much harm. After all, he’s now a five-time Super Bowl winner. The computing giant even makes the little moments in Brady’s life seems epic with an eye-catching demonstration of their 360-degree replay technology. It seems to have limited use for everyday computer users, but at least we know Brady never lets a pancake go to waste.


4. TurboTax





Even Humpty Dumpty has to make sure his tax affairs are in order. The scrambled egg seeks tax advice from his hospital bed. There’s a lovely/grim moment when Humpty starts bleeding yolk. We never got that detail in the nursery rhyme. It’s a fantastical way of promoting convenient tax returns, albeit with an enjoyably droll edge.


5. Snickers





The chocolate bar’s third consecutive Super Bowl ad is a disaster in the best possible way. Adam Driver’s efforts to create a Western are foiled by dodgy squibs and the entire set collapsing around him. It’s a textbook calamity, and it chimes well with the brand’s long-running belief that things go Pete Tong on an empty stomach.


6. Bai





Christopher Walken delivers a quintessentially Walken take on NSYNC’s ‘Bye Bye Bye’. The actor turns the boy band’s hit track into something even more intense. Justin Timberlake’s equally deadpan reaction either suggests Walken has butchered his song, or elevated it to new levels. Should provide a potent nostalgia hit.


7. 84 Lumber





This ad hit a brick wall, if you will. The broadcast version of this mother and daughter saga suffered a late edit, asking viewers to visit the lumber brand’s website for the conclusion. Why the drama? Well, the ending involves a giant wall between Mexico and the United States. This reflects the difficulties faced by advertisers in this testing political climate.

News

NUR CASADEVALL ENLISTS WITH COLONEL BLIMP.

Colonel Blimp have signed Barcelona-based director and photographer Nur Casadevall for UK representation.


BIG EVENTS TO CELEBRATE THE IPA'S CENTENARY.

The IPA is celebrating its 100th birthday in style with a series of impressive events.


HENRY MASON'S BOLD NEW REEL.

Director Henry Mason is now being represented by BOLD, and that gave us the excuse to catch with him in Australia.


JOHN MCAVOY'S TALE OF REDEMPTION

At the latest of Just So's screenings exploring the realm of influence the audience was captivated by John McAvoy's extraordinary story of redemption.


SID ROBERSON: AN APPRECIATION.

Sid Roberson was a giant in every sense of the word and his loss has been keenly felt.


RODRIGO GARCIA SAIZ JOINS MINDSEYE

Rodrigo Garcia Saiz joins MindsEye for representation in the UK.


BRET EASTON ELLIS IS A DEVIL YOU KNOW.

Author Bret Easton Ellis has turned his hand to directing lately and - through US production company The Devil You Know - he's available for TV commercials.


DP NICK MORRIS JOINS VISION.

Vision have added cinematographer and all-round creative spark Nick Morris to their Emerging Talent roster.


GENEVIEVE SHEPPARD ARRIVES AT BRF

BRF’s recruitment drive continues with the signing of Genevieve Sheppard as their new Executive Producer and Head of Production.


DANIEL HOPE IS AN AARDMAN

Aardman Animation have signed Amsterdam based animation director Daniel Hope.


BRINGING HOME THE BAFTA

Congratulations to the team behind 'Home' who brought home the BAFTA for Best Short Film.


BACK 'THE WAY BACK'

A trio of creatives at Grey London have set up a KickStarter to help them fund an ambitious project which aims to use VR to boost those affected by affected by dementia and Alzheimer’s.


NEXUS BRINGS THE GRUFFALO TO LIFE

Nexus debut an app which brings the beloved children's character to life.


JEFF LABBÉ JOINS FURLINED IN THE US

Commercial director Jeff Labbé has joined Furlined for US representation.


ALEX BOUTELL HAS A TANTRUM

The notoriously small and selective tantrum have brought a new director into the fold.


LUCAS BORRÁS IS A NERD

Internationally renowned director Lucas Borrás joins Nerd for UK representation.


REPORT FROM THE SUPER BOWL ARMCHAIR

While the New England Patriots earned an historic 34-28 comeback victory, there were also some commercials broadcast during this year’s Super Bowl. Just how we like it!


FREEFOLK BECOME NEW YORK FOLK

Freefolk are ready to embark on their US adventure as they open their New York office.


ADAM WITTEN GETS A WORK PROMOTION

Work Editorial promote director turned editor Adam Witten to their roster.


MONTHLY CRAFTWORKS ARE A GO GO

The first CraftWorks of 2017 drew an audience of around one-and-a-half million to hear an excellent line-up talking about what they do and how they do it.


THEY'RE FRIENDS ELECTRIC

Friend Electric is a new sister company to the Electric Theatre Collective.


MICHAEL LAWRENCE JOINS WANDA LONDON

It’s a pretty picture at Wanda London as they welcome director and photographer Michael Lawrence to their roster.


BORJA LÓPEZ DÍAZ HAS A VISION

Vision have added accomplished DoP Borja López Díaz to their roster.


BRF SIGNS NATASHA KHAN

BRF make their first new signing since rebranding at the start of the year: director Natasha Khan.


NEXUS AND EVAN BOEHM CREATE BUBBLE TROUBLE.

Nexus Studios's Evan Boehm explores the dark side of fizzy pop in a new interactive tale.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.