David Reviews

 Biting the hand that feeds us since 2002.

BACK 'THE WAYBACK'

A trio of creatives at Grey London have set up a KickStarter to help them fund an ambitious project which aims to use VR to boost those affected by affected by dementia and Alzheimer’s.

Dan Cole, Andy Garnett and Howard Green have each seen the impact of these debilitating conditions at close quarters and - after learning more about how symptoms can be ameliorated by triggering personal memories - they decided to figure out how they could use technology to create a form of therapy.


Sounds intriguing... what's the plan? The idea is to create a number of immersive experiences designed to prompt positive memories from the past. The pilot project will recreate a 1953 street party celebrating Elizabeth II's coronation.


And this has been shown to help? You may recall a Channel 4 documentary called 'Dementiaville' which took patients back to the past using a different technique. It achieved remarkable outcomes.

Dr David Sheard, founder of Dementia Care Matters, was a consultant on that series and he has been advising 'The Wayback' on their project.


Recalling the past is one of the ways we can create new positive moments for people living with dementia.

 ”


Is it a cure? It provides respite from the symptoms but, sadly, it's not a cure.

Before embarking on the project, Cole, Garnett and Green visited Huntington House - a progressive care home for those living with Dementia - to see how patients would respond to holding cardboard VR sets to their faces.

They were extremely pleased with the results which demonstrated that none of the patients were intimidated or distressed by a trial of the equipment.

Better still, some were so engaged by the experience that they began speaking joyfully about their early memories.


How much are they hoping to raise? The Kickstarter aims to raise £35,000 to film the Coronation street party experience.


That doesn't seem a lot. It wouldn't be nearly enough for a project like this if it weren't for the people who've pledged their time, expertise and equipment for free.

Both Thomas Thomas Films and MPC London have given the project their backing which is an enormous boon.


How can I help? With less than half the money raised at the time of writing, the most effective contribution you can make is financial.

As with all KickStarter projects, The Wayback will not receive any of the money unless the full amount is pledged so please support this amazing endeavour by giving what you can.

You can find out more about the project and discover what rewards are available to contributors by clicking on this link.

Jason Stone of DAVID REVIEWS will be talking to some of those behind this project at the next CraftWorks event on 27th February.

News

CARLOS FONT CLOS AT TOP SPEADE.

Speade add some Spanish zest to their editing roster courtesy of Carlos Font Clos.


THE VAGINA DIALOGUES

Caroline Pay is joining forces with VIcki Maguire at Grey London which is currently enjoying a hundred days of Valenstein & Fatt.


BACK TO THE FUTURE

DAVID REVIEWS has gone back to its roots by introducing a new feature for its subscribers... virtual DVDs.


HOMESPUN YARNS 2017

Homespun Yarns' call for entries was announced at March's CraftWorks show and a few days later, we recorded a special podcast with Tim Hardy, Dan Collins and Thomas Ralph.


APRIL FOOLS 2017

Every year April Fools Day provides an opportunity for brands to show their 'fun' side... but it's a bit of a minefield, to say the least.


JACOB HINMON JOINS UNIT9.

Jacob Hinmon has joined UNIT9's commercial roster for worldwide representation.


MIKE LEE THOMAS BECOMES ONE OF PG'S TIPS FOR THE FUTURE.

Director Mike Lee Thomas has joined the roster at Pundersons Gardens.


THE MORNING AFTER... MARCH'S CRAFTWORKS

Listen to Kate Dale, Jane Bolton and Will Cohen waxing lyrically about last week's CraftWorks.


JULIA KNIGHT GETS TO WORK.

Cultured editor Julia Knight has become the latest addition to Work's roster.


JOAKIM REVEMAN JOINS ANOTHER FILM COMPANY.

Swedish-born director Joakim Reveman has joined Another Film Company for UK representation.


BOARD TO DEATH.

1stAveMachine's Baz takes board games over to the dark side in his new feature film, 'Game of Death'.


BOB MEETS BARE.

Bare Films have added brand spanking new comedy collective Bob to their roster.


DREW LIGHTFOOT IS NOT TO SCALE

Not To Scale have signed award-winning Canadian director and animator Drew Lightfoot to their roster.


TIM & JOE GO NATIONWIDE FOR EXPEDIA & VISIT BRITAIN.

Expedia invite tourists and wanderlusters on a countrywide stroll thanks to this interactive addition to Visit Britain’s #OMGB campaign.


JACOB JOHN HARMER JOINS ACNE.

Acne have added Jacob John Harmer to their technically accomplished roster.


THE GLITTERING PRIZES. PODCAST.

Advertising people notoriously festoon themselves with prizes but does this help to improve the work? DAVID asked Mark Denton, Paul Burke and Emer Stamp.


RASMUS HEISE HAS A VISION.

Vision have signed Oscar-winning DoP Rasmus Heise to their roster.


RATTLING STICK GETS FROSTY

Acclaimed director James Frost has signed to Rattling Stick's global roster.


CHRISTIAN BEVILACQUA IS BACK IN TOWN.

Director Christian Bevilacqua recently signed with Hunky Dory with an eye on their strength in the UK market.


THE MORNING AFTER... FEBRUARY'S CRAFTWORKS

The morning after February's CraftWorks, Jason Stone was joined by Sarah Clift, Elisa Chami-Castaldi and Charlie Crompton to talk through the event.


EWEN SPENCER JOINS MY ACCOMPLICE

Photographer, documentary filmmaker, and all-round culture fiend Ewen Spencer has joined My Accomplice for commercial representation.


SAMUEL BENNETTS JOINS UNIT9

UNIT9 have signed Aussie director Samuel Bennetts for UK representation.


FUN & LEARNING AT CRAFTWORKS

There were twenty-two panellists across five segments at February's CraftWorks.


BO MIROSSENI JOINS BURNING REEL.

Burning Reel ensure the UK receives some California sunshine courtesy of new signing Bo Mirosseni.


AN HOUR WITH ALMA HAR'EL

Our latest podcast was recorded the day after the London première of Alma Har'el's second documentary feature 'Lovetrue'.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.