David Reviews

 Biting the hand that feeds us since 2002.

PLAYING CHICKEN WITH KFC.

KFC aim to bring couch gaming back to the fore with an online campaign pitting some of the UK’s top gamers and grime artists against one another. So what’s led the fast food giant to turn matchmaker?

The rise of online gaming has threatened to leave good old fashioned ‘couch co-op’ behind. According to BBH’s data miners, over thirty-million gamers play on their own. It’s something of a misnomer; broadband and headsets mean players are in conversation with friends and strangers from all over the globe. Still, it’s a far cry from bringing controllers round your mate’s house for some friendly (ish) competition.

A gamer's paradise.  

To demonstrate, YouTube gamers Ali-A, Clare Siobhan, miniminter, and JMX take on grime acts Big Nastie, P Money, Novelist, and D Double E at the likes of Pro Evolution Soccer and Tekken 7 in a specially-built 'arena'.

The accompanying highlights reel shows the competitors treated to a gamer’s dream: a customized ‘Colonel’s Couch’ complete with bucket holders, refillable drinks, chip trays, speakers, reactive lights, and wet wipe dispensers. After all, everyone wants a clean victory.


And the grand prize? A lifetime’s supply of KFC. To think inputting your initials (rude or otherwise) on the high score screen used to be the Holy Grail.


It’s reassuring to see that even when doing a live stream event, it’s still high level production values, preparation, and craft that makes it a success.

 ”

The brand has tapped into the popularity of Let’s Play and live streaming by hosting the event on Twitch and Facebook Live. The live stream reached around 2.7 million viewers, which is a high score in anyone’s book.

BBH Creative Director Hamish Pinnell believes content such as this is organised fun in the best possible way. He says: “It’s reassuring to see that even when doing a live stream event, it’s still high level production values, preparation, and craft that makes it a success. Keep an eye out for the next one.”

Graphical leaps mean splitting the action poses new challenges.  

Will it help inspire a couch gaming renaissance? Gamers raised on the likes of GoldenEye 007 and Halo have noticed a recent decline in split-screen functionality, with the latter’s most recent entry omitting it for technical reasons.

However, the desire for couch gaming remains strong with fighting, sports, and retro-influenced games scratching the itch. KFC believes there should always be a tangible aspect to playing with friends, and this light-hearted piece of work provides food for thought… with an extra emphasis on food.

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CARLOS FONT CLOS AT TOP SPEADE.

Speade add some Spanish zest to their editing roster courtesy of Carlos Font Clos.


THE VAGINA DIALOGUES

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BACK TO THE FUTURE

DAVID REVIEWS has gone back to its roots by introducing a new feature for its subscribers... virtual DVDs.


HOMESPUN YARNS 2017

Homespun Yarns' call for entries was announced at March's CraftWorks show and a few days later, we recorded a special podcast with Tim Hardy, Dan Collins and Thomas Ralph.


APRIL FOOLS 2017

Every year April Fools Day provides an opportunity for brands to show their 'fun' side... but it's a bit of a minefield, to say the least.


JACOB HINMON JOINS UNIT9.

Jacob Hinmon has joined UNIT9's commercial roster for worldwide representation.


MIKE LEE THOMAS BECOMES ONE OF PG'S TIPS FOR THE FUTURE.

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THE MORNING AFTER... MARCH'S CRAFTWORKS

Listen to Kate Dale, Jane Bolton and Will Cohen waxing lyrically about last week's CraftWorks.


JULIA KNIGHT GETS TO WORK.

Cultured editor Julia Knight has become the latest addition to Work's roster.


JOAKIM REVEMAN JOINS ANOTHER FILM COMPANY.

Swedish-born director Joakim Reveman has joined Another Film Company for UK representation.


BOARD TO DEATH.

1stAveMachine's Baz takes board games over to the dark side in his new feature film, 'Game of Death'.


BOB MEETS BARE.

Bare Films have added brand spanking new comedy collective Bob to their roster.


DREW LIGHTFOOT IS NOT TO SCALE

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TIM & JOE GO NATIONWIDE FOR EXPEDIA & VISIT BRITAIN.

Expedia invite tourists and wanderlusters on a countrywide stroll thanks to this interactive addition to Visit Britain’s #OMGB campaign.


JACOB JOHN HARMER JOINS ACNE.

Acne have added Jacob John Harmer to their technically accomplished roster.


THE GLITTERING PRIZES. PODCAST.

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RASMUS HEISE HAS A VISION.

Vision have signed Oscar-winning DoP Rasmus Heise to their roster.


RATTLING STICK GETS FROSTY

Acclaimed director James Frost has signed to Rattling Stick's global roster.


CHRISTIAN BEVILACQUA IS BACK IN TOWN.

Director Christian Bevilacqua recently signed with Hunky Dory with an eye on their strength in the UK market.


THE MORNING AFTER... FEBRUARY'S CRAFTWORKS

The morning after February's CraftWorks, Jason Stone was joined by Sarah Clift, Elisa Chami-Castaldi and Charlie Crompton to talk through the event.


EWEN SPENCER JOINS MY ACCOMPLICE

Photographer, documentary filmmaker, and all-round culture fiend Ewen Spencer has joined My Accomplice for commercial representation.


SAMUEL BENNETTS JOINS UNIT9

UNIT9 have signed Aussie director Samuel Bennetts for UK representation.


FUN & LEARNING AT CRAFTWORKS

There were twenty-two panellists across five segments at February's CraftWorks.


BO MIROSSENI JOINS BURNING REEL.

Burning Reel ensure the UK receives some California sunshine courtesy of new signing Bo Mirosseni.


AN HOUR WITH ALMA HAR'EL

Our latest podcast was recorded the day after the London première of Alma Har'el's second documentary feature 'Lovetrue'.


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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.