David Reviews

 Biting the hand that feeds us since 2002.

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On This Day

McDonald's
"Love"
20s
26 Mar 2009
This reassuring Irish ad is one of a series for the fast food giant reminds us that while some things might change their food doesn't. In this ad a man wrongly thinks he's in luck when the new woman in his life goes to the bathroom to slip into something more comfortable

Warburtons
"Take Off"
60s
26 Mar 2010
This marvellous piece of hokum for Warburtons shows one of the delivery men receiving the best wishes of everyone who works in the bakery in a style that's reminiscent of a Battle of Britain pilot about to take off into the skies during World War II.

Somersby
"Apps"
60s
26 Mar 2013
Smart, gently funny ad for a new cider shows the product being launched as the latest must-have in a different kind of apple store to the one we're familiar with. Full of clever little jokes, it ends on the notion that "it works perfectly in direct sunlight" and is more apples than apps. Great way to introduce a premium cider.

O2
"Refresh"
60s
26 Mar 2015
This smart commercial for O2 confidently asserts that their customers are benefiting in a change to mobile phone contracts. The campaign's dog-envying cat commands our attention as he struts down the street a la John Travolta in Saturday Night Fever.

Colman's
"Leaving Home"
30s
26 Mar 2015
This mustard really ought to be called 'English Reserve' as - to judge by this commercial - that's what it's helping to offset in the depicted scenario. A family's oldest son is heading to university and as his parents prepare a farewell meal, their minds are full of thoughts about the departing adolescent and his new adventure.

Australia
"Where The Bloody Hell Are You?"
30s
26 Mar 2006
This ad works. It's easy to make Australia look beautiful because it is. But then even Luxembourg would look good if a film crew knew what it was doing. So the insolent "so where the bloody hell are you?" tagline which challenges the consumer to visit it pretty inspired.

IBM
"I'm Not Like Everybody Else"
30s
26 Mar 2006
Like a cross between an REM video and a KFC ad, there is something compelling about the singing in this commercial. There's also something very interesting a brand whose legacy is bland dependability advertising itself as a rebel brand for malcontents.

Lurpak
"The Potato"
30s
26 Mar 2007
A stylishly made tribute to the potato which urges us to show it some respect by cooking it in the oven instead of bunging it in the microwave. Now, we feel sure there was a tremendous fuss last year when new rules forbade ads from showing butter melting on a baked potato... huh?

Brantano
"Slingback Synapse"
40s
26 Mar 2007
According to this tongue-in-cheek ad, Anne-Marie Brantano should be mentioned in the same breath as Freud and Jung because of her discovery of the slingback synapse - the part of the female brain which makes women behave irrationally around shoes. And we thought it was because they're daft.

Channel 4
"Dubai"
40s
26 Mar 2007
the most subtle yet in Channel 4's clever idents where the familiar '4' is to be found once objects are lined up by the camera's perspective. This looks like the extraordinary building site that is Dubai as seen from a passing helicopter and if you didn't know to look for the '4' you might not see it.

Virgin Rail
"Wembley"
20s
26 Mar 2007
Virgin Rail are quick on the draw following last weekend's first competitive match at the new Wembley Stadium to depict the new structure and suggest their trains are the best way of getting there. Mind you, thanks to the tardy Aussie builders, presumably they've had this ready for a while.

Carbon Reduction
"Suicide"
40s
26 Mar 2007
One of the two winners of Draw Pictures's Adma competition which sought to find ways of injecting ideology into advertising has a man discovering a change to a more environmentally-friendly fuel can make a bigger difference than he possibly imagined.

Carbon Reduction
"Sand"
60s
26 Mar 2007
The second of the two winners of the competition organised by Draw Pictures to inject ideology into advertising depicts a journey by a dragonfly across a beach where it lingers for a moment by a human footprint. When the waves wash over it, we expect the footprint to wash away... but it doesn't.

Sainsbury's
"Fiver"
30s
26 Mar 2008
This commercial appears to take the idea of a celebrity being stalked by a member of the general public and turning it on its head. Jamie Oliver presses his assistance upon a hapless woman in a Sainsbury's supermarket and, before we know where we are, he's in her kitchen. Frightening.

Goodfella's
"Research"
30s
26 Mar 2008
A young man at a school reunion explains to one of his former classmates that he works for a pizza company. He has the perfect riposte as he is taunted for being 'a pizza delivery boy' as it emerges that his job is to research new toppings and he has a beautiful Italian girlfriend to boot.

McDonald's
"Job"
30s
26 Mar 2009
The transience of the modern job market is the subject of this ad for McDonald's which seeks to reassure us that at least the food they offer can be relied on. A man finds himself promoted and then superseded in less time than it takes to eat a Big Mac.

McDonald's
"Flares"
30s
26 Mar 2009
The vagaries of fashion are the target of this ad for McDonald's which seeks to reassure us that they are the one constant in our lives. A young woman finds that her flares are fashionable so briefly that she's being ridiculed before she's got home with them.

Chessington World Of Adventures
"Wild Asia"
30s
26 Mar 2010
A hooded figure reveals that there's a new ride at Chessington World of Adventures called Wild Asia. Although he's somewhat foreboding there's no way this snake-based attraction can be quite as scary as what's on offer at Thorpe Park.

Marks & Spencer
"Just Because"
40s
26 Mar 2010
A charming commercial for M & S to launch the post-Food Porn era. Caroline Quentin talks about the things that make Easter special for her. Sweet as it is, it's unlikely to derail the juggernaut of publicity surrounding the new Waitrose work.

Carte Noire
"Transformation"
30s
26 Mar 2012
When a woman complains to her husband that he looks like a slob after he offers her a coffee, he's transformed into a silky smooth metrosexual carrying the advertised product on a tray. Her dog is similarly upgraded and it's all down to Carte Noire... apparently.

Direct Line
"Fist Bump"
30s
26 Mar 2012
More silliness from Chris Addison et al. As usual The Thick Of It regular is baffled by the behaviour of his customers... even more so when the offer of a friendly fist bump is withdrawn by Darren Boyd's character in order to embarrass him.

Next
"Do You Want It All?"
40s
26 Mar 2013
New furnishings bought from Next appear to have arrived in the home of a Hogwarts graduate as they move into place with no apparent effort. Unlike the couple squaring up to each other in the most recent Ikea ad, this pair already seem to know each other and are happily putting together their dream home.

E45
"Hooked"
30s
26 Mar 2013
Girl alone, sitting on a chair, tells us about her addiction... "It started with a small dose... I immediately liked it" - but guess what: she's talking about being hooked on E45 cream. This isn't perfect by any means but it's nonetheless gratifying to see something different being attempted in a market sector where the advertising is so conservative that it's been trapped in a timewarp since 1973.

Foster's
"Soirée"
30s
26 Mar 2013
Another lovely addition to the blokey campaign. An Aussie chap calls the Fosters helpline about the etiquette of men meeting and greeting each other at a French soirée. On being given advice regarding the acceptability of kissing, handshaking and hugging, he decides on the appropriate course of action when brought a beer.

Lidl
"Martin"
30s
26 Mar 2014
Another of the amusing ads for Lidl which suggest the prices available at the supermarket are so impressive that you won't be able to absorb any other information. In this execution, a woman reveals to her husband that she's thinking of leaving him for 'Martin' but he's more interested in the news that the fine food in front of him was purchased from Lidl.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.