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LVCVA - the Las Vegas Convention & Visitors Authority - might not sound like the most exciting brand to work with. With a name so long it needs an initialism, you’d be forgiven for expecting them to be a little uptight. But their latest campaign, Dress for Vegas, proves the opposite. Rather than taking themselves too seriously, they lean into the city’s iconic mantra: “what happens in Vegas, stays in Vegas.”

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Burberry draws inspiration from Britain’s enduring love of football and the unmistakable atmosphere of match day - whether it’s the touchline energy of a children’s Sunday league game with coaches and parents, or the charged excitement in the stands of a Premier League clash. The ad features a whole host of celebrities but Stephen Graham stands out in particular,

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Gordon Ramsay is a man on a mission... to stop the nation cooking. With 104 102 World Cup matches to be watched, this is no time to be stuck in the kitchen wrestling with pots and pans - you need to be in your living room, stuck in front of your telly, captivated by *checks notes* Qatar's Group B clash with Bosnia and Herzegovina. At least that's what this excellent Uber Eats ad would have us believe.

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In the blink of a dry eye, the Information Age has turned into the Information Overload Age. For better or worse, new mums have access to more advice, more hacks, and more tips and tricks than ever before. Infant and follow-on formula brand SMA wants to show how a glut of information's not all it's cracked up to be in early parenthood.

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Daisy May Cooper brings her distinctive brand of comedy to this ad for the FA's official app which is being launched just ahead of the World Cup – which starts today, in case you haven't heard. Writer-director Ali Dickinson has provided the comedy actress with some lovely bits of business as she tries to promote her own version of the app before, ultimately discovering that it is all in vain because the FA have copied her... again.

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You have to love a commercial where it feels as though each time the client, the agency and the director had the opportunity to play it safe... they went the other way, and this ad for Tesco's Whoosh delivery service is a perfect example.

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Willie Nelson provides the soundtrack for a clever Heinz Tomato Ketchup commercial that condenses a whole day into 60". Scored by the 1978 classic 'All of Me', the ad takes place in a diner where everyone wants a shot at the red stuff. There’s only one glass bottle to go round, however, so it's important to keep a lookout.

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Coca-Cola’s latest commercial brings together José Mourinho, J Balvin, and Peter Drury to capture the full spectrum of emotions the World Cup pours into homes, bars, and streets across the globe. It’s a reminder of football’s unique power to unite millions on the same unpredictable roller-coaster.

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Artist FKJ - also known as French Kiwi Juice, a nod to his French mother and New Zealand father - releases the music video for his track 'Soulmates'. True to the track’s laid-back feel, the visuals mirror its mellow energy. There’s a clear sense of restraint, with much of the video centred on FKJ jamming at home.

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Allwyn, the company behind the National Lottery, has unveiled a new campaign to promote the launch of their new Lotto. While the game remains familiar, there’s a key twist: when players buy online, they now get two chances to win. It’s the biggest change to the game since its launch in 1994, and with improved odds, the number of Lotto millionaires is expected to more than double each year.

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In March, cryptocurrency platform Coinbase released a commercial inspired by low-poly graphics and the behaviour of non-playable characters (NPCs). The brand's latest spot abandons that Playstation/Nintendo 64/Sega Saturn look, but leans further into the idea that consumers have become little more than vessels controlled and programmed by traditional banks.

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Given the symbiotic relationship between the Wimbledon tennis tournament and the BBC - whose coverage is now so smug, DAVID is forced by all the cringe into a foetal position when watching - you'd think that the All England Lawn Tennis and Croquet Club would be content to let the broadcaster promote it, but, no, not for the first time, they've put out their own film... and it's a curiosity, to say the least.

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The Netherlands have never won the World Cup (the clue's sort of in the name). They came close in 1974, 1978, and 2010, but Oranje have yet to claim gold, so to speak. Perhaps the support of both kit maker Nike and Dutch streetwear brand Patta will provide extra motivation over the next few weeks. The tone is set with a film directed by Paul Geusebroek.

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Many American ads like this one for Champion Energy Services remind us of when Ron Burgundy said: 'Boy, that escalated quickly... I mean, that really got out of hand fast.'

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DAVID's in a Sicilian mood at the moment. Mere days after he completed 'Mafia: The Old Country'—a sun-kissed, blood-soaked game set in 1900s Sicily—Canadian singer Charlotte Cardin and director Vincent René-Lortie present a music video set on a small island off the coast of Sicilia. Rather than a tale of moral decay and forbidden love, 'Take Me Back' tells a story about memory and second chances.

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This ad for Royal London expresses a simple idea in a very earnest way, and succeeds in getting it across in a fashion which may well resonate with punters. The advertised insurance company is owned by its customers and to illustrate this, the security guard in a booth at the HQ car park greets everyone who arrives as a boss.