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This is, by far, the best ad in the ongoing series for nationwide starring Dominic West as the unscrupulous boss of a rival bank. There are two reasons for this. First, at the heart of it is a compelling proposition that will attract the attention of viewers and draw them towards the possibility of switching to the advertised building society. Second, the script is a lot less reliant on dad jokes and this has enabled director Brian Buckley to coax a more subtle performance from his star.

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It is a standard narrative device to generate empathy by swapping the victim for the perpetrator in a given situation – many a film highlighting the plight of refugees has done this. Sometimes, it is a questionable idea as it can reinforce the idea that we only have sympathy for our own... but in this striking film for PETA, this trick is used to astonishing effect.

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This wonderfully silly Australian ad for Columbia Sportswear has a park ranger - none other than the late great Steve Irwin's son Robert - agilely making his way through a swampy stretch of bush courtesy of his footwear. He's able to outrun the chasing crocs, that serve here as an absurd representation of both the life-threatening semiaquatic reptiles, abundant in Australia, and an absurd representation of the plastic clogs, abundant wherever people are.

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Rimowa’s latest campaign, 'For a Lifetime of Lives', opens with a trilogy of films centred on a male trumpet player, weaving together moments from his present-day routine with fragments of memory. The storytelling leans into a cinematic subtlety, offering glimpses rather than full explanations, and inviting the audience to piece together his life from what’s shown and what’s left unsaid.

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eBay’s latest commercial makes one thing clear: selling is now free for Australia-based sellers. The message lands quickly, but the film goes further - celebrating eBay's diverse community of sellers. The spot is carried by a guitar-playing lead, whose witty, original lyrics and catchy tune drive the pace and connect seamlessly with the visuals.

Event

In a bid to fund life-extending cancer treatment for Beth Vander, the Girls Who Hike Club and the emPOWER Breakfast have organised a 3.2-mile charity walk on Wednesday 17 June.

New Signing

Young French director Antoine Zago-Honnorat has signed for Pulse Films. When asked what drew him to the company, Zago-Honnorat says: "What has fascinated me about Pulse for years is the range of work across music videos, commercials and fiction. I can't wait to push my projects even further by joining a team of such passionate people."

New Signing

Director and photographer Miles Aldridge has struck a deal with Blink as he returns to the commercial realm. Over the years, Aldridge has worked on spots like 'Factory' for Jean-Paul Gaultier, 'Hendricks' for Habitat, and 'It's Kind of Delicious and Wonderful' for Glenmorangie—now he wants to help even more clients stand out thanks to his Technicolor-meets-film noir aesthetic.

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Whatever the product or service, there's always a catch, right? The man in this 90" Arval commercial thinks so. Like Charlie Kelly in 'It's Always Sunny In Philadelphia', he's spent way too much time alone with his thoughts. The guy's wound up with a conspiracy board he thinks proves the vehicle leasing company has misled consumers—if only his dog, his lawyer, and his family could understand.

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Audio equipment maker JBL marks its eightieth anniversary with a concert of sorts. Conducted by a woman who'd love a crack at the BBC Proms, no doubt, the 'orchestra' is formed of JBL products new and old. From the Jackson-Bell 63 radio to speakers that light up like LED Christmas trees, each device has a part to play in the brand's musical number.

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Anyone who's played 'Fallout 3' remembers Gary… or Gary's many, many clones, that is. One of the game's strangest detours took players into an underground vault populated by deranged experiments who can only say one word: "Gary." It's a brilliant bit of surreal sci-fi horror, and we like to think GrubHub are fans of it, too.

New Signing

Finn McGough is a man on a mission. A director who bleeds 35mm film, McGough wants to "fight the artifice" that's taken hold of the industry and "create environments where spontaneity can emerge". When Mythsmyth heard about McGough's analogue crusade, the company founded by David Edwards and James Bolton reached out right away.

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Carolina Herrera has introduced 212 Men Parfum, the latest addition to its 212 Men line. Described by the brand as a 'woody ambery spicy fragrance for a man who moves on his own terms, driven by pleasure, not expectations.' The campaign leans heavily into that idea, featuring boldly cheeky moments with the male lead confidently strolling through scenes completely nude.

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Agency Wonderhood Studios and director Ben Dean present a Coral commercial that flits between the present day and the decade of big hair, loud clothes, the Sony Walkman, and more.

New Signing

Will and Tim Truesdell—directors and AI tinkerers known for what they like to call a 'daydream aesthetic'—are now on the books at HunkyDory. The brothers use natty visual effects and AI in a way that excites company bigwig John Doris, as he looks for ways to deliver "ambitious, visual-heavy narratives with a human heart and a high-tech edge".

News

As they have in previous years, the Booker Prize is releasing six short films containing excerpts from the nominated books, and the director of 2026's sextet is Park Pictures' Holly Blakey. It is, as always, a fascinating exercise, each filmed sequence may only contain a fragment of the book it represents but, in each case, the essence of the work is somehow distilled.