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The most recent reviews and news stories added to the site.
Energy crisis.

TV Spot

Fans of 'Ghost in the Machine', the 1993 schlocker about a serial killer who possesses household appliances, will appreciate this OVO Energy commercial from agency Saatchi & Saatchi and directors Réalité (Alba Solé and Jason Causse). No one gets burned to death by a hand dryer or cooked by microwave radiation, but the protagonist must run for his life nonetheless.

13 May 2025 - 16:50

In Short

TV Spot

The Guardian
'The Art of Slowing Down with Jack Harries'


This Guardian Labs film is paid for by RM Williams, which explains why there are so many shots of presenter and sustainability advocate Jack Harries's boots.

TV Spot

Scottish Government
'The Ordinary is Extraordinary'


Jack, the boy in this Ewan J Fletcher-directed commercial, is looked after by a foster carer, who sets an example the Scottish Government wants others to follow as soon as possible.

News Bite

The Reids head across the pond with Anonymous Content.

Brothers Will and Ed Reid, who signed to Anonymous Content UK in 2024, are now represented by the company across the pond for good measure. The Reids say: "Signing to Anonymous in the UK has been a dream—now it's time to wake up and smell the coffee. We can't wait to see what the United States of America has in store for us. We're excited to get started!"

TV Spot

Mentos
'You Up?'


A young man hired by mint brand Mentos to be its resident troubadour sings: "When you have been out all night, and start to think of your ex/You send that dreaded 'u up?' text."

TV Spot

Pika
'Reality is Optional'


This curious VFX-led TV spot for Pika appears to demonstrate that there will be no limits to your imagination if you use the advertised service to generate videos to impress your online following.

TV Spot

Mentos
'Feeling Sick'


This silly and fun Offering for Mentos positions the fruity confectionery as a salve in a time of crisis, in this case, the crisis of self diagnosis – something we've probably all done at some stage.

TV Spot

Royal Melbourne Institute of Technology
'What the Future?!'


The Royal Melbourne Institute of Technology (or RMIT, for those in a hurry) understands how anxious young people are about the state of our world.

TV Spot

Samsung Galaxy
'Laundry'


This 30" Samsung commercial from agency BBH Singapore and director Mackenzie Sheppard asks all the big questions: "How should I wash my dress? "Do I just put it in?" "Can I put it in a dryer?

TV Spot

Samsung Galaxy
'Study Tips'


One of three Samsung commercials directed by Mackenzie Sheppard, this spot targets the student market in time for exam season.

TV Spot

J C Penney
'Airplane'


Another commanding piece of work for J C Penney extolling the virtue of buying a less expensive equivalent of high value retail items.

News Bite

Somesuch promotes Tash Tan to Managing Director and Executive Producer.

After a successful spell as Deputy Managing Director and Executive Producer, Somesuch has promoted Tash Tan to—you guessed it—Managing Director and Executive Producer. I'm honoured to be taking the role at a company that I truly believe is one of the strongest and most uncompromising creative forces in the industry globally," Tan says. "Having worked at the company for many years, I've been lucky enough to be a part of its growth and successes, so this feels like a very natural step for me."

Promo

AJ Tracey
'Friday Prayer (ft. Headie One & Aitch)'


AJ Tracey, Aitch, and Headie One take over a country estate in the promo for 'Friday Prayer', a song that's sure to get Chelsea fans onside ("I'm cold like Cole Palmer on a pen").

TV Spot

Kahlúa
'Espresso Martony'


The woman in this 40" tie-up between Kahlua and Tony's Chocolonely orders an Espresso Martini and gets a cocktail glass made of chocolate (perhaps it will succeed where the chocolate teapot failed).

TV Spot

Cetelem
'French Kiss (DC)'


This ad for Cetelem is an excellent way of demonstrating the value of furniture. A couple engaged in a passionate kiss keep being interrupted by missing bits and bobs, and it's clearly time for them to sort out their life choices.

News Bite

Riff Raff Films hire Alanna Dillon as Executive Producer.

Riff Raff Films has a new Executive Producer in the form of Alanna Dillon, a canny operator based in Los Angeles. She says: "Upon meeting Matthew, Tracey, Natalie, and Jane, I felt an immediate connection. I never thought something would come along that made me consider leaving the exhilarating world of freelance producing to become an EP, but the opportunity to grow an already world-class production company doesn’t come along that often."

TV Spot

The banshees of London.

Directed by Claryn Chong in her Stink debut (read all about the move here), 'Unreal Movement' is a tie-up between Nike and Bugeisha Club. The former needs no introduction—the latter is a group founded by "self-taught vigilante" Mana Kimura-Anderson, also known as The Nunchuck Princess, who adds a new weapon to her arsenal: the Air Max Dn8 shoe.

TV Spot

The height of fashion.

Tesco F&F’s new campaign is 'Style It Out', as the brand encourages women to look the part whatever life throws at them. Take the woman in this 30" commercial, for example—she's locked out of her place abroad and must scale a wall to get back in. The older woman on the balcony could help her, but it's also fun to watch people struggle as you drink your coffee.

New Signing

Stink welcomes Claryn Chong.

Born in Singapore, raised on the Gold Coast of Australia, and now based in London, Claryn Chong's next stop is Stink, where she aims to direct a bevy of music videos and commercials like 'Unreal Movement' for Nike and Bugeisha Club. Her Stink debut revolves around the group founded by Mana Kimura-Anderson, also known as The Nunchuck Princess, and its new weapon of choice: the Air Max Dn8 shoe.

13 May 2025 - 18:53

13 May 2025 - 18:29

13 May 2025 - 13:25

New Signing

Daniel Sachon signs for Partizan.

Daniel Sachon has signed to Partizan for global representation, with more and more clients eager to harness the London-based director and photographer's talent as soon as possible.

more than hot air.

TV Spot

The endlessly inventive director Jeff Low has a remarkable knack for maximising the attention-grabbing qualities of a script, and he's done it again here on behalf of confused.com. That's not to take anything away from Conrad Swanston and Alex Bingham who scripted this, but they must've been pretty glad to secure the services of Low in his current form.

13 May 2025 - 12:40

12 May 2025 - 22:39

TV Spot

The great escape.

You can construct your own backstory for the woman styling it out in this entertaining commercial for Tesco's fashion wing F & F. In the most positive way imaginable, this ad suggests that the brand stands for not giving a fuck about what other people may think, and that's a pretty shrewd piece of positioning for a label that most people would keep firmly tucked on the inside.

TV Spot

Gu, girl!

Half American and half Chinese, Eileen Gu - who stars in this commercial for Porsche - was always going to upset one half of her heritage when she made a final decision on which country to represent when she competed at the Winter Olympics. She opted for China in the end, and it certainly paid off when she won three different medals at the 2022 games.

TV Spot

Five alive.

In this commercial for the MG, which was made using a combination of live-action and AI, the advertised car is compared with a pentathlete, because they are similarly versatile. Shots of the car moving through various landscapes, each of which it handles with grace, are juxtaposed with the five disciplines mastered by the aforementioned sports people.

12 May 2025 - 23:14

12 May 2025 - 23:05

12 May 2025 - 22:53

The swagger of saving.

TV Spot

The first work for J C Penney from Mischief @ No Fixed Address hit US screens a few weeks ago and it is a case study in advertising brilliance. The brand is among those that has not had the easiest time as consumers have shifted their spending from physical shops to online, and pushing back is not going to be easy, but advertising like this - simply but exquisitely executed by RiffRaff's Humans - provides them with a fighting chance.

New Signing

OURHouse moves in with JW Collective.

OURHouse, the production company founded by ex-Adidas hotshot Mali Okoi-Obuli that "thinks beyond borders" and aims to "go beyond the Western mainstream", is the latest outfit to partner with JW Collective

12 May 2025 - 07:58

12 May 2025 - 07:58

TV Spot

Chat'll do it.

Lyons Tea wants to be the talk of the town with a commercial all about the art of a good natter. Big talk, small talk, crosstalk… the brand likes to hear it all. Words flow out of Irish people's mouths like tea from a spout, so topics like the weather, hair transplants, and Australia ("So I hear there are actually snakes in the toilets!") are good value for the most part.

TV Spot

Artificial intelligence failure.

This eToro 'commercial' is so awful, it might be considered a war crime. First released on July 29, 2024—a day that will live in infamy—'Be the Investor You Want To' entered DAVID's consciousness the other night (he's now sought legal advice as a result). The spot is made with the help of artificial intelligence that's fallen off the back of a truck, and it deserves to be gored by a bull.

TV Spot

Follow the crowd.

Toyotathon, also known as Toyota's annual end-of-year sales event, gets a packed commercial from agency The Corner and director Andrew Gaynord. It's more of a sprint than a marathon, to be honest, as Gaynord's cast pound the pavements to 'Hooligang'by Joey Valence and Brae. You’d be surprised what the prospect of a cheaper car does to people.

12 May 2025 - 17:26

12 May 2025 - 17:01

12 May 2025 - 16:47

TV Spot

El Jefe's in the house.

Barcelona and Spain midfielder Lamine Yamal is 'El Jefe' [The Boss] in Beats by Dre's latest commercial. One of the brand's youngest ambassadors to date, Yamal "needs more beats" to maintain the form which gives defenders nightmares. That means all hands on deck at Lamine Records, where Catalan rapper Morad works on a song worthy of the seventeen-year-old’s attention.

TV Spot

Your AI companion.

One of three commercials directed by Mackenzie Sheppard for Samsung, this instalment centres around a young man who puts too much sugar in his gochujang pasta sauce. No need to panic, says chatbot Google Gemini—just use that sauce as the basis for cookie dough. The phone, increasingly the constant companion of a whole generation (and let's be honest, their parent's generation as well), has saved the day.

Promo

Don't Let Me Go

DAVID thought Tom Odell's 'Don’t Let Me Go' was an Olly Murs cover. Then he remembered Murs's song was called 'Please Don't Let Me Go'. What a polite young man, eh? Odell just says, "Don't let me go” and that's that. The man's either rude as hell or just knows what he wants—in any case, the song sums up how most people feel right now: "Turn off the TV, I'm tired".

12 May 2025 - 16:45

12 May 2025 - 12:45

9 May 2025 - 16:24

TV Spot

A mysterious search.

The latest 'Add Some Play' spot from agency VCCP and the National Lottery has a group of friends search high and low for a scratchcard worth £2,000,000, if they're lucky.

The skin I live in.

TV Spot

Acne, atopic eczema, vitiligo, birthmarks… for the longest time, these and a host of other conditions have been ignored by beauty brands. L'Oreal, the world's largest cosmetics company, wants to change that in the run-up to summer. It's off to a good start courtesy of BOLD's Sophie Ebrard, who puts a brave and worthy cast at ease in her director's cut.

9 May 2025 - 11:57

9 May 2025 - 17:38

News

Straight 8 announces initial line-up for Cannes Lions shootout.

Twelve of the companies taking part in this year's Cannes Lions shootout in June have been identified as a call to arms for others thinking about taking part. There is a good representation from different parts of the industry which is great because it's healthy to know there are aspiring filmmakers in agencies and in post companies as well as in film production companies where you'd expect to find them.

TV Spot

People power.

As Fiverr CEO Micha Kaufman goes all in on AI, it seems JP Morgan Chase has faith in humanity, at least. "The biggest driver of economic growth can't just be found on the stock market," we’re told—it's found in people who want to create jobs, design smarter cities, or help everyone travel faster than the speed of sound. Some just need a little time to figure out what they want to do and where they want to go.

TV Spot

How the West was won.

This BacanaPlay commercial is a scream—a Wilhem scream, that is. Directed by The Martians (Diogo Abrantes and João Rito), much of the ad is a straight-up Western. We say "much of" since the protagonist is a chef who takes time out to play 'Cowboy Coins' on his smartphone. When he does, he's transported from a twenty-first-century kitchen to a nineteenth-century saloon.

9 May 2025 - 08:23

8 May 2025 - 18:22

8 May 2025 - 18:21

Here come the fuzz.

TV Spot

This British Gas commercial is all about things. OK, allcommercials are about things, but this one is a hundred percent about things—specifically, a family of blue fuzzballs that moves into a house and fills it with boxes full of—you guessed it—things. Suffice to say, this is a lot different from Tom Daley's six-pack. Imagine if tribbles from 'Star Trek' could get a mortgage.

TV Spot

Amalfi mystery.

'Challengers' meets 'The Talented Mr Ripley' in a Gucci commercial directed by Rubberband (Jason Sondock and Simon Davis), with a starry, sun-kissed cast for good measure.

9 May 2025 - 17:27

9 May 2025 - 17:27

New Signing

Jennifer Sheridan signs for Common People Films.

Director Jennifer Sheridan, whose credits include 'Malpractice', 'Rose: A Love Story', and 'Extraordinary' (100% on Rotten Tomatoes, no less), has signed to Common People Films for UK representation. The move follows the release of a BAFTA Game Awards commercial that harnesses both the power of virtual production and the charisma of actor Susan Wokoma.

New Signing

Lief sign acclaimed director Misan Harriman.

Lief's Margo Mars describes her new signing Misan Harriman as a "a one-of-a-kind that I dream about collaborating with. The rare package of talent, vision, and presence. In a word: legend." Harriman is as well known for his photography as he is for his filmmaking, but didn't really begin either, in earnest, until he hit 40. Plainly, he is one of those rare individuals with the talent and determination to become a success at whatever he turns his hand to.

New Signing

Welcome to Park Pictures, Jungle.

Brazilian directors Jungle (Vince Tigre and Marcus Cidreira) are now on the books at Park Pictures in the UK and the Netherlands. Before they stuck into Jungle's next project, Tigre and Cidreira say: "Joining Park Pictures UK feels like coming home. Park's passion for cinematic storytelling and its belief in bold, distinctive voices deeply resonates with our own journey."

8 May 2025 - 11:38

8 May 2025 - 08:31

8 May 2025 - 00:01