DAVID took the bait after seeing a trailer for this film on Sky Atlantic. It has to be said that he was among very few who have.... it's had a dismal 247 YouTube views (at the time of writing) in the four weeks since it was posted on Volvo's channel – though, doubtless, Volvo and Sky would point out it's had a few more than that on their platform, but we'd be astonished if it's hit four figures.

It is terrible. The conversations in it feel staged, and the insights are non-existent. It leaves Volvo's effort to underline its status as an environmentally responsible car manufacturer looking pretty ropey, and you have to wonder about the value of films like this. It's a real shame, because the issue is an important one, and somewhere in this film there are valid points about making better retail choices.

Volvo's sponsorship of Sky Atlantic has them attached to modern cultural classics such as 'Succession'... surely they'd be better off building on that relationship rather than making films that nobody has the slightest motivation to watch.

This charming commercial for Lego turns a familiar idea on its head by urging us to reverse the question when we're asked how we should prepare girls for the world... the question we should be asking, it contends, is how do we get the world ready for girls. It's a sure-footed rhetorical device – just ask JFK – and it's particularly effective here.

Gemma Yin's imagery supports the idea beautifully, and we're left in no doubt that girls should not be patronised as they consider their own futures. The music is a bit pedestrian... it would be good to see this matched with something edgier, but all-in-all a striking contribution to an important part of the discourse in 2021.

This important film made on behalf of Juventus FC in Italy illustrates a point about the extent of domestic violent by asking us to imagine a football stadium entirely occupied by women. In this hypothetical, because one in three of those seated in the ground would be affected by this ubiquitous threat, it would mean that nearly 14,000 of the 41,000 occupants would be victims of it.

Italian footballer Giorgio Chiellini is among those sombrely helping to draw attention to this damning statistic by placing a notice on a third of the seats at the Turin club's home ground. Each representing those who experience this appalling violence.

The message is not directed towards the victims or the perpetrators though... it's aimed at everyone else, because silence is complicity.

After making the fans wait a whole year because of delays, it was imperative that the developers behind the latest instalment of the Halo franchise landed their offering with sufficient vim to get everyone on board... and they've done that and more with this spectacular live-action trail which has got devotees of this series frothing at their keyboards with excitement.

Four different scenarios – all mired in violent combat – are depicted in the ad's 140", starting with a young shepherd caught up in a conflict where he and his kin seem to be desperately outgunned. From there, we find ourselves in the midst of a Second World War setting where a young woman is getting ready to defend her injured comrades... and then suddenly we're in the midst of a sea rescue with a drone hovering over capsized people in the sea (A scenario which is a little close to home after last week's tragedy in the English Channel)... from there we leap into the cockpit of a spacecraft that's in trouble. All appear to turn toward the Master Chief – the game's ubiquitous hero – whom they hope will save the day.

It's chaotic and, to those hoping to immerse themselves in this universe, immensely exciting. The gaming market is huge, and a launch like this is certainly more culturally significant to those younger than thirty-five, than a James Bond movie or a new album from Adele.

This trailer heaves with the weight of that significance, and between now and Christmas, it will play its part in persuading an awful lot of people to dig deep into their pockets to join in the mayhem.