TV Spot

Tesco F&F’s new campaign is 'Style It Out', as the brand encourages women to look the part whatever life throws at them. Take the woman in this 30" commercial, for example—she's locked out of her place abroad and must scale a wall to get back in. The older woman on the balcony could help her, but it's also fun to watch people struggle as you drink your coffee.

New Signing

Born in Singapore, raised on the Gold Coast of Australia, and now based in London, Claryn Chong's next stop is Stink, where she aims to direct a bevy of music videos and commercials like 'Unreal Movement' for Nike and Bugeisha Club. Her Stink debut revolves around the group founded by Mana Kimura-Anderson, also known as The Nunchuck Princess, and its new weapon of choice: the Air Max Dn8 shoe.

TV Spot

The endlessly inventive director Jeff Low has a remarkable knack for maximising the attention-grabbing qualities of a script, and he's done it again here on behalf of confused.com. That's not to take anything away from Conrad Swanston and Alex Bingham who scripted this, but they must've been pretty glad to secure the services of Low in his current form.

TV Spot

Half American and half Chinese, Eileen Gu - who stars in this commercial for Porsche - was always going to upset one half of her heritage when she made a final decision on which country to represent when she competed at the Winter Olympics. She opted for China in the end, and it certainly paid off when she won three different medals at the 2022 games.

TV Spot

In this commercial for the MG, which was made using a combination of live-action and AI, the advertised car is compared with a pentathlete, because they are similarly versatile. Shots of the car moving through various landscapes, each of which it handles with grace, are juxtaposed with the five disciplines mastered by the aforementioned sports people.

New Signing

OURHouse, the production company founded by ex-Adidas hotshot Mali Okoi-Obuli that "thinks beyond borders" and aims to "go beyond the Western mainstream", is the latest outfit to partner with JW Collective

TV Spot

This eToro 'commercial' is so awful, it might be considered a war crime. First released on July 29, 2024—a day that will live in infamy—'Be the Investor You Want To' entered DAVID's consciousness the other night (he's now sought legal advice as a result). The spot is made with the help of artificial intelligence that's fallen off the back of a truck, and it deserves to be gored by a bull.

TV Spot

Toyotathon, also known as Toyota's annual end-of-year sales event, gets a packed commercial from agency The Corner and director Andrew Gaynord. It's more of a sprint than a marathon, to be honest, as Gaynord's cast pound the pavements to 'Hooligang'by Joey Valence and Brae. You’d be surprised what the prospect of a cheaper car does to people.

TV Spot

One of three commercials directed by Mackenzie Sheppard for Samsung, this instalment centres around a young man who puts too much sugar in his gochujang pasta sauce. No need to panic, says chatbot Google Gemini—just use that sauce as the basis for cookie dough. The phone, increasingly the constant companion of a whole generation (and let's be honest, their parent's generation as well), has saved the day.

Promo

DAVID thought Tom Odell's 'Don’t Let Me Go' was an Olly Murs cover. Then he remembered Murs's song was called 'Please Don't Let Me Go'. What a polite young man, eh? Odell just says, "Don't let me go” and that's that. The man's either rude as hell or just knows what he wants—in any case, the song sums up how most people feel right now: "Turn off the TV, I'm tired".

TV Spot

Acne, atopic eczema, vitiligo, birthmarks… for the longest time, these and a host of other conditions have been ignored by beauty brands. L'Oreal, the world's largest cosmetics company, wants to change that in the run-up to summer. It's off to a good start courtesy of BOLD's Sophie Ebrard, who puts a brave and worthy cast at ease in her director's cut.

TV Spot

As Fiverr CEO Micha Kaufman goes all in on AI, it seems JP Morgan Chase has faith in humanity, at least. "The biggest driver of economic growth can't just be found on the stock market," we’re told—it's found in people who want to create jobs, design smarter cities, or help everyone travel faster than the speed of sound. Some just need a little time to figure out what they want to do and where they want to go.

TV Spot

This BacanaPlay commercial is a scream—a Wilhem scream, that is. Directed by The Martians (Diogo Abrantes and João Rito), much of the ad is a straight-up Western. We say "much of" since the protagonist is a chef who takes time out to play 'Cowboy Coins' on his smartphone. When he does, he's transported from a twenty-first-century kitchen to a nineteenth-century saloon.

TV Spot

'Challengers' meets 'The Talented Mr Ripley' in a Gucci commercial directed by Rubberband (Jason Sondock and Simon Davis), with a starry, sun-kissed cast for good measure.

New Signing

Lief's Margo Mars describes her new signing Misan Harriman as a "a one-of-a-kind that I dream about collaborating with. The rare package of talent, vision, and presence. In a word: legend." Harriman is as well known for his photography as he is for his filmmaking, but didn't really begin either, in earnest, until he hit 40. Plainly, he is one of those rare individuals with the talent and determination to become a success at whatever he turns his hand to.

New Signing

Brazilian directors Jungle (Vince Tigre and Marcus Cidreira) are now on the books at Park Pictures in the UK and the Netherlands. Before they stuck into Jungle's next project, Tigre and Cidreira say: "Joining Park Pictures UK feels like coming home. Park's passion for cinematic storytelling and its belief in bold, distinctive voices deeply resonates with our own journey."