David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Caught in a trap.HSBC attempt to address the relentless financial trap of homelessness in this hard-hitting commercial.
    • The Progress Film Company nab Zee Ntuli.South African director Zee Ntuli has joined the ambitious team at The Progress Film Company.
    • Gin, set, and match.The Sipsmith Swan turns Wimbledon into "the official tennis" of his distillery.
    • Educating Dave.Compulsive spokesman Eric Cantona's next port of call is Sports Direct, who aim to convert non-believers as Euro 2020 unfolds.
    • Diabetic denial.A diabetes diagnosis can feel like being plunged into a world of restrictions, but this entertaining ad for Freestyle suggests help is at hand.
    • Hanging on the telephone.The trend for elaborate squad announcements continues with this stirring piece of work for the Football Association.
    • CMN PPL FLMS welcome Marta.Iceland’s Álfheiður Marta has joined the commercial and music video roster at Common People Films.
    • Gurinder Chadha joins SnapperSnapper have signed lauded filmmaker Gurinder Chadha to their roster for commercial representation.
    • Dr. Bowman joins Outsider.Outsider have completed the signing of directing duo Laurens Jans and Herman van den Bosch aka Dr. Bowman.
    • Tripping TimeAdobe continue their journey into the creative mind with another fantastical outing.

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HSBC
"Vicious Circle"
60s
17 June 2021

HSBC attempt to address the relentless financial trap of homelessness in this hard-hitting commercial. The film sees a woman bouncing between the same roadblocks over and over again while a cold voiceover narrates the cycle: "No home, no address. No address, no bank account. No bank account, no job. No job, no home."

Director Siri Bunford has done a wonderfully restrained job here, allowing the situation's grim monotony and lack of compassion to speak for itself. An increasingly distressed central performance and clever staging mingle with the voiceover's robotic quality to enhance the piece's dystopian feel - making it all the more upsetting that this is a very real situation across the nation.


The Progress Film Company nab Zee Ntuli.

South African director Zee Ntuli has joined the ambitious team at The Progress Film Company.

Born and raised in London, Ntuli flits between commercials and feature films with ease. When he's not behind the camera in Cape Town or Johannesburg, Ntuli can be found at film festivals all over the world.


CLICK HERE TO READ MORE...

Sipsmith
"Wimbledon"
60s
17 June 2021

As fans of 'Hot Fuzz' and riverside walks will attest, swans are fiercely territorial. Sipsmith's Mr. Swan (voiced by Julian Barratt) reckons attack is the best form of defence, turning Wimbledon into "the official tennis" of his distillery. It's sponsorship, Jim, but not as we know it.

It's another superb outing for the stop-motion bird, who commandeers every piece of Wimbledon paraphernalia for marketing purposes. This includes the ball machine, the umpire's chair, the rain, and even Rufus the Hawk - much to the dismay of an All England Club official.

Their dialogue is a treat from start to (abrupt) finish, complemented by immaculate animation and reverent production design. Whether it's enough to dislodge Pimms from tennis fans' minds is unclear, but this is still one top-notch tie-in.


Sportsdirect.com
"Just a Game!?"
1 min 40s
15 June 2021

Compulsive spokesman Eric Cantona's next port of call is Sports Direct, who aim to convert non-believers as Euro 2020 unfolds. First on the list is Dave - an electrician who sees nothing wrong about a power cut during the big game. That's where Cantona, the ghosts of football past, present, and future rolled into one, comes in.

Like the retailer’s 2020 Christmas ad, ‘Just A Game!?’ boasts Premier League starpower (Trent Alexander-Arnold, Bruno Fernandes, and Harry Maguire, among others) and raw skills from the teenage cast. The Nike influence is again obvious, but that doesn't detract from a spirited ad which sweeps viewers - and Dave - along with gusto.


Freestyle Diabetes Checker
"Now You Know"
1 min 33s
16 June 2021

A diabetes diagnosis can feel like being plunged into a world of restrictions, but this entertaining ad for Freestyle suggests help is at hand. The brand's constant blood sugar monitor aims to help the recently diagnosed get to grips with their glucose levels, offering a route through the cacophony of 'no's.

An animated voiceover brings requisite energy to proceedings, as what begins as a bit of light reading rapidly descends into limiting chaos. Salt, sugar, soda - it's all revealed to be off the table in amusing fashion, from a scuttling salt shaker to a can of fizz that pours itself backwards.

Director Mark Molloy has done a lovely job of creating a claustrophobic atmosphere despite the ad's comedic tone, meaning the hushed resolution is extra-effective. Fun and hard-working in equal measure, it's worth a second watch to absorb all the minor details.


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On This Day
(1-25 of 25)

Right To Play
"Assembly"
30s
18 Jun 2010
One of a series of poignant Canadian films for charity Right To Play which draw attention to poverty in the developing world. In this powerful film, a child effortlessly assembles a rifle as a super suggests we should "let him be good at something else". Amen to that.

National Lottery Euromillions
"Paintball"
60s
18 Jun 2010
Good to see that Camelot has decided to divert some of the dosh it generates back into its marketing. This lengthy piece depicts the kind of big budget fun that'll be open to you if you have a massive win on the Euromillions lottery.

Budweiser
"Kick"
30s
18 Jun 2010
Setting aside the dreadful voiceover, this is quite fun. As a vital penalty is about to be taken in a World Cup match, one set of fans tries to distract the goalkeeper with a cleverly coordinated piece of trickery... but will it be the final word?

Mattessons Fridge Raiders
"Hank Marvin"
40s
18 Jun 2012
Inspired nonsense on behalf of the revolting food stuff as an entire school exits the building with each student dressed as Hank Marvin. The Shadows guitarist's trademark performing style sits behind the action and it creates a very amusing effect. This must be only ad in history to cleverly use cockney rhyming slang.

Lotto
"Mother"
60s
18 Jun 2012
A woman reveals her own thwarted ambition to become a runner as she describes her daughter's success in this lovely commercial for the National Lottery. It's pleasing to see that good causes (such as funding for athletes) is being highlighted at the expense of tastelessly reminding punters of the millions they stand to gain.

Lotto
"Mother"
90s
18 Jun 2012
A woman reveals her own thwarted ambition to become a runner as she describes her daughter's success in this lovely commercial for the National Lottery. It's pleasing to see that good causes (such as funding for athletes) is being highlighted at the expense of tastelessly reminding punters of the millions they stand to gain.

TV Licensing
"Lethal Injection"
50s
18 Jun 2013
One of several public information films about TV licensing, this particular execution (fittingly enough) animates a very unusual reason for someone not having bought a licence. Animation collective White Robot do a brilliant job of making some of the sillier explanations even more hilarious than they already are.

Nike
"Fly Swatter"
45s
18 Jun 2013
Fleet-footed tennis superstar Roger Federerererer takes on a fly in his own home in this neat commercial for Nike. The normally mild-mannered Swiss obviously has no time for uninvited guests of the dipteric variety and he relentlessly pursues the little beastie until he's crushed it beneath the flexible sole of his expensive trainers.

Stride Gum
"The World's Best Lawyer"
80s
18 Jun 2014
Gags a-plenty in this brilliant commercial for Stride Gum which has a spokesperson confidently asserting his right to make any claim he likes because he's secured the services of The World's Best Lawyer. It's a beautiful two-hander with the actor playing the lawyer providing a perfect counterweight to the bombastic lead.

GHD
"Aura"
60s
18 Jun 2014
Clever, classy, and expertly designed to make women everywhere covet the new GHD hairdryer. After all, if it's anything like their straighteners, it's bound to be good. Mrs DAVID, who spent years battling wayward tresses and infuriating frizz, can vouch for the miraculous difference GHD made to her morning travails and is now heading straight to the website to put her name down on the waiting list.

Beverley Hills Cop
"Triple Promo"
40s
18 Jun 2015
Children of the 1980s will take tremendous delight in this brilliant trailer for the forthcoming broadcast of the three Beverly Hills Cop films on Film4. It's perhaps hard to explain to someone who wasn't there at the time quite why the Eddie Murphy vehicle (and its unsatisfying sequels) caught the public's imagination in the way they did but 'Beverly Hills Cop' occupies a special place in our 1980s memory bank.

Puma
"Arsenal Strip"
60s
18 Jun 2015
This is a hell of a way to introduce your new kit. You can argue all you like that the modern worship of football stars isn't a great way for our society to be heading but it's certainly a reality and if the clubs are going to launch a new kit every year, they might as well do it with the panache on show here. Director Chris Balmond is better known for the comedy films on his reel but he demonstrates here he has a flair for drama too.

Royal Navy
"Michael's Story"
90s
18 Jun 2018
Walt Whitman must be one of adland's choice poets. From luxury saloons to Chinese milk, Whitman's verses pepper various works striving for poetic heft. Now the American bard and Breaking Bad plot device propels this latest ‘Made in the Royal Navy' film.

Mitre 10
"Kong's Out Again"
45s
18 Jun 2018
A donkey named Kong proves the ultimate escape artist in this entertaining ad for New Zealand hardware chain Mitre 10. Unlike its boisterous simian namesake, however, this pet beast causes more small-scale disruption. When chain link fences and corrugated metal fail, dad seems doomed to accept Kong as man of the house.

AXA
"Cold Water"
77s
18 Jun 2019
AXA promise to be in their customers' corner with this intriguing film. Directed by Yags, the ad focuses on a group of open-water swimmers - all women 'of a certain age' who find empowerment and community in their unusual hobby. It's a dangerous sport to undertake solo... and, well, why would they want to with friends like these?

WhatsApp
"Sunbeams"
2 mins 03s
18 Jun 2020
This dreamy Brazilian ad for messaging service WhatsApp demonstrates how the little things keep us connected during tough times. Most of us have been isolated for what feels like forever by now, cut off from friends and family, and contained in our own, relatively safe bubbles. However, sharing small moments of beauty can keep those we love close emotionally, if not physically.

British Airways
"Soft Landing"
40s
18 Jun 2005
British Airways will have an identity crisis if it continues to spend half itsr advertising budget trying to persuade us it is a budget airline and the other half, as here, showing us how it pampers the ultra-rich in Club Class. The bed shown looks ridiculously comfortable.

Samsung
"Joe Cole"
30s
18 Jun 2006
Chelsea colleagues Petr Cech, Robert Huth and Asier del Horno trick Joe Cole into thinking he has overslept through a series of cleverly put together moving images designed to make him think they are already at the airport. When the England midfielder realises he's been had he offers his trademark impish grin.

Orange
"Me And A Friend"
20s
18 Jun 2007
Shorter version of the charming commercial from last month which uses a variety of physical contraptions to illustrate someone's desire to talk. In this one a child's voice tells of how happiness is her and a friend with all the time in the world to talk. Naturally, Orange can help.

Vauxhall Corsa
"C'mon Chase"
40s
18 Jun 2007
The c'mon puppets we met in an ad last year appear to be involved in a relationship with a young woman who has decided to sneak out for a drive in the Corsa when the little figures are indisposed. They chase after her yelling their familiar war cry and eventually corner her. So very, very strange.

Ski
"Vitamins"
30s
18 Jun 2007
Pleasing animation illustrates an ad which lets us know about the health benefits of eating the yoghurt which seems to have been around much longer than any of the competition. Molecules fly about to further underline its specific claim about Vitamin B which apparently helps us get energy from food.

Strathmore Spring
"Double Dutch"
30s
18 Jun 2007
There have been a number of recent commercial to use the technique deployed here of turning liquid into shapes but this has to be one of the best. A group of youngsters use liquid ropes to perform double dutch manoeuvres which makes a point about the product's refreshing qualities.

Miller Beer
"Roller Skates"
40s
18 Jun 2007
Cleverly crafted ad has a man purchasing a pair of roller skates in order to speed him to his destination when stuck in a traffic jam. Luckily it turns out he's reasonably skilled on the things and is able to cope with the various obstacles that urn his journey into an adventure.

Lenor
"Truck"
30s
18 Jun 2007
A truck trundles its way through the countryside full of normal bottles of fabric softener. If we all bought the concentrated variety instead far fewer trucks would be needed to deliver the product. This would save Lenor loads of money and have some marginal effect on the environment. Whoopee.

VW Passat
"Streamlined"
30s
18 Jun 2008
There's an amusing twist in this VW ad that harks back to a famous piece of copy by using the line: "if only life was as streamlined as the VW Passat". A man who drives home with the smug look familiar from many a car ad gets soaked in the face when he drives past the gardener as he fiddles with an outdoor tap.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.