HSBC attempt to address the relentless financial trap of homelessness in this hard-hitting commercial. The film sees a woman bouncing between the same roadblocks over and over again while a cold voiceover narrates the cycle: "No home, no address. No address, no bank account. No bank account, no job. No job, no home."

Director Siri Bunford has done a wonderfully restrained job here, allowing the situation's grim monotony and lack of compassion to speak for itself. An increasingly distressed central performance and clever staging mingle with the voiceover's robotic quality to enhance the piece's dystopian feel - making it all the more upsetting that this is a very real situation across the nation.

As fans of 'Hot Fuzz' and riverside walks will attest, swans are fiercely territorial. Sipsmith's Mr. Swan (voiced by Julian Barratt) reckons attack is the best form of defence, turning Wimbledon into "the official tennis" of his distillery. It's sponsorship, Jim, but not as we know it.

It's another superb outing for the stop-motion bird, who commandeers every piece of Wimbledon paraphernalia for marketing purposes. This includes the ball machine, the umpire's chair, the rain, and even Rufus the Hawk - much to the dismay of an All England Club official.

Their dialogue is a treat from start to (abrupt) finish, complemented by immaculate animation and reverent production design. Whether it's enough to dislodge Pimms from tennis fans' minds is unclear, but this is still one top-notch tie-in.

Compulsive spokesman Eric Cantona's next port of call is Sports Direct, who aim to convert non-believers as Euro 2020 unfolds. First on the list is Dave - an electrician who sees nothing wrong about a power cut during the big game. That's where Cantona, the ghosts of football past, present, and future rolled into one, comes in.

Like the retailer’s 2020 Christmas ad, ‘Just A Game!?’ boasts Premier League starpower (Trent Alexander-Arnold, Bruno Fernandes, and Harry Maguire, among others) and raw skills from the teenage cast. The Nike influence is again obvious, but that doesn't detract from a spirited ad which sweeps viewers - and Dave - along with gusto.

A diabetes diagnosis can feel like being plunged into a world of restrictions, but this entertaining ad for Freestyle suggests help is at hand. The brand's constant blood sugar monitor aims to help the recently diagnosed get to grips with their glucose levels, offering a route through the cacophony of 'no's.

An animated voiceover brings requisite energy to proceedings, as what begins as a bit of light reading rapidly descends into limiting chaos. Salt, sugar, soda - it's all revealed to be off the table in amusing fashion, from a scuttling salt shaker to a can of fizz that pours itself backwards.

Director Mark Molloy has done a lovely job of creating a claustrophobic atmosphere despite the ad's comedic tone, meaning the hushed resolution is extra-effective. Fun and hard-working in equal measure, it's worth a second watch to absorb all the minor details.