David Reviews

 Biting the hand that feeds us since 2002.

Always Ultra
"Individuals"
30s
25 April 2017
UK Sanitary Protection

Always Ultra continues to dismiss the traditional style of 'sanpro' advertising with this spot, which reminds us that there are 3.5 billion women on the planet, who all menstruate differently. Well, those who are in the right age group, of course. Celebratory rather than apologetic, it's another step in the right direction.

Lucozade Sport
"Anthony Joshua"

Rob said:

That tag line is now repeating itself in my head in the voice of David Brent.


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Always Ultra
"Individuals"
30s
25 Apr 2017
Always Ultra continues to dismiss the traditional style of 'sanpro' advertising with this spot, which reminds us that there are 3.5 billion women on the planet, who all menstruate differently. Well, those who are in the right age group, of course. Celebratory rather than apologetic, it's another step in the right direction.

Mark Lanegan
"Beehive"
3 mins 57s
25 Apr 2017
Mark Lanegan sounds like he's been gargling with gravel for a thousand years, so it's fitting that Zhang + Knight have directed a video for 'Beehive' featuring a vampire couple. Reduced to feeding off white mice, they make a suicide pact and go out into the night-time world of a seaside town before waiting for sunrise on the beach.

All We Are
"Human"
4 mins 52s
25 Apr 2017
We've never seen the process of obtaining planning permission played out quite so compellingly as in this promo for All We Are's 'Human' by Eoin Glaister and Agile Films. The narrative threads of small town life threatened with destruction - a church, a farm, a zumba class - converge to form something infinitely watchable and compellingly foul-mouthed. Well worth a second watch to take all he entertaining touches in.

Spotify
"Dinner"
30s
26 Apr 2017
A teenage boy enjoys 'Truly, Madly, Deeply' a little too much at the dinner table... but not as much as his parents did in the past. That's the narrative of this extremely amusing ad for music streaming service Spotify's family premium plan, executed with aplomb by director Matt Devine. With excellent performances and a strong creative, we get the feeling one young man is about to be put off his dinner...

Spotify
"Door"
30s
26 Apr 2017
Another entertaining ad for Spotify sees a girl let her brother know he's not as subtle as he thinks when it comes to his - ahem - self love. She explains her choice of Justin Bieber's 'Love Yourself' with the thousand yard stare of someone resigned to spending their teenage years sharing a wall with a lad dedicated to the five-finger shuffle. An excellent performance and edgy tone that feels like a good fit for the brand.

HP
"Dating Profile"
50s
26 Apr 2017
A woman with a chronic case of swipe-left decides to jazz up her dating profile in this amusing ad for HP's Instant Ink printers. Knowing her printer will re-order ink automatically when it's running low, she's free to enhance her Tinder page with some alternative facts - including exotic holidays, sky diving, and a jungle adventure which takes a somewhat perilous turn.

Smart Energy GB
"More Energy Antics"
40s
26 Apr 2017
Gaz and Leccy are back with some more Tom and Jerry-style antics in a pair of fun ads for Smart Energy GB. The troublesome twosome are literally stopped in their tracks by a smart energy meter - illustrating how the installation of such technological wizardry can stop energy bills running riot too. A light-hearted dose of animation which gets its message across succinctly.

Skoda
"Reconnect"
60s
25 Apr 2017
We see two sides to Sir Bradley Wiggins in this attractively shot Skoda commercial: the man, and the cyclist. The ad flits between his everyday pursuits and the gruelling training regime that propelled him to greatness. With ongoing talk of doping allegations and mystery packages, it's little wonder Wiggo is reminiscing about better times.

Jim Beam
"Double Oak"
30s
25 Apr 2017
It's lock, stock, and two charred barrels for Mila Kunis in this latest Jim Beam commercial. The actor reveals how the American bourbon produces its Double Oak variant - by, erm, aging it twice. The process earns Kunis's approval, however, and her presence throughout this campaign has ensured the brand appeals to a younger market.

Jaguar
"The Toughest Track"
60s
26 Apr 2017
Generator's resident petrolhead Rob Kaplan shoots this Jaguar ad promoting the 'Art of Performance Tour'. This driver displays complete focus and quick reaction times while navigating a compact race track - and the marque wants other motorists to test their skills. VO Mark Strong throws down the gauntlet to anyone who thinks they've got the mettle.

Hugo Boss
"Who Will You Be Next?"
90s
25 Apr 2017
This moody piece for Hugo Boss is keen to get a move on. A restless man ventures into the city after hours - of course, he cuts a rather dapper figure while heís at it. His outfit constantly changes as he explores every underpass, side street, and rooftop. His job takes him many places, but he takes the time to absorb every location.

HP
"Anniversary"
48s
26 Apr 2017
It's anniversary night, and this bloke decides he can do better than flowers and a card. Armed with his HP printer, he crafts a romantic collage comprised of lovey-dovey snaps and heart-shaped confetti. He's even picked the ideal boxers for the occasion - but alas, he picks the wrong time to model them. At least his ink supplies won't run out any time soon.

Etihad
"48 Hours in Abu Dhabi"
3 mins 35s
26 Apr 2017
Having been released from his hold music duties at Yorkshire Tea, Kaiser Chiefs frontman Ricky Wilson has landed a new gig with Etihad Airlines. His mission? To showcase as much of Abu Dhabi as possible in forty-eight hours. Frenetic, but Wilson's affable personality comes across well as he samples luqaimat, a Ferrari-made rollercoaster, and even falconry - it was nice knowing you, Stanley.

British Gas
"Heavy Weather"
10s
23 Apr 2017
And Wilbur thought Antarctica was hard going. The intrepid penguin proves no match for Britain's inclement weather, losing his trusty umbrella in the process. Fortunately, Hive from British Gas allows him to warm his house remotely - meaning he can enjoy instant respite from our sodden excuse for springtime.

Tinie Tempah
"Text From Your Ex (ft Tinashe)"
3 mins 30s
25 Apr 2017
Tinie Tempah riles his scantily-clad new love in this promo when she discovers he's not finished with his ex. Oh, Tinie, you bad lad, you. His charisma evidently ensures women can't resist a bit of Tempah-time, and he explains he can't help responding to a call from an equally scantily-clad previous because he has a reputation to maintain, right?

Alt-J
"3WW"
6 mins 35s
21 Apr 2017
Alt-J's debut track from their third album 'Relaxer' comes with a strange and unsettling promo by Young Replicant. Telling a tale of forbidden love in rural Mexico where fate manifests itself as a bolt from the blue, the clip feels more like a short film that's scored by Alt-J than a visual complement to the song... in a good way.

Alzheimer's Society
"Society United"
90s
25 Apr 2017
This is a really interesting way of drawing attention to the indiscriminate nature of dementia. Alzheimer's and other illnesses leading to the loss of our mental faculties do not give a fig about our race, our sexuality or our political views... they'll take us all down with equal alacrity. Bill Nighy's voiceover reveals that it's time to forget about everything that divides us and - at first - this sounds like an immensely positive message.

Short Films
"Sunday Sunday"
1 min 33s
25 Apr 2017
Local park superstars will appreciate this ode to Sunday league football from My Accompliceís Lewis Arnold. Forget flash cars and sponsorship deals - itís about hangovers and step overs in this league. The film offers an affectionate look at the amateur game. Those who prefer a kickabout to a lie-in will recognise much here, from chilly warm-ups to post-match refreshments.

Mytheresa x Miu Miu
"Shark"
2 mins 35s
25 Apr 2017
If you ever fancied a left-field reboot of 'Jaws', this piece for fashion label Mytheresa may be right up your alley. These trendy women discuss what it takes to become a synchronised swimmer (namely, someone to do it with you), as well a fateful encounter with a crafty shark. Droll performances and some sharp choreography make this a fashion film with extra bite.

HP
"Bobblehead Brian"
20s
23 Apr 2017
Lord knows how this bloke made it through the interview process. A human-sized bobblehead nixes his colleagues' IT queries at every turn... until Hewlett-Packard Enterprise suggest there's a better way. It's a valiant effort to inject some personality into corporate IT, though only those with a pressing need to "analyse customer traffic" will benefit.

Deutsche Telekom
"The Lenz"
85s
25 Apr 2017
Animated minstrels Gorillaz paint the town pink in this Deutsche Telekom commercial. Hooded figures go on a magenta spree, covering everything from cars to hair in pink. It's all in aid of promoting the Gorillaz Lenz app - pointing the augmented reality app at anything pink summons the virtual band. A clever use of the telecom giant's trademark hue.

Compare The Market
"CGI"
20s
24 Apr 2017
This latest Compare the Market film tie-in sees the familiar duo enjoying Marvel's new blockbuster, 'Guardians of the Galaxy Vol. 2'. As Rocket Raccoon blows a gasket onscreen, Aleksandr reveals Rocket is simply a CGI creation - blowing Sergei's mind. As two of advertising's pre-eminent CG mascots, it's a fun meta moment from Aleksandr and Sergei.

Channel 4
"Western Flag"
20s
23 Apr 2017
Channel 4's Man Made Planet Season continues with this short burst of 'Western Flag' - a piece of digital art by John Gerrard. The project recreates Spindletop, Texas - the supposed birthplace of the American oil rush. Should this 20" snippet pique your interest, you can visit the broadcaster's YouTube page to enjoy an uninterrupted 'live-stream'.

Sky Broadband
"Joker's Escape"
30s
23 Apr 2017
The success of the Lego Batman movie should give the Dark Knight cause for celebration. First things first: he has to thwart the Joker's high-speed getaway in this Sky ad. While he swoops into action, we're told that the network's fibre optic broadband is the "UK's lowest priced fibre" - ideal for downloading a certain animated film on release.

Logic
"Black Spider-Man (ft. Damian Lemar Hudson)"
5 mins 37s
24 Apr 2017
2017 has - for obvious reasons - seen demand for upbeat tracks soar. Luckily, rapper Logic supplies this optimistic anthem. The Maryland singer may not look like your conventional rap artist, but itís hard to resist his celebratory rhymes. Promoting diversity and staying true to oneís self, Logic and guest vocalist Damian Lemar Hudson parade through suburbia before hitting the city streets.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.