David Reviews

 Biting the hand that feeds us since 2002.

HP
"Anniversary"
48s
26 April 2017
UK Computer Hardware

It's anniversary night, and this bloke decides he can do better than flowers and a card. Armed with his HP printer, he crafts a romantic collage comprised of lovey-dovey snaps and heart-shaped confetti. He's even picked the ideal boxers for the occasion - but alas, he picks the wrong time to model them. At least his ink supplies won't run out any time soon.

Lucozade Sport
"Anthony Joshua"

Rob said:

That tag line is now repeating itself in my head in the voice of David Brent.


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HP
"Anniversary"
48s
26 Apr 2017
It's anniversary night, and this bloke decides he can do better than flowers and a card. Armed with his HP printer, he crafts a romantic collage comprised of lovey-dovey snaps and heart-shaped confetti. He's even picked the ideal boxers for the occasion - but alas, he picks the wrong time to model them. At least his ink supplies won't run out any time soon.

Etihad
"48 Hours in Abu Dhabi"
3 mins 35s
26 Apr 2017
Having been released from his hold music duties at Yorkshire Tea, Kaiser Chiefs frontman Ricky Wilson has landed a new gig with Etihad Airlines. His mission? To showcase as much of Abu Dhabi as possible in forty-eight hours. Frenetic, but Wilson's affable personality comes across well as he samples luqaimat, a Ferrari-made rollercoaster, and even falconry - it was nice knowing you, Stanley.

British Gas
"Heavy Weather"
10s
23 Apr 2017
And Wilbur thought Antarctica was hard going. The intrepid penguin proves no match for Britain's inclement weather, losing his trusty umbrella in the process. Fortunately, Hive from British Gas allows him to warm his house remotely - meaning he can enjoy instant respite from our sodden excuse for springtime.

Tinie Tempah
"Text From Your Ex (ft Tinashe)"
3 mins 30s
25 Apr 2017
Tinie Tempah riles his scantily-clad new love in this promo when she discovers he's not finished with his ex. Oh, Tinie, you bad lad, you. His charisma evidently ensures women can't resist a bit of Tempah-time, and he explains he can't help responding to a call from an equally scantily-clad previous because he has a reputation to maintain, right?

Alt-J
"3WW"
6 mins 35s
21 Apr 2017
Alt-J's debut track from their third album 'Relaxer' comes with a strange and unsettling promo by Young Replicant. Telling a tale of forbidden love in rural Mexico where fate manifests itself as a bolt from the blue, the clip feels more like a short film that's scored by Alt-J than a visual complement to the song... in a good way.

Alzheimer's Society
"Society United"
90s
25 Apr 2017
This is a really interesting way of drawing attention to the indiscriminate nature of dementia. Alzheimer's and other illnesses leading to the loss of our mental faculties do not give a fig about our race, our sexuality or our political views... they'll take us all down with equal alacrity. Bill Nighy's voiceover reveals that it's time to forget about everything that divides us and - at first - this sounds like an immensely positive message.

Short Films
"Sunday Sunday"
1 min 33s
25 Apr 2017
Local park superstars will appreciate this ode to Sunday league football from My Accomplice’s Lewis Arnold. Forget flash cars and sponsorship deals - it’s about hangovers and step overs in this league. The film offers an affectionate look at the amateur game. Those who prefer a kickabout to a lie-in will recognise much here, from chilly warm-ups to post-match refreshments.

Mytheresa x Miu Miu
"Shark"
2 mins 35s
25 Apr 2017
If you ever fancied a left-field reboot of 'Jaws', this piece for fashion label Mytheresa may be right up your alley. These trendy women discuss what it takes to become a synchronised swimmer (namely, someone to do it with you), as well a fateful encounter with a crafty shark. Droll performances and some sharp choreography make this a fashion film with extra bite.

HP
"Bobblehead Brian"
20s
23 Apr 2017
Lord knows how this bloke made it through the interview process. A human-sized bobblehead nixes his colleagues' IT queries at every turn... until Hewlett-Packard Enterprise suggest there's a better way. It's a valiant effort to inject some personality into corporate IT, though only those with a pressing need to "analyse customer traffic" will benefit.

Deutsche Telekom
"The Lenz"
85s
25 Apr 2017
Animated minstrels Gorillaz paint the town pink in this Deutsche Telekom commercial. Hooded figures go on a magenta spree, covering everything from cars to hair in pink. It's all in aid of promoting the Gorillaz Lenz app - pointing the augmented reality app at anything pink summons the virtual band. A clever use of the telecom giant's trademark hue.

Compare The Market
"CGI"
20s
24 Apr 2017
This latest Compare the Market film tie-in sees the familiar duo enjoying Marvel's new blockbuster, 'Guardians of the Galaxy Vol. 2'. As Rocket Raccoon blows a gasket onscreen, Aleksandr reveals Rocket is simply a CGI creation - blowing Sergei's mind. As two of advertising's pre-eminent CG mascots, it's a fun meta moment from Aleksandr and Sergei.

Channel 4
"Western Flag"
20s
23 Apr 2017
Channel 4's Man Made Planet Season continues with this short burst of 'Western Flag' - a piece of digital art by John Gerrard. The project recreates Spindletop, Texas - the supposed birthplace of the American oil rush. Should this 20" snippet pique your interest, you can visit the broadcaster's YouTube page to enjoy an uninterrupted 'live-stream'.

Sky Broadband
"Joker's Escape"
30s
23 Apr 2017
The success of the Lego Batman movie should give the Dark Knight cause for celebration. First things first: he has to thwart the Joker's high-speed getaway in this Sky ad. While he swoops into action, we're told that the network's fibre optic broadband is the "UK's lowest priced fibre" - ideal for downloading a certain animated film on release.

Logic
"Black Spider-Man (ft. Damian Lemar Hudson)"
5 mins 37s
24 Apr 2017
2017 has - for obvious reasons - seen demand for upbeat tracks soar. Luckily, rapper Logic supplies this optimistic anthem. The Maryland singer may not look like your conventional rap artist, but it’s hard to resist his celebratory rhymes. Promoting diversity and staying true to one’s self, Logic and guest vocalist Damian Lemar Hudson parade through suburbia before hitting the city streets.

New York Times
"Lesbos"
60s
24 Apr 2017
One of two hard-hitting ads for the New York Times directed by Darren Aronofsky. Photojournalist Tyler Hicks relates his time covering the migrant crisis in vivid detail, both verbally and visually. Despite the desperate circumstances, Hicks sees cause for optimism - and the advertised newspaper promises to bring readers every side of the story.

New York Times
"Bartella"
60s
24 Apr 2017
As media outlets contend with the onslaught of fake news, the New York Times assert their authority with a Darren Aronofsky-shot campaign. This 60” commercial charts one day in Bartella, Iraq, as told by photographer Brian Denton. Denton’s testimony fills in the gaps as this grave slideshow captures a military convoy's treacherous journey.

Dunkin' Donuts
"Marathon Motivator"
1 min 54s
24 Apr 2017
Lo-fi production values and shaky audio evoke home shopping's golden era nicely in this fun Dunkin' Donuts ad. While the brand has previously struggled in the UK, this London Marathon tie-in suggests they’re keen to win over sweet-toothed viewers. Smooth-as-you-like presenter Mark introduces the ‘Marathon Motivator’ - a doughnut attached to a head harness.

Andrex
"75th Anniversary"
30s
24 Apr 2017
This a lovely way to mark Andrex's advertising heritage. As a compilation of vintage Andrex ads plays, the camera slowly pans out to reveal an adult Labrador Retriever watching the screen. While the pooch relives its glory days, a puppy shows this household's loo roll is in good hands - well, paws. A charming reflection of the mascot’s staying power.

Rogues Shoes
"Matilda"
87s
24 Apr 2017
Shoe brand Rogues present this chic piece of sci-fi shot by Lucie Beecham. Having made contact with an alien race (one fluent in text speak, it seems), these four women race to their close encounter. Alas, this spacecraft's tractor beam is only calibrated for designer shoes. Playful production design and a droll punchline convey the brand's, well, roguish character.

Suzuki Vitara
"Sonya Street"
30s
22 Apr 2017
Sonya is the latest 'unsuspecting' customer to receive a test drive with a difference - this time, her trip in a Suzuki Vitara comes with personalised street signs and a week off work. Ant and Dec's unwavering enthusiasm keeps this campaign ticking along. Mind you, we feel for the sole Suzuki receptionist who has to clean up all that confetti every week.

Walkers
"Baller"
30s
22 Apr 2017
Walkers leave a woman feeling truly epic after she wins stacks of hot cash in one of their Pay Packets. Her win transforms her into a 'pay day baller' - the kind of champion who doesn't baulk at a taxi fare, gets her nails done freely, and says yes please to the grande latte, ta very much. This is a fun ad with an assured starring performance - we love the kids' incredulous reactions too.

Magic
"Love That Song"
30s
22 Apr 2017
This ad for radio station Magic is cheery, yet gives off no energy whatsoever in spite of rapid song changes and an eye-watering mishmash of colours and patterns. The actors' performances suggest they don't really 'love that song' either, although being self-conscious while Aha's playing is surely medically impossible.

BT Broadband
"Country House"
40s
22 Apr 2017
Apparent Blur fan Ryan Reynolds lives in a very big house in the country in another amusing spot for BT Broadband. Reynolds gives the kind of brilliantly deadpan performance we've come to expect, quite a feat in a series which has seen him get slapped across the face and cling to a helicopter for dear life - all in the name of fast wi-fi.

Road Safety (Ulster)
"Friends"
40s
19 Apr 2017
This ad for Road Safety highlights the dangers of distracting a friend while driving by comparing it to putting a mate off a penalty shot. The film's tone is appropriately serious for the subject matter, and the particularly graphic implications of the crash shot - while avoiding gore - are sure to make young drivers think twice about socialising behind the wheel.

Sainsbury's
"Spring Crunch"
20s
19 Apr 2017
Now we've had our fill of chocolate eggs for another year, Sainsbury's encourage us to enjoy some healthy spring veg. While a father and daughter go to town on some carrots, twin boys show us how to eat celery with attitude. Each 10" ad features a suitably crunchy soundtrack to complement this campaign's familiar black-and-white style.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.