David Reviews

 Biting the hand that feeds us since 2002.

Eyejusters
"Simpler Solution"
30s
22 July 2017
UK Eyewear

Adjustable specs-mongers Eyejusters have developed a range of non-prescription glasses which the wearer can manually focus according to their needs. Anyone who has ever suffered the frustration of needing several pairs to hand at any given time will sit up and take notice... while the execution isn't ground-breaking in any way, the product is strong enough to do the heavy lifting.

Lurpak
"Bruschetta"

Ashlie said:

Shame no music credit?!


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Eyejusters
"Simpler Solution"
30s
22 Jul 2017
Adjustable specs-mongers Eyejusters have developed a range of non-prescription glasses which the wearer can manually focus according to their needs. Anyone who has ever suffered the frustration of needing several pairs to hand at any given time will sit up and take notice... while the execution isn't ground-breaking in any way, the product is strong enough to do the heavy lifting.

Vic Mensa
"Rage"
5 mins 18s
19 Jul 2017
Rapper Vic Mensa has been steadily making a name for himself since 2009, and his first album for major label Roc Nation is hotly anticipated in the hiphop world. If bonus track 'Rage' is anything to go by, it's going to be pretty special. Reflecting on more turbulent times in his life, it comes with a promo by Andrew Donoho which takes the 'crash and burn' metaphor quite literally.

Lurpak
"Omlette"
34s
24 Jul 2017
You can’t make an omelette without breaking a few eggs, as the old saying goes - though Lurpak offer a stylish twist on the formula. One of three online ads from Lurpak Spreadable, the brand hits rewind on a cheese and pepper omelette. Accomplished food photography conveys the brand’s appreciation for natural ingredients.

Guardians of the Galaxy Vol. 2
"Home Entertainment"
1 min 39s
24 Jul 2017
Marvel’s love affair with the 1980s reaches peak nostalgia with this ‘Guardians of the Galaxy Vol. 2’ ad. To celebrate the film’s release on Blu-ray, DVD, and digital (no sign of a LaserDisc release), Buena Vista Home Video’s cheesy presenters reveal what’s in store. Fans of “all that behind-the-scenes” are in for a treat.

Audi
"Drag Race"
30s
24 Jul 2017
Sorry, speed demons: Audi won’t be drawn into a drag race. While its rival accelerates into an early lead, the RS 5 takes its time. After all, slow and steady wins the race… though we’re sure the advertised coupé has more than enough poke. Lovely sound design as a roaring engine fades into Chitty Chitty Bang Bang’s ‘Hushabye Mountain’.

British Airways
"Billboard"
42s
24 Jul 2017
This bill poster needs a holiday. Luckily, the solution is staring him right in the face: BA’s direct flights from London to Fort Lauderdale, Florida. The protagonist’s wordless excitement is well played, while a plane soaring above his abandoned project is a nice touch. We’re sure it’ll be waiting for him when he comes back.

Renault Crossover
"Julia"
30s
20 Jul 2017
Renault continue their unconventional exploration of relationships in this strange ad. A woman rejects a man's proposal, leaving him full of regret about having her name tattooed on his wrist. Resourcefully he goes to a speed-dating event and finds himself another 'Julia'. Miraculously, she has a tattoo of his name left over from a past beau too! Excellent band Cake deserve better for their iconic version of 'I Will Survive'.

ITV Sport
"Women's Rugby World Cup"
60s
21 Jul 2017
This pacy ad for the Women's Rugby World Cup cleverly invites you to assume this is the men's game at first. Shots of pitches and changing rooms are soon ramped up with glimpses of training techniques; and the tension builds like the needle-drop moment on a dance floor. Then we get the reveal - these are women... and the action explodes. It's a great way to depict the sport as visceral and passionate - and something we want to watch.

Kellogg's Corn Flakes
"Cwmafan Rugby Club"
30s
21 Jul 2017
We’re back at Cwmafan Rugby Club as Kellogg’s Corn Flakes highlight another ‘Perfect Bowl’. This Cwmafan player has his breakfast technique taped: milk in the freezer, peanut butter in the microwave, then poured over corn flakes. “This is how the professionals do it”, he says - and it would take a brave soul to argue with him.

Lotto Euromillions
"Hot Sand"
20s
23 Jul 2017
A couple discover their beach vacation is a little too hot in this brief spot for Lotto Euromillions. A further riff on the 'nicer problems to have' campaign, we see the pair start off strong towards the sea, but soon they're hopping on tiptoe like the Pink Panther as they try to avoid too much toasty toe action. At least they'll be able to get some top-notch burn cream with that million quid prize.

Nationwide
"Spending Spree"
60s
23 Jul 2017
Poet and shopaholic Daniel Piper preaches caution when filling your online shopping basket. Led astray by "Steve_1962", Piper embarks on a one night binge, adding everything from pink mini fridges to every Friends season (on VHS, no less). For those with a little more willpower, Nationwide offer convenient access to their savings accounts.

Ford Fiesta
"Progress"
60s
21 Jul 2017
Ford have released this nostalgic film to celebrate the debut of its 'all-new' Fiesta. With thoroughly British actress Keeley Hawes behind the wheel, we see the new model take to the streets... and a trip through time. The ad sets out to position Ford as a constant through the nation's history, taking us from the first Fiesta leaving the factory in 1965 to today's new innovations.

Bose
"Sound That Moves You"
30s
21 Jul 2017
Much like 4K televisions, audio systems can find it tricky proving their worth. Bose tout their latest soundbar with the help of Lewis Hamilton - taking a welcome break from the Formula One crunch. 1st Avenue Machine’s Tim Brown crafts a breakneck light show as the volume increases. Of course, hearing is believing with tech like this.

Under Armour
"Zoe Zhang"
50s
21 Jul 2017
China meets Ancient Greece in this meditative Under Armour ad. Actress and former taekwondo champion Zoe Zhang (or Zhang Lanxin) gets her kicks in an abandoned silo. While Zhang demonstrates physical control, the words of Aristophanes reflect her indefatigable spirit. Meanwhile, supple camerawork reacts to each kick.

Lurpak
"Bruschetta"
30s
21 Jul 2017
Lurpak’s online ads emphasise the salted butter’s versatility. Here we see bruschetta prepared in reverse. Thus, diced tomatoes become whole again, while toasted bread turns soft and white. Of course, everything starts with butter. The jazzy score maintains the brand’s freestylin’ philosophy even without Rutger Hauer's encouragement.

Benecol
"ITV Documentary Bumpers"
60s
19 Jul 2017
Giant strawberries and liberated accountants are just some of the colourful characters in these Benecol sponsorship bumpers. So that’s what bean counters get up to after-hours. The low-budget shoot employs a diverse cast, while the brand aims to lower cholesterol and heighten interest in ITV’s documentary strand.

BP
"Lionheart"
90s
20 Jul 2017
Paralympic athlete Richard Whitehead is nicknamed “The Lionheart” - naturally, BP enlists a lion to stress the point. Whitehead’s solemn tribute to his deceased friend Simon Mellows must compete with an insistent soundtrack. Still, this and the runner’s outspoken comments at this year’s World Para Athletics Championships confirm Whitehead’s mettle.

Marks & Spencer
"To Share"
20s
20 Jul 2017
Marks & Spencer serve an aesthetically-pleasing sharing platter in this 20” commercial. The supermarket continues to blend geography and gastronomy - this time, a rocky coastline and lush vegetation transition into the supermarket’s summer nibbles. Calling this a shared adventure evokes the previous food campaign’s mantra.

Nissan
"Big Wheel"
50s
21 Jul 2017
This quirky commercial for Nissan sees a young girl doing her best to stand out from the crowd. Bikini Kill provides the soundtrack as she rides through the neighbourhood, her bike and helmet painted black - much to the amazement of her peers. We soon find out that she shares her mother's rock and roll sensibilities - girl power.

Lurpak
"Mashed Potatoes"
35s
21 Jul 2017
It's not easy to make mashed potatoes interesting, but director Paul Quinn has managed it in this ad for Lurpak. The food photography is admirably polished as we see the process of creating the perfect mash backwards, with emphasis placed on the natural ingredients which go into the dish... and also the advertised spread. The familiar soundtrack provides a nice bit of pizzazz.

Harveys
"Patterns"
30s
20 Jul 2017
Robert Webb returns with another amiable voiceover for Harveys. We see sofas change size, shape, and design according to the people who picked them, illustrating the range of choice the retailer offers. There's even the option of delicate floral fabric for those of us who, like Rob, embrace their feminine side. You go, Rob.

H & M
"Erdem"
30s
20 Jul 2017
This teaser is just enough to whet our appetites for director Baz Luhrmann's upcoming film for H & M. The short clip shows characters shot from behind, giving us a glimpse at the brand's collaboration with designer Erdem Morilioglu. Luhrmann's visuals are characteristically lush and dramatic even in such a brief excerpt - keep 'em peeled for the full film coming soon.

Nike
"Ro8er"
30s
20 Jul 2017
Nike have released a tribute to Roger Federer in the wake of his historic Wimbledon victory. Taking his reputation as the granddaddy of tennis literally, onscreen text tells us to 'keep off his lawn' lest we get in the way of his backhand. A stylised G/8 follows the montage of impressive match clips, rounding things off nicely - along with the ubiquitous swoosh, of course.

Punctual
"What I Love"
3 mins 57s
20 Jul 2017
This gorgeous promo for Punctual's 'What I Love' captures childhood exuberance at its finest. Director Geej Ower follows a lad with seemingly boundless energy around his estate, as he joyfully dances the day away. The shrewd decision to avoid casting a trained dancer pays off here, as the boy's moves have a compelling, childish rawness to them.

Nissan
"Moving Highways"
30s
20 Jul 2017
City planners may take umbrage, but Nice Shirt’s Gerald McMorrow oversees some tricksy roadworks in this Nissan commercial. We see highways converge and conjoin at will - enough to distract one driver at a busy junction. Easily done when the world turns ‘Inception’ on you. Luckily, the marque’s Altima and Rogue models are on red alert.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.