David Reviews

 Biting the hand that feeds us since 2002.

StubHub
"Festival"
60s
28 April 2017
UK Internet Based Services

This highly amusing ad from StubHub reminds us that we're unlikely to meet the love of our life at a gig... if we don't go to gigs. That premise builds up to a bonkers musical crescendo as we follow the life of a lad who had the wherewithall to grab some last minute tickets from the site. It's a total contrast to their 'Machines' ad from the same campaign, and we're interested to see where they take things next.

Lucozade Sport
"Anthony Joshua"

Rob said:

That tag line is now repeating itself in my head in the voice of David Brent.


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StubHub
"Festival"
60s
28 Apr 2017
This highly amusing ad from StubHub reminds us that we're unlikely to meet the love of our life at a gig... if we don't go to gigs. That premise builds up to a bonkers musical crescendo as we follow the life of a lad who had the wherewithall to grab some last minute tickets from the site. It's a total contrast to their 'Machines' ad from the same campaign, and we're interested to see where they take things next.

Sainsbury's
"Doggo-vision"
30s
28 Apr 2017
The latest instalment of Sainsbury's distinctive black and white campaign takes a dog's-eye view of the world. It's a creative way to pack in colourful product shots, as we're shown the different foods Fido gets a whiff of on his romp around the park. We're pleased to see the pooch gets a sausage at the end too - he's been working like a dog all day.

Canon
"International Press"
1 min 37s
27 Apr 2017
This compelling Canon film benefits from some strong visual storytelling. We hear a photojournalist describe the myriad threats involved in his chosen career - all for 1/125th of a second. Shots of shattered glasses and bulletproof vests underline the risks involved, and the brand reaffirms its support for those who put themselves in harm's way.

StubHub
"Machines"
60s
28 Apr 2017
It's not difficult to imagine a world in which artificial intillegence develops a literal mind of its own, and this ad for StubHub presents a nightmarish vision of a future where technology has had enough. In the midst of the apocalypse a man falls to his knees and howls in anguish... for a reason we're not expecting.

McCoy's
"Flavoursome Subtitles"
30s
28 Apr 2017
Online advertisers are constantly thinking of ways to stop punters scrolling past their ads, and McCoy's reckon they've found the solution: supercharged subtitles. We once again join chip shop patron Sarah as she answers this campaign's signature golden telephone - only to be bombarded by a hyperactive graphics package. Mute button be damned.

Weber
"The Barbecue Life"
30s
27 Apr 2017
This ad for grill giant Weber's Genesis II model is aimed squarely at people who take their grilling seriously. Forget disposable BBQs and a few limp sausages in the park - Weber want you to make the most of the upcoming 2-4 days of British summer and talk up the technical aspects of their product accordingly. The food is shot appealingly here too.

Tesco Mobile
"Family Drama"
50s
27 Apr 2017
This is an extended version of the Tesco Mobile ad we brought you back in March. The 50" cut includes a handful more mishaps, including a loo roll shortage and a, erm, roadside emergency. Both fit seamlessly into an already entertaining sequence - one which suggests the carrier's flexible mobile plan can ease any familial embarrassment.

Father John Misty
"Total Entertainment Forever"
2 mins 53s
27 Apr 2017
That Father John Misty a.k.a. Josh Tillman dabbles in LSD for medicinal purposes should give you some idea of what to expect from this promo for ‘Total Entertainment Forever’. Sure enough, who knew George Washington was a fan of virtual reality and Viagra? Downstairs issues aside, Washington appears in rude health as he loads ‘Constitution Hack’.

Alzheimer's Society
"Spirit of '66"
60s
27 Apr 2017
Wembley may have changed since Gordon Banks and Geoff Hurst's day, but the memories of their 1966 World Cup victory remain. Unfortunately, this isn't the case for some of their teammates. We’re told dementia has stricken Nobby Stiles, Martin Peters, and Ray Wilson. For Banks and Hurst, it’s a team game till the end - and we can play our part, too.

Beats
"Preparation"
1 min 43s
27 Apr 2017
Michael Kiwanuka's 'Rule the World' gives this Beats film an uplifting quality. The audio brand's 'Be Heard' campaign launched with 'Seven Nation Army' by The White Stripes, but Kiwanuka's soulful track complements Anthony Joshua's training well. No such chilled vibes await Joshua in the ring against Wladimir Klitschko this weekend.

Sherwin-Williams
"Epiphany"
30s
27 Apr 2017
Those who’ve recently given their house a fresh lick of paint may be tempted to go again thanks to this vivid Sherwin-Williams commercial. Plumes of paint surge through space before colliding in spectacular fashion. As hues mingle, the camera glides through clouds and cyclones of colour. Not a bad view, eh?

McCoy's
"Chips"
30s
27 Apr 2017
As she makes herself comfortable in this seafront caff, Flavour calls Sarah with some important news: she's about to enjoy McCoy's Chips - "love child between the crunchy crisp and the noble chip". It's a typically persuasive pitch from Flavour, and it announces the brand's new variant with gusto. Lovely blood-curdling stare from the hungry gull, too.

Teenage Cancer Trust
"Be a Legend"
1 min 48s
27 Apr 2017
Russell Brand is doing his bit for the Teenage Cancer Trust in quite possibly the most meta way he can. It's refreshing to see a celebrity being so frank about his charitable motivations, and Brand's frenetic delivery means he packs an awful lot of observations about charity advertising in less than two minutes.

Iceland
"Best Burgers"
30s
26 Apr 2017
The now-familiar Giordano family engage in some friendly competition as they attempt to one-up each other with epic burger construction. Dad goes the traditional ketchup and pickles route, while his son attempts something futuristic with pulled pork. This campaign manages to make the supermarket's frozen products look appealing, and the family's gentle banter gives things a homey feel.

Oreo
"Inner Child"
20s
26 Apr 2017
This musical ad for Oreo is truly an assault on the ears. From the frantically plinky music to the tuneless nasal voice musing about the taste of the cookie awakening your inner child - we're only grateful for the song's abrupt end. The animation here is a decent enough concept, but the music obliterates any good feelings generated by a whimsical depiction of childhood imagination.

Ancestry
"Elizabeth's Surprise"
30s
26 Apr 2017
"I never knew where I belonged", claims Elizabeth in Ancestry's latest slow-motion commercial. The ad captures her surprise as she's told her DNA profile apparently spans from London to the Middle East - which seems to ease her existential doubts. All well and good for Elizabeth, but can we really glean such information from a kit received in the post?

Iceland
"World Famous Smokehouse"
30s
26 Apr 2017
Another week, another home delivery for the Giordano clan; this time, they're sampling some of Iceland's 'World Famous Smokehouse' fare. The family have become a regular fixture in this campaign, and their enthusiasm seems genuine enough. Mind you, it does suggest they're the only family to buy from the advertised supermarket.

Taskmaster
"Creative Talent"
30s
26 Apr 2017
The celebrities have taken over Taskmaster's advertsing at the behest of host Greg Davies. The Dave series sees the world's tallest ex-teacher set challenges for his guests - in this case to design billboards to advertise the show's return. The results are predictably odd and amusing, featuring everything from unflattering portraits of the host to parachuting monkeys.

Boux Avenue
"LA Summer"
60s
26 Apr 2017
Boux Avenue present an intriguing look at an alternate universe in which foregoing clothes and bopping around in your fancy pants is the norm. We see a variety of women dancing in their skivvies in various urban locations, providing ample opportunity to showcase the lingerie line. The bloke wearing boring pants in the laundromat looks downright jealous by comparison.

Kyle
"Not The Same"
3 mins 09s
25 Apr 2017
American rapper Kyle has the magic touch in this promo-cum-movie teaser. Inspired by upcoming film 'Sleight', Kyle pulls off some eye-catching tricks during his quest for fresh milk. What's more, it looks like the whole thing's been done in one continuous take. Now that's magic... or some impressive directorial sleight of hand, at least.

Always Ultra
"Individuals"
30s
25 Apr 2017
Always Ultra continues to dismiss the traditional style of 'sanpro' advertising with this spot, which reminds us that there are 3.5 billion women on the planet, who all menstruate differently. Well, those who are in the right age group, of course. Celebratory rather than apologetic, it's another step in the right direction.

Mark Lanegan
"Beehive"
3 mins 57s
25 Apr 2017
Mark Lanegan sounds like he's been gargling with gravel for a thousand years, so it's fitting that Zhang + Knight have directed a video for 'Beehive' featuring a vampire couple. Reduced to feeding off white mice, they make a suicide pact and go out into the night-time world of a seaside town before waiting for sunrise on the beach.

All We Are
"Human"
4 mins 52s
25 Apr 2017
We've never seen the process of obtaining planning permission played out quite so compellingly as in this promo for All We Are's 'Human' by Eoin Glaister and Agile Films. The narrative threads of small town life threatened with destruction - a church, a farm, a zumba class - converge to form something infinitely watchable and compellingly foul-mouthed. Well worth a second watch to take all he entertaining touches in.

Spotify
"Dinner"
30s
26 Apr 2017
A teenage boy enjoys 'Truly, Madly, Deeply' a little too much at the dinner table... but not as much as his parents did in the past. That's the narrative of this extremely amusing ad for music streaming service Spotify's family premium plan, executed with aplomb by director Matt Devine. With excellent performances and a strong creative, we get the feeling one young man is about to be put off his dinner...

Spotify
"Door"
30s
26 Apr 2017
Another entertaining ad for Spotify sees a girl let her brother know he's not as subtle as he thinks when it comes to his - ahem - self love. She explains her choice of Justin Bieber's 'Love Yourself' with the thousand yard stare of someone resigned to spending their teenage years sharing a wall with a lad dedicated to the five-finger shuffle. An excellent performance and edgy tone that feels like a good fit for the brand.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.