David Reviews

 Biting the hand that feeds us since 2002.

New York Times
"Lesbos"
60s
24 April 2017
USA Local Newspapers

One of two hard-hitting ads for the New York Times directed by Darren Aronofsky. Photojournalist Tyler Hicks relates his time covering the migrant crisis in vivid detail, both verbally and visually. Despite the desperate circumstances, Hicks sees cause for optimism - and the advertised newspaper promises to bring readers every side of the story.


Lucozade Sport
"Anthony Joshua"

Miles said:

goosebumps. love it.


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New York Times
"Lesbos"
60s
24 Apr 2017
One of two hard-hitting ads for the New York Times directed by Darren Aronofsky. Photojournalist Tyler Hicks relates his time covering the migrant crisis in vivid detail, both verbally and visually. Despite the desperate circumstances, Hicks sees cause for optimism - and the advertised newspaper promises to bring readers every side of the story.

New York Times
"Bartella"
60s
24 Apr 2017
As media outlets contend with the onslaught of fake news, the New York Times assert their authority with a Darren Aronofsky-shot campaign. This 60” commercial charts one day in Bartella, Iraq, as told by photographer Brian Denton. Denton’s testimony fills in the gaps as this grave slideshow captures a military convoy's treacherous journey.

Dunkin' Donuts
"Marathon Motivator"
1 min 54s
24 Apr 2017
Lo-fi production values and shaky audio evoke home shopping's golden era nicely in this fun Dunkin' Donuts ad. While the brand has previously struggled in the UK, this London Marathon tie-in suggests they’re keen to win over sweet-toothed viewers. Smooth-as-you-like presenter Mark introduces the ‘Marathon Motivator’ - a doughnut attached to a head harness.

Andrex
"75th Anniversary"
30s
24 Apr 2017
This a lovely way to mark Andrex's advertising heritage. As a compilation of vintage Andrex ads plays, the camera slowly pans out to reveal an adult Labrador Retriever watching the screen. While the pooch relives its glory days, a puppy shows this household's loo roll is in good hands - well, paws. A charming reflection of the mascot’s staying power.

Rogues Shoes
"Matilda"
87s
24 Apr 2017
Shoe brand Rogues present this chic piece of sci-fi shot by Lucie Beecham. Having made contact with an alien race (one fluent in text speak, it seems), these four women race to their close encounter. Alas, this spacecraft's tractor beam is only calibrated for designer shoes. Playful production design and a droll punchline convey the brand's, well, roguish character.

Suzuki Vitara
"Sonya Street"
30s
22 Apr 2017
Sonya is the latest 'unsuspecting' customer to receive a test drive with a difference - this time, her trip in a Suzuki Vitara comes with personalised street signs and a week off work. Ant and Dec's unwavering enthusiasm keeps this campaign ticking along. Mind you, we feel for the sole Suzuki receptionist who has to clean up all that confetti every week.

Walkers
"Baller"
30s
22 Apr 2017
Walkers leave a woman feeling truly epic after she wins stacks of hot cash in one of their Pay Packets. Her win transforms her into a 'pay day baller' - the kind of champion who doesn't baulk at a taxi fare, gets her nails done freely, and says yes please to the grande latte, ta very much. This is a fun ad with an assured starring performance - we love the kids' incredulous reactions too.

Magic
"Love That Song"
30s
22 Apr 2017
This ad for radio station Magic is cheery, yet gives off no energy whatsoever in spite of rapid song changes and an eye-watering mishmash of colours and patterns. The actors' performances suggest they don't really 'love that song' either, although being self-conscious while Aha's playing is surely medically impossible.

BT Broadband
"Country House"
40s
22 Apr 2017
Apparent Blur fan Ryan Reynolds lives in a very big house in the country in another amusing spot for BT Broadband. Reynolds gives the kind of brilliantly deadpan performance we've come to expect, quite a feat in a series which has seen him get slapped across the face and cling to a helicopter for dear life - all in the name of fast wi-fi.

Road Safety (Ulster)
"Friends"
40s
19 Apr 2017
This ad for Road Safety highlights the dangers of distracting a friend while driving by comparing it to putting a mate off a penalty shot. The film's tone is appropriately serious for the subject matter, and the particularly graphic implications of the crash shot - while avoiding gore - are sure to make young drivers think twice about socialising behind the wheel.

Sainsbury's
"Spring Crunch"
20s
19 Apr 2017
Now we've had our fill of chocolate eggs for another year, Sainsbury's encourage us to enjoy some healthy spring veg. While a father and daughter go to town on some carrots, twin boys show us how to eat celery with attitude. Each 10" ad features a suitably crunchy soundtrack to complement this campaign's familiar black-and-white style.

Unkle
"The Road"
6 mins 21s
21 Apr 2017
While many of us let our drones gather dust, UNKLE put theirs to good use in this visually striking promo. As the group's latest track gathers pace, director Norbert Schoerner sheds new light on arid plains and long-abandoned townships. The roving spotlight produces some arresting imagery, bathing forgotten landmarks in an ethereal glow.

Cancer Research
"Bowel Screening"
30s
18 Apr 2017
This piece of communication is designed to make sure people don't ignore the screening tests which will start arriving at regular intervals once they reach the age of 60. It's unexciting but clear and seems likely to achieve its objective and nothing could be more important than that when people's lives are at stake.

Dunelm
"20% Off"
10s
16 Apr 2017
This extremely basic commercial draws attention to a sale at the retailer with a remarkable lack of artfulness. A northern voiceover and a plink-plonky soundtrack combine forces with a number of stills to make sure we don't get too excited about the bargains we might find there. Or even notice they have a sale on, in truth.

Kellogg's Corn Flakes
"Jenny and Lee"
20s
14 Apr 2017
Jenny is under attack from Lee for her slurping in this Gogglebox-inspired ad for Kellogg's Corn Flakes. This is one of a series of new commercials capitalising on the popularity of Channel 4's most successful programme with its regular contributors explaining how they like to eat the famous breakfast cereal.

Nike
"Zara Larsson"
62s
21 Apr 2017
Zara Larsson invites us to kiss her Airs - Nike Airs, that is. The Swedish popster provides both the moves and the soundtrack for these quickfire ads. Larsson’s energetic dance routines are accompanied by some glistening visual flourishes - they are Jewells, after all. The brand will be hoping chart success translates to footwear sales.

Panasonic TV
"Hollywood to Your Home"
80s
21 Apr 2017
After laying the groundwork last summer, Panasonic further extol their 4K credentials with this genre-hopping commercial. The protagonist’s blockbuster reel includes decadent ballrooms, battle-scarred planets, and even a spot of caped crusading. It’s beautifully shot - of course, we imagine it’s best to be watching on an Ultra 4K screen in the first place.

Harry Potter Studio Tour
"Forbidden Forest"
60s
21 Apr 2017
The spirit of Don LaFontaine lives on in this fun ad for the Harry Potter Studio Tour. A gritty VO reveals that the behind-the-scenes attraction has added the Forbidden Forest set - complete with fully functioning lightning button. As the announcer seemingly goes off-script, it turns out dad’s just doing his best movie trailer voice. Needless to say, his offspring are less than enchanted.

Combogesic
"Glamping"
30s
20 Apr 2017
Combogesic are back, this time drawing attention to the dangers of glamping. A night on a mattress outdoors could leave you with a painful twinge in your back, necessitating an overpriced combination of paracetamol and ibuprofen to get you back on your feet. Playful animation here saves the ad, highlighting key words which would otherwise be lost to Sally Phillips's frenzied delivery.

Dua Lipa
"Scared To Be Lonely (Acoustic)"
4 mins 14s
21 Apr 2017
This latest collaboration between Dua Lipa and Park Village's Jake Jelicich turns 'Scared To Be Lonely' into a stirring ballad. Club-friendly beats give way to orchestral strings as Lipa delivers a soaring vocal performance while minimal lighting and sweeping camerawork from Jelicich and DP Rina Yang ensure an absorbing studio session.

Geico
"Baby Groot"
30s
21 Apr 2017
Guardians of the Galaxy's cutest member teams up with the GEICO Gecko for this amusing tie-in commercial. Framestore's production values are typically high, with Gecko more than holding his own against Baby Groot's intricate animated design. It seems that only one of the actors here has bothered to learn their lines, but then we're not sure Groot's old enough to read yet...

Beth Ditto
"Fire"
3 mins 21s
21 Apr 2017
Who said a barroom brawl had to be an ugly affair? This boisterous promo for Beth Ditto’s ‘Fire’ sees the former Gossip frontwoman whip the Cowboy Palace into a frenzy. Bar stools are smashed and time shifts as happy hour unfolds. Say what you want about the grizzled clientele - they sure know how to line dance.

Carlsberg
"The Danish Way"
60s
21 Apr 2017
Danish dynamite Mads Mikkelsen ruminates on why his compatriots are the happiest people on Earth in this amusing ad for Carlsberg. The actor keeps an admirably straight face throughout his whimsical bike ride, as he waxes lyrical about the Danish commitment to appreciating nature, maintaining a work-life balance, and - of couse - beer.

CNN
"The World in One Place"
60s
21 Apr 2017
This effective trail for CNN’s Original Series strand packs plenty of screen time into 60”. A wall of televisions showcases the channel’s eclectic output, covering everything from the Nineties to Jesus Christ. The visual conceit pays tribute to CNN’s broadcast heritage as a constant stream of images blends familiar faces and more obscure subject matter against a scenic backdrop.

Müller Light
"Atlas"
30s
18 Apr 2017
We've seen Müller Light's number one customer in action numerous times now , yet she still can't believe the advertised yogurt is fat-free. Needless to say, the joke's wearing a bit thin. Her latest OTT reaction causes chaos in this sculptor's studio, ruining this hunk-for-hire's day. Hope that sculptor has some Superglue handy.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.