David Reviews

 Biting the hand that feeds us since 2002.

Cancer Research
"Bowel Screening"
30s
18 April 2017
UK Charities

This piece of communication is designed to make sure people don't ignore the screening tests which will start arriving at regular intervals once they reach the age of 60. It's unexciting but clear and seems likely to achieve its objective and nothing could be more important than that when people's lives are at stake.


Superdrug
"Bang, Bang"

Abby said:

Congrats Craig et al.


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Cancer Research
"Bowel Screening"
30s
18 Apr 2017
This piece of communication is designed to make sure people don't ignore the screening tests which will start arriving at regular intervals once they reach the age of 60. It's unexciting but clear and seems likely to achieve its objective and nothing could be more important than that when people's lives are at stake.

Dunelm
"20% Off"
10s
16 Apr 2017
This extremely basic commercial draws attention to a sale at the retailer with a remarkable lack of artfulness. A northern voiceover and a plink-plonky soundtrack combine forces with a number of stills to make sure we don't get too excited about the bargains we might find there. Or even notice they have a sale on, in truth.

Kellogg's Corn Flakes
"Jenny and Lee"
20s
14 Apr 2017
Jenny is under attack from Lee for her slurping in this Gogglebox-inspired ad for Kellogg's Corn Flakes. This is one of a series of new commercials capitalising on the popularity of Channel 4's most successful programme with its regular contributors explaining how they like to eat the famous breakfast cereal.

Nike
"Zara Larsson"
62s
21 Apr 2017
Zara Larsson invites us to kiss her Airs - Nike Airs, that is. The Swedish popster provides both the moves and the soundtrack for these quickfire ads. Larsson’s energetic dance routines are accompanied by some glistening visual flourishes - they are Jewells, after all. The brand will be hoping chart success translates to footwear sales.

Panasonic TV
"Hollywood to Your Home"
80s
21 Apr 2017
After laying the groundwork last summer, Panasonic further extol their 4K credentials with this genre-hopping commercial. The protagonist’s blockbuster reel includes decadent ballrooms, battle-scarred planets, and even a spot of caped crusading. It’s beautifully shot - of course, we imagine it’s best to be watching on an Ultra 4K screen in the first place.

Harry Potter Studio Tour
"Forbidden Forest"
60s
21 Apr 2017
The spirit of Don LaFontaine lives on in this fun ad for the Harry Potter Studio Tour. A gritty VO reveals that the behind-the-scenes attraction has added the Forbidden Forest set - complete with fully functioning lightning button. As the announcer seemingly goes off-script, it turns out dad’s just doing his best movie trailer voice. Needless to say, his offspring are less than enchanted.

Combogesic
"Glamping"
30s
20 Apr 2017
Combogesic are back, this time drawing attention to the dangers of glamping. A night on a mattress outdoors could leave you with a painful twinge in your back, necessitating an overpriced combination of paracetamol and ibuprofen to get you back on your feet. Playful animation here saves the ad, highlighting key words which would otherwise be lost to Sally Phillips's frenzied delivery.

Dua Lipa
"Scared To Be Lonely (Acoustic)"
4 mins 14s
21 Apr 2017
This latest collaboration between Dua Lipa and Park Village's Jake Jelicich turns 'Scared To Be Lonely' into a stirring ballad. Club-friendly beats give way to orchestral strings as Lipa delivers a soaring vocal performance while minimal lighting and sweeping camerawork from Jelicich and DP Rina Yang ensure an absorbing studio session.

Geico
"Baby Groot"
30s
21 Apr 2017
Guardians of the Galaxy's cutest member teams up with the GEICO Gecko for this amusing tie-in commercial. Framestore's production values are typically high, with Gecko more than holding his own against Baby Groot's intricate animated design. It seems that only one of the actors here has bothered to learn their lines, but then we're not sure Groot's old enough to read yet...

Beth Ditto
"Fire"
3 mins 21s
21 Apr 2017
Who said a barroom brawl had to be an ugly affair? This boisterous promo for Beth Ditto’s ‘Fire’ sees the former Gossip frontwoman whip the Cowboy Palace into a frenzy. Bar stools are smashed and time shifts as happy hour unfolds. Say what you want about the grizzled clientele - they sure know how to line dance.

Carlsberg
"The Danish Way"
60s
21 Apr 2017
Danish dynamite Mads Mikkelsen ruminates on why his compatriots are the happiest people on Earth in this amusing ad for Carlsberg. The actor keeps an admirably straight face throughout his whimsical bike ride, as he waxes lyrical about the Danish commitment to appreciating nature, maintaining a work-life balance, and - of couse - beer.

CNN
"The World in One Place"
60s
21 Apr 2017
This effective trail for CNN’s Original Series strand packs plenty of screen time into 60”. A wall of televisions showcases the channel’s eclectic output, covering everything from the Nineties to Jesus Christ. The visual conceit pays tribute to CNN’s broadcast heritage as a constant stream of images blends familiar faces and more obscure subject matter against a scenic backdrop.

Müller Light
"Atlas"
30s
18 Apr 2017
We've seen Müller Light's number one customer in action numerous times now , yet she still can't believe the advertised yogurt is fat-free. Needless to say, the joke's wearing a bit thin. Her latest OTT reaction causes chaos in this sculptor's studio, ruining this hunk-for-hire's day. Hope that sculptor has some Superglue handy.

Lucozade Sport
"Anthony Joshua"
90s
19 Apr 2017
With boxing fans eagerly anticipating Anthony Joshua’s bout against Wladimir Klitschko, Lucozade Sport present this gritty ad charting the former’s rise to prominence. An urgent sequence charts Joshua’s early years. We see a young man always running… sometimes with the wrong crowd. These transgressions don’t keep him off-track for long, however.

giffgaff
"The Big Swim"
90s
19 Apr 2017
The latest instalment of giffgaff's ongoing campaign reasserts the disruptive brand's position as a provider of freedom. Their customer-led approach has forced its competitors to have a rethink and some of them are starting to echo giffgaff's central proposition. But don't expect the sector's upstart to be put out... it's probably what they've been hoping their rivals will do!

Royal Blood
"Lights Out"
4 mins
18 Apr 2017
There's something of a Doctor Who vibe about this promo for Royal Blood by Riff Raff's The Sacred Egg. The band are playing the track in a nondescript room in an unremarkable house when something strange starts to happen... and young women begin splashing about like an unlikely water-borne virus.

Los Angeles
"Paper Plane"
1 min 33s
19 Apr 2017
The devil makes work for idle tiny hands - as more completely rational travel bans loom on the horizon, the city of Los Angeles has launched a tourism campaign with a clear message in response: everyone is welcome. 'Real Love Baby' by Father John Misty plays as a diverse cast of characters hug, dance, and generally live their lives near iconic landmarks across the city.

Foster's
"1888"
60s
18 Apr 2017
Wisden make take umbrage, but this lovely Foster’s commercial depicts a fun slice of cricketing 'history'. Having won the toss in 1888, Australia put England in to field. Alas, cable knit sweaters weren’t designed for the Melbourne sun. Just when it looks like England are poached, William and Ralph Foster arrive with their newfangled lager.

Dua Lipa
"Thinking 'Bout You"
3 mins 50s
19 Apr 2017
Dua Lipa's sultry vocals take centre stage in this stripped-back film by Park Village's Jake Jelicich. Utilising a spilt screen effect reminiscent of early 00's RnB promos - intercut with intimate close-up shots of the singer - the clean visuals here let the song be the star of the show. The surreal bed setting offers a nod to Darren Aronofsky’s 'Requiem For A Dream' - though thankfully without the film's disturbing tone.

Pale Waves
"There's A Honey"
3 mins 51s
19 Apr 2017
Manchester four-piece Pale Waves are making, well, waves in the indie scene, and this promo for 'There's A Honey' is an appealing calling card. Luminous blues and purples ripple overhead as lead singer Heather Baron-Gracie asks: "Are you sure that you want me?" Shimmering visuals and the track's breezy sound turn her doubt into something anthemic.

BASF
"Utility Poles"
60s
19 Apr 2017
Nice Shirt's Stuart Douglas captures some extreme conditions in this BASF commercial. Hurricanes, whiteouts and flooding can wreak havoc on local infrastructure - especially the electricity supply. However, the chemical manufacturer insists their utility poles can weather the storm and ensure the lights stay on during a community's darkest hour.

Sky
"James's Unboxing"
30s
19 Apr 2017
James Nesbitt lends his considerable charisma and charm to this ad, in which he unpacks a giant box containing the myriad features available with Sky TV bundles. We're hoping his appearance in the mysterious white Sky universe marks the beginning of a series of films about the wacky adventures he and potential flatmate Idris Elba get up to...

Nescafé Cappuccino
"Hopeless Romantic"
30s
18 Apr 2017
"What's the occasion?" asks one of the unpleasant characters in this ad for Nescafe's instant coffee. The 'occasion' turns out to be a woman destroying her husband's self esteem - manipulating him via their child, no less - in order to elicit some desperate stabs at romance from the poor sod. What this has to do with coffee, we have no idea - nothing about this ad is 'instantly delightful'.

DFS
"Design Discounts"
20s
16 Apr 2017
They may be patchwork, but DFS's design team are a productive bunch. This straightforward commercial showcases a few more of their creations in time for the Easter rush. To her credit, the VO manages to squeeze several incentives and price information into the 20" - enough perhaps to pique the interest of any watching furniture hunters.

Mami Wata
"Woza"
5 mins 13s
16 Apr 2017
The surfing sector ventures into uncharted waters with this artfully-shot piece for Mami Wata. It’s a surfing ad without the lingo - no gnarly waves or wipeouts here. Instead, we’re given an insight into one man’s relationship with the sea… and it how washes over his everyday life.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.