David Reviews

 Biting the hand that feeds us since 2002.

Sainsbury's
"Audition Idents"
1 min 40s
13 September 2006
UK Supermarkets

These may be the best sponsorship idents DAVID has ever seen and he sincerely hopes the snippets that appear to be audition tapes are for real... especially the surly man who challenges the suggestion that he has pronounced "tortilla" wrongly.

QUICK SEARCH

On This Day

Plane Stupid
"Polar Bears"
50s
20 Nov 2009
This impactful film for the environmental lobbying group Plane Stupid renders a commonly expressed metaphor about effects of global warming into something literal. There are shades of another man-made disaster as figures fall from the sky to their demise.

H & M
"Oh My God"
60s
20 Nov 2010
A rewardingly surreal offering from H & M advertising their Lanvin range. Mike Figgis directed this piece. It won't appeal to all but it's visually arresting and underlines H & M's self-proclaimed devotion to weirdness.

Adnams Longshore
"Unhappy Rivals"
1 min 42s
20 Nov 2014
This delightfully silly ad shows vodka makers around the world tasting the offering from a new kid on the global block... and expressing apoplectic rage at its superior quality. All sort of cultural stereotypes are summoned as Russian, Finnish and - yes - French premium distillers vent their wrath at the bringers of such bad tidings.

Crédit Mutuel
"Transformation"
45s
20 Nov 2014
A beautifully crafted ad for Crédit Mutuel which features a young man slumped in front of the telly at home who suddenly notices something has started happening to him. As he stares at the screen, hair askew and beard creeping across his face, he discovers that his T-shirt is being replaced by a crisp white shirt that covers his tattooed forearms while the facial hair he sports is being magically erased.

GameStop
"Revolutionary"
30s
20 Nov 2014
This wonderfully cast ad has a shrieking French revolutionary running away from the scene of an ambush towards an officer on horseback, who asks in alarm what has happened. "An assassin with a spear - akakak!" wails the revolutionary, jabbing with his hand to demonstrate the lethal quality of said spear, which, it is revealed, gamers get free when they pre-order Assassin's Creed: Unity from GameStop.

Guinness
"Bill"
65s
20 Nov 2014
Another in the excellent series from Guinness, this particular spot revolves around Bill McClaren - the legendary rugby commentator whose own playing career was cut short by a diagnosis of tuberculosis the day before he was due to play for his country. While that might break lesser men, McClaren merely found the closest thing to sport that he could in those circumstances.

Age UK
"Man on the Moon"
50s
20 Nov 2015
This film underlining the importance of John Lewis's partnership with Age UK for this year's Christmas commercial offers a further insight into the plight of old people who feel abandoned by their family and friends at this time of year... and it's been achieved by making the agency look like the bad guys!

McDonald's
"The Journey to Christmas"
60s
20 Nov 2015
Every aspect of this lovely piece of seasonal advertising has a wonderfully authentic feel to it. A family sets off in their car to visit relatives, and Wizzard's well-trodden classic 'I Wish It Could Be Christmas Every Day' comes on the radio as the long drive ahead begins. Working within the cramped conditions of a family car, director James Rouse uses trademark understatement to conjure a thoroughly charming scene as the rest of the family takes the opportunity to wind up Dad.

Helsinki Region Transport
"Arto Smeds"
65s
20 Nov 2015
Oh, Arto Smeds - you may look nondescript, but wait till the world discovers you can stop huge vehicles simply with a gesture. This terrific campaign for the Helsinki Regional Transport app taps into the golden age of 80s cheesiness when people were fascinated by the idea of telekinesis and supernatural powers were depicted with truly terrible special effects.

Paddy Power
"Steward"
60s
20 Nov 2016
Paddy Power pay tribute to football’s hi-vis heroes in this terrific ad. Rooted to the spot with a limited pitchside view, it’s a hard-knock life being a steward. This one decides to change the game. Tired of looking at the crowd’s jeering mugs for ninety minutes each week, the steward plays his own “part” in the action. How? By placing a bet on the opposition.

Waitrose
"Christmas Wishes"
50s
20 Nov 2005
Waitrose puts out a Christmas message with a number of their suppliers bidding us a happy Christmas. DAVID is guessing these people really are suppliers as they lack the sincerity that might be projected by professional communicators. Watch out for one guy in particular who delivers his message with all the warmth of a suicide note.

Benylin
"Science Model"
30s
20 Nov 2006
A plastic model designed to show anatomy to science pupils is cleverly animated in this ad to tell us all about Benylin. He even shows his own hypothalamus to demonstrate how the stuff works. The overall effect is fairly scary and would not be an ill fit in a horror movie.

Cadbury Snaps
"Subtext"
30s
20 Nov 2006
We see the secret thoughts of the three women in this ad as they sit down to coffee on a rooftop terrace. While remaining ostensibly polite, the subtitled indications of what is going on in their heads tells us that all they care about is getting as many chocolate biscuits as they can.

Twinings
"Lady Grey"
30s
20 Nov 2006
Stephen Fry and his unlikely sidekick Tyrone return in an ad that has the two of them hosting three 'Desperate Housewife' types who are fully informed about Twinings's new tea because Tyrone has been "filling them in". It's not just coffee that can be used a metaphor for sex then.

Helen Bamber Foundation
"Lost In F**king Translation"
2 mins 30s
20 Nov 2007
A truly shocking film designed to bring to our attention the plight of young women trafficked for sex. Apparently the victims of this crime are only taught the English phrases they will need to solicit for sex and this illustrated in emphatic fashion in this deliberately hyperbolic film.

Audi A5
"Transporter"
45s
20 Nov 2009
The driver of a transporter prefers to move the Audis one by one because they're so much fun to drive according to this Norwegian ad for the German car. As you'd expect, he's looking a little pleased with himself as he carries out his illicit drives.

Wrigley's Orbit
"Clean It Up"
75s
20 Nov 2009
This American ad uses stop-frame animation to suggest it would be civilised to clean up after ourselves. A small ball collects all the crap in the street before becoming a figure which unleashes a bunch of mouths to help with the task.

Method
"Shiny Suds"
70s
20 Nov 2009
This American ad uses an amusing parody of a detergent ad to make a serious point about the need to know what's in our household products. The protagonist is made uncomfortable when forced to shower in front of the 'dirty' residue of her cleaning products.

PETA
"Grace"
30s
20 Nov 2009
This heavy handed piece for the animal rights charity centres on a young girl invited to say grace at the Thanksgiving table. She takes the opportunity to berate her hosts for serving up turkey which has been inhumanly treated to support a vegetarian message.

Hellmann's Mayonnaise
"Christmas Jingle"
10s
20 Nov 2009
The resurrection of this vintage ad may be another indication of the strange financial crisis in which we reside these days. It's a sped up version of the Twelve Days Of Christmas with words designed to reflect the versatility of the advertised mayonnaise.

Tesco
"Across The Land"
50s
20 Nov 2011
Julie Walters explains everything blue supermarket is doing to make our Christmases special this year. This is an excellent piece of solid advertising... reminding us of Tesco's reach without hitting bombastic notes that might cause irritation.

Freeview
"Balloons"
60s
20 Nov 2011
The free channels available on Freeview are almost more than this young man can handle as he travels around town trying to pick up balloons representing the different offerings. It must frustrate Sky and Virgin when the subscription-free alternative is advertised as effectively as this.

Living With My Stalker
"A Real Life Thriller"
40s
20 Nov 2012
Channel 4 remains very good at compiling sensational stories and dressing them up as documentaries. This stylistic trail advertises a classic of this genre... a programme called 'Living With My Stalker' that promises to give us an insight into the minds of those who commit this crime and their victims.

Honda
"Lisa's New Odyssey"
30s
20 Nov 2012
The assets of the advertised vehicle suit Lisa, according to her friend who narrates this commercial. This is because she lives in a state of permanent chaos after giving birth to five boys. The Odyssey has apparently helped her cope with he busy life but plainly what she really needs is a vasectomy for her husband.

Baileys
"Global Girls’ Night Out"
60s
20 Nov 2014
Young women around the world are shown dressed up and heading off into their respective cities in this slick ad for Baileys, which demonstrates that a night out is pretty much the same the globe over (Newcastle not withstanding, obvs). It's a celebration of female solidarity, and suggests this generation of twenty-somethings are well-grounded individuals.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.