David Reviews

 Biting the hand that feeds us since 2002.

Embarrassing Illnesses
"Consultations"
35s
19 May 2007
UK TV Programmes

Various people line up to be examined in intimate areas after letting the doctor know about uncomfortable itching and the like in a trail for a forthcoming series on Channel 4 dealing with, we suppose, sexually transmitted diseases. It includes the obligatory snap of a latex glove.

John West
"Bear"

Matt said:

Always thought this advert was crap.


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On This Day

Ladbrokes
"It's Showtime"
40s
30 May 2010
Forget your Nikes and your Pepsis with their multi-million pound budgets and their access to the hottest football talent on the planet... this is the best World Cup ad so far this season. Chris Kamara and Ian Wright camp it up brilliantly in an Italian Job themed ad.

DHL
"Speed Of Yellow"
60s
30 May 2012
Alex Ferguson urges a DHL delivery man to get a move on at the start of this ad that underlines the courier company's association with Manchester United. A variety of players then show off their skills in a number of different situations... often jumping from electronic devices.

Ford
"Cane Toad Road"
90s
30 May 2012
This hilarious Australian commercial features a conversation between two cane toads sat on a highway. One of them is extremely knowledgeable about many things but he doesn't know quite as much about cars as he thinks he does and this has pretty serious consequences. Excellent lip synching.

Pizza Capers Gourmet Kitchen
"Pizza Capers"
30s
30 May 2013
Pizzas so delicious they reduce you to a drooling wreck: that's the proposition for the advertised fast food outlet. And how well done this is, too - with a bunch of very strange looking people staring slack-jawed and gurgling at a pizza box held by an oddball on a park bench. Even someone's banana is appreciative, and that's not a euphemism.

Pot Noodle
"Italy"
30s
30 May 2006
The miners introduced in the previous ads explain earnestly that Wales used to be physically connected to Italy until some seismic geological event separated the two many years ago. It's rare for a successful campaign to be replaced by another but that appears to have been achieved by Mother in this case.

Marmite
"Mother"
40s
30 May 2007
Further proof that the edgiest ads are available in unregulated cyberspace is provided by this Marmite film which shows what happens when a woman scoffs some Marmite on toast while breast-feeding her baby. The child is plainly in the 'hate it' camp if the quantity of vomit is anything to go by.

The Sopranos
"Across America"
40s
30 May 2007
The broadcast of The Sopranos on A & E provides an excuse to illustrate the effect the Mafia-based drama might have on small-town America as it is rolled out across the network. All seems well with the small farming community until we see growing evidence that the mob is in town.

Channel 4
"Cars (Twisted Ending)"
30s
30 May 2007
One of several fun additions to the Questions series resembles the original with Channel 4 personalities talking affectionately about the cars they have owned when Dermot O'Leary is forced to tear across a field to tackle some vandals giving it some unauthorised modifications.

Sainsbury's
"British Food"
40s
30 May 2007
An increasingly chunky Jamie Oliver waves the flag for Britain as well as Sainsbury's as he takes the trouble to let us know of all the wonderful food from these islands available at his favourite supermarket. Various animations illustrate the point he is making about local produce.

Channel 4
"Relax (Twisted Ending)"
35s
30 May 2007
Another of the new takes on the Channel 4 Questions series has DAVID begrudgingly admitting that bullying superego Gordon Ramsay must be a good sport for agreeing to suggest that he likes playing strip poker with Keith Harris, Timmy Mallet et al. He's a terrible actor though.

Channel 4
"Drinks (Twisted Ending)"
25s
30 May 2007
Another in the new series of idents with a novelty ending sewn on has Charlotte Church being stalled as she attempts to tell us about her favourite drink. Anyone who's ever thought the buxom former child star is too good to be true may have their suspicions confirmed by this.

Sainsbury's
"Welsh Lamb"
20s
30 May 2007
An increasingly chunky Jamie Oliver waves the flag for Britain as well as Sainsbury's as he takes the trouble to let us know of all the wonderful food from these islands available at his favourite supermarket. Specifically he promotes Welsh lamb and seems to recommend the dragon-based barbecue.

Seabrook
"Dive"
30s
30 May 2007
Another tribute to righteous intolerance on behalf of Seabrook crisps has a football fan expressing his disapproval of a blatant dive by a footballer and using the power of 'blah, blah, blah' to despatch the perpetrator from the ground. As the last scene illustrates, a little indignation will go a long way.

Apple iTunes
"Coldplay"
30s
30 May 2008
Is it just DAVID or is Chris Martin starting to sound like a low calorie version of Bono? Anyway, the favourite band of the middle classes is being used to advertise the same demographic's favourite gadget. Frankly, we're surprised they don't round the whole thing off by suggesting we buy it at Waitrose.

WKD
"Man Flu"
20s
30 May 2008
Only the creatives behind WKD would try to depict man flu as somehow heroic. A man moans pitifully to his girlfriend as he lies in bed suffering from a cold When she is understandably dismissive, he reaches his Playstation and demands some chicken soup. They'll be bringing back Love thy Neighbour soon.

Lotto
"Stadium"
30s
30 May 2009
Three men jump over a wall to gain access to a football ground at night so they can have a kick about on the pitch. Security guards watching them seem to think it's sweet. Perhaps teenagers will write to the ASA complaining that this ad encourages oldies to misbehave.

B & Q
"Horror - The Shining"
30s
30 May 2011
This amusing spoof of a classic Stanley Kubrick moment has a character axing his way through a door with DIY rather than murder in mind. The scene has been carefully constructed to underline its resemblance to the original. A welcome burst of creativity for a conservative client.

B & Q
"Horror - Psycho"
30s
30 May 2011
Another horror movie is used as the basis of an ad for the DIY store. This time is the turn of Alfred Hitchcock's Psycho. The famous shower scene (memorably sent up by Mel Brooks in High Anxiety) is faithfully reconstructed right up to the point when a woman is hacked to death. Wisely, this was thought to be a bit over the top.

B & Q
"Horror - Poltergeist"
30s
30 May 2011
The American film Poltergeist forms the basis of this ad for B & Q with the little girl who revealed that "they're here" offering her famous line when her mum manages to correct the TV signal. It's one of a new series of ads that each uses an iconic moment from a horror movie to make a point about DIY.

Tesco
"Diamond Jubilee"
30s
30 May 2012
Blue supermarket's Diamond Jubilee advertising reminds us of the event being celebrated by taking us back to 1952. Even though the idea of recreating promotional films from the 1950s is a well trodden path, it's one that always raises a smile when done well and this is great fun.

Kellogg's Squares
"The First 3D Cinema Ad You Can Taste"
60s
30 May 2012
This amusing commercial purports to be the first 3D cinema ad that you can taste. A female voice-over explains how the process works before the various ingredients float towards those wearing the appropriate eyewear and they are invited to open their mouths to taste them.

Hit & Miss
"Promo"
90s
30 May 2012
There's something surprising about the 'hitman' whose activities we witness in this trail for a new series on Sky. If you haven't heard what it is the the the title of the show kind of gives it away but it's a trailer that arouses a lot of intrigue nonetheless.

Prodlisex
"Legend"
90s
30 May 2012
This innuendo laden commercial out of Russia advertises a pharmaceutical product called Prodlisex appears to imply that using it will give you two penises. Whatever the protagonists may imagine, DAVID suspects that this wouldn't work out as well as they might think.

Nike
"Be Great"
60s
30 May 2013
To an apocalyptic soundtrack, tattooed young guys train in gritty environments, grim and focused, like avenging urban angels. There's a feeling that this is building to something huge, but when nothing happens it's not a let-down. This is about people making themselves powerful, and it's a smart approach by the sports brand.

Go Outdoors
"Stampede"
30s
30 May 2013
Insanely daft and wonderfully simple ad for the outdoors retailer. A chap emerges from his tent and as he admires the isolated spot where he's pitched it, a herd of buffalo stampede into view and trash all his gear. "What the..." he protests, and strides offscreen as the last item standing collapses forlornly.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.