David Reviews

 Biting the hand that feeds us since 2002.

Kellogg's Bran Flakes
"Three Simple Steps"
30s
17 July 2007
UK Cereals

A rapid succession of ad spoofs promising fitness via outlandish approaches are replaced by the reassuring voice of Kevin ("what did you just say, Lewis?") Whately who explains that a combination of Bran Flakes, fruit and water is a much simpler way of achieving health.

Nike
"Not Addicted"

Gareth said:

I really like the idea behind this spot - if it was better executed I think I'd even be tempted to say it's better than the original.


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On This Day

Coca Cola
"The Greatest Gift"
60s
24 Nov 2006
Haddon Sundblom's classic images of Santa Claus from print ads first created in 1931 are brought to life in this ad for Coca Cola which, much as Sundblom's originals did, aim to have us buying the ubiquitous drink at a time of year when we don't need cooling down.

Barnardo's
"Break The Cycle"
60s
24 Nov 2008
A remarkably frank and powerful film on behalf of the children's charity offers an insight into the cycle of depravity which can make our young people dysfunctional. The intensity of the experience is brought home through the increasingly swift repetition of events. Don't just watch it... do something.

Africa
"The First Time Ever I Saw Your Face"
60s
24 Nov 2012
A lovely compilation of natural history clips are accompanied by Roberta Flack singing 'The First Time I Ever Saw Your Face' in this winning trail for a new series devoted to the wildlife of Africa. The comforting voice of David Attenborough reveals the name of the forthcoming series and his involvement offers a reminder that this is what the BBC does best.

Save The Children
"Tomorrow"
60s
24 Nov 2012
This heartbreaking film for Save The Children reminds us that Christmas is supposed to be a time for thinking of others. Children in troubled parts of the world - as well as some closer to home - are living in horrendous conditions and the charity promises that it won't rest until the situation changes.

Old Spice
"Dadsong"
60s
24 Nov 2014
This daft ad for Old Spice plays on the parental stereotypes of mothers who can't cut the apron strings and fathers who are all too happy to let the fruit of their loins strike out into the great wide world. Unknown to the young men out on romantic dates, their mothers are with them in spirit; clutching favourite of toys from childhood and lurking crazily under the ice of skating rinks.

Audi Quattro
"Siblings"
60s
24 Nov 2014
Fans of the superb BBC drama Happy Valley will instantly recognise Jake Bugg's 'Trouble Town' when they watch this marvellous Scandinavian ad for Audi staking the German car's claim to be the vehicle of choice for those facing snow trouble. Two enterprising brothers borrow dad's car while the latter slumbers so they can head into the night to rescue other road users for a small fee.

Stockmann
"The Letter"
60s
24 Nov 2014
There are shades of John Lewis's 'The Long Wait' in this immensely sweet commercial from Finland which has a young boy discovering an old letter while looking for Christmas decorations. It gives him pause for thought, and provides the spur for the gift we see him inexpertly wrapping. This gift is handed to his father on Christmas Day... and it's evidently something with massive resonance.

Nike
"The Huddle"
2 mins
24 Nov 2014
This stirring piece for Nike has basketball player LeBron James back in the fold with the Cavaliers. The spot was made to mark the season opener between his team and the New York Knicks, and it's a call to arms as he gathers not only his team but all Cleveland to unite, to work hard and show an indomitable spirit that will see them through.

Hoff The Record
"Save The Hoff"
45s
24 Nov 2015
The legend that is David Hasselhoff voices a terrific spot which appears to be about the great whale. In declamatory tones he describes its majesty; how once it ruled the oceans and was cherished by the world. How it was famed for its natural smile. Er, hang on - its smile? Yes - for this is Hoff on Hoff; not the vast mammals of the deep... and he is the only one of his kind. Save him - watch Hoff the record now.

Old Navy
"Burglary"
2 mins 10s
24 Nov 2015
The wealthy mum played by Julia Louis-Dreyfus in the Old Navy ads must have fallen on hard times, because in this long spot for the brand she's a burglar in cahoots with Silicon Valley's Kumail Nanjiani. Together they've tied up Snoop Dogg in his fancy-schmancy mansion and are trying to extort $1m in cash from him. Well - Louis-Dreyfus is... Nanjiani's more interested in Snoop's profiteroles.

Sainsbury's
"The Greatest Gift: Food"
60s
24 Nov 2016
Having set the scene in its opening commercial and brought in the Goggleboxers over a full ad break, Sainsbury's now lays out its festive stall in all its glory. We're offered a sumptuous blend of live action food photography and stop-motion animation... it's a real treat.

Garmin GPS
"On Foot"
40s
24 Nov 2006
A man takes a journey on foot and moves as if guided by a satellite system which leads him away from crowds and other obstacles. It's an interesting idea, neatly realised but does manage to suggest people abandon their other senses when they have SatNav on board.

Carphone Warehouse
"Cath Kidston"
30s
24 Nov 2006
More unfortunate endings for mobile phones here as their owners dispose of them with calculated carelessness. One woman throws hers for her dog, while another drowns hers in the bath and a third freezes hers to death. Cruel.

Wall's Sausages
"Nativity Play"
20s
24 Nov 2008
This campaign is getting better and better. Anyone who has sat through the sheer unbridled horror of a children's nativity play will laugh out loud at the idea that the production would be well served by being reduced to around twenty seconds... indeed, that is still around eighteen seconds too long.

Aldi
"Ready For Christmas"
30s
24 Nov 2008
Phil Vickery has a nice way about him for a celebrity chef and it's to this campaign's credit that it makes the most of this. Here he cheers up some gloomy Santas with some Christmas fare... our guess is that Aldi are going to shift a lot of units of this strange medley of seasonal meats.

Barnardo's
"Hunting"
90s
24 Nov 2008
To illustrate attitudes towards young people, a group of adults go out at night to hunt feral youth. What seems to be a heavy-handed approach turns out to entirely justified by the pay-off which reveals that all of the malignant quotes contained in the film were compiled from reader contributions to UK newspaper web sites.

Kellogg's Crunchy Nut
"Any Excuse"
30s
24 Nov 2008
In a supermarket, the staff find various reasons to withdraw boxes of Kellogg's Crunchy Nut. The pretexts are necessary because they want to hoard them for themselves. The tone of this campaign is instantly recognisable and is often very amusing. We like.

World Vision
"Which Is It To Be?"
30s
24 Nov 2008
A touching, if mawkish, reminder of the possibilities faced by each unborn child as a baby in the womb is given voice to ponder its future. The idea that the child's plight can be remedied by a contribution of sixty pence per child per day is irresistible when the choices are this stark.

World Vision
"Which Is It To Be?"
60s
24 Nov 2008
A touching, if mawkish, reminder of the possibilities faced by each unborn child as a baby in the womb is given voice to ponder its future. The idea that the child's plight can be remedied by a contribution of sixty pence per child per day is irresistible when the choices are this stark.

Sony Ericsson
"Raindrops"
45s
24 Nov 2009
"There's music in the air," according to this very attractive-looking ad which shows how a downpour is transformed by the ability to listen to music on a mobile phone when there's unlimited library of tunes at your disposal.

Toshiba
"Nakeder"
30s
24 Nov 2009
This wry ad from Canada focuses on the advertised television's ability to adjust the volume when changing channels. Apparently, it can prove tricky to discreetly move over from a chick flick even if you're girlfriend is sleeping unless you have one of these.

McDonald's
"Panto Escape"
30s
24 Nov 2009
The audience and the cast have had enough of panto antics in this seasonal ad for McDonald's. For the third year running, the fast foot retailer has used the theme from The Great Escape to illustrate the idea that we all need to find refuge from the annual bombardment.

Schweppes
"She'll Love It"
10s
24 Nov 2009
Another in this excellent series using an innovative technique. In this one, the 1950s wife complains to her husband about the lack of attention he pays to what she says and he replies in a fashion which suggests he's guilty as charged.

The Famous Grouse
"Grouse Hunt"
20s
24 Nov 2010
A neat twist on this campaign sees the animated bird fleeing for its life when it hears gunfire. But all is not what it seems. It's party poppers that are going off and it's a false alarm. As ever, the animation brings the critter to life with complete charm.

Durex
"Silhouette"
30s
24 Nov 2010
A couple take advantage of the advertised product's versatility to enhance their sex in this plain-speaking ad. As you'd expect, the couple are highly photogenic and there should probably be small print reminding us that we will not be having sex with either of them.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.