David Reviews

 Biting the hand that feeds us since 2002.

Strongbow
"Roof Terrace"
30s
19 May 2008
UK Cider / Perry

The idea in the previous ad that taking a swig of Strongbow makes you impervious to everything else has been taken on a step... a man setting up a surprise birthday party doesn't notice that the event has been sabotaged by woodland animals. The same thing happened to DAVID when he took crack cocaine.

Galaxy
"What Dreams Are Made Of"

Christine said:

hi there, why is this commercial blocked? anyways to see it again? thanks a lot christine


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On This Day

Cravendale
"The Hinted"
60s
17 Oct 2005
The sinister cows return to reclaim their milk in this new offering from Cravendale and they are spookier than ever. His mother seems oblivious to their menace as a small boy watches the strawberry-coloured cows get closer and closer.

Orange
"Harmonious Dance"
60s
17 Oct 2005
Beautifully made ad depicts a couple so harmonious that their movement around each other is literally a dance as they prepare to leave the house for a romantic walk. As with the other executions in the current campaign the connection to Orange is spurious but captivating nonetheless.

Audi R8
"Slow Build"
90s
17 Oct 2007
A pleasing, gentle ad for the Audi R8 which seems to suggest each of the cars is individually built from scratch. The music choice is crucial here and the Beep Beep Song by Simone White fits the bill perfectly as it not only expresses the idea behind the ad, it also gives the commercial its languidness.

Heinz
"Just Has To"
40s
17 Oct 2009
This commercial looks at some of life's inevitabilities... sod's law, if you will. The majority of them are negative, but only mildly so, but the one positive inevitability is that "it has to be Heinz". Another gallant effort to fight back against own brand competitors.

Radox
"Hook"
30s
17 Oct 2010
A young man tries to sneak off for a shower but his girlfriend has so many bottles around on the edge of her bath that it's like playing Jenga and he provokes an enormous collapse. We don't ever recall seeing a joke about this feminine habit before... top stuff.

VO5
"Pliktisijiteur Pageant"
90s
17 Oct 2011
This extended version of a recent ad for V05 is only getting play on the Internet at the moment and that's a shame. As we observed when we added the telly version, this campaign deserves plaudits for merely attempting to create a decent haircare ad... all the more so because it succeeds.

Halfords
"From Memory"
30s
17 Oct 2013
There's something peculiarly British about the conceit behind the new campaign for Halfords. After all, what other nation's citizens would sooner pay money to get their car fixed than risk the possibility that something might be asked in return by a friend or neighbour? And it strikes a truthy chord... many of us really do prefer the cold anonymity of the business transaction to the unknown price of asking a friend to help. This ad cleverly reminds us of the kind of quagmire we may enter if we choose the latter.

Haig Whisky
"David's Beckham's Club"
90s
17 Oct 2014
This grand ad has David Beckam as laird of the manor welcoming a group of überglam guests to his Scottish estate for a gathering of the Haig Club. The Haig Club dedicated to the spirit of toasting, and now it's been revived with debonair Becks in green velvet and dickie bow trying his hand at photography on the shores of a loch.

Lotto
"Gogglebox"
2 mins 10s
17 Oct 2015
The latest series of Gogglebox seems sharper, funnier and altogether more unmissable than it did even in its early, novel days. And while the collaborations between the Gogglers and various advertisers have been a bit hit and miss, the use of the show as a vehicle is starting to work really well. This spot for the National Lottery is a case in point.

Lotto Powerball
"Mum's Wish"
90s
17 Oct 2016
This heartfelt ad for the New Zealand Lotto Powerball warms our cockles as it tells the story of a deceased mother's last gift to her children. 'Home movie' footage tells the story of the siblings' childhood as they grudgingly turn up at their mother's house to complete one last chore. The mother is portrayed as a creative person who encouraged her children to be themselves... and left them the means to do so after she was gone.

Comfort
"Boring"
2 mins 52s
17 Oct 2016
Comfort and Rogue's Tom Barbor-Might present this enlightening tour of Boring, Oregon. Obviously, the town's moniker carries certain connotations: as one resident remarks: "Some people would say you have to be boring to live here, but... you don't." Gentle humour permeates throughout the film as we learn more about Boring's history, culture, and local amenities.

US Cellular
"Lawnmower"
420 mins
17 Oct 2016
US Cellular have beaten the world record for longest - and possibly most tedious - preroll with this ad for their data service. 'So much data,' brand spokesperson Darien explains, 'that you can stream almost anything'. Including seven straight hours of grass growing... if you really feel like it. The ad was shot in one continuous take, an impressive commitment to getting an organic shoot from MullenLowe and director David Gray.

Glenmorangie
"Shell"
20s
17 Oct 2004
The two men who treat the Scottish countryside as their own living room are back. This time they are sat beside a loch and fascinated by a shell they find on the beach. Scotland's landscape looks beautiful, as ever.

Anti Binge Drinking
"Superhero"
40s
17 Oct 2006
In a scene that will be familiar to many, a man decides to come to the rescue when a woman loses a grasp on her balloons. Imbued by alcohol with a sense of his own invincibility, he climbs some scaffolding in a absurd and unnecessary act of chivalry destined to cost him his life. Sobering.

Sony PlayStation
"Champions League Idents"
30s
17 Oct 2006
Beautifully realised series of idents advertising Sony Playstation's sponsorship of ITV's Champions League football coverage has footballs formed from a number of people holding on to each other's hands and ankles.

BP
"Sumo Cars"
30s
17 Oct 2006
Neat illustration of the extra power provided by BP's fuel has two identical cars having an automotive bout of Sumo Wrestling. One of them has BP's fuel and the other doesn't so you may be able to guess which of the two triumphs and which ends up in the briny.

Channel 4
"Favourite Books"
50s
17 Oct 2007
This trail marries Channel 4's literacy campaign with their Twenty Question series in ingenious fashion as various stars from the station's programmes tell us what their favourite children's books are. You have to love Stephen Mangan's narcissistic reasons for choosing Alice In Wonderland.

Bacardi
"Cranberry Mix"
30s
17 Oct 2007
Using a similar technique to the previous ad figures are formed from splashes. This time the focus is cranberry juice and the figures are slightly more distinct than last time. The club style music seems to be inviting us to enjoy a few Bacardis while out on the tiles... something that may turn the metaphor into reality.

Sky One
"Twister 1"
30s
17 Oct 2008
Another impressive demonstration of High Definition in the new idents for Sky television. This time objects being flung around by a 'twister' collide with the giant numeral and shatter it impressively.

Sky One
"Whack 1"
30s
17 Oct 2008
In a fairground, teenagers play 'Whack A Mole' with numerals replacing the part of the small mammals who normally pop their heads up to be smashed. This is the latest of the new series of visually impressive idents being used by Sky to promote their main entertainment channels.

Sky One
"Boxes 1"
30s
17 Oct 2008
A series of blue crystal objects flow from one cardboard box to another until the second moves aside and the objects form a numeral. This is the latest in the new series of idents which convincingly gets across the idea of high definition output on the satellite broadcaster's main entertainment stations.

BBC Sport
"Shirts"
30s
17 Oct 2008
Gary Lineker takes one for the teams in this ad in which he puts on the colours of just about every team in the land. the makers of this ad must have been grateful for the ever-expanding girth of football fans... presumably, the last few shirts are all in areas of North where the catering is done by Greggs.

Whiskas
"Hubert"
30s
17 Oct 2008
A very amusing ad from Canada has a man acting out the role of a cat. He explains that he's a carnivore who needs meat and warns that he will not be the same loving feline if he's given vegetarian fare... which is fair enough really. Next time you stroke your cat... picture this guy... see how it makes you feel.

The American Future
"A History"
60s
17 Oct 2008
In order to understand the current American election, it's necessary to understand America's past according to this engaging trail for a history of the superpower by charismatic historian Simon Schama. The use of toy-like models runs us through some of race issues which are especially relevant to this year's contest.

BT
"Mum"
30s
17 Oct 2009
Adam (Kris Marshall) rings his Mum for a chat but she's so used to speaking to him when he's in the middle of something that it takes her a while to realise that she has his full attention. A reminder that we should ring people when we have time to speak properly.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.