David Reviews

 Biting the hand that feeds us since 2002.

Strongbow
"Roof Terrace"
30s
19 May 2008
UK Cider / Perry

The idea in the previous ad that taking a swig of Strongbow makes you impervious to everything else has been taken on a step... a man setting up a surprise birthday party doesn't notice that the event has been sabotaged by woodland animals. The same thing happened to DAVID when he took crack cocaine.

Galaxy
"What Dreams Are Made Of"

Christine said:

hi there, why is this commercial blocked? anyways to see it again? thanks a lot christine


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On This Day

VW
"Remarkable"
65s
11 Dec 2009
The madness of the movie world is revealed by this fun ad from France which shows how a misunderstanding can have far reaching ramifications. And even though the car is relatively incidental to the proceedings, it cleverly remains centre stage.

Audi
"Imagination"
60s
11 Dec 2010
While this is a attention-grabbing piece of film, it's hard to understand how it's going to persuade anybody to buy an Audi. The animation is like a CGI journey through female genitalia as imagined by a teenage boy who's spent half his life on a Playstation.

Children In Need
"Do Your Thing"
2 mins 25s
11 Dec 2012
Oh wow. What a wonderful way to celebrate Britain's Olympians and raise the curtain for this year's Children In Need fund raiser. An absolutely joyous compilation that strikes one perfect note after another. The Olympics provided so many highlights this year but who could have guessed there was room for one more?

Google Nexus
"Slight Hitch"
60s
11 Dec 2013
Google continues to make the Nexus an appealing alternative to Apple's dominant iPad in this clever and emotive spot. A young man who we automatically presume must be from a poor African country is trying to get a ride somewhere, without success. It isn't until he speaks that our assumptions are turned on their head, much to our embarrassment.

Thinkbox
"Harvey and Harmony"
60s
11 Dec 2014
Apparently this is the last Thinkbox ad that will feature Harvey the dog as he's getting a bit long in the tooth... and what a shame that is. His placid, patient face has served as the perfect foil to the big personality that lies beneath - as his own ad-based communications have shown. It's been not only an engaging campaign but an extremely clever one and we'll be sad to see it go.

Co-op Supermarkets
"Marzipan"
30s
11 Dec 2014
What a terrific way to communicate the message that the Co-op has more stores than other supermarkets, and is open later. It's the simplest of ideas, but it gets directly to the heart of the experience we've all had of remembering too late that item we forgot to buy. Beautifully executed, too - who hasn't made a random utterance in public which has seen us eyed up warily by strangers nearby?

Audi Quattro
"Candide Thovex"
1 min 55s
11 Dec 2015
With advertising having been buried under a foot of fake snow for the last month or so, this exhilarating French ad for the Audi Quattro has skier Candide Thovex hitting the slopes without a snowflake touching him. There are no painted markers, gates or checkpoints to keep track of, either; their places are taken by cows, cramped woodland, and a trio of hard-to-impress 'spectators'. This is getting back to nature at full pelt.

Tele2
"Because I Can"
60s
11 Dec 2015
As the international data race between mobile networks shows no sign of slowing down, advertisers are seeking ever more eye-catching ways of proving their 4G cred. In this regard, Tele2 aren't messing around with this fun and upbeat ad. Quirky production design and an infectious jingle combine to present the 4G life as the only way to go.

Sony PlayStation
"Roll"
30s
11 Dec 2006
One of the animated dustballs from the previous ads asks the other to imagine what life would be like if all you could do was roll. They both laugh hilariously at the thought before it dawns on them that this is all the can do. Karl Pilkington once more provides a droll voiceover at the end.

Calm
"Rooftop"
60s
11 Dec 2006
Shades of a famous ad for The Guardian here as a man is intimidated by a younger man in a hoodie who strides menacingly toward him. In fact, the young man plans no ill for the older fellow but instead intends great harm for himself. Calm is a charity aiming to reduce male suicides.

MFI
"Transformation"
50s
11 Dec 2007
A new campaign for MFI challenges the brand's unfashionable image by depicting incredulity at the furniture and fittings being sold in their stores. A jaunty Celtic soundtrack accompanies the building of the furniture and the scratching of the heads that follows the realisation that they are being sold by MFI.

VW
"Balloon"
45s
11 Dec 2009
This cute Norwegian ad features a young girl fooling around with balloons. To amuse herself, she blows them up and then releases them... laughing at the noises they make but she's mesmerised when one balloon (representing an environmentally friendly car) gently floats.

Canon
"Photo Tag"
30s
11 Dec 2009
This attractively put together piece for Canon shows adults fooling around in the woods using the advertised camera to surprise one another. A pleasant soundtrack plays as they stalk each other and use the camera's clever technology to grab spontaneous snaps.

Yeo Valley
"Number One Fan"
30s
11 Dec 2011
This glimpse at the Yeo Valley farmers includes a look at a photograph of Alison Burston who is identified as a Superfan. The lucky Swindon mum-of-three won a competition that guaranteed her participation in the campaign's finalé during the last edition of The X Factor.

Morrisons
"Special Bread"
20s
11 Dec 2012
When members of the Morrisons Christmas family reach into the cereal box, they find strangely shaped patisserie instead of the usual crispy corn. This is to highlight an offer at yellow supermarket that promises to make each part of Christmas Day that little bit more special.

Sky Broadband
"Roll Over"
10s
11 Dec 2013
This bumper for Sky Broadband sees our vet talking to one of the farm animals - presumably a sheepdog - who is just out of sight. As he issues the order to lie down and roll over, the farmer overhears... with predictably amusing results. We can't help but think of Mark Gatiss's hapless vet in The League of Gentlemen - surely a tragic error is only a syringe away.

Sky Broadband
"Saxy Vet"
15s
11 Dec 2013
One in an amusing series of bumpers for the broadband provider. The jokes are real groaners, but sometimes the old chestnuts are the best and these suit the time of year perfectly, like the jokes in that box of discount crackers you thought seemed a good buy at the time. Nicely done, too - well cast, well directed.

Co-op Supermarkets
"Turkey Breasts"
10s
11 Dec 2014
A lovely ten second spot in the campaign for the Co-op which has people suddenly remember an item on their supermarket shopping list. In this instance, a shop assistant in a clothes store is prompted to think out loud of something she needs while assisting a customer... much to the punter's evident chagrin.

Hotpoint
"Legacy"
55s
11 Dec 2015
Hotpoint return to the source in pleasing fashion with this ad charting the origins of your favourite woolly clothes. Directing duo Atanasio + Martinez craft a thoughtful and fittingly warm depiction of a sheep farmer caring for his flock come rain or shine. When the brand commit to showing customers' garments the same reverence, it feels like a sincere claim.

KFC
"Arguments"
30s
11 Dec 2015
Even the best of pals can push each other's buttons as this KFC's latest friendly trivia test shows. Here, a bonus piece of chicken hinges on these mates knowing what sparks an argument between them. Nothing too incendiary here unsurprisingly, but sniffing like that would sour the mood in no time.

Trivial Pursuit
"Specialist Categories"
20s
11 Dec 2005
unseen by her boyfriend, a woman is biting her toenail but she kisses him nonetheless prompting the onscreen graphic to attribute "gross" as her specialist category. A lad with lipstick on his chest specialises in girls and a lad who slides down banisters has extreme sports as his.

Honda
"Motorbike"
10s
11 Dec 2005
One of several reminders of the longer Honda that broke last week shows the protagonist making his way through a pleasant-looking town with mountains in the background on a motobike made by the Japanese car manufacturer.

Ugly Betty
"Fashion Has A New Face"
70s
11 Dec 2006
Sheena Easton and the Artist briefly not known as Prince duet on You've Got The Look as amalgam of bits and pieces from the trails for ugly Betty are combined with footage of the lead actress from the show in the latest bid to ready the audience for its New Year advent.

Nokia
"Boyfriend"
20s
11 Dec 2006
The new Nokia holds more than 1,500 music tracks (provided you have installed a 2Gb memory card) according to this ad where the female voiceover then murmers something about already having a boyfriend... not quite sure why. Answers on a postcard please.

Waitrose
"In The End"
40s
11 Dec 2007
Beautifully photographed in the style which has become familiar, this ad looks at the Christmas offerings from the posh peoples supermarket. As you'd expect, there's a bit of a contrast with the giant platters of heart-stopping snacks being touted by Kerry Katona in the Iceland ads at present.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.