David Reviews

 Biting the hand that feeds us since 2002.

BBC Radio 3
"Purcell"
40s
19 May 2009
UK Radio Stations

A commuter discovers the red circle offering a sample from Radio 3 in an underpass. He steps on it and listens to a little Purcell and discovers that there's more to life than the rat race... if only for a few moments

Lynx
"Jogger"

Laura said:

poop.............


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On This Day

Nike
"Defy"
60s
24 Aug 2006
A swirling commotion of athletes is used to create a continuous three hundred and sixty degree turn in this effective film for the sportswear giant. In some of the shots you will believe, as J M Barrie once had it, a boy (or a girl) can fly.

Australian Defence Force
"What Will You Bring?"
60s
24 Aug 2016
Another tour de force from Havas Sydney offers a persuasive argument for joining the Australian Navy. In a spot that gradually increases in intensity, it tells us that we can all achieve greatness - we just have to build towards it. Director Joel Kefali, in tandem with DP Ryley Brown, creates potent images of people who have turned what may be a vague interest or aptitude into a focused skill... and it's extremely compelling.

Trade Me
"Life Lives Here"
60s
24 Aug 2016
While 'pre-loved' is the mot du jour for 'second hand' these days, it still doesn't convincingly kick other synonyms into touch. Jumble, cast-offs, hand-me-downs - there are plenty of words out there that pinpoint how we tend to view goods which aren't box-fresh. So here's to this terrific ad for NZ auction site Trade Me, which dispenses with the derisory perspective to make used wares feel desirable again.

HSBC
"Super Rare"
60s
24 Aug 2016
First Direct has been offering speedy mobile banking for a while now, so its parent company HSBC isn't giving its customers anything ground-breaking by providing the same. However, this spot is so charmingly memorable that you'd be forgiven for thinking it is; and indeed it leaves you almost wishing they were.

Foster's Twist
"Laid Back"
30s
24 Aug 2006
Interesting special effect makes this look like the South Californian branch of the Groucho Marx Appreciation Society. The idea is that the beer makes you feel so laid-back that you will walk as though you are lounging (though frankly it could hardly look more uncomfortable).

Staples
"Drawing Pin"
30s
24 Aug 2007
A schoolgirl rues her decision to remove a drawing pin from a board so that she can add her own painting to the work on view. Its removal triggers a chain of events that culminates in her teacher being splattered with a rainbow of different paints. She should have opted for the right tool from Staples.

Trebor Gum
"Making A Gum"
40s
24 Aug 2009
This dryly made ad finds an unusual way of announcing a product launch. At a corporate event, a young man grabs the microphone and spontaneously announces that Trebor are going to make a gum. His senior colleague is taken aback but then starts to run with it.

O2
"O2 Money"
40s
24 Aug 2009
A series of magic tricks are used to try to persuade people that they should transfer their money on to an O2 cash manager card. Unless we're much mistaken, O2 is actually asking the nation's youth to lend them some money.

O2
"Load & Go"
30s
24 Aug 2009
An interesting development. The start of a series of films for O2 which will form an romantic comedy told in very short instalments. It's about time that advertising started to innovate... if Eastenders can make 110 minutes a week, O2 can make 2 minutes.

Nike
"Make The Difference - Wayne Rooney"
30s
24 Aug 2009
An interesting approach for Nike has Wayne Rooney shaving his head as he stands in front of the mirror in 'The Zone'. You may think 'The Zone' is a nightclub where a footballer can pick up floosies... we couldn't possibly comment.

Foot Locker
"Air Max 90"
30s
24 Aug 2010
A striking series of images are used to illustrate ideas of rebellion on behalf of Nike in this ad for Foot Locker. This approach has been used to flog sportswear for so long that we're pretty inured to it but like the chewing gum it resembles, people will continue to find it appealing.

Chrysler
"Luxury Liberated"
30s
24 Aug 2011
This commercial hinges on a pun. Apparently, we've always associated this brand of car with 'space'. That's 'space' as in roominess but 'space' evokes astronomy too so you can guess how they've decided to emphasise the luxuriousness of the cars spatial capacity.

Rugby World Cup
"Haka"
50s
24 Aug 2011
To illustrate the imminent arrival of rugby's World Cup, a single Maori performs a haka while wearing New Zealand's famous all-black kit. Expectations are mounting once again that the All Blacks will win the sport's ultimate prize but it remains to be seen whether they'll bottle it again (even England have been in more World Cup Finals than the Kiwis).

Tesco
"Laptops & Mac Books"
30s
24 Aug 2011
Fay Ripley leafs through a magazine while her son checks out computers at the Tesco website in this commercial reminding us that blue supermarket's reach extends to information technology. Son is suitably chastened when it turns out that mum knows her stuff.

Kodak
"Print What You Like"
30s
24 Aug 2011
This charming commercial shows a couple of young lads pinning photographs all around the fences of and walls of their garden. What on earth are they up to? It's a fun denouement but it's strange that they're styled as if it's the 1970s... surely Kodak wants to shake off that image?

BT
"AMC Channel"
40s
24 Aug 2015
A portentous VO sets the tone for this spot, in which BT announces the arrival of US television powerhouse AMC to our screens. Astutely, it uses clips from critically-acclaimed cult series Mad Men and Breaking Bad (among others) to whip up excitement about Fear The Walking Dead (a spin-off prequel to the revered programme of a similar name) which we will soon be able to see exclusively through BT TV.

Maynards Bassetts
"Jelly Baby Trampolines"
20s
24 Aug 2016
The lovely Maynards Bassett intermissions continue... and today we have a couple of intrepid guys using giant jelly babies as trampolines. But this is no mere leisure activity - when one of the pair doesn't descend after a particularly successful bounce, lab technicians emerge; having been monitoring them from the sidelines.

Velvet Toilet Tissue
"Drop"
10s
24 Aug 2005
Another of the brief add-ons to a campaign that first ran over a year ago has another worker in the toilet roll factory taking advantage of the softness of the product by dropping on to some of it from a great height while other look on nonchalantly.

MFI
"Job Interview"
30s
24 Aug 2006
A woman finds her mind is wandering when she is supposed to be conducting a job interview. Oddly she is not fantasising about chocolate - something ads have conditioned us to believe is never far from a woman's thoughts - but is dreaming about her ideal bedroom... available from MFI, despite insolvency.

Blackthorn Cider
"Mother In Law"
10s
24 Aug 2006
Ad from the Les Dawson school of copywriting has the following exchange:- Busty Barwoman: "How was the mother-in-law's?" Man: "Hell" Busty Barwoman: "Mine's an angel." Man: "Lucky. Mine's still alive."

ITV Mobile
"Favourite Shows"
30s
24 Aug 2007
Further proof, as if it were needed, that traditional media companies are determined not to miss out on new media here as ITV loudly tell us about ITV Mobile which can be accessed via a mobile device and will give us updates on our favourite programmes from the network.

T K Maxx
"The Littlest Things"
50s
24 Aug 2007
T K Maxx's determination to bang home the metaphor of big labels at little prices may have reached its apotheosis in this commercial that shows a team of people erecting a huge placard above a building so that everyone can get the message including a woman walking her contrasting dogs.

Norwich Union
"Keith"
30s
24 Aug 2008
Shot from the point of view of 'Happy' who has returned to the fold, he and his colleagues discuss what they can do to make life easier for drivers in these troubled times. A train conductor joins in the discussion with a sensible suggestion before he then puts forward the idea that people called Keith should get a discount.

Lenor
"Softness"
30s
24 Aug 2010
If the visuals in your ad are a little on the cheesy side, why draw attention to that by choosing a voiceover artist whose voice is dripping with Gorgonzola? That's the question that comes to mind when watching this strained ad for fabric conditioner featuring a woman who wants softness in her life.

O2
"Cinema Tickets"
10s
24 Aug 2011
Another of the post scripts reminding us of the special offer that enables O2 punters to get hold of discounted stuff. Here, it's cinema tickets which are highlighted... though, it has to be said, Orange's ownership of Wednesday cinema visits puts this offer in the shade.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.